Very few B2B companies have cracked YouTube. ---Why? 🤔 ---

I think because from the outside: YouTube looks incredibly daunting. ---With creators now like MrBeast and others taking their content to a whole different level... it's easy to just look at it and think "well, we can't match that... so let's not even bother"---And so in the majority of cases - companies just completely avoid it. ---But here's the thing: ---You don't need a MrBeast (or insert other big name creator) video strategy to win on YouTube as a B2B SaaS/tech company. Nope.---In fact, in the early days, you can take a very simple lo-fi production approach to YouTube AND still build very strong momentum. ---For this next episode of Video First, I've brought on Ben Toalson to help me tackle some of the common limiting beliefs B2B marketers have around YouTube as a channel. As well as the roadmap for how you should approach it as a complete beginner and novice. ---Ben led the growth of one of my favourite B2B YouTube channels (Podia) and shared some highly actionable advice during this conversation.