Information is no longer the thing being kept from the masses. Even just a few decades ago information was only accessible for those who could attend university.Today the information is everywhere and can be consumed by anyone. Where most business owners struggle is in the space between the information that’s being taught and the information that is learned.Specified knowledge cannot be learned, but can be taught. What does that mean? Simply, you must experience this by doing so that you understand how the information applies to you and your specific set of skills and circumstances.In other words, you can watch 100 YouTube videos on selling, but until you actually get on 100 sales calls and learn the nuance of overcoming obstacles, objections and advanced communication skills … you will never become great at selling.Don’t be the one waiting to take action, and believe that simply knowing the information is enough. Become a master of specified knowledge through doing so you can outperform everyone else in your space.

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