The Internet of Things (IoT) has been rapidly growing in recent years and has become a key driver of digital transformation across multiple industries. With the market maturation of IoT technologies, partnerships have emerged as a critical component for success in the industry. Senior Director of Strategic Partnerships Tripp Coultrip and Channel Sales Manager Michelle Medlock share how partnerships allow companies to leverage each other's resources and expertise to overcome challenges and develop innovative IoT solutions that meet the evolving needs of consumers and businesses.