Seven generations, more than 200 years, countless challenges, and one goal: to make the best bourbon in the world. Today we dive into the story of Jim Beam. We explore how one family has been creating and living one of the world’s greatest legacies. 

The success story of Jim Beam began when the founder, Jacob Beam, son of a German immigrant, started selling the corn-whiskey recipe created by his father. He sold his first barrel of Old Jake Beam in 1795, a milestone for today’s #1 bourbon. 

Today we talk to Bill Beam, great-grandson of Jim Beam to discuss his life as well as his role in the Jim Beam empire.