Josh Ferri of Lakeside Decking didn't set out to build decks — he started with a cabinet shop, pivoted when he realized where the real money was, and ended up running one of the most buttoned-up outdoor living companies in the Twin Cities. Mark and Josh dig into the hiring mistakes that come with growing too fast, why Josh tells every single client "I never want to see you again" with a straight face, and how a $750 design fee weeds out the tire kickers before they waste anyone's time. It's a masterclass in running a tight ship in a very crowded trade.

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The host of the Curious Builder Podcast is Mark D. Williams, the founder of Mark D. Williams Custom Homes Inc. They are an award-winning Twin Cities-based home builder, creating quality custom homes and remodels — one-of-a-kind dream homes of all styles and scopes. Whether you're looking to reimagine your current space or start fresh with a new construction, we build homes that reflect how you live your everyday life.

Sponsors for the Episode:

Pella Website: https://www.pella.com/ppc/professionals/why-wood/

Where to find the Guest: Website: https://lakesidedecking.com/ Instagram: https://www.instagram.com/lakesidedecking

Where to find the Host: Website - https://www.mdwilliamshomes.com/ Podcast Website - https://www.curiousbuilderpodcast.com Instagram - https://www.instagram.com/markdwilliams_customhomes/ Facebook - https://www.facebook.com/MarkDWilliamsCustomHomesInc/ LinkedIn - https://www.linkedin.com/in/mark-williams-968a3420/ Houzz - https://www.houzz.com/pro/markdwilliamscustomhomes/mark-d-williams-custom-homes-inc