How do you ensure that the campaign you pitch is relevant to the client and relevant to the outcome you want to achieve? How do you vet ideas? How can you ensure the balance of humanity, creativity and SEO impact? How can you authentically make your clients part of a wider conversation?

This episode covers a whole range of topics across the Digital PR space and throughout Gisele brings a clear, simplistic lens to explain her approach. It’s a conversation that might be based in Digital PR but is very relevant to all you do so it is definitely worth a listen!