In this week's Rocket Ship Founder Podcast Episode, I talk about why facing the biggest uncomfortable things in your business is one of the essential skills Founders need to cultivate.

Because if you don't face the big uncomfortable things in your business,  you'll still end up dealing with their effects on your business every day. And eventually it catches up to you anyway.

The good news is that your next breakthrough is on the other side of the uncomfortable stuff.

In this week's Rocket Ship Founder Podcast episode, I cover:

1. Why facing the uncomfortable creates breakthroughs
2. The single most important question to ask yourself and your team
3. How to make friends with the uncomfortable.
4. The question that helps you move forward when things are challenging