Recently of the Founders in my 2X community reported a great win.

We had supported her on refining her offer around helping CEO's stand up a weekly podcast that can help drive business. She committed to sending out an email to her list to see who in her world might be interested.

Me and the 2X group helped her tune the email, which essentially described the offer, who it was for and simply asked those interested to reply.

The result? "We've never had a response like that!" She's now working through those inbound requests

There's a couple of takeaways from this win:

1. Focusing on making your offer as easy to say yes to can be the biggest leverage in your business.
2. Despite all the shiny bells and whistles of CRM software providers, it turns out you don't need to spin up complicated funnels or build elaborate sales pages to start testing your offer.

In this week’s Rocket Ship Founder Podcast, I talk about:

• • Why focusing on your offer vs your product can be the most impactful thing you can do
• • A simple format to test your offer via an email

This 7-minute episode is short, but impactful.

To your success!