In today's dynamic world, consumers are also evolving in every sphere according to their needs and constant changes in technology. 

While digital marketing has existed for a long time now, there is a major change in practices over the years. In today's day and time, digital marketing is a must-have instead of an add-on. 

Digital Marketing can help companies- growing or established to go the required distance to keep up their market presence while optimising marketing costs and maintaining brand differentiation. 

This is a conversation I had with Mr Sahil Sehgal, founder of Creative Monk, to understand the business, the future of digital marketing, and his vision for the business.