The ease of use for the internet and its services is improving daily, with well-established brands and companies striving to enhance the digital user experience. As a result, consumers are spending more time on these websites and enjoying a beautifully crafted personal experience.

However, did you know that many of these companies actually outsource UX/UI design to a third-party? This is because designing for user experience is a complex task that requires specialized expertise. Moreover, staying ahead of the curve in evolving times is crucial.

Recently, I had the opportunity to chat with Dhisti, the founder of Pineapple Design, a UX/UI agency that's making waves in the Indian market. She shared her journey, the early days of Pineapple, and offered valuable insights to help entrepreneurs achieve their goals.