Branding sells products and companies. Adam Michaels, CEO of MamaMancini’s, discusses brand loyalty, the multi-sensory eating experience, the influence of different cultures on the F&B industry, how the five senses can be harnessed when marketing a product, the impact of Covid-19 on the industry, and changes in consumer preferences and shopping experiences. Adam also goes beyond MamaMancini’s to discuss his experience making acquisitions in the F&B industry and his three criteria when looking to acquire a company.

View the complete show notes for this episode.

Learn More:

• Food and Beverage M&A
• Food and Beverage Industry Trends

Additional Resources:

• Planning to sell your business? Schedule a free consultation today.
• Download a free PDF copy of The Art of The Exit: The Complete Guide to Selling Your Business and Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue.
• Purchase your copy now of A Beginner’s Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal
• Contact Morgan & Westfield to request a free copy of Jacob Orosz's latest book, Food and Beverage M&A: An Insider’s Guide to Selling a Food or Beverage Manufacturing, Distribution, or Grocery Business.
• To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield.

Listen to Other Episodes:

• Behind the Scenes of a Shark Tank Success
• Saving the Planet One Plant-Based Food Company at A Time
• Evolution and Growth Potential in the Craft Brewing Industry