Highlights of Episode 28:

• How Alison Taylor transitioned from employed to self-employed
• How she created a name for herself in her new field through word of mouth
• The earlier “mistakes” she’s made that taught her how to market herself differently
• How cultivating this one relationship opened an industry opportunity for her and where she now has developed deep specialization
• The two things that helped her the most during this transition
• The importance of building new relationships with fellow entrepreneurs
• The advice she gives to someone in IT who may be considering using their technical skills to build a business