In this episode, we chat with Sudhir Bhatia, the founder of BRND Studios, a design agency that specializes in UI and user experience. He shares his journey from economics to mechanical engineering, and how he applies his engineering skills to create stunning and functional designs for his clients. He also reveals the secrets of good design, and why it is like a game of chess that the user plays with the product. If you want to learn more about the principles and elements of design, and how to improve your own design skills, this is a must-watch episode!#designpodcast #fundamentalsofdesign #brndstudios #engineeringanddesign #designchess #uixpodcast #userexperience #podcastinterview #designinspiration #designskillsTheir Website: https://brndstudio.com/"We strongly believe people don't fall in love with corporations, they fall in love with personalities!"Do you agree, whats on your mind?We would love to help your business connect with your community, get on our podcast, send us an email! Email: info@thethoughtbistro.comGet in the comments below or head to:Twitter: https://twitter.com/ThoughtBistroInstagram: https://www.instagram.com/thoughtbistro/Chapters00:00 Who is Sudhir?3:48 Impact of engineering professor5:08 Transitions in life 13:40 What is BRND doing?16:01 Dumbing it down23:57 Youtube vs Spotify!28:15 What is working doesn't work29:38 "Good design is always not good marketing"34:30 Sweet spot between back end and front end37:25 Experience vs good food40:30 How Amazon retains you46:30 The world changed faster than you know49:25 Blackberry vs Microsoft vs Apple57:48 Unconventional design approach1:03:00 How to reach BRND (Hint let us know)1:03:45 Our last guest's question