In this video, we talk to Prianka Jhaveri, the co-founder of Mend Packaging, India’s first sustainable packaging company. Prianka shares her journey of launching Mend Packaging with her college friends, Rishika Reddy and Rhea Kothari, in 2020, after noticing the unnecessary cardboard waste generated by online deliveries. She explains how Mend Packaging uses recycled, biodegradable, compostable, and recyclable materials to create innovative packaging solutions for brands across the world. She also discusses the challenges and opportunities of operating in a male-dominated and fragmented market, and how Mend Packaging is working towards reducing the environmental impact and carbon emissions of the cardboard industry. Prianka also gives us a glimpse of the papermaking process, the forestry and tree harvesting practices, the recycling and supply chain management, the forest management and certifications, and the industry and conservation coexistence that are involved in the production of cardboard packaging. If you are interested in learning more about the corrugated packaging industry and how Mend Packaging is making a difference with its pro-planet products, don’t miss this video!If you are interested in learning more about sustainable packaging and how you can make a difference, don’t miss this episode!https://themendpackaging.com/Chapters00:00 Intro2:12 Living More Sustainable3:48 Government Responsibility6:00 Indias pollution problem8:30 Doom scenario for the world10:45 the Cost problem14:14 WTF is Eco Friendly16:00 How are you dealing with the issue18:57 Bringing the Costs down20:07 Economies are built on petroleum23:14 Indian Culture is beautiful27:43 Plastics are more eco friendly???30:38 Waste separation and policing38:17 Accountability and Private police40:01 How are you assuring accountability46:23 It's a scam??49:27 How to carbon offset?58:25 What do you know that I don't?1:02:20 Numbers1:04:10 If I give you $2 mil, what will you do?1:07:25 Our Final QuestionHave an Idea for a business with this founder? Get in the comments below or head to:Email: info@thethoughtbistro.comTwitter: https://twitter.com/ThoughtBistroInstagram: https://www.instagram.com/thethoughtbistropodcast/Also on:Spotify: https://open.spotify.com/show/2UMA4Vrn9quC1pBHzjgKUWApple Podcasts: https://podcasts.apple.com/us/podcast/id1660076807?mt=2