01:40 - when to diversify UA channels

03:20 - TikTok CPI vs. Facebook and other channels 

08:24 - SKAdNetwork 4 and attribution 2023  

10:48 - MMPs vs. native Facebook reporting  

12:17 - Google App Campaigns for Android vs. iOS  

15:20 - Creatives: how to produce and test  

19:50 - 2023 predictions

Matej blog and podcast: https://lancaric.me/