Do you ever wonder what it takes to build a successful membership or subscription-based business? This episode's guest, industry expert Robbie Kelman Baxter, has helped giants like Netflix, Fitbit, and Microsoft do just that. Join us as we explore how she identifies her goals and continuously focuses on them to achieve success.

Brace yourself for a deep dive into the nuts and bolts of subscription-based business strategies, as Robbie shares her knowledge on pricing, creating acquisition and engagement benefits, and onboarding customers effectively. Learn why it's crucial to understand your customers' needs and how to meet them, and get a peek behind the curtain on how to transition from a transaction-based to a relationship-based business model.

We wrap things up by delving into how to measure success in a subscription business, the importance of a comprehensive dashboard, and the seemingly insignificant details that can make a world of difference. Robbie's insights on assessing the performance of a subscription offering and using that data to make informed decisions are invaluable. This episode is a treasure trove of wisdom for anyone looking to build or improve a subscription business. Don't miss out!About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

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