Continuing on the academic theme, this week we are hosting Joe Matthews on the podcast. In this episode, we dive into the multifaceted field of behavior and with a particular focus on smoking cessation. Joe brings to light the issues and hurdles that people face when wanting to break bad habits, exploring commercial influences and culture.

I found this episode really interesting and I hope you do too. Get in touch and let us know what you think!

Twitter: @joe__matthews @Brain_Dump_Pod

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Joe's book recommendations:

How to Stop Smoking by Prof Robert West

Drink? by Prof David Nut