Welcome to this episode of the Treat Your Business podcast.

Today we are going to be discussing why people don't buy WHAT you do, they buy WHY you do it.

Key topics covered in today's episode:

• The goal is not to do business with everybody who needs what you have, but with people who believe what you believe.
• If I asked you why your customers are your customers, what would you say?
• When we play the price game, the short-term game to us as a business owner is great, it’s fantastic, but....
• Why not the what, not the how?
• What’s the difference between physio and pain management?
• Why people don't buy what you do, they buy why you do it.
• Why you need to focus on the why, not the how.
• If you weren’t in existence anymore, what impact would that have on the people you help?
• How does your voice demonstrate and show the why?

Resources:

• https://www.facebook.com/groups/thrivebusinesscoaching
• https://www.facebook.com/thrivebizcoaching
• https:thrive-businesscoaching.com

JANE -The treat your business podcast is sponsored by Jane. Jane is an all in one practice management software with helpful features like online booking, admin scheduling, integrated payment processing, and charting. But there's more to Jane than you might think. The team at Jane cares a lot about the problems you face as a practitioner. One of those problems is the prevalence of no shows and late cancellations in practices.
So they've made it easy for you with a few simple tools built right into Jane. That includes the ability to implement an online booking payment policy, send out unlimited text and email reminders, and enable waitlist management features to fill those last minute gaps that were preventable.
Come and see Jane in action at Jane app. And if you know you're ready to sign up, then you can mention the code Thrive1MO for a one month grace period on your new Jane account.

Book, chart, schedule, invoice, process payments, and run your whole practice online.
https://jane.app/