Your first hire was probably fine. It's hire #2 where founders go off the rails — and it's quietly costing them years of growth.

In this episode of the Optin Podcast, Melissa Franks unpacks the most common (and most expensive) hiring mistake she sees founders make: hiring another doer when what they actually need is an integrator. If your team has grown, your revenue is up, but you're MORE buried than you were before — this episode names exactly why, and shows you the way out.

You'll learn:

• Why hire #2 is the trap (and how to tell if you've already fallen into it)
• The three roles every business needs — and the one founders almost always skip
• A simple framework for who to hire next at $500K, $1M, and $2M in revenue
• The calendar audit you can do this week to know — with zero guessing — what kind of hire your business actually needs
• Why a fractional COO often pays for themselves in 60-90 days at the right stage
• The mindset shift that gets founders out of the bottleneck for good

This is the episode for any founder who's said the words "I just need another set of hands" lately. Spoiler: you don't. You need something better.

If this episode hits close to home, Melissa is offering a free consultation to walk through the calendar exercise with you — no pitch, no pressure, just clarity on your next right hire. Book at melissafranks.com.

Resources & Links

• Book a free consultation with Melissa → https://www.melissafranks.com
• Learn more about On Call COO fractional services → https://www.melissafranks.com

Connect with Melissa:

Book a free consultation with Melissa → https://www.melissafranks.com

Learn more about On Call COO fractional services → https://www.melissafranks.com

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

LinkedIn: Melissa Franks