In this episode, I'm differentiating between the roles of CMO and social media manager on your marketing team. It's so common for people to lump together all marketing jobs under one general umbrella, but there's a monumental difference between a social media manager and CMO, and in this episode, I'm sharing why. We'll cover:

• How your CMO partners with your financial team to inform your marketing strategy
• Why a CMO integration into your team is different than a social media manager
• The difference in scope between a CMO and social media manager
• How a CMO goes beyond general marketing tasks

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