• The cost of a Google ad can vary greatly depending on a number of factors, including the industry you are in, the keywords you are targeting, and the quality of your ad.
• In general, businesses can expect to pay anywhere from a few cents to several dollars per click on their ads.
• The average cost-per-click (CPC) for Google Ads in India is around INR 50 to 100 .
• However, this can vary based on the competitiveness of the keywords you are targeting and the quality of your ad.
• To get a more accurate estimate of the cost of a Google ad in India, you can use the Google Ads Keyword Planner tool.
• This tool allows you to enter the keywords you want to target and see an estimated CPC for those keywords.
• Quality Score determines the ads with lesser cost with higher clicks.