Join hosts Patience and Brian Jones on “As Built” as they unpack Google’s flip-flop on third-party cookies. Learn the impact on advertisers and why first-party data is the future. If you want to stay ahead in marketing, this episode is a must-listen!

Highlights:

• Creative endeavors for first-party data.
• Value in first-party data for consumers.
• Google’s course change implications.
• The benefit of owning customer relationships.
• The impact of user behavior on cookies.
• Predicting user demographics based on cookie acceptance.
• The future trend in cookie rejection.
• Digital buyers’ growing savviness with cookies.
• Businesses need to prepare for cookie-less future.

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/graphicmachine/
• https://www.linkedin.com/in/patiencejones/