In the first episode of Wallflower Sessions, your hosts (Helene and Sandra) discuss the use and optimization of TikTok for search. We share our personal experiences between using TikTok or Google for search as well as the dangers of both. Are we trading misinformation for authenticity on TikTok or trading diversity of content for trustworthiness on Google? Listen in to learn which platform suits which type of content best and how to leverage them in 2023.
[00:00:00] Using TikTok vs Google for search
[00:05:00] Optimizing content on TikTok
[00:12:00] Our 2023 TikTok wishlist
New York Times article "For Gen Z, TikTok Is the New Search Engine"
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