In this episode of Wallflower Sessions, your hosts (Sandra and Helene), co-founders of a boutique creative content marketing agency, discuss the latest updates to Google's Quality Rater Guidelines, specifically the addition of "experience" to the existing E-A-T criteria (expertise, authoritativeness, trustworthiness) and how it may affect content creators, content, and businesses. We also dive into why this is the most exciting update and gives us hope for the future of content.
[00:01:15] What is Google’s E-E-A-T?
[00:02:50] Using AI in copywriting
[00:05:00] Content about real life experiences
[00:06:27] Google wants to know who you are!
[00:09:21] Infinite scrolling comes to Google
[00:11:00] Authentic content in the travel space
[00:13:09] Structured data for EEAT
Google's Quality Rater Guidelines
🌸 Follow us across the internet!
Helene's Links
Sandra's Links