In this week's episode we chat about why we think customer personas suck as they are rooted in a shallow understanding of the human experience and stereotypes. Studying and connecting with your target audience is a more authentic and organic strategy. We also discuss the difference between B2B and B2C personas, the difficulties of understanding cultural nuances and references, as well as the emotional aspect of making a purchase.
[00:00:30] What are customer personas
[00:03:00] Why customer personas can be superficial
[00:08:23] Where is the culture?!
[00:11:35] The high cost of meaningful research
[00:15:00] B2B vs B2C customer personas
[00:16:30] The irrational reasons we have purchased things
Read the full study referenced in this episode: Give Us Features, Not Flowers
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