Tuning in from Prague this week, we decided to share a personal passion around marketing for music artists. From TikTok to hot sauces, live streaming events to content creation becoming noticed as a new music artist can be tough these days. We discuss how important it is to build a personal brand that is authentic and how to leverage that across platforms to grow and nurture a community. Sharing examples from the pros; Taylor Swift, Lewis Capaldi, and Ed Sheeran. This is an info packed episode full of amazing content ideas for any musician.
Timestamps
[00:00:15] Music marketing
[00:02:50] Building a personal brand as an artist
[00:05:45] How Taylor Swift built an unbreakable fandom
[00:11:00] TikTok is changing the game for music artists
[00:20:00] Releasing variations of songs for wider reach
[00:23:30] The valuable newsletter
[00:26:30] Offline brand and product collaborations
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