Modern Commerce: Recent Episodes
Coyle Media
Modern Commerce is a podcast for business professionals with ecommerce marketing origins. Hosted by John Coyle and Casey Fehrnstrom, with special guest talent from all over the ecommerce world!
Can you guess this househould American Footwear brand by the clues John gives? If not, then you're in for a treat because you probably have yet to hear this incredible story. Buckle up and enjoy the ride!
Thanks for listening— Please rate & review!
A drop from our other podcast "Create What Matters"...
This one is a continuation of our conversation with Dappz about Money, Drugs, and Fame on his way to becoming a TikTok Millionaire.
Thanks for listening — remember to rate & review our show!
Get the skinny on marketing agencies from a couple of agency vets.
Thanks for listening— Please rate & review!
We discuss the matchup of Elon Musk and Mark Zuckerberg, then we look into the wild details of the OceanGate story... Please rate & review— Thanks for listening!
Today, we've got a feed drop from John's other show Create What Matters.
Check out create what matters on
Apple
Spotify
Or wherever you get your podcasts.
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Imagine opening the TikTok app, tapping "go live" and having 200,000 people show up to give you money.
That's what happens every single day to the guest on today’s episode.
Dappz, like many other creators, spent years trying to build a following and make money creating content wiith little to no success.
His breakthrough came when he discovered live selling on Tik Tok only a year ago.
Today he makes nearly $2 Million dollars per month going live on Tik Tok.
Now... Dappz isn't the first live seller I've ever come across, but none of them ever wanna talk about it.
Live selling is this underground cash cow for creators, but the creators who make a lot of money doing it . . . they don’t want to let the secret out.
It’s important though
.
Cause live selling is, by far, the fastest I've ever seen a creator go from nothing to life changing amounts of money.
So I found someone who would tell us how it’s done.
And it just so happens that he’s one of best live sellers on the internet.
Here’s our conversation with Dappz
Follow today's guests and hosts:
Follow John:
YouTube
Follow Dappz:
TikTok
YouTube
We discuss the matchup of Elon Musk and Mark Zuckerberg, then we look into the wild details of the OceanGate story... Please rate & review— Thanks for listening!
John & Casey discuss which platforms you SHOULD & SHOULD NOT focus on for content marketing efforts.
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/
Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
We're doing a "launch, grow, scale" episode today, and we're focusing on podcasting (which we think is one of the best mediums for any creator from any platform)
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We're giving two of our best tips for launching a new podcast.
Don't worry, we won't tell you to "just start." We're giving you some actual real content prompts and ideas to help you get started.
We're also giving you tow of our best tips for growing your podcast.
Podcasting is one of the hardest mediums to grow. There aren't really any growth hacks like there are on IG, Tik Tok, etc.
We've grown our shows to over 200,000 combined downloads, and we're sharing two things that have worked incredibly well for us.
Finally, we're giving you two tips for making money with your podcast.
We are big believers that the best way to have a bigger podcast is to actually make money podcasting.
We'll share some of the best ways we've found to make money podcasting.
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/
Convert people to their second purchase instantly with reconvert: https://www.reconvert.io/
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Trends, tips, and tactics for the modern marketer. Topics range from Live Selling to Influencer Seeding.
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/
Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
Today John tells us a "you have to see it to believe it" type of story. Casey reacts and asks clarifying questions, but this is not a MOdern Commerce to be missed! Enjoy!
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Welcome back to Modern Commerce where today John & Casey are joined by a real ecommerce expert on the frontlines of customer communication, Noah Rahimzadeh. Noah will share breakthroughs he's discovered that will change the way you handle customer communications forever.
Check out Malomo at:
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Follow these quick & easy steps to maximize the Average Order Value of your ecommerce store! Featuring Eric Haim.
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Today's Sponsors:
Increase Ecommerce Average Order Quickly & Easily with ReConvert: https://www.reconvert.io/
Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Welcome — On this episode of ModCom, John picks the brain of social media marketing expert Neal Schaffer as they explore the landscape of Influencer marketing particularly in the the B2B space.
Checkout Neal's podcast, "Your Digital Marketing Coach with Neal Schaffer" here: https://podcast.nealschaffer.com/
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/
Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today we're talking with Sonya Robinson.
Sonya is a creator and influencer with a small, but engaged following of less than 20k across all her platforms.
But even with that few followers, she is walking you through how she makes over 6-figures per year as a UGC content creator and creative strategist.
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/
Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today we're talking with Zoey Kahn the host of one of the best Ecommerce podcasts out there, "What's Your Biggest Oopsie?" (@OopsiePodcast )
Besides being on the Customer Experience team at Chomps, Zoey is also a content creator herself.
Today we're talking about how the tools of the trade have gotten harder and harder for both content creators and brands, and her practical advice for people starting out.
Zoey also talks about her journey as a creator, and how she both blends and separates her career with her personal brand.
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/
Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Van Oakes was actually our partner at Explosive Growth Marketing before the exit.
We trust him more than almost anyone on the topic of influencer marketing and growing a loyal and passionate audience.
Today he wants to talk about why influencer marketing is so important and what influencers and creators should be doing to own the audience they're building.
This is gonna be a fun conversation.
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/
Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today I'm talking to @CTtheDisrupter in this live recording of the Modern Commerce Podcast.
We're talking about his story of how he went from Heroin addict to driving hundreds of millions of dollars in revenue.
We're also talking about why he decides to have such a controversial public persona.
We'll also debate about some topics that he's passionate about including return on ad spend; the advice people give in the marketing industry; and why he is so passionate about bidding on Facebook ads.
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce:
Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports:
https://www.wickedreports.com/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Today we'll discuss the future of marketing, entrepreneurship, and influencers with our guest Jesse Pujji.
Don't forget to rate & review — Thanks for listening!
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/
Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
Today we're talking about how we grew our podcast and YouTube channel in the early days. Between our two shows we drive about 75,000 downloads/views per month.
We'll discuss:
- Podcast promotion tactics that have worked
- Tactics that haven't worked
- Some of our favorite tools
- The two main things that unlocked massive growth for us
- The one thing we thought would unlock massive growth but didn't.
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Today's Sponsors:
Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/
Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
Jess is an absolute master of coming up with marketing strategies, copy, and messaging that makes a company stand out as unique and different... even if it's not. He's here to breakdown how he does that and how you can apply his principals to your company.
Don't forget to rate & review — Thanks for listening!
Watch this episode on YouTube now!
-- Sponsors --
Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/
Increase your Average Order Value in minutes with Monk Commerce: https://www.monkcommerce.com/
Today we are talking about how to meet people, build relationships, and leverage relationships to create value in business and in your career.
Please rate & review — Thanks for watching!
Watch this episode on YouTube Now!
--Sponsors--
Use Wicked Reports for all of your marketing attribution needs. Book a demo today at wickedreports.com
Try Monk Commerce to increase your conversion rate & average order value. Start your 7 day free trial now at monkcommerce.com
Dropbox, AirBnB, and Hubspot all have some of the most famous "growth hacking" stories. But how much impact did those tactics actually have? Could you apply them to your business? Today we're discussing which growth hacks are all hype, and which ones you should actually use.
Don't forget to rate & review — Thanks for watching!
Watch this episode on YouTube now >>
--Sponsors--
Use Wicked Reports for all of your marketing attribution needs. Book a demo today at wickedreports.com
Try Monk Commerce to increase your conversion rate & average order value. Start your 7 day free trial now at monkcommerce.com
Nick Shackelford is back with us again to talk about the different types of online and digital businesses. We're breaking down the pros and cons of starting and scaling ecommerce businesses, information and online course businesses, agencies, and software companies. We try to come up with our best recommendation for someone getting started.
Don't forget to rate & review — Thanks for watching!
Watch this episode on YouTube now >>
Today our guest is... Our co-host, Casey. John is going to interview Casey about - The two year long process of building and growing our YouTube channels and podcasts - How he quit his job to start working on the podcasts full time - What the future of media, content creation, and marketing look like and more (as always - the conversation should be fun with these two).
Thanks for listening — Don't forget to rate & review!
Watch this episode on YouTube now >>
Today we are talking with Scott Desgrosseilliers from Wicked Reports about how to know what is working in your business. In the world of online marketing it can be difficult to know what marketing activities are driving the results you want and which ones aren't. We get into that topic with Scott and we talk about how that relates to future success as well.
Thanks for listening — Don't forget to Rate & Review!
Watch this episode on YouTube now >>
Today we're talking about launching a new business or offer. We're going to cover what we believe to be the 7 laws of launch. These are must follow if you want to have a successful launch.
Don't forget to rate & review — Thanks for watching!
Watch this episode now >>
Today we are talking to the CEO and founder of 365 Holdings, Kelcey Lehrich. Kelcey has built up a portfolio of 7+ ecommerce companies all of which have healthy cash flow and run profitably.
We'll get into what ecommerce operators should be focusing on in 2023. We'll also get into how to choose the right business to buy and how to start and run a holding company.
Don't forget to rate & review — Thanks for watching!
Watch this episode on YouTube now >>
Today we are going to break down our own YouTube Thumbnails. We're going through our 15 highest viewed YouTube videos of all time and talking about why they hit. We're specifically focusing in on the Thumbnails and talking about what is good, bad and ugly. John is going to try to guess which videos/thumbnails have the highest click-through-rate of all time.
Don't forget to rate & review — Thanks for watching!
Watch this episode on YouTube now >>
Today Marvin Attiq, Founder of Bottle Haus AKA our favorite guy during the pandemic, joins us on the show to tell us about the booming success of his online liquor store.
Don't forget to Rate & Review!
Watch this episode on YouTube >>
Today we're talking to Sarah Levinger, Co-Founder of HG Performance Creative about how some simple quick changes in your advertising can drive large bumps in conversions and sales. Sarah takes us through how she uses psychology based ads to help customers find and ultimately buy from your brand.
Don't forget to rate & review — Thanks for watching!
Watch this episode on YouTube >>
Maddy Sukoru, Founder of Groupshop joins us to discuss his incredible breakthroughs in word-of-mouth marketing. For those of you who are interested in building a strong community around your brand— this episode's for you!
Thank for listening! Don't forget to rate & review!
Watch this episode on YouTube >>
Today we talk about twitter as an ad platform; how to do ninja level targeting; the best way to setup your creative testing; Black Friday Cyber Monday; The best strategy to use affiliates for ecommerce.
Don't forget to rate & review!
Watch this episode on YouTube >>
John and Casey are live on the busiest day of the ecommerce year to talk about what is working this year, the overall trends they see, and the best some of the best and worst marketing brands are using during their big sale.
Don't forget to rate & review!
Watch this episode on YouTube now >>
Today the guys from The Perfect Jean swing by to tell us their story. It's a fun discussion with some valuable lessons along the way. Stay tuned and enjoy this episode of Modern Commerce!
Don't forget to rate & review!
Watch this episode on YouTube now >>
From DTC Twitter to the Modern Commerce Podcast... Charley T joins John to hash out some of their philosophical differences from the internet town square.
If you enjoyed this episode, please remember to rate & review!
Watch this episode on YouTube now >>
Today we have Mason Doerr of Cardinal Agency and Cashflow Syndicate to share some practical tips we can use to write better copy that sells more products.
This one jam-packed full of useful tactics you can implement today and get better conversion rates tomorrow.
If you enjoyed this episode please rate & review!
Watch this episode on YouTube now >>
This week we have Alexa Kilroy from Triple Whale on the show. Her position at Triple Whale gives Alexa a unique perspective and the ability to see a lot of data across a lot of ecommerce brands. Alexa is going to go over the mindset shifts, overall strategies, and practical tactics that some of the fastest growing and highest profit ecom brands are using in 2023.
Don't forget to rate & review!
Watch this episode on YouTube now >>
The ModCom crew sits down with Cody Wittick of Kynship to talk about what influencer marketing looks like in 2023. How brands should be leveraging influencer created content in their paid advertising efforts, and how to implement an influencer marketing program.
Watch this episode on YouTube now >>
Will Watters drops in to tell us about his brand, Western Rise. If you're curious about the launching (or more advanced inner-workings) of an apparel brand truly equipped for modern commerce, then you won't want to miss this episode!
Don't forget to rate & review — Thanks!
Watch this episode on YouTube now >>
Creative Testing is always a juicy topic of conversation on ModCom. On this week's episode we recruit Nicole Crowell, another Creative Strategist, to help us sift through the best SOPs for testing creatives. Below you will find the resources shared during this episode. These links allow for read-only access alone. Please duplicate these to create versions for your own use...
Chart - How much budget you should allocate to esting: https://docs.google.com/spreadsheets/...
Calculator - Number of creatives you should test: https://docs.google.com/spreadsheets/...
Chart - What creatives you should prioritize: https://docs.google.com/spreadsheets/...
Thanks for listening! Don't forget to rate & review!
Watch this episode on YouTube now >>
Allen Jernigan pops in for an interview today. We discuss the live-selling model in ecommerce and other unique aspects of the online boutique business. If you enjoyed this episode please remember to rate & review!
Visit Blushing Brunette Boutique >>
Don't forget to try Pencil at trypencil.com & use promo code MODCOM15 to save 15% on any paid plan!
Watch this episode on YouTube now >>
Tim Aton the COO of Range Leather dropped by for an interview. He shares the story of Range and drops some gems of knowledge as well. You definitely don't want to miss this one! If you enjoyed this episode please remember to rate & review!
Visit Range Leather: rangeleather.com
Don't forget to try Pencil at trypencil.com & use promo code MODCOM15 to save 15% on any paid plan!
Watch this episode on YouTube now >>
Nick Shackelford swings by to discuss how to recession proof your brand!
Don't forget to rate & review!
Watch this episode on YouTube now >>
Brett Swensen drops in to tell us his story of ecommerce marketing & Kizik Footwear. Buckle up and enjoy the ride through the building of this unique brand!
If you enjoyed this video please remember rate & review!
Visit Kizik Shoes: https://www.kizikshoes.com/
Watch this episode on YouTube now >>
This week Trace from Supply joins the guys for our next edition of our "How to Build a Brand" series. If you enjoyed this video please remember to rate & review.
Visit Supply: https://supply.co/
Follow Trace on Twitter: @BubbaDoesEcom
Watch this episode on YouTube now >>
Joel Padron is back! And he brought our favorite game with him... Buckle up & get ready for the third volume of The Price is Right: Ecommerce Edition!
If you enjoyed this video please remember to rate & review!
Watch this episode on YouTube now >>
On today's episode Joel Padron joins us to discuss the rise of CrossNet— the hybrid sports ecomm phenomenon, and his recent move from being the Marketing Director there to the Head of Paid at Homestead.
If you enjoyed this video please remember to rate & review!
Watch this epsiode on YouTube now >>
Check out Joel's agency at: https://homesteadstudio.co/
These two college dropouts went from making YouTube videos to Growing Patrick Adair Designs into an 8-figure e-commerce brand. Today we're interviewing Lewis Fausett of Patrick Adair Designs. His story is incredibly unique in the world of e-commerce. Not to mention there are several gems for anyone trying to scale a jewelry brand.
Watch this episode on YouTube now >>
We chatted with a couple of the guys who put Purple Mattress on the map! This is their story in their own words and how they view marketing in today's DTC climate.
If you enjoyed this epsiode please remember to rate & review!
Watch this episode on YouTube now >>
Check out Chris & Dan's agency at: https://www.stoicyeti.com/
On this episode Cody Plofker zooms in for an interview with the guys. John asks the hard hitting questions you want to hear, and Cody brings the answers!
Also, Casey sports a new bomber jacket... If you enjoyed this video please remember to rate & Review!
Watch this episode now on YouTube >>
Check out Jones Road Beauty at: https://jonesroadbeauty.com/
Our good friends swung by to be on the pod today. Chef Gordon Ramsay couldn't make it, but his business partners Danny Winer & Jason Panzer from Hexclad Cookware came to tell us all about their ecommerce brand's journey as a disruptor in the cookware space.
Watch this episode on YouTube now!
Check out Hexclad Hybrid Cookware at: hexclad.com
Don't forget to rate & review — Thanks for listening!
Want to know which ecommerce metrics you should be watching? Well, you came to the right place! In this episode Casey & John discuss five unique views into the performance of your business.
Watch this episode on YouTube now >>
Don't forget to rate & review — Thanks for listening!
Ryan Rouse from Highkey Snacks joins the guys for this episode to drop some highkey knowledge. If you're curious about the Food & Bev space in ecommerce, then you WILL NOT want to miss this episode.
Watch the video version of this episode on YouTube now!
Check Highkey Snacks out at: https://www.highkey.com
Don't forget to rate & review — Thanks for watching!
Today on ModCom Sean McGinnis swings by for an interview with the guys. Topics include building, maintaining, and scaling as an ecommerce footwear brand. Some of Sean's answers might surprise the paid social marketers out there, but that makes them all the more enticing. Enjoy!
Originally aired on YouTube 4/15/2023: Watch it Now!
Follow or join in on the conversation on Twitter around this episode at: Join in on Twitter!
Check out Kuru Footwear at : Kuru Footwear
Don't forget to rate & review — Thanks for listening!
In this episode John and Casey share their #1 best ad hack for understanding how to get a better ROI from your ecommerce ads. Lots of examples and explanations are sure to leave you a better marketer after consuming this episode of the ModCom podcast.
Originally aired 4/1/2023: Watch it Now!
Rabah's back to join us for one of our favorite ModCom games: The Price is Right. Today he'll be going head-to-head against John. Feel free to play along, and see if you can beat these two!
Originally aired on YouTube 3/15/2022: Watch it Now!
Thanks for listening — Don't forget to rate & review!
Joined by special guest Rabah Rahil, the guys discuss a variety of topics ranging from "LA Math" to an incredibly helpful app for ecommerce brands. And, of course, the guys will cover the differences between bootstrapped and venture backed businesses.
This being the first episode of two featuring Rabah, you won't want to miss this one before we move on to the return of a very popular ModCom game next time around. Enjoy the episode and we'll see you again next time!
Originally posted on YouTube 3/7/2022: Watch it Now!
You can check out Rabah's podcast "You're Not Your ROAS" on the Triple Whale YouTube channel. Please like, comment, and subscribe to our channel if you enjoyed this video!
Have questions about what should you should expect from your marketing department? Trying to decide whether you should break up with your agency? Not sure if you could use a little help with your brand's marketing? Then this episode is for you!
Originally aired on YouTube 2/25/2022: Watch it Now!
Thanks for listening! Don't forget to rate and subbscribe!
John & Casey are professional marketers, but even the pros get got by other pros sometimes... This episode the guys show, tell, and analyze why and how they got got by marketers on a handful of products they bought online.
This episode originally aired on Youtube 02/25/2022. Watch it now!
On this episode John & Casey break down a list of ecommerce marketing trends by either buying them or selling them.
Originally aired on YouTube 02/04/2022 - Watch Now!
There's a lot of good ideas out there in the ecommerce world, but there's also some wolves in sheep's clothing as well. In this episode of ModCom, Casey and John are here to set the record straight...
Which ecommerce marketing sayings are pretenders and which can help you grow your business? Stay tuned in to get the scoop from your favorite marketing podcast hosts– Tweedle Smart and Tweedle Smarter.
Originally aired on YouTube 1/28/2022: Watch it now!
We use them all the time improvisationally, but today we're bringing them up on purpose... Sports Metaphors for Ecommerce Marketing!
This episode will help you apply lessons you learned in all your favorite sports activities to your work in the field of ecommerce marketing.
Originally aired on Youtube 1/18/2022: https://www.youtube.com/watch?v=6GBGsAmyoCc
Every knows branding is a good thing, right? Yeah, maybe until you start hanging around performance marketers for a little while...
This episode is a converasation between John & Casey that contains the nuance you need from the conversation of the real importance of branding in your creatives.
Originally aired on Youtube (1/10/2022): Watch this episode on YouTube now!
Holidays should be nothing if not fun, right? That was the thought behind this Christmas-themed episode anyway...
Essentially a spin on the notorious "sell me this pen" exercise, John submits some questionable (yet unquestionably festive) business ideas. Lessons are learned while hilarity ensues.
Enjoy!
On this episode of Modern Commerce our special guest, Scott Boulis, joins us for our first round of The Price is Right: Ecommerce Edition. It's the same classic TV gameshow you already know and love, but with an ecommerce twist!
Hosted by John Coyle & Casey Fehrnstrom. This episode originally aired on YouTube Dec 10th, 2021. Check out all of our most recent episodes at: https://www.youtube.com/ModernCommerce