Josh & Laura talk about storytelling: what it is, why it matters, and a framework for how to tell compelling stories for your own organization.

📺 Videos Referenced:

• Amen Alex
• Exodus Cry
• 23andme
• Todd Henry/Herding Tigers

📚 Books/Resources Referenced:

• "Building a Storybrand" - Donald Miller
• "How to Tell a Story" - The Moth
• "Story Square Framework" - Joshua Gott

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