Welcome to Episode 4 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brook Sellas kick things off with discussing some of the hottest topics in Customer Experience (CX).

On this episode, we welcome Melissa (Sciorra) Gravito, the Head of Global SEO at Gen (formerly NortonLifeLock and Avast), to discuss Search Engine Optimization and its impact moving forward on improving CX.

Brooke and Shark dive deeper into the report with Jay and discuss:

• The correlation between SEO and a better customer experience • What does an optimal customer experience like through through an SEO lens • How digital trust is important • On page SEO tips for a better customer experience • Understanding off page SEO for a better customer experience • and a lot more!

Find out more about strategist and keynote speaker Kenneth "Shark" Kinney HERE.

Find out more about Brooke Sellas and B Squared Media HERE.