Welcome to the Edtech Marketing Tips and Trends Newsletter with myself, Tim Burnett: Edtech Marketing Consultant & Assessment Community Champion
This week Iām introducing you to customer journey maps.
Before I do, if you like this podcast then subscribe on your app or if you want it as an email visit www.educationtech.consulting and register there for my email newsletter.
Now onto this short introduction to a customer journey map and how you can access my interactive version on Miro.
A customer journey map is an essential tool in your marketing toolkit.
It's a visual mapping tool that helps you plot the steps your customers take, from knowing nothing about your business to being your best marketing asset. And in my version, how you can then use them in the community to promote your business for you.
It also helps you spot your strengths and weaknesses so you can focus your energy.
View the interactive version here to create your own customer journey map >
ā±ā± = š More detail:
You can use a customer journey map for one or all of the journeys a customer takes. To start with, just focus on a social media channel, and plot your customers journey from someone who doesn't know you exist to a loyal friend that can't stop talking about you.
Use the example journeys I've created and place them on the map. Change the colour to show steps that you are good at and those that you are poor at. Change the size of the steps to indicate priority.
If you end up with some big red circles, then focus on them over the coming weeks and think about how you might improve the journey.
ā±ā±ā± = šŖ Further reading:
One of the reasons why I have designed the map in this way is because I believe that every champion needs to be channelled back into the community.
Being active within the community is essential. If you don't undertake any activity in the community, then this should be addressed immediately. Just exhibiting doesn't count as a community activity :)
You may notice that there is an 'Assessment Community' as well as a 'Specialist Community'. This is because many of the organisations that run assessment programme don't always hang out in the traditional assessment community locations. You have to go and find them in their native environments.