⏱ = 👌 In summary:

I think my students are getting bored with me talking about personas, audience research and segmentation. There's a good reason why I talk about it so much. It's the foundation of marketing!

So why do you ignore it?

On Tuesday, 14th March, at the Innovations in Testing Conference in Dallas USA, I'll stand up to talk about personas. It's all very exciting.

The main point I'll be making is don't assume you know your audience. Please make an effort to get to know them better. In the end, you will benefit.

⏱⏱ = 👏 More detail:

I've worked with several people and companies over the years who 'think' they understand their target audience. The thing is, they don't.

They meet one person, listen to their story and work on the assumption that everyone else has the same story to tell.

It's easily done, but that's why we do persona research. It's not the silver bullet, but it gets you one step closer to having a better offer for the multiple individuals you work with.

⏱⏱⏱ = 💪 Further reading:

During the session, Neil Wilkinson and I will use persona research in Test Development as the use case for a persona exercise.

Neil will bring the assessment expertise. I hope to bring my marketing toolkit.

I'll be talking about the tools and techniques I use for persona research and taking a glimpse at some AI tools that can help.

If you can't make the session at Innovations in Testing, schedule a 15min chat and I'll give you a personal tour of my toolkit.

Schedule a call if you want to talk this through.