Today we are joined by Amanda Milligan, the head of marketing for

Stacker.com. Amanda is an experienced growth and content marketing specialist

focusing on audience research, strategic content development, personalized

outreach, and white-hat link building through acquiring media coverage.

Amanda has agreed to share with us strategies around earned syndication.

I am pleased to welcome Amanda to the first episode of the Focus Visibility

Podcast.

Resources

LinkedIn - https://www.linkedin.com/in/amandamilligan/

Stacker - https://stacker.com/

Stacker Studio - https://studio.stacker.com/

MOZ Article - https://moz.com/blog/content-syndication-case-study

Value Drops

3:20 – Amanda talks about the differences between

owned syndication, paid syndication and earned syndication.

5:36 – Amanda explains why earned syndication is good

for building authority with your audience as well as building domain authority.

Questions for Amanda

What is the difference between paid

syndication and earned syndication?

You’ve said that the earned

syndication approach is much better for SEO and authority - can you explain?

Can you talk a little bit about earned

syndication and how it has changed the traffic on stacker.com?

Can you explain how paid syndication

can generate link authority back to a publisher’s domain?

Do you post content to one 3rd party

publisher, or do you syndicate to multiple?

Can you recommend a strategy for

brands to start connecting with relevant 3rd party publishers for earned

syndication?

What timeframe should brands

realistically plan for to start seeing some benefits from earned syndication?

Can you please explain the requirements

for canonical Links and do-follow links?

Can you outline the process that was

used at Stacker to syndicate content?

How can brands create the type of

content that publishers want to run?

What would you recommend for brands

who want to try their hand at 3rd party content syndication?