In this episode we deep dive parts 1 and 2 of Start With Why by Simon Sinek
LESSON 1: People don’t buy what you do, they buy why you do it. Starting with why creates a sense of purpose and inspiration and leads to more innovation and success * The Golden Circle explains why some organizations are able to inspire while others are not * Start with Why, then How, and lastly What * Communicating your why* speaks to our limbic brain and allows us to “go with our gut”
LESSON 2: Great Leaders Inspire Action Leadership is not about the person in charge, but the ability to inspire and create a movement * Leaders create a culture that attracts and retains the right people * To build trust and alignment, leaders must clearly and consistently communicate their why to employees, customers and stakeholders * Great leaders remember their why* in the face of distractions and adversity
Links from the Show:Start with Why
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