In this episode of the Construction Champions podcast hosted by Ron Nussbaum, the guest, Will Blunt, Head of Marketing at the Association of Professional Builders (APB), discusses what it takes to be a construction champion. They delve into the importance of marketing for construction businesses and how to navigate the unique challenges of the industry.
About WillWill Blunt is Head of Marketing at the Association of Professional Builders (APB), a business coaching company that has helped thousands of builders worldwide scale their companies profitably, and host of the industry-leading podcast Professional Builders Secrets.Before joining APB, Will helped establish the core marketing function of over 30 businesses across a 15-year career as a business owner and consultant, including tracking the end-to-end customer journey, laying the foundations for content production, and reporting on key metrics such as multi-stage conversion rates, cost-per-lead, cost-per-acquisition, and customer lifetime value.He has led diverse marketing teams across five countries, grown the organic traffic of a brand-new website from 0 to 500k+ yearly sessions within 18 months, and generated thousands of leads from 1,000+ paid media tests.Will’s work has been featured in The Huffington Post, Yahoo News, HubSpot, MarketingProfs, The Content Marketing Institute, Quick Sprout, social media Today, and more. He also has a bachelor's degree in commerce (Marketing) and an MBA.Will's linksSORCI Report: https://hubs.ly/Q02rT-1n0Book: https://hubs.ly/Q02rT-nx0Free resource: https://hubs.ly/Q02wsCN30Website https://www.buildercoms.com/constructionchampionspodcastAssociation of Professional Builders Annual Reporthttps://hubs.ly/Q02rT-1n0For CRM Solutions: BUILD12https://www.build12.com/constructionchampions?am_id=ron625For Picture, Video, Document, and Communication Management: BuilderComshttps://www.buildercoms.com/For Team Growth: Contractor Staffing Source: The Contractor Consultants https://www.thecontractorconsultants.com/Join our community: Facebook Grouphttps://www.facebook.com/groups/9576287954295380
0:00 Unleashing Construction Excellence with Expert Insights
00:37 Unveiling the Secrets of Becoming a Construction Champion
05:25 The Importance of Marketing
10:29 Mastering the Art of Marketing for Residential Construction Businesses
19:28 Maximizing Marketing ROI for Construction Companies
23:21 Boost Your Construction Marketing with Free Resources and Expert Advice
26:45 Revolutionize Your Construction Projects with BuilderComs!KeywordsConstruction IndustryConstruction ManagementConstruction ProjectsBuilding and ConstructionConstruction Technology (ConTech)Residential ConstructionCommercial ConstructionConstruction LeadershipProject ManagementTeam Building in ConstructionLeadership SkillsConstruction Business ManagementEffective Communication in ConstructionCareer Development in ConstructionSkills Training in ConstructionProfessional Growth in ConstructionWork-Life Balance in ConstructionConstruction Champions PodcastRon Nussbaum InterviewsConstruction InsightsConstruction StoriesConstruction NetworkingConstruction CommunityJoin Construction DiscussionConstruction Advice and Tips