This episode was recorded live at the 2022 MarketCounsel Summit event at a podcasting booth sponsored by Halo Investing. Join Three Crowns CEO Johnny Sandquist for a quick-hitting Q&A session with Suleman Din, Advisor Intelligence Lead at AdvisorEngine.

In this episode, former journalist and marketing communications expert, Suleman Din, discusses his role as Advisor Intelligence Lead at Advisor Engine. Intelligence Lead is a job that didn't exist a few years ago – and one that focuses on curating content and thought leadership that advances innovation. The basis of Din’s work is that advisor tech companies aren’t just vendors – they’re the partners you’re building your firm with.

One of the most visible ways he does this is through AdvisorEngine’s Action Magazine, which is a publication for doers in wealth management. Action stands apart from the crowd with both print and digital versions, as well as free and relevant downloadables to accompany each and every article. While many consider print media a thing of the past, Din ruminates on the experiential nature of print magazines:

“For folks who want to have the tactile sensation, they like to have something in their office or take it on the plane or take it with them somewhere where they don't have reception, where they can just kind of read through it,” Din explains. “Because again, when you pick up Action Magazine, it's not talking about deals, it's not talking about who's who in the industry – it's really focused on you.”

Check out the full episode to learn more about how Din is providing actionable content to advisors, as well as how his background in journalism led to his current position at AdvisorEngine.