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This week 📢I talk🎙️with Kate Jerkens at Uncle Nearest, Erica Duecy with Business of Drinks and Caitlyn LuBell at BoozeBiz and we discuss the beverage industry changes and updates in 2026. 👏🍷 🎇 🎉 ✨ 👏🥂 😁

👀📹 Watch here: 👉👉 YouTube🚀✨🍹

The beverage alcohol industry is in the middle of a massive reset. 🍷📉
In this powerhouse panel, JessieO sits down with leaders from whiskey, recruiting, consulting, and beverage strategy to unpack what’s really happening behind the scenes.

From distributor consolidation and exploding RTDs to THC beverage regulation, tariffs, inflation, and consumer spending shifts… this conversation is packed with real-time data, analytics, and honest insight from the front lines of the beverage business.

💥 Key Takeaways:

📦 RNDC, Reyes & distributor consolidation explained
💸 Why $25 cocktails are becoming the new normal
🍹 RTD growth, Surfside momentum & Tito’s comeback
🌿 THC drinks, hemp regulation & cannabis beverages
📉 Why emerging brands are struggling right now
📲 How Hampton Water used TikTok & community to explode growth
🧠 Why sales teams matter more than ever
🌎 How tariffs & global politics are impacting beverage imports
🚚 Why warehouse space & inventory are becoming major problems
🔥 The future of distribution, portfolio strategy & consolidation

👉 If you work in wine, spirits, beer, THC beverages, RTDs, distribution, marketing, or hospitality… this episode is a MUST WATCH.

🎯 CTA:
Subscribe, like, and share this episode with your beverage industry community! 🍻

Comment below: What’s the biggest challenge facing the industry right now?

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