“I pay attention to experiences."

What’s in a name? For 20-year-old Mad Data, a new name brought happier clients, easier marketing, and better employee recruiting. CEO Mary Hamilton shares the story of her MSP’s brand evolution including:

• What drove the decision to change the company name
• The massive payoffs they’ve seen from investing in a new name and brand
• The importance of brand emotion in driving your company to growth
• How to build a consistent experience around your MSP’s name

See the full episode transcript with resource links:
https://www.syncromsp.com/podcast/012

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