Mitchell and Jeff chat with Andy Sistrunk and Robbie Carelli, co-founders of Persimmon Hollow Brewing, which opened its first location in DeLand, FL in 2014 and has since grown to four locations and wider distribution throughout Florida.The guys talk about the early days of learning to brew beer together as a hobby, turning that hobby into a business, messy brewing stories, opening a brewery without knowing exactly how to open a brewery, how they landed on the Persimmon Hollow name and branding, and the importance of their four core values: People, Place, Product, and Planet.Watch this PodcastLearn More about Persimmon Hollow02:00 - Early days and how Andy and Robbie met06:20 - Turning a hobby into a business07:46 - What "Drink Sensibly But Get Weird" means10:50 - Naming and branding a brewery18:34 - Persimmon Hollow's 4 core values28:22 - "Sleepy Holler"31:43 - What happened to "Drunken Monk"33:50 - The expansion of Persimmon Hollow40:50 - The success of Beach Hippy IPA43:10 - Why Central Florida?51:08 - Persimmon facts & how to steal them57:00 - Maintaining culture while expanding----Advus After Hours is a podcast focused on the intersection of finance and community in Orlando, Florida - hosted by wealth advisors Mitchell Lamoriello and Jeff Lee.SUBSCRIBEApple PodcastsSpotifyPocketcastsRSS---This podcast is produced by Advus Financial Partners, a wealth management firm located in the Central Florida area, that focuses on wealth and investment management, retirement management, and mission-focused investment strategies.