Aneta Głowacka, AI & Implementation Lead

Sebastian Szczepaniak, Head of Customer Success & Implementation

Joanna Langer, Product Sales Expert Martech (Europe) at Infobip

This session, dedicated to Customer Data Platforms, is hosted by Aneta Głowacka whose guest is Sebastian Szczepaniak, with a special contribution from our Partner Joanna Langer. We discuss the following:

• Customer Experience & Understanding of their needs & preferences
• Why CDPs should be considered by not-only digital marketing teams Personalization & Omnichannel communication management
• Consent management & the future in a cookie-less era
• Our favorite use cases

(0:00 - 5:15) - Unified customer data across all channels

(7:01 - 8:00) What is CDP?

(8:05 - 9:11) Omnichannel, example (how to match so many channels)

(9:13 - 10:59) WhatsApp

(11:04 - 11:52) Real Time, needs and preferences

(12:15 - 13:13) InfoBip management

(13:14 - 22:19) Synergy between platforms / Time Optimizer

(22:20 - 22:13) CONSENT MANAGEMENT PLATFORM

(22:14 - 26:59) UseCase#1 Consent Management

(27:00 - 27:44) Terrarium, personalized communication

(27:45 - 29:34) Communication possibilities

(29:35 - 31:14) UseCase#2 Personalized Recommendations

(31:15 - 32:45) UseCase#3 Predictions SMS

(32:46 - 33:47) UseCase#4 Churn on drivers onboard

(33:48) UseCase#5 Selling with Influencer via WhatsApp (Alfa Generation)