How exactly does demand generation drive better results? We’re talking about three steps to build demand generation for your brand: create demand, demand capture, and convert demand. With 72% of buyers expressing that they prefer to never have to talk to a sales rep, how do you put this into practice?  

Creating demand generation initially should focus on pain points – not selling your products. From guides to social media, just being vocal can make a big difference. Once a prospect enters the consideration and decision stages, then you start to go into your products with content that helps them do a deep dive. 

We’re talking about when forms should be used as well and what things can leave a sour taste in people’s mouths. Demand generation is a long-term strategy that takes time to build results. Set big goals and adjust your strategies along the way. 

[00:00] Show intro

[00:19] The framework of demand generation 

[06:31] Why companies hesitate to invest in brand building 

[07:39] Creating and capturing the demand of buyers

[10:32] How do you cater to small portion of people who want to talk to a sales rep? 

[14:06] What does demand generation look like if people aren’t currently in the market to buy? 

[19:35] What type of demand capture should you look at for the 5% who are interested in evaluating solutions now? 

[22:58] Where does gating your content fit in? 

[27:51] Cons of gating your content 

[30:30] How do we support buyers the way they want to buy? 

[31:19] Last thoughts 

[32:20] Outro 

The Demand Gen Fix is hosted by GrowthMode Marketing. Visit www.growthmodemarketing.com to learn more about us.