Jim is joined by Tricia Keith, President and CEO of Blue Cross Blue Shield of Michigan. From her roots on a Michigan dairy farm to leading one of the state’s most influential health insurers, Tricia brings a grounded perspective on what it takes to operate through cost pressures, system complexity and constant change in healthcare.

This conversation is part of our Leadership Lens series – focused on how organizations navigate complex, high-stakes challenges in transitional and turbulent times.