eCommerce MasterPlan: Recent Episodes
Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Holly Daniels is the Head of eCommerce at CULT MIA & a Drapers 30 Under 30 Alumni. CULT MIA is an independent luxury fashion marketplace, showcasing new designers and unique collections, many of which are exclusive on their Shopify website. Founded in 2019 they won Draper's Best Independent Retailer in 2022 AND 2023 and last year were named in the UK Fast Growth Index – not surprising since in the last couple of years they’ve scaled sales 5 times.
In this episode, Holly lifts the lid on how CULT MIA scaled 5X while navigating global logistics, international expansion, and the unique challenges of running a luxury fashion marketplace. Expect practical insights on data-driven growth, entering new markets, creating exceptional customer experiences, and using AI where it delivers real business impact.
Hit PLAY to hear:
- 🌍 How CULT MIA uncovered a hidden Middle East growth opportunity through customer data
- 📈 The surprising strategy that helped the luxury marketplace scale sales 5X
- 🚚 What most brands get wrong about international expansion and cross-border logistics
- 🎯 Why launching in the right season can matter more than your ad creative
- 🤖 Practical AI use cases that save hours and improve eCommerce operations
- 💡 Holly Daniels' framework for testing new markets without risking your entire budget
Key timestamps to dive straight in:
[04:22] CULT MIA’s global market reach
[08:50] CULT MIA’s brand values and products
[12:10] Managing international shipping logistics
[13:29] Cross-border operations and sustainability
[18:01] Understanding Regional Customer Behavior
[20:06] Building trust with new markets
[23:07] Using AI for administrative tasks
[25:15] Listen to Holly’s Top Tips!
Full episode notes here: https://ecmp.info/604
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined 750 years of trading… including Spode, Portmeirion, Royal Worcester, Nambe, Pimpernel and Wax Lyrical. Turnover is now £110,000,000 of which 10% is DTC.
In this episode, Ankit shares how his team manages five DTC brands with just eight people, why they recently consolidated their tech stack, and what he looks for when evaluating new technology. It's a masterclass in building an eCommerce operation that is efficient, scalable, and focused on delivering real ROI.
Hit PLAY to hear:
- 🚀 How one team manages 5 DTC brands with just 8 people
- 🛠️ The surprising reason the "best" eCommerce tool can hurt your results
- 📈 Why consolidating your tech stack could unlock faster growth
- 💰 How to evaluate new software without wasting budget on shiny objects
- 🎯 The next big tech investment Ankit believes every retailer should consider
- 🤖 Where AI is actually delivering value in eCommerce (and where it's mostly hype)
Key timestamps to dive straight in:
[09:36] Implementing and Scaling eCommerce Projects
[12:02] Understanding code for collaboration
[16:01] Evaluating tech stack consolidation
[21:04] Implementing a Customer Data Platform
[22:35] Exploring AI for internal use
[26:08] Listen to Ankit’s Top Tips!
Full episode notes here: https://ecmp.info/603
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New York and London, and a select group of partner stores. Turnover is now at €10 million a year.
In this episode, Douglas reveals how Myrqvist has built a lean, high-performing eCommerce operation that punches well above its weight. From AI-driven automation and product data optimisation to international growth and in-house marketing, he shares practical insights for any brand looking to scale smarter.
Hit PLAY to hear:
- 🚀 How Myrqvist built a €10M brand with just 8 people at head office
- 🤖 The AI automations saving hours every week across customer service and operations
- 📈 Why improving product data is boosting SEO, AI search, and customer experience at the same time
- 🔍 How Myrqvist is already winning traffic from ChatGPT and other AI search tools
- 💡 The simple framework Douglas uses to decide what to automate next
- 🎯 Why keeping Meta ads in-house gives Myrqvist a major competitive advantage
Key timestamps to dive straight in:
[06:13] Offering premium-quality shoes affordably
[09:37] Leveraging AI to optimize operations
[11:36] Improving AI for site search
[14:38] Competing with heritage shoe brands
[18:41] Exploring AI for product design
[22:32] Benefits of in-house content production
[24:07] Listen to Douglas’s Top Tips!
Full episode notes here: https://ecmp.info/602
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 to rescue London’s decommissioned fire-hose, they now sell via their Shopify site and wholesale. They donate 50% of their profits to charity – and have donated nearly £500,000 to date, AND saved over 315 tonnes of materials from landfill.
Since joining us four years ago, Kresse and her team have taken their mission to a whole new level. In this conversation, she shares how they're building a regenerative business that restores ecosystems, creates new revenue streams, and challenges traditional thinking about growth, sustainability, and long-term success.
Hit PLAY to hear:
- 🌱 How Elvis & Kresse turned a sustainability mission into a regenerative business model
- 🍷 Why they spent 5 years building a vineyard before earning a single penny from it
- ♻️ The surprising checklist they use before launching products from new waste streams
- 🚀 How purpose-driven brands can create growth opportunities competitors miss
- 📈 Kresse's advice for finding a marketing agency that actually delivers results
- 💡 Why "a business is just a group of people and a series of decisions" could change how you think about growth forever
Key timestamps to dive straight in:
[04:06] Sustainability goals on the farm
[09:14] Embracing regenerative farming practices
[10:48] Criteria for choosing projects
[13:46] Concerns about microplastic pollution
[16:10] Corporate responsibility and transparency
[19:34] Wine production practices and additives
[24:07] Struggling with rapid changes
[28:28] Listen to Kresse’s Top Tips!
Full episode notes here: https://ecmp.info/601
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Success stories are easy to find in eCommerce.
The mistakes, failures, and expensive lessons? Not so much.
To celebrate the 600th episode of the eCommerce MasterPlan Podcast, Chloe Thomas takes a refreshingly honest look at the missteps that have shaped her 20+ years in business and the recurring mistakes she still sees brands making today.
In this special solo episode, Chloe shares a mix of industry-wide pitfalls and personal screwups, revealing the lessons hidden inside each one. From costly hiring decisions and inventory challenges to bad advice and overlooked opportunities, every mistake is pulled at random from her infamous bowl of business blunders—making for an entertaining and insightful episode packed with practical takeaways.
Hit PLAY to hear:
- 💸 The hiring mistake that cost Chloe £36,000 — and how to avoid making the same one
- 📦 Why holding too much inventory could be quietly killing your cash flow
- 🚫 The surprisingly common reason some brands still turn off their websites (and why it's a terrible idea)
- 📊 How misunderstanding your margins can wreck your marketing performance
- 🔄 Why "launching it" is only the beginning — and where most brands go wrong after go-live
- ⚠️ The 14 costly mistakes Chloe sees eCommerce businesses make again and again after 20+ years in the industry
Key timestamps to dive straight in:
[05:58] Costly hiring mistake
[09:10] Managing cash flow with seasonal sales
[11:17] Finding the Right Agency Fit
[15:51] Crafting an effective discount strategy
[18:11] Understanding and recalculating margins
[22:23] Avoiding burnout with balanced work
[24:42] Testing newsletter growth strategies
[28:23] Evaluating eCommerce Strategies
[32:06] Choosing the right product
[36:25] Navigating perimenopause and business impact
[38:45] Dealing with health challenges in business
[40:44] Updating seasonal and automated content
Full episode notes here: https://ecmp.info/600
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
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Yaël de Keijzer and Anna Atmis are from Doofinder. Doofinder has been helping eCommerce brands improve product discovery and search experiences for over 15 years. Today, more than 10,000 online stores worldwide use the platform to create faster, smarter, and more intuitive shopping experiences through AI-powered technology.
In this episode, they break down how AI shopping assistants are changing the eCommerce experience for both brands and customers. From improving product discovery and increasing conversions to uncovering hidden customer insights, this conversation is packed with practical ideas for eCommerce businesses looking to grow smarter with AI.
Hit PLAY to hear:
- 1️⃣ How AI shopping assistants close the eCommerce “finding gap” and recover lost sales
- 2️⃣ The smarter way to upsell and cross-sell without frustrating customers
- 3️⃣ How your store can keep selling and answering questions 24/7
- 4️⃣ Why “no results” searches could reveal your next biggest sales opportunity
- 5️⃣ How AI shopping data can uncover UX issues, product gaps, and growth opportunities
Key timestamps to dive straight in:
[05:48] Using AI tools effectively
[07:14] Closing the eCommerce Finding Gap
[11:14] Optimizing cross-sell strategies
[14:08] Using AI to boost sales
[18:10] Importance of integrated AI in eCommerce
[22:00] AI in everyday shopping
[25:01] Finding your ideal customer
[26:37] Listen to Yaël and Anna’s Top Tips!
[34:02] Episode sponsored by Doofinder. Grab their 15-day trial at Doofinder.com.
Full episode notes here: https://ecmp.info/599
Episode sponsored by Doofinder. Grab their 15-day trial at Doofinder.com.
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and sell over $4 million of fashion a year.
In this episode, Latif shares how Spirithoods uses SEO and search trend data to shape everything from product design to launch timing and product naming. It’s a fascinating look at how eCommerce brands can blend creativity with data to drive growth, build customer demand, and stay resilient in a turbulent fashion market.
Hit PLAY to hear:
- 🔍 How Spirithoods uses SEO data to decide which products to create
- 📈 The search trend strategy behind their $4M fashion brand growth
- 🛍️ Why timing your product launches can massively impact sales
- 🎯 The tiny SEO tweaks that help products rank higher on Google
- 🔥 How festival season and pop culture drive ecommerce demand
- ⚠️ The harsh reality of tariffs, fashion bankruptcies & surviving market chaos
Key timestamps to dive straight in:
[04:38] Launching eCommerce after trade show
[07:50] Preparing for business changes
[11:02] Microplastic pollution and solutions
[14:37] How Spirit Hoods took off
[18:48] Using SEO to guide trends
[19:38] Spotting trends in yellow fashion
[24:44] Timing product launches with trends
[26:21] Tying product development to SEO
[30:13] Listen to Latif’s Top Tips!
Full episode notes here: https://ecmp.info/598
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Simon Payne is the co-founder at Sole Responsibility, a sustainable retail business specialising in the resale and takeback of seconds in the footwear and clothing space. They resell 10,000s of sub-prime shoes and garments a year with growth at 30% year on year.
In this episode, Simon joins Chloe Thomas to explore how resale commerce, changing consumer behavior, AI, and upcoming sustainability legislation are reshaping the future of fashion retail. They discuss why secondhand is becoming mainstream, what ESPR means for brands, and how retailers can turn returns and resale into long-term opportunities.
Hit PLAY to hear:
- Why secondhand fashion is becoming mainstream faster than brands expected 👟
- The surprising way retailers are turning returns into revenue 💰
- How AI is helping identify and resell thousands of unique products
- What Europe’s new ESPR legislation could mean for eCommerce brands ⚖️
- Why platforms like Vinted are changing consumer behavior forever
- The big question fashion brands may soon have to face: produce less or lose relevance? 👀
Dive in:
[05:21] Using AI for product identification
[07:34] Focusing on product returns and resale
[10:32] Rise of social live shopping
[14:57] Challenges with product traceability
[16:58] Sustainability and product reuse challenges
[20:40] Trends in UK retail shopping
[24:20] Future of production and sustainability
[25:53] Listen to Simon’s Top Tips!
Full episode notes here: https://ecmp.info/597
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
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Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell via their Shopify store, and are about to launch their second range.
In this episode, Steve explains how Uncle Matt's Hats has built every part of the business around its mission — from product design to packaging to customer acquisition. It’s a smart look at how purpose-led brands can create stronger differentiation, generate organic content, and grow without relying on big ad budgets.
Hit PLAY to hear:
- 🎯 How Steve Willicott built Uncle Matt's Hats around purpose — and why that makes customer acquisition easier
- 📦 The clever packaging idea that turns every order into organic UGC
- 💸 How a startup with a tiny ad budget gets more from every customer touchpoint
- 🧠 Why the inside of the product matters more than most brands realize
- 🚀 The simple customer insight that led to launching beanies and T-shirts next
- 🔥 How storytelling can help your brand stand out in a crowded, competitive category
Key timestamps to dive straight in:
[06:38] Focusing on mission over product
[09:27] Designing meaningful, ethical hats
[11:34] Expanding beyond baseball caps
[15:13] Organic UGC and giftable packaging
[20:01] Sharing mental health stories and support
[22:42] Reducing customer acquisition costs
[23:54] Listen to Steve’s Top Tips!
Full episode notes here: https://ecmp.info/596
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Hayley Jones is the Artist and Founder at Moon Phase Studios. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 when they went from zero to £200k in 8 just weeks! Now they sell via their Shopify store & Etsy store doing over £1million a year.
In this episode, Hayley shares how the business has evolved from a fast-growing startup into a mature, highly seasonal brand with a loyal customer base. She breaks down the strategies behind their success today—from email-first marketing and pre-orders to finding a breakout product and building a business that thrives despite its “peaky” nature.
Hit PLAY to hear:
- How Moon Phase Studios grew from £0 to £1M+ (and what they’d do differently) 🚀
- Why email marketing now beats Facebook ads for their revenue 📧
- The 13 Moon Journal that changed everything (and why it sells so well) 🌙
- How pre-orders bring in cash months early (and reduce peak stress) 💸
- The truth about running a “peaky” seasonal business—and making it work 📈
- Why they brought fulfilment back in-house (and boosted profits) 📦
Key timestamps to dive straight in:
[05:14] Launching the 13 Moon Journal
[09:36] Pre-order strategy and benefits
[11:52] Building the Initial Team
[14:59] Challenges with US fulfillment centers
[18:31] Exciting 2026 customer-driven projects
[22:34] Listen to Hayley’s Top Tips!
Full episode notes here: https://ecmp.info/595
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year.
In this returning guest episode, Roel shares how the business has evolved over the last three years – shifting from DTC to B2B, streamlining the team, and expanding internationally in a far more sustainable way. It’s an honest look at what it really takes to scale an eCommerce brand without burning cash or adding complexity.
Hit PLAY to hear:
- How Moyu turned everyday customers into high-value B2B clients 💼
- The exact shift that helped them scale to €1.5M revenue 🚀
- Why cutting their team from 10 to 4 actually made them MORE efficient ⚙️
- The smart (and cheaper) way they’re expanding internationally 🌍
- How sampling and real-world experiences are driving sales 🤝
- The simple process fixes saving them hours of wasted time every week ⏳
Key timestamps to dive straight in:
[04:42] Balancing current projects and development
[07:30] Streamlining quoting and retail growth
[11:53] Promoting the notebook via sampling
[13:35] Corrugated stone paper packaging
[17:31] Challenges of international expansion
[21:24] Flexible work arrangements for agents
[23:28] Listen to Roel’s Top Tips!
Full episode notes here: https://ecmp.info/594
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
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In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026?
Chloe is joined by three expert voices from very different areas of eCommerce – promotions, CRO and experimentation, and growth strategy – to explore what’s really driving performance right now.
From intelligent offers and smarter discounting to experimentation, retention, and measuring what truly matters, this is a practical, insight-packed conversation designed to help you grow more efficiently in 2026.
Hit PLAY to hear:
- Why most brands are losing money with discounts (and how to fix it) 💸
- The simple shift that separates demand creation vs demand capture 🎯
- How to stop pouring budget into a “leaky bucket” of customers 🪣
- The truth about conversion rate – dead metric or still king? 📊
- How to grow sales AND profit at the same time (yes, really) 📈
- The #1 mindset top brands use to consistently improve performance 🧠
Key timestamps to dive straight in:
[07:55] Intelligent Offers
[19:15] The advice I've been giving most often to brands to help them improve their profits is...
[27:00] How to measure success? KPIS, Metrics, Benchmarks and more
[35:00] CRO improvements are the only way to improve ALL your marketing performance
[44:26] You CAN grow profits and sales at the same time
[52:30] Final takeaways
Full episode notes here: https://ecmp.info/593
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers selling their products in the UK.
In this episode, Faye shares how a simple idea turned into a fast-growing, purpose-led eCommerce brand. We explore how Beevive scaled through community, crowdfunding, and smart channel strategy – while staying true to its mission of helping bees and educating customers.
Hit PLAY to hear:
- 🐝 How a single moment saving a bee turned into a £2M eCommerce brand
- 🚀 The exact steps Beevive used to grow from idea to multi-channel success
- 💡 Why community-led marketing (not ads) drove real traction
- 🎯 The smart way they use Kickstarter to fund and launch new products
- 🛍️ How wholesale + DTC unlocked faster, more stable growth
- 🌱 The simple brand mission that made customers care—and keep buying
Key timestamps to dive straight in:
[03:53] Saving a struggling bumblebee
[06:41] Creating eco-friendly bee solutions
[11:40] Viral video boosted early growth
[14:02] Giving back through education
[16:55] Launching through Kickstarter
[22:45] Preparing for a product launch
[25:11] Listen to Faye’s Top Tips!
Full episode notes here: https://ecmp.info/592
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year.
Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations.
Hit PLAY to hear:
- How they built a $12M eCommerce brand by not launching new products 🚫
- The “triple down” strategy that turned one idea into long-term success 💡
- Why trust is the #1 factor driving conversions (and how to build it fast) 🔐
- The “nice nagging” email strategy that turns procrastinators into customers 📩
- What really happened to their business after Apple’s iOS changes 📉➡️📈
- How Meta’s new algorithm helps small brands find the right customers 🎯
Key timestamps to dive straight in:
[06:00] "T-Shirts Into Memory Blankets"
[07:19] "Turning T-Shirts Into Memories"
[10:48] Remote Team Dynamics.
[15:40] "T-Shirt Prep & Deadlines"
[18:30] Women Athletes & Trust Building
[20:46] Listen to Nathan’s Top Tips!
Full episode notes here: https://ecmp.info/591
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning. Founded in 1795 (yes over 200 years ago) Joe is the 8th generation toymaker to lead this family business, winning multiple awards in recent years. Now selling via their Shopify site and Amazon they are on track for £12million this year.
In this episode, Joe shares how he transformed a centuries-old games company into a modern eCommerce brand. He talks about pivoting into educational toys, building a highly data-driven marketing strategy, and navigating the challenges of rapid growth, financial restructuring, and rebuilding the business stronger than before.
Hit PLAY to hear:
- 🚀 How an 8th-generation family business reinvented itself as a £12M eCommerce brand
- 📊 Why obsessing over your data is the key to surviving rising CAC and scaling profitably
- 🧸 The surprising strategy behind pivoting from classic games to educational toys for under-5s
- 📦 How running their own warehouse in China gives Jakes of London a huge quality advantage
- 💥 The behind-the-scenes story of their COVID boom, debt crisis, and business rebuild
- 🤖 How Joe uses AI and data tools to uncover hidden eCommerce growth opportunities
Key timestamps to dive straight in:
[06:09] "Educational Play for Early Childhood"
[08:07] In-House Operations and Control
[13:04] Rooted Values and Solid Growth
[14:57] "Facing Collapse After Growth"
[18:11] "Navigating Challenges with Support"
[22:22] "AI for Data Analysis"
[24:19] "In-House Creative and Personas"
[25:47] Listen to Joe’s Top Tips!
Full episode notes here: https://ecmp.info/590
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit, they already have over 20 verified brands on the platform.
In this episode, Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage.
Hit PLAY to hear:
- Why shoppers say they want sustainable fashion—but still buy fast fashion 👀
- The 2 biggest barriers killing sustainable sales (and how to fix them)
- How adding the right data to product pages can boost conversions 📈
- Why sustainability should be treated like a product feature—not a marketing message
- The resale opportunity most fashion brands are still missing ♻️
- How upcoming regulations could become your biggest competitive advantage 🚀
Dive in:
[05:57] "Sustainable Fashion: Price & Trust"
[09:22] "Sustainable Shopping by Values"
[12:25] Sustainability: Asset, Not PR Stunt
[16:47] "Sustainability Data Boosts Conversions"
[17:31] "Resale Market and Circular Design"
[23:40] "Plan Early for Brand Success"
[25:40] Listen to Vishy’s Top Tips!
[29:57] Episode sponsored by Reloom. Visit the Reloom website.
Full episode notes here: https://ecmp.info/589
Episode sponsored by Reloom. Visit the Reloom website.
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon.
In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond.
Hit PLAY to hear:
- How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀
- The £50k loan + Facebook ads decision that triggered explosive growth
- Why Luke believes most brands should run their ads in-house (not with agencies)
- The creative testing strategy behind ad accounts running thousands of ads
- How Valentte gets 80% of orders from returning customers 🔁
- Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖
Key timestamps to dive straight in:
[05:48] Breaking Business Growth Limits
[07:54] "Scaling: A Personal Business Choice"
[10:36] "Challenges in Scaling Growth"
[14:31] Reducing Complexity in Manufacturing
[19:16] In-House Creative: Key to Ads
[20:17] "Ad Strategy Requires Scale"
[23:34] "Embracing Iteration and Letting Go"
[26:45] Listen to Luke’s Top Tips!
Full episode notes here: https://ecmp.info/588
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Katie Ward is the Managing Director at Microbz, a natural microbial solutions business. Founded in the 2000s and rebranded in 2024, they are on track for around £1million this year across their Shopify store & partner network.
In this episode, Katie shares how they’ve grown in one of the most competitive supplement markets by focusing on real customer pain points, building trust before pushing subscriptions, and expanding lifetime value through a “probiotic life” strategy. It’s a candid conversation about balancing mission and margin, managing multiple channels, and scaling sustainably without compromising your values.
Hit PLAY to hear:
- How Microbz scaled toward £1M in revenue without slashing their product range 💰
- The smart way to introduce subscriptions after 2–3 purchases (and boost LTV) 🔁
- Why starting with customer pain points beats leading with brand vision every time 🎯
- How to balance D2C, Amazon, B2B & agriculture without losing focus 🌱
- The unexpected growth upside of sticking to your mission over “expert” advice 🚀
- How giving away a free cleaner can unlock a whole new category sale 🧴
Key timestamps to dive straight in:
[03:58] Nature's Solution for Wellbeing
[07:21] Microbial Fermentation and Herbal Remedies
[11:32] "Managing Business Complexity Effectively"
[13:29] "Healthy Soil, Nutritious Life"
[18:25] "Probiotics: Educating and Building Trust"
[20:36] Listen to Katie’s Top Tips!
Full episode notes here: https://ecmp.info/587
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Rich Chapple was previously the CMO at Gymshark and the CEO at THG Ingenuity, part of The Hut Group, scaling both companies to unicorn valuations. He is now the co-founder at The Growth Foundation, helping eCommerce and DTC brands grow the right way.
In this What Would You Do episode, Rich shares exactly what he’d do in his first 90 days as the new CEO of an 8-figure fashion brand. From finding the real “truth” in the numbers to sharpening strategy, building the right team, and focusing on profitable growth, this conversation is packed with practical guidance for any eCommerce leader looking to scale with clarity and control.
Hit PLAY to hear:
- The exact first 90-day plan for a new CEO stepping into an 8-figure eCommerce brand
- How to find the real “truth” in your numbers (and the costly mistakes most brands miss)
- The simple Where to Play / How to Win framework to cut complexity and drive growth
- Why most 8-figure brands are structured for survival, not scale — and how to fix it
- The hidden growth opportunity in CRM and customer insight most teams ignore 📈
- A low-cost traffic tactic that can deliver 70–90% off media rates 👀
Key timestamps to dive straight in:
[05:52] eCommerce Evolution and Increased Competition
[09:19] "Defining Truth Across Business Metrics"
[11:45] "Financial Analysis by GP Bands"
[14:46] Strategic Alignment and Execution Framework
[17:09] "How to Win with Strategy"
[22:41] Scaling Strategy and Future Planning
[25:39] "Developing Leaders Through Cross-Discipline"
[28:33] "Testing Strategies for Business Growth"
[31:29] Listen to Rich’s Top Tips!
Full episode notes here: https://ecmp.info/586
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale.
In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins.
Hit PLAY to hear:
- How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀
- The hero product strategy that powers customer acquisition (and why it works)
- How to balance Meta performance with smarter channel diversification
- The retention playbook for products with a long repurchase cycle
- Why founder stories can outperform polished brand ads
- How to grow faster by focusing on lifetime value—not just new customers 📈
Key timestamps to dive straight in:
[05:44] "Dragon’s Den Success Momentum"
[07:19] "Growth Beyond Customer Acquisition"
[11:56] "Embracing Hero Product Strategy"
[14:01] Driving Repurchases Through Storytelling
[17:05] Diversify Advertising Beyond Meta
[23:07] Listen to Ed’s Top Tips!
Full episode notes here: https://ecmp.info/585
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
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James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership.
In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes.
If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss.
Hit PLAY to hear:
- Why replatforming without a business case is a costly mistake 💸
- The real question you must ask before choosing Shopify
- How to map your data flows (and avoid tech stack chaos) 🔄
- The hidden costs most teams miss in their TCO spreadsheet
- How to get C-suite buy-in without triggering internal friction 👀
- The 15–20% rule that could save your launch timeline ⏳
Key timestamps to dive straight in:
[06:09] Platform Limitations Driving Transition
[07:56] Shopify's Market Strength Explained
[12:40] "Replatforming: Goals, ROI, Consensus"
[15:37] "Understanding Data Flows in Replatforming"
[17:42] AI Strategy vs Tactical Adoption
[22:11] "Effective Team Roles and Accountability"
[23:21] Listen to James’ Top Tips!
Full episode notes here: https://ecmp.info/584
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 that are now on track for £80million in 2026 via their custom in-house website.
In this episode, Amy shares how obsessive cash-flow control, customer-first thinking, and owning their tech stack helped Must Have Ideas scale at speed without outside funding. It’s a candid, practical conversation packed with lessons for eCommerce founders looking to grow sustainably, stay in control, and stand out in a crowded market.
Hit PLAY to hear:
- 🚀 How Must Have Ideas scaled from £3k to £80m without outside funding
- 💸 The cash-flow discipline that made bootstrapping possible at scale
- 🧠 Why building an in-house tech stack unlocked faster growth and better decisions
- ❤️ How customer experience became a key acquisition and retention lever
- 📦 The real reason they keep fulfilment, marketing, and CX in house
- 🌍 What finally made Amy decide it was time to expand beyond the UK
Key timestamps to dive straight in:
[05:53] Building Trust Drives Customer Loyalty
[08:19] "Customized Software for eCommerce"
[12:40] Bootstrapping Success: Key Lessons
[13:30] "Focused Cash Flow Management"
[17:33] "Struggles with Space and Facilities"
[20:10] Listen to Amy’s Top Tips!
Full episode notes here: https://ecmp.info/583
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named in USA Today’s list of America’s Best Customer Service 2026.
In this episode, Gareth explains how eCommerce brands can use customer service, AI, and automation to increase conversion rates, improve retention, and turn support teams into profit-driving growth engines.
Hit PLAY to hear:
- How faster replies can lift conversion rates by 50–60% ⚡
- Why 30–40% of customer service queries happen before checkout 🛒
- The real reason 9–5 support is killing your evening and weekend sales 🌙
- How AI can handle half your support tickets without hurting CX 🤖
- Where customer service hides revenue leaks, return drivers, and product issues 🔍
- How top eCommerce brands turn support teams into profit creators, not cost centers 💰
Key timestamps to dive straight in:
[03:25] "From Customer Service to CTO"
[07:08] Pre-Sales Engagement Trends Expand
[12:31] "AI, Automation, and Customer Focus"
[13:11] Customer Loyalty Flywheel Impact
[16:28] "Prioritizing Customer Experience Transformation"
[20:41] "Automating and Enhancing Customer Support"
[22:40] "Customer Service Empathy Practice"
[24:19] Listen to Gareth’s Top Tips!
[29:33] Episode sponsored by eDesk. To learn more, visit eDesk.com
Full episode notes here: https://ecmp.info/582
Episode sponsored by eDesk. To learn more, visit eDesk.com
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink Retail Top Retail Expert for the last 3 years AND Named in Retail Technology Innovation Hub's Top 100 Retail Technology Influencers List for 2025.
In this What Would You Do episode, Melissa shares practical strategies to grow physical store sales in 2026, combining real-world retail experience with fresh insights from NRF in New York.
Hit PLAY to hear:
- Why physical retail needs to become a destination, not just a transaction 🏬✨
- The “old-school” personalization tactic most retailers are forgetting (and how to bring it back) 🧠💡
- The biggest in-store sales mistake brands make after opening a beautiful store 🚫🛍️
- How store teams can double as your most powerful content creators 📱🎥
- Simple ways to remove friction that’s silently killing in-store conversions ⏱️❌
- What NRF 2026 revealed about AI, community, and the future of retail 🔮🤝
Key timestamps to dive straight in:
[03:16] "Journey Through Retail Careers"
[07:53] "Humanizing Retail Through Data"
[12:10] "Stores as Content Studios"
[15:53] "Redefining Retail Store Roles"
[18:25] "Community-Centric Retail Trends"
[19:46] Listen to Melissa’s Top Tips!
Full episode notes here: https://ecmp.info/581
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for eCommerce brands in 2026?
Chloe is joined by three expert voices from very different corners of eCommerce – growth, consumer behaviour, and AI – to unpack what’s working, what’s not, and where brands should be focusing their time, energy, and budgets this year.
From TikTok growth and AI-powered customer experience to brand trust, tech stacks, and surviving economic pressure, this is a practical, wide-ranging conversation designed to help you grow smarter in 2026.
Hit PLAY to hear:
- Why TikTok is still the fastest growth lever for eCommerce (even without TikTok Shop) 📈
- How brands are using AI to unlock 5–10% more revenue — without replacing their team 🤖
- The #1 mistake brands are making by chasing trends (and how it’s killing long-term growth) 🚫
- Where to start with AI if you want real results, not expensive experiments ⚙️
- How economic pressure is changing how customers buy — and what that means for your strategy 💸
- What to stop doing in 2026 to free up time, budget, and headspace for growth ✂️
Key timestamps to dive straight in:
[04:51] "Future Advice for Brands"
[06:35] "Buying Decisions: Risk and Behavior"
[11:55] AI: Essential for Business Efficiency
[17:44] "Action-Driven Brands Drive Growth"
[27:32] Amazon's Evolution & AI Branding
[30:09] Essential eCommerce Tools and Strategy
[39:12] AI for High-Quality SEO Content
[42:44] "Target Right Customers, Build Trust"
[46:29] Maximize ROI with AI Tools
[47:39] "Focus on Customers, Not Chaos"
Full episode notes here: https://ecmp.info/580
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
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Roman Petrochenkov is the Head of Growth & Media Analytics at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow has grown from a review site, to be a one-stop shop for changing your car – offering customers the ability to a buy a new or used car, or sell their existing vehicle. Founded in 2013 they now operate in the UK, Germany and Spain. In 2024 they grew 50% with nearly £3 billion worth of cars bought on the site, and £1.8 billion of cars listed for sale through the Sell My Car service.
Roman shares how top analytics teams work behind the scenes — and the smarter, faster ways to use data to fuel eCommerce growth.
Hit PLAY to hear:
- 🔎 Why perfect attribution is a myth — and what to do instead
- 👥 How analytics teams should work inside an eCommerce business
- 🧠 The #1 misunderstanding most marketers have about data
- 🧩 When small brands should upgrade from GA4 to more advanced analytics
- 🔐 What you must know about cookie consent & compliance in 2025
- 🤖 Real-world AI tricks Roman uses to speed up analysis & tracking
Key timestamps to dive straight in:
[05:15] Tech, Marketing, and Finance Expertise
[09:08] Understanding Data and User Journeys
[10:09] Adapting to Business Evolution
[15:39] "Advanced Attribution for Small eCommerce"
[18:46] eCommerce Attribution and Management
[20:25] "Attribution Challenges and Incrementality"
[23:30] Streamlining Landing Page Feedback
[26:48] Collaborative Challenges in Team Dynamics
[28:01] Listen to Roman’s Top Tips!
Full episode notes here: https://ecmp.info/579
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side.
In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic, and growth? She shares a clear, practical view on where brands should focus, what still works, and how to move forward with confidence.
Hit PLAY to hear:
- Why good SEO still wins in an AI-search world 🤖
- What GEO really means for eCommerce (and what you can ignore)
- How AI search is changing clicks, traffic, and conversion rates 📉📈
- Where eCommerce brands should focus in 2026 to drive growth
- Why brand trust matters more than keywords than ever before ⭐
- WWYD: the smartest move if leadership is pushing for “AI everything”
Key timestamps to dive straight in:
[05:59] GEO-Focused Retail Search Strategy
[08:58] "Focus on Brand, Not Algorithms"
[11:08] "Focus Content Where Value Exists"
[14:48] Cohesive Content Strategy Focus
[18:48] "Trust and Quality Over Quantity"
[22:50] Preparing for Agentic AI Integration
[23:57] SEO, Accessibility, and AI Efficiency
[29:04] "eCommerce Success Through Clicks"
[30:49] Listen to Miracle’s Top Tips!
Full episode notes here: https://ecmp.info/578
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million.
Steven returns to the show to reveal how Xero Shoes jumped to nearly $68M — and the real decisions behind that growth.
Hit PLAY to hear:
- How Xero Shoes leapt from $6M to $68M — and why it still feels like a startup 🔥
- The real reason they moved from WooCommerce to Shopify (and what went wrong 👀)
- Why “best practices” are often bad practices — and what Steven tests instead 📊
- The surprising truth about wholesale vs. DTC and where real scale actually comes from 🚀
- How Xero Shoes got NBA + WNBA players training in their footwear 🏀
- The product philosophy that fuels their growth: make shoes that truly change lives 👣
Key timestamps to dive straight in:
[05:00] "Data-Driven, Opinion-Free Marketing"
[09:07] Platform Choice Doesn't Drive Conversion
[11:42] "Website Launch: A Workable Rush"
[14:56] "Scaling Footwear Through Retail Doors"
[16:39] Global Privacy Challenges Expand
[21:34] "Life-Changing Shoes Inspire Basketball Innovation"
[23:39] "Impact of Barefoot-Inspired Footwear"
[25:40] Listen to Steven’s Top Tips!
Full episode notes here: https://ecmp.info/577
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site.
In this episode, Carter reveals how she scaled her luxury jewelry brand to $1.2M using a made-to-order model, high-touch service, and smart offline pop-ups. A must-listen for anyone selling high-value products online.
Hit PLAY to hear:
- ⭐ How Carter scaled a $1.2M luxury jewelry brand with zero full-time staff.
- 💎 Why made-to-order products can outperform traditional inventory in eCommerce.
- 📲 The high-touch customer service strategy that turns buyers into lifelong fans.
- 🎪 How offline pop-ups and events drive massive online sales (and trust!).
- 🌱 Why ethical sourcing is now a must-have for modern jewelry buyers.
- 🚀 The growth tactics that helped Carter hit 25% YoY growth—while still designing every piece.
Key timestamps to dive straight in:
[03:43] Hands-On Jewelry Design Process
[08:39] Ethical Gemstone Sourcing Insights
[12:22] "Future Plans for Outsourcing"
[15:04] "In-Person Events: Essential Connection"
[16:28] Pop-Up Events and Collaborations
[19:45] Listen to Carter’s Top Tips!
Full episode notes here: https://ecmp.info/576
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over £500k in annual sales.
In this episode, Caleb reveals how he scaled Cards2Cash with smart SEO, clever payment optimisation, and a huge focus on trust and customer experience. It’s a fast, practical conversation full of insights any eCommerce brand can apply right away.
Hit PLAY to hear:
- 🚀 How a 16-year-old founder built a £500k+ gift card marketplace from scratch.
- 🔍 The SEO strategy that now brings in 99% of Cards2Cash’s customers.
- 💸 The payment change that saved the business over £20,000 in fees.
- 🛍️ Why customer service became Caleb’s secret weapon for growth.
- 🤖 How he’s using AI (the right way) to cut workload without hurting CX.
- 🌍 The big expansion plans taking Cards2Cash across Europe next.
Key timestamps to dive straight in:
[03:37] Building a Website's Challenges
[07:43] Exceptional Customer Service Priority
[10:48] Gift Card Trading Trends
[15:11] Ensuring Effective AI Support
[17:56] Overcoming Payment Provider Challenges
[19:42] Global Expansion: Ireland to Germany
[20:24] Listen to Caleb’s Top Tips!
Full episode notes here: https://ecmp.info/575
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week.
In this episode, Hilary shares how she’s blending the best of in-store service with online scale — from personally calling first-time customers to building a brand rooted in trust, experience, and genuine connection.
Hit PLAY to hear:
- 💡 How Hilary Large built a women’s fashion brand that blends bricks and clicks — and why it works.
- ☎️ The surprising reason she personally calls every first-time online customer (and what it does for retention).
- 🛍️ How a small boutique competes with big brands by delivering luxury-level service.
- 📦 The simple systems that keep her returns low and repeat purchases high.
- 👗 Why having a physical store still matters — even in a digital-first world.
- 🔑 The one thing Hilary refuses to give up as her business scales (and why it could change yours too).
Key timestamps to dive straight in:
[03:56] eCommerce Marketing Growth Journey
[08:19] "Brand Growth Through Retail Presence"
[12:46] Customer Trust Epiphany
[14:40] "Optimizing eCommerce Customer Support"
[18:56] "Protecting the Business's Foundation"
[20:14] Listen to Hilary’s Top Tips!
Full episode notes here: https://ecmp.info/574
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year.
Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand.
Hit PLAY to hear:
· 🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA.
· 🧩 Why your website wording might be sabotaging your ad performance without you knowing it.
· 🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product.
· 🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025.
· 💡 Why niche audiences can spark growth — but can never be your whole strategy.
· 🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities.
Key timestamps to dive straight in:
[04:00] Business Challenges and Economic Strain
[07:49] Meta Ads Surge & Strategy Shift
[09:56] "Flare's Sound Revolution"
[14:02] "Invisible Sound Solution Marketing"
[17:16] "Innovative Sound Solutions Expanding"
[22:39] "Unlocking Music's True Clarity"
[23:48] "Holographic Audio Revolution"
[29:19] Listen to Davies’ Top Tips!
Full episode notes here: https://ecmp.info/573
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,000 order a year, and were recently named Online Business of the Year at the Pet Industry Federation Awards.
Ben shares how Dorwest — a 75-year-old family-run pet care brand — brought its heritage into the digital age. From a smart Shopify migration to building efficient systems and strong partnerships, he reveals how they’ve kept quality, trust, and growth at the heart of their eCommerce success.
Hit PLAY to hear:
- 🚀 How Dorwest turned a 75-year-old pet care brand into a thriving Shopify success story
- 🧩 The smart, slow-and-steady approach that made their Shopify migration truly work
- ⚙️ Why documenting every process became their secret weapon for efficiency and growth
- 🤝 The power of choosing partners who actually “get” your brand — and how to find them
- 🏡 Why Dorwest refuses to outsource fulfillment (and how that decision boosts quality)
- 💬 How a husband-and-wife team keeps communication flowing and the business growing
Key timestamps to dive straight in:
[04:59] "Morning Walks and Business Success"
[09:00] "End-to-End Quality Control"
[10:40] Trusted Partners Shape Our Brand
[13:38] "Focused Loyalty Approach"
[17:25] Evolving Loyalty Rewards Strategy
[20:53] Listen to Ben’s Top Tips!
Full episode notes here: https://ecmp.info/572
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they switched focus to eCommerce in 2021. They now sell via their WooCommerce store, wholesale, and a couple of events, and have now reached £100,000 a year and have just sold their 80,000th product.
She shares how focusing on what truly works — and saying no to what doesn’t — helped her turn a local gifting brand into a six-figure sustainable skincare business. Hear how she refined her eCommerce strategy, built a lean but powerful team, and is now leading a mission to make the skincare industry more honest and eco-friendly.
It’s always a treat when a past guest returns, and Julie’s comeback episode is packed with even more insights you can apply immediately to grow smarter and operate more sustainably.
Hit PLAY to hear:
- 💡 The simple shift that helped Neve’s Bees double down on what really drives sales
- 🐝 Why splitting one brand into two strategies unlocked major eCommerce growth
- 💬 How Julie turned sustainability into a standout marketing story (not just a value)
- ⚙️ The key roles she outsourced — and how it boosted profits and freed up her time
- 🛍️ The brand placement mistake that nearly hurt their image — and how they fixed it
- 🌍 Julie’s bold mission to take on the skincare industry’s “ultra-processed” problem
Key timestamps to dive straight in:
[04:32] Skincare Definition: Face vs Body
[06:39] Skin Care eCommerce Revolution
[12:17] "Skincare Website Revamp Focus"
[16:09] Finding Income Through Quick Solutions
[17:27] Small Business Operations Explained
[22:23] "Pure Ingredients, No Water"
[23:13] Skincare Industry Reform Needed
[27:32] Listen to Julie’s Top Tips!
Full episode notes here: https://ecmp.info/571
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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In this WWYD episode, eCommerce Director Jaime Hill – whose career spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – joins host Chloe Thomas to share how she’d approach one of the biggest challenges facing eCommerce leaders today.
Jaime dives into where to start, how to prioritise quick wins vs. long-term impact, and why real efficiency begins with your people, not your processes.
Expect practical ideas, real-world examples, and plenty of inspiration for anyone trying to do more with less.
Hit PLAY to hear:
- 🎯 How Jaime would tackle a “make us more efficient” brief as Head of eCommerce
- 🧠 Why your team (not your tech stack) is the first place to look for efficiency gains
- 💸 Smart ways to shift ad spend between SEO, paid search, and social without hurting results
- ⚙️ How a 2-week payments project boosted conversions in Germany by 35%
- 🤝 The simple cross-team conversations that can save you time, money, and stress
- 🌱 A quick sustainability win: the one website check that can cut your carbon footprint
Key timestamps to dive straight in:
[04:59] Streamlining Operations and Team Efficiency
[06:47] Team Optimization and Process Review
[13:09] Prioritizing Efficiency in Evolving Industries
[14:15] Optimizing Spend and Data Accuracy
[19:58] Improving Processes Through Experimentation
[21:44] Breaking Silos Through Communication
[23:31] Listen to Jaime’s Top Tips!
Full episode notes here: https://ecmp.info/570
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Chris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Shopify sites, and a plethora of wholesale and marketplace locations. Turnover is now £15,000,000 a year, and did I mention they’re a B Corp?
In this episode, Chris Forbes reveals how The Cheeky Panda turned a bold eco idea into a £15M brand loved by customers and retailers alike. From smart scaling moves to making sustainability fun, Chris shares the mindset and marketing strategies behind their incredible growth.
Hit PLAY to hear:
- 🚀 How The Cheeky Panda grew from a bedroom idea to a £15M sustainable brand
- 🧠 Chris Forbes’ biggest lesson: what to focus on (and what to outsource) when scaling
- 🌿 Why sustainability alone isn’t a USP anymore — and what actually sells now
- 😂 How a giant panda costume helped them win fans and supermarket deals
- 🛒 The secret behind their omnichannel growth across Shopify, Tesco, and more
- 💡 What it really takes to turn purpose into profit — and stay ahead of the competition
Key timestamps to dive straight in:
[04:24] "Sustainable Innovation with Purpose"
[07:36] Expanding Bamboo Product Range
[12:01] Supermarkets Prioritizing Sustainable Suppliers
[13:47] Pricing and Quality Drive Success
[16:12] "Cheeky Panda: Fun & Friendly"
[21:14] Channel Strategies: Pros and Challenges
[22:36] Listen to Chris’s Top Tips!
Full episode notes here: https://ecmp.info/569
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around £500,000 a year.
In this episode, Isobel shares how she built a profitable, sustainable fashion brand by focusing on what works—core products, smart use of AI, and old-school PR that still delivers.
Hit PLAY to hear:
- 💡 How focusing on fewer products made Lavender Hill more profitable
- 🧠 The clever ways Isobel uses AI (including ChatGPT!) to run her store smarter
- 🛍️ Why she ditched 3PLs and still fulfills every order in-house
- ✂️ The surprising reason she cut product lines and boosted brand value
- 📰 How traditional PR still drives sales in a digital-first world
- 🔍 The data-driven mindset behind every major business decision she’s made
Key timestamps to dive straight in:
[04:50] "Sustainability Over Excess Colors"
[07:03] In-House Operations Over 3PL
[10:40] "Shifting PR: Magazines to Influencers"
[14:25] Early Struggles of a Business
[18:05] "Adapting Strategies for Profitability"
[21:17] Listen to Isobel’s Top Tips!
Full episode notes here: https://ecmp.info/568
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe.
In this episode, Bert shares how MUD Jeans is redefining what it means to be a sustainable fashion brand — from leasing jeans to turning old denim into new. Get ready to learn how circular design, smart eCommerce strategy, and genuine purpose can work together to build a brand that lasts.
Hit PLAY to hear:
- 👖 How Mud Jeans turns old denim into brand-new jeans — and makes it profitable
- 🌍 Why sustainability alone won’t sell (and what really drives customers to buy)
- 🔄 The smart circular model that keeps customers coming back
- 💡 How mindset-based segmentation helps Mud Jeans target the right audience
- ⚙️ The surprising tool helping them sell secondhand jeans online
- 🚫 Why ultra-fast fashion is hurting us all — and what eCommerce brands can do differently
Key timestamps to dive straight in:
[03:51] "Intern Turnover and Inspiration"
[08:22] Leisure Jeans: A Global Sensation
[13:23] Customer Sustainability Segments
[15:55] Fast Fashion's Economic Impact
[17:21] Tech Hubris & Brexit Concerns
[18:44] Listen to Bert’s Top Tips!
Full episode notes here: https://ecmp.info/567
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.
In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question:
What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled?
Hit PLAY to hear:
- 🚨 Why stalled growth is actually a wake-up call for your eCommerce brand
- 🧾 The ruthless audit every Head of eCom should do on costs, teams & tech
- ⚡ Quick wins that free up cash and time to spark new growth
- ⏳ How to stop wasting hours on admin & turn time into your secret weapon
- 🤖 The smart way to use AI for creative output (without losing your brand DNA)
- 🎯 Why an inspiring vision — not cost-cutting fear — gets teams on board with change
Key timestamps to dive straight in:
[04:42] Streamline and Audit for Growth
[07:19] Evolving Design and Business Practices
[12:31] Strategic Prioritization for Quick Impact
[15:46] Experimentation Drives Business Improvement
[19:18] Team Meetings: Encouraging Experiments
[22:28] Focus on Brand Consistency
[26:22] AI Design Needs Specificity
[28:17] Listen to Janis’ Top Tips!
Full episode notes here: https://ecmp.info/566
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Annual Sales are now at around £30million across the group.
In this episode, Andrew shares the hard-won lessons behind managing 20+ sales channels, mastering stock control, and scaling a heritage brand in today’s competitive eCommerce landscape.
Hit PLAY to hear:
- 🎯 How Charles Bentley sells on 20+ channels (without going crazy)
- 📦 The clever stock-splitting system that prevents overselling nightmares
- 🧹 Why cutting SKUs from 1,300 to 600 actually boosted growth
- 📊 How Andrew uses data, weather trends & search terms to forecast sales
- 💸 The truth about price scraping & keeping prices consistent across marketplaces
- 🤝 Why fractional experts can be your secret weapon for eCommerce scaling
Key timestamps to dive straight in:
[03:57] Optimizing Retail Channels for Growth
[07:44] Stock Management and Channel Optimization
[12:08] Challenges in Retail Price Control
[16:00] Evolving Expertise Through Technology Partnership
[16:57] Longstanding Trusted Business Partnership
[23:16] eCommerce Challenges and Recovery
[24:54] Expanding Charles Bentley's European Market
[25:35] Listen to Andrew’s Top Tips!
Full episode notes here: https://ecmp.info/565
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million in annual sales this year, of which about 1/5 are online.
In this episode, James reveals the three pillars that power COOK’s incredible growth — and how you can apply them to your business.
Hit PLAY to hear:
- 💡 Why culture is the ultimate competitive advantage in eCommerce
- 📝 James’ 7 Laws of Strategy (and why your strategy must fit on ONE page)
- 🛠️ How to make every team member feel like an “insider”
- 👥 Cook’s bold hiring program that brings in talent others overlook — and why it works
- 📈 The simple rhythm Cook uses to keep strategy, budgeting, and execution aligned
- 🔥 How to turn internal culture into external brand energy that customers love
Key timestamps to dive straight in:
[03:57] "Vertically Integrated Retail Food Chain"
[08:18] "Empowering People in Business"
[12:54] "Balancing Recruitment with Social Impact"
[15:55] Simplifying Strategy for Clarity
[18:57] Painful Choices Ensure Strategic Clarity
[21:21] Annual Strategic Planning Process
[24:14] Cultivating Authentic Brand Connection
[26:50] Confronting Brutal Facts
[29:27] Listen to James’ Top Tips!
Full episode notes here: https://ecmp.info/564
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands.
In this episode, Jeremy shares his proven 4-bucket framework for building and scaling subscription businesses — from attracting the right customers to keeping them engaged and loyal — so you can turn one-time buyers into long-term brand advocates.
Hit PLAY to hear:
- 🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business.
- 🚀 Why retention is the real growth driver (and how to stop churn before it starts).
- 🏃 How “magical firsts” can keep new customers hooked from day one.
- 🌍 The bold content strategy that makes iFIT stand out from every other fitness brand.
- 🤖 How AI personalizes the user experience — and why it matters for engagement.
- 💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers.
Key timestamps to dive straight in:
[03:05] Building Long-Term Customer Relationships
[06:42] "Start with the Customer"
[12:44] Expanding Fitness Innovations to All
[16:26] Effective Audience Acquisition Strategies
[17:55] "Delivering Value in First Impressions"
[23:27] Listen to Jeremy’s Top Tips!
Full episode notes here: https://ecmp.info/563
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode!
Listen to discover why WhatsApp is the future of eCommerce — and how to use it to boost sales before your competitors catch on!
Hit PLAY to hear:
- 💬 What conversational commerce really means (and why it’s a game-changer for DTC brands)
- 📲 How WhatsApp can take customers from “Hi” to “Buy” in under 2 minutes
- 🚀 Why now is the perfect time to get on WhatsApp before BFCM
- 🔑 The 30–40 day “warm-up” strategy that turns customers into eager buyers
- 📊 Real-life results (including how one brand made £1M in a single day!)
- 🛠️ Abhishek’s top tips for setting up WhatsApp marketing quickly & effectively
Key timestamps to dive straight in:
[03:14] GoKwik: Empowering DTC Against Marketplaces
[08:32] India's First E-Wallet Pioneer
[12:06] Conversational Commerce Boosts Quick Sales
[14:23] WhatsApp-Integrated Shopify Checkout Process
[18:20] WhatsApp: Essential for DTC Brands
[23:06] WhatsApp's Innovation and Growth
[24:53] Streamlining WhatsApp Marketing Setup
[28:48] Listen to Abhishek’s Top Tips!
[32:09] Get 25% off GoKwik’s annual subscription with the code MASTERCLASS https://www.gokwik.co/
Episode sponsored by GoKwik. Use the code MASTERCLASS to get 25% off their annual subscription. https://www.gokwik.co/
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners to this show will know) he was always up to something different with his marketing budget – that usually paid off!
WWYD is a brand new format for the show - where we ask some of our favourite and most knowledgable eCommerce friends... "What would you do?".
In this new WWYD? episode, Ian shares his roadmap for scaling fast—bootstrapped growth, nonstop testing, lean operations, and breaking the beliefs that hold brands back.
Hit PLAY to hear:
- 🚀 Ian’s playbook for driving hockey stick growth in a $10–25M ecommerce brand
- 🧪 Why constant testing across the funnel is the real growth engine
- 💸 How cutting overheads frees up cash to fuel marketing and product
- 🧠 The limiting beliefs holding back ecommerce businesses (and how to break them)
- 🤝 How to balance agency support with in-house agility for faster results
Key timestamps to dive straight in:
[05:52] "Pragmatic Growth in SaaS Marketing"
[07:52] Always Be Testing and Optimizing
[12:08] Reevaluate Post-Retheme Testing Practices
[13:03] Overcoming Imposter Syndrome in Testing
[18:08] Dynamic Testing: Leadership's Role
[19:19] Listen to Ian’s Top Tips!
Full episode notes here: https://ecmp.info/561
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.
In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.
Hit PLAY to hear:
- How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
- Why Amazon makes life easy—but also traps sellers in dependency
- The pros and cons of keeping warehousing and logistics in-house 🏭
- Why retail arbitrage is fading and how private label builds stability
- The hidden role of logistics mastery in beating competitors
- What Charles sees as the next big growth move for Joey’s 🔑
Key timestamps to dive straight in:
[05:22] "AI Boom Reflects Shifting Focus"
[08:46] "Addicted to Amazon's Ease"
[12:20] Outsource Advertising and Software
[13:53] DTC Brand Growth Challenges
[17:19] Pivot to Private Label Products
[21:35] "Outsource Ops, In-House Amazon Fulfillment"
[24:32] Listen to Charles’ Top Tips!
Full episode notes here: https://ecmp.info/560
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
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Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.
In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price.
Hit PLAY to hear:
- 🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years
- 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market
- 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans
- 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website
- 💰 How to sell premium products on Amazon without joining the price war
- 🤖 The AI tools and automation ideas she’s exploring to scale without a big team
Key timestamps to dive straight in:
[04:29] "Doodle Detangler Idea Journey"
[08:24] Trusting EA with Daily Operations
[10:47] Building Trust with VIP Customers
[13:58] Maximizing Amazon Sales via Traffic
[17:22] "Nurturing Customers Beyond Amazon"
[20:00] Listen to Elina’s Top Tips!
Full episode notes here: https://ecmp.info/559
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their physical retail store, atelier by appointment only, at special events AND via their Shopify store. In total the company does $2.9m a year with 13% year on year growth, and the eCommerce store is booming – seeing 138% year on year growth.
In this episode, Babs shares the secrets behind building a purpose-driven brand, blending in-store magic with online strategy, and creating growth that’s both ethical and explosive.
Hit PLAY to hear:
- How Babs turned a brick-and-mortar store into a booming Shopify success 📈
- The clever reason everyone on her team works on eCommerce 💻🛍️
- Why Montana sapphires are the hidden gem of ethical jewelry 💎
- The simple service that makes virtual shopping feel personal again 🧑💻💬
- How Alara built 138% online growth without sacrificing brand integrity
- The real difference between using “eco-conscious” as a word vs. a mission 🌱
Key timestamps to dive straight in:
[05:13] Eco-Conscious Jewelry for Global Tourists
[09:04] Diverse Roles in Jewelry Business
[12:44] Three-Person Marketing Team
[16:30] Virtual Custom Appointments for eCommerce
[20:14] Artisanal Appeal: Unique and Sustainable
[22:39] Ethical Jewelry Practices Explained
[24:05] Listen to Babs’ Top Tips!
Full episode notes here: https://ecmp.info/558
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Sanya Ristic is the Director of Innovation and Client Relations at 2buy1click, the UK’s leading Certified Adobe Commerce & Magento Agency, ranked #1 on Clutch.co. Sanya and her team create and maintain high-performance Magento 2 eCommerce websites that boost sales and improve conversion for their clients across B2B, B2C, and D2C.
AND Sanya’s bought one of her clients along: yes, we’ve got the brilliant Janis Thomas from Look Fabulous Forever back on the show!
Tune in to discover what a truly collaborative, high-trust agency relationship looks like—and how it can transform your eCommerce success.
Hit PLAY to hear:
- How a web agency-client relationship turned into true partnership 🤝
- The one mindset shift that changed everything for Sanya’s agency
- Why your developers should be talking directly to you 👀
- A real-world example of going from 10s to 2s page load time ⚡
- What makes advertorials a secret SEO weapon 🔍
- The emotional (yes, emotional!) side of eCommerce collaboration 💬
Key timestamps to dive straight in:
[03:40] "Finding Mr. Right Unexpectedly"
[08:15] Successful Website Outsourcing Experience
[09:49] Client-Agency Collaboration Dynamics
[13:52] Psychologically Safe Agency Relationship
[18:14] Break Down Communication Silos
[21:02] Podcast Insights: Navigating Business Relationships
[22:25] Listen to Sanya and Janis’ Top Tips!
[27:31] Find out more about 2buy1click https://www.2buy1click.com/
Episode sponsored by 2buy1click. Watch Sanya’s Meet Magento talk on co-creation, experimentation, and co-creating future together https://www.youtube.com/watch?v=ENFydeUcwQk .
Fix your ads with Alvie. Go to https://ecmp.info/alvie and note ‘eCommerce Masterplan’ when you book a demo to enjoy a 3 months free trial.
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million. Lynn’s also the founder of the Power Beauty Collab which she launched in 2022 as a way for indie brands to help each other grow.
In this episode, Lynn shares the smart, scrappy strategies that helped her grow MASAMI—and how other indie eCommerce brands can do the same.
Hit PLAY to hear:
- How Lynn built MASAMI into a nearly $1M brand—without big budgets 💥
- The clever “pop-in” strategy that’s changing how indie brands do retail 🛍️
- Why cash flow—not competition—is what kills most eCommerce brands 💸
- The power of brand values (and how to use yours to drive growth) 🔑
- What most founders get wrong about launching new products 🚫
- Lynn’s secret sauce for retail sell-through success 🔄
Key timestamps to dive straight in:
[03:48] Hair Hydration Breakthrough Partnership
[09:35] Conscious Beauty Collective Origins
[13:30] Temporary Retail Partnerships Strategy
[16:54] Multi-Location Strategy Stabilizes Business
[18:21] "Brand Values and Smart Collaborations"
[21:21] Listen to Lynn’s Top Tips!
Full episode notes here: https://ecmp.info/556
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%.
In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon.
Hit PLAY to hear:
- The 3 retention strategies that power a $2M luxury eCommerce brand 💡
- Why Klim believes your physical store might be your best ad channel 🏬
- How Allure builds personal relationships with shoppers using WhatsApp 📲
- What happens when you watch customers shop on your website 👀
- How a lean team of 7 runs a global boutique brand 💪
- The unusual trick Allure uses to boost repeat purchases (without discounts) 🔁
Key timestamps to dive straight in:
[04:04] Fashion eCommerce Opportunity in France
[07:10] Personalized Wardrobe Consultation Service
[11:39] Retention-Focused Business Strategies
[14:02] Retail Operations and Marketing Strategy
[19:24] Personal Touch in eCommerce Segmentation
[22:03] Optimising Customer Purchase Journey
[23:59] Listen to Klim’s Top Tips!
Full episode notes here: https://ecmp.info/555
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store!
They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker and many more!
In this episode, Ian shares the smart strategies behind scaling a complex omnichannel eCommerce operation—plus his no-nonsense approach to using AI, data, and tech to drive real results.
Hit PLAY to hear:
- How Oak Furnitureland links online and in-store shopping with a clever QR strategy 🛋️
- The AI use cases Ian actually recommends (and the ones he doesn’t) 🤖
- Why CRO and UX are the real secret weapons in scaling eCommerce conversions
- How Ian’s IT background gives him a major edge in modern eCommerce strategy 🔧
- The smart way to prioritize projects when everything feels urgent 🚦
- The biggest mistake eCommerce teams make with AI—and how to avoid it ⚠️
Key timestamps to dive straight in:
[03:21] Evolution of Furniture Retail Career
[06:40] eCommerce: Tech to Marketing Shift
[10:34] Sofa Purchase Research: A Long Journey
[16:08] AI: Sci-Fi Future Realized
[17:05] "AI Solutions for Business Problems"
[21:31] Ensuring Secure IT Collaboration
[22:23] Listen to Ian’s Top Tips!
Full episode notes here: https://ecmp.info/554
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last.
Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns!
Hit PLAY to hear:
- How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it) 🏦
- Why iPhone videos outperformed $10k ad shoots 🎥
- The 3-part framework he used to grow La Matera fast 📈
- What makes belts a “perfect eCommerce product” 🔥
- The truth about expanding your product line (and what not to do) 🧵
- His role in turning Chubbies’ returns system into Loop Returns 🔄
Key timestamps to dive straight in:
[04:25] "Relocated Business: Spicewood, Texas"
[08:41] "SBA Loan Benefits and Process"
[11:21] Strategic Business Planning & Marketing
[13:46] Reflection on Business Experience
[18:51] Balancing Focus and New Projects
[21:22] Listen to JM’s Top Tips!
Full episode notes here: https://ecmp.info/553
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month.
Hit PLAY to hear:
- Why most people are still buying glasses the old-fashioned way 👓
- How Fashion Eyewear turned pre-loved stock into a retention machine 🔁
- The Shopify app powering their buyback and recommerce program 🛍️
- Smart ways to guide customers through a complex checkout flow 📦
- What really moves the needle on customer lifetime value 📈
- Why having just one pair of glasses is officially outdated 😎
Key timestamps to dive straight in:
[05:32] "Prescription Glasses: An Untapped Market"
[09:42] Eyewear Buyback with TernEco App
[11:42] Innovative Glasses Buyback Program
[15:32] Eyewear Buyback Boosts Customer Retention
[17:32] Listen to Steven’s Top Tips!
Full episode notes here: https://ecmp.info/552
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and mobile app.
Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company Parts Town Unlimited had annual revenue of $2.5billion in 2024, with 55% growth in HVAC alone!
We've lots to learn from Parts Town's Paul Hancox, including how they've been leveraging AI chatbots to improve customer experience, sales, and the team's efficiency.
Hit PLAY to hear:
- Why treating your website like a product could unlock massive growth
- The one change that boosted Parts Town’s chat agent efficiency by 60%+ ⚡
- How Paul’s team ships 400,000+ orders per quarter — and what powers it
- The secret link between site speed and conversion most brands ignore 🧠
- What it’s really like to manage eCommerce for a $2.5B B2B giant
- The smart way to use AI chatbots without losing the human touch 🤖❤️
Key timestamps to dive straight in:
[05:35] "Journey from East to West Coast"
[07:11] Career Journey: Home Depot to Lennar
[10:14] eCommerce Product Manager Focus Areas
[15:12] Website's Chat Functionality Needs Improvement
[16:18] Enhancing Order Inquiries with AI
[21:13] Managing Complex Serial Number Data
[23:58] Curated Personalization and Experience
[25:26] Listen to Paul’s Top Tips!
Full episode notes here: https://ecmp.info/551
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.
Hit PLAY to hear:
- How one viral video turned a year of no sales into $30K in 3 weeks 📈
- The bold preorder strategy that helped Dapper Boi scale without outside funding
- Why “fun and scrappy” content beats polished ads every time 🎬
- What it’s really like to build a fashion brand with your partner ❤️
- The question that made them sell their house instead of giving up 🏡
- How they're expanding globally — and running lean with just 2 full-timers 🌍
Key timestamps to dive straight in:
[05:19] Starting Fashion Line Without Experience
[07:24] Entrepreneur's Fashion Journey
[12:43] Dapper Boy: Our Entrepreneurial Journey
[14:24] Innovative Marketing Boosts Shirt Sales
[17:31] "Why Dapper Boy Must Persist"
[20:56] Optimizing Intro Pricing Strategy
[23:41] Exclusive Membership Tiers
[24:48] Listen to Vicky’s Top Tips!
Full episode notes here: https://ecmp.info/550
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.
Hit PLAY to hear:
- 💸 How Nip + Fab profits from the very first order (yes, really)
- 🗣️ The customer interview that sparked a winning ad campaign
- 👥 Why targeting by values beats targeting by age every time
- 🔍 The simple survey trick that reveals why customers almost didn’t buy
- 💬 How to turn real feedback into high-converting marketing copy
- 🤝 The cross-team collaboration secret behind smarter customer personas
Key timestamps to dive straight in:
[04:53] Rodial Group's Dual Skincare Brands
[07:07] Collaborative Business Approach
[10:37] Effective Customer Acquisition Strategies
[13:27] Interests Over Age in Marketing
[18:07] Competitor Insight through Consumer Feedback
[21:13] "Optimise Sales with Confirmation Surveys"
[23:58] Listen to Frederica’s Top Tips!
Full episode notes here: https://ecmp.info/549
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year.
Hit PLAY to hear:
- ♻️ How Brian turned local plastic waste into a £500K/year homewares brand
- 🚫 The prototype that bombed—and what it revealed about real customer tastes
- 🛍️ Why relationships (not cold emails) get you into retailers like John Lewis
- 🌱 The #1 mistake brands make when trying to “go sustainable”
- 🤝 How to grow your team with sweat equity (and avoid legal headaches)
- 🔄 The genius supply chain move that became a brand story goldmine
Key timestamps to dive straight in:
[04:04] "Sustainable Housewares Market Opportunity"
[09:19] Recycled Materials Procurement Overview
[12:55] "Combining Qualitative and Quantitative Insights"
[15:15] Hybrid Teamwork Approach
[17:30] Key Partnerships: Legal & Human Focus
[20:55] "Category Building for Profitability"
[21:50] Listen to Brian’s Top Tips!
Full episode notes here: https://ecmp.info/548
Be part of Episode 500 >>> https://ecmp.info/500
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas
Ten years. 100s of episodes. Thousands of insights.
As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of the industry.
If you’re a founder, marketer, or eCommerce professional trying to cut through the noise, this episode is your shortcut to the lessons that actually last.
Huge thanks to all the listeners who submitted questions –
- Janis Thomas, Look Fabulous Forever
- Edward Scott-Finnigan, Webinar Connoisseur
- Jamie Huskisson, JH (The Breakthrough Agency)
- Tony Sousan, Fractional CTO
- Tamsin Burford, Winternational Ski Wear for Women
- Kelly A. Mahoney, KleerMail
- Olivia Staub, Yotpo
Hit PLAY to hear:
- What hasn’t changed in eCommerce (and still drives sales)
- The tech that rewired the industry (hint: not AI)
- Why retention starts before the first purchase
- The weirdest podcast moments from 900 episodes
- Chloë’s advice to future eCommerce leaders
Key timestamps to dive straight in:
05:59 Editing Challenges in Podcasting
09:18 eCommerce's Unchanging Goals
13:03 "Enduring Presence of Magento One"
14:55 Challenges of Online Fashion Boutiques
20:16 "Buy Buttons: Website's End?"
21:18 Websites Will Survive AI Shift
27:08 Seasonal Marketing Strategy Planning
30:19 Recommerce Strategy for Customer Retention
33:41 Targeted Advertising and Social Proof
36:32 Seasonal Customer Value Analysis
38:49 eCommerce Strategy & Legacy Advice
Full episode notes here: https://ecmp.info/547
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK.
Hit PLAY to hear:
- 🤯 How a market stall became a near £20M empire!
- 🤫 The surprising reason Bird & Blend still handles their own fulfillment.
- 🛍️ Unlock the secret to blending online & physical stores for ultimate customer love.
- 🚀 Mike's no-nonsense tips for scaling your eCommerce without losing your soul.
- 🤔 Ever wondered how to truly nail the customer experience? This episode has answers!
- 👂 Discover the management style that empowers a winning team (and what not to do!).
Key timestamps to dive straight in:
[05:59] Bird & Blend's Journey to Success
[08:19] Adapting Through Business Growth Stages
[12:45] Management Self-Reflection Journey
[13:42] "Connecting Business Dots from Experience"
[18:10] Aligning Retail and eCommerce Experiences
[19:49] Email List Building Strategy
[22:02] Listen to Mike’s Top Tips!
Full episode notes here: https://ecmp.info/546
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.
Hit PLAY to hear:
- 🎯 How Possum Play hit 40,000 customers with just a 3-person team
- 🚀 The smart, low-budget strategy behind their global expansion
- 📦 Why they fulfilled their first containers by hand—and what it taught them
- 🧠 The "do it yourself until you can’t" rule that protects their profits
- 🛋️ How they built a hero product and resisted the urge to over-expand
- 💡 The hiring mindset shift that helped them scale without burnout
Key timestamps to dive straight in:
[05:07] "Appreciation for 3PL Partners"
[10:02] Founders' Struggle: Control vs. Growth
[13:44] Hiring for Potential, Not Experience
[14:31] "Impact of Past Experience on Success"
[18:08] Word-of-Mouth Growth Strategy
[19:51] Listen to Renee and Giorgia’s Top Tips!
Full episode notes here: https://ecmp.info/545
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale.
Hit PLAY to hear:
- 🩸 How one accidental discovery led to a booming eCommerce biz!
- ♻️ Ditch the guilt! Learn how sustainability can actually boost sales.
- 💰 Product expansion secrets: What to sell when you only sell ONE thing...
- 📣 The real deal on purpose-driven marketing (it's NOT what you think).
- 🌍 From India to the UK: Mastering eCommerce in totally different markets.
- 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision.
Key timestamps to dive straight in:
[06:28] UK-India eCommerce and Wholesale Business
[09:22] "Sustainability & Period Poverty Solutions"
[13:19] Cycle & Carbon Footprint App
[14:45] "Balancing Purpose and Product in Marketing"
[19:19] Listen to Ira’s Top Tips!
Full episode notes here: https://ecmp.info/544
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line.
Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting.
If you're tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch!
Hit PLAY to hear:
- 🎯 Why blanket discounts are killing your margins — and what to do instead
- 📈 How Radley London increased AOV by 20% while discounting less
- 🧠 The power of intent-based offers (and how AI figures out who needs a nudge)
- 🔍 The #1 offer most brands run—but almost never optimize
- ⏳ Where to start if your eCommerce team is strapped for time
- 💡 Why some shoppers shouldn't see your promotions at all
Key timestamps to dive straight in:
[06:13] Intelligent Targeting in Marketing
[06:48] "Intelligent Targeting for Effective Offers"
[11:24] Optimising Promotions for Cost Savings
[13:49] eCommerce Funnel & Intent Analysis
[18:49] Evolving Customer Interaction Strategies
[20:47] Listen to Dan’s Top Tips!
[29:16] Get a 90-day free trial from RevLifter https://ecmp.info/revlifter
Episode sponsored by RevLifter. Grab your 90-day free trial here https://ecmp.info/revlifter .
Full episode notes here: https://ecmp.info/543
Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business.
They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales.
Hit PLAY to hear:
- Why skyrocketing rent pushed Rachel to shut her shop—and scale faster
- The Shopify setup mistake that nearly broke their backend
- How freezing macarons unlocked 7-figure fulfillment
- The agency breakup that every ecommerce founder should learn from
- What finally pushed them to stop waiting and start selling proactively
- How French flair (and flavor) became their brand’s superpower
Key timestamps to dive straight in:
[03:51] Shift from Storefront to Online Sales
[07:54] Customizable Macaron Packaging Options
[12:48] Consolidating Services Led to Conflict
[16:19] Testing Separate Agency Strategies
[20:09] Embracing French Roots in Business
[21:55] Listen to Rachel’s Top Tips!
Full episode notes here: https://ecmp.info/542
Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom.
Founded over 20 years ago they now do around $350,000 a year.
Hit PLAY to hear:
- How Johanna's shift from retail to eCommerce skyrocketed her sales 📈
- The secret behind why preorders are a game-changer for her business 💥
- How a bold yellow shoe became one of her bestsellers (and almost didn’t exist!) 👠
- Why your email list is more valuable than any social platform 📧
- The planning strategy Johanna uses to keep her business on track (hint: no tech tools involved!) 📅
- How designing with purpose has made her brand a standout in luxury footwear 👣
Key timestamps to dive straight in:
[05:37] "Embracing Freedom: Post-COVID Business Shift"
[10:03] Structured Fashion Design Process
[11:33] Magazine Planning Visualization Wall
[15:22] "Maintaining Personal Client Relationships"
[17:55] "Prioritize Building Your Mailing List"
[21:28] Listen to Johanna’s Top Tips!
Full episode notes here: https://ecmp.info/541
Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros.
Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year.
Hit PLAY to hear:
- 💰 Steal this! The exact Klaviyo flows that BOOSTED conversions (and how to set them up).
- 👋 Ditch Zuck? How this brand scaled without spending on Meta ads (yet!) 🤯
- eCommerce SEO is NOT dead: Simple tweaks for ranking higher & getting found 🔍
- 🎪 Pop-up shop SECRETS: Turn events into a customer goldmine 💰 (bananas & treasure maps??)
- 🤫 Untapped traffic: Why you're sleeping on YouTube Shorts & Pinterest for sales
- 😬 The #1 mistake eCommerce stores make with physical locations (don't let this be you!)
Key timestamps to dive straight in:
[03:53] Store Relocation and Expansion Strategy
[07:11] The Challenges of Fixed Costs
[13:39] "Creating a Welcoming Store Atmosphere"
[15:02] Evaluating Customer Acquisition Costs
[19:18] Strategic SEO & Branding Focus
[22:36] Listen to Nick’s Top Tips!
Full episode notes here: https://ecmp.info/540
Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million.
Hit PLAY to hear:
- 🚀How Tom White turned a small eCommerce store into a $2M business in just 12 months
- 💡The #1 mistake most eCommerce owners make when scaling—and how to avoid it
- 📊 Why data (not gut feelings) is the secret weapon for skyrocketing sales
- 🔥 The marketing moves that actually work—without burning your ad budget
- 🛒 Buying vs. building an eCommerce business: Which one is right for you?
- 💰 How to know when it’s time to sell your online store for maximum profit
Key timestamps to dive straight in:
[05:23] Tom's SEO Strategy: Purchase, Improve, Sell
[09:41] Disorganized Business Takeover Challenges
[15:42] SEO Boost for eCommerce Growth
[18:14] "Embracing Location Independence in Business"
[20:34] Automating Tasks and Staffing Strategy
[25:46] Listen to Tom’s Top Tips!
Full episode notes here: https://ecmp.info/539
Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month.
Hit PLAY to hear:
- 🔹 How Laura Davies turned one eCommerce brand into two—without starting from scratch!
- 🔹 The biggest challenges (and surprises!) of buying an existing online business
- 🔹 Why the right tech stack can make or break your eCommerce growth strategy
- 🔹 The smart way to handle fulfillment—3PL vs. in-house operations
- 🔹 Laura’s #1 piece of advice if you’re thinking about acquiring an eCommerce brand!
Key timestamps to dive straight in:
[04:21] Quick integration before peak season.
[09:27] Testing Shopify with Scandiborn.
[11:25] Tech replatforming: testing before launch.
[15:27] Warehouse expansion and consolidation plan.
[19:25] Learning to manage a growing team.
[20:13] Balancing strategy and tinkering.
[22:34] Listen to Laura’s Top Tips!
Full episode notes here: https://ecmp.info/538
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.
Hit PLAY to hear:
- 🔎 Why shouting about sustainability might hurt your brand
- 🌿 How LimeSharp blends design with eco-friendly practices
- 🛒 The smart way to guide customers toward greener choices
- 💬 Why honesty (not perfection) wins loyal customers
- 🔄 The big opportunity brands are missing in circular commerce
Key timestamps to dive straight in:
[03:12] UX design journey from Paris to London.
[09:22] Sustainability: transparency over greenwashing.
[10:14] Transparent product sourcing and efforts.
[13:55] Timing of sustainability education.
[16:44] Post-purchase sustainability challenges.
[18:33] Listen to Leslie’s Top Tips!
Full episode notes here: https://ecmp.info/537
Be part of Episode 500 >>> https://ecmp.info/500
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.
Hit PLAY to hear:
- 🎯 The shocking truth about homeware textile waste (it's bigger than you think!)
- 🛋️ How Jules turned leftover fabrics into a thriving business
- ♻️ The clever way old textiles are becoming construction materials
- 💡 Why curating quality products is key to building customer trust
- 🚀 Jules' powerful advice for starting a sustainable business — even without all the answers
- 📅 The upcoming legislation that could change the textile industry forever
Key timestamps to dive straight in:
[05:33] Entrepreneurial persistence amid uncertainty.
[09:09] Curating luxury leftover fabrics.
[12:33] Curating luxury with care.
[13:28] Streamlined upholstery and charity solutions.
[18:46] Discounted luxury for diverse customers.
[21:20] Accountability and small steps matter.
[22:29] Listen to Jules’ Top Tips!
Full episode notes here: https://ecmp.info/536
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales.
Hit PLAY to hear:
- How a corporate gift can make or break a business relationship 🚀
- The secret to scaling an eCommerce marketplace without chaos 🔥
- Why AI + human touch is the winning formula for personalized gifting 🤖❤️
- The surprising way needi hit £1.5M in sales (and what you can learn!) 💰
- How to make your brand unforgettable with the right gift strategy 🎁
Key timestamps to dive straight in:
[03:38] Birth of needi: motivating global teams.
[07:33] Practical gifts over traditional ones.
[12:05] AI-driven gift selection solution.
[13:05] Thoughtful gift giving insights.
[17:36] Recruiting innovative merchant partnerships.
[19:57] Listen to Louise’s Top Tips!
Full episode notes here: https://ecmp.info/535
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products.
They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms.
Hit PLAY to hear:
- 🚀 How a B Corp eCommerce business builds sustainability into its core strategy
- 🌱 The secret to helping customers make greener choices—without forcing them
- 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses
- 💰 How cutting carbon can actually save your money
- 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!)
Key timestamps to dive straight in:
[04:01] Unexpected career pathways.
[07:26] B Corp planning and priorities.
[12:35] "Seed Bank: Empowering Vegan Cooking"
[14:15] Focusing sustainability efforts in B Corps.
[19:47] Double materiality: cost and risk analysis.
[23:33] "Embracing Business Sustainability Strategies"
[26:01] Listen to Jane’s Top Tips!
Full episode notes here: https://ecmp.info/534
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery.
Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community.
Hit PLAY to hear:
- ✅ How an Air Force officer became a 7-figure eCommerce entrepreneur
- ✅ The key business mistake most creatives make—and how to avoid it
- ✅ Scott’s 2 simple questions that drive consistent business growth
- ✅ Why saying no more often can skyrocket your success
- ✅ The surprising way sustainability can boost your bottom line
- ✅ How a jigsaw puzzle idea turned into a major sales win
Key timestamps to dive straight in:
[05:25] Balancing creativity and business skills.
[08:18] Experiencing Australia through photography.
[11:35] Lifestyle-driven business model choice.
[13:23] Two key business questions.
[16:06] How saying ‘no’ improves brand clarity.
[19:04] Connecting with nature: raising awareness.
[22:40] Promoting Australian manufacturing sustainability.
[24:00] Listen to Scott’s Top Tips!
Full episode notes here: https://ecmp.info/533
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.
Hit PLAY to hear:
- How Sarah Raven skyrocketed from £8M to £22M in sales 🚀
- The UX and tech strategies that drive higher conversions 🛒
- Why bundling products boosts sales (without discounts!) 💡
- The secret to making sustainability a business advantage 🌱
- How to simplify your tech stack for smarter growth ⚙️
- Must-know tips for improving your site’s search & UX 🔍
Key timestamps to dive straight in:
[04:36] Emma's career journey: dining room to eCommerce.
[08:35] Focus: UX and customer journey.
[12:00] Eco-friendly, customer-centric nursery.
[15:50] Refocus with MoSCoW prioritization method.
[18:52] "Keys to Business Success"
[21:06] Optimise website search for sales.
[23:41] Listen to Ash’s Top Tips!
Full episode notes here: https://ecmp.info/532
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year.
Hit PLAY to hear:
- ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business
- ✅ The Meta ads strategy that skyrocketed her eCom growth
- ✅ Why rebranding (not more ads) was the secret to massive sales
- ✅ How she ran the business solo—and why she doesn’t recommend it
- ✅ How discovering her ideal customer—women embracing their gray hair—transformed her marketing strategy
- ✅ Why sustainability isn’t a selling point anymore—and what to focus on instead
Key timestamps to dive straight in:
[03:40] From journalism to eCommerce entrepreneur.
[06:47] Seamless eco-friendly haircare transformation.
[11:56] "Betting on Rebrand Success".
[15:03] Successful rebranding strategy insights.
[18:31] Embracing gray: rebrand shift success.
[23:20] Bootstrapped growth through teamwork.
[27:09] Embrace opportunistic decision-making.
[28:52] Listen to Jaimee’s Top Tips!
Full episode notes here: https://ecmp.info/531
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.
Hit PLAY to hear:
- How Bare Kind grew from 0 to 1,000 retailers in just 2 years
- Why trade shows are fading—and what works better for B2B sales
- The #1 mistake brands make on Faire (and how to fix it)
- A surprising niche that became Bare Kind’s biggest customer base
- The secret to turning first-time buyers into repeat customers
- Why SEO matters just as much for B2B as it does for DTC
Key timestamps to dive straight in:
[03:56] Lucy’s eco-friendly business success.
[06:46] B2B growth via venture-funded platform.
[09:43] Challenges of switching sales strategies.
[13:48] Faire dominates B2B eCommerce.
[18:12] Spring Fair attendance decline factors.
[21:34] Decline in year two trade shows.
[24:24] Listen to Andrew’s Top Tips!
Sign Up Now to Faire
Full episode notes here: https://ecmp.info/530
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food.
With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year.
Hit PLAY to hear:
- How Hema grew her blog into a $2M eCommerce brand
- The secret sauce behind My Little Moppet's WhatsApp community
- Why transparency wins in a competitive eCommerce market
- How to reduce ad spend without losing revenue
- The must-know tips for cracking India’s eCommerce scene.
Key timestamps to dive straight in:
[03:19] Blogging journey: from doctor to food blogger.
[07:51] Blogging: a community resource platform.
[11:50] Hiring Strategy: mold fresh talent.
[14:43] eCommerce success in India: key factors.
[17:28] Cutting ad spend, boosting sales.
[18:45] Listen to Hema’s Top Tips!
Full episode notes here: https://ecmp.info/529
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data.
Jim joins us to share why integration and automation are game-changers for eCommerce businesses in 2025, offering insights on how to simplify your tech stack and boost efficiency.
If you're looking to future-proof your operations and maximize growth opportunities, this episode is a must-listen!
Hit PLAY to hear:
- Why 2025 is the year of hyperautomation in eCommerce
- How clean data can make or break your automation success
- The MVP approach to simplifying your tech stack
- Expert tips to future-proof your eCommerce business
- The secret to turning integration challenges into growth opportunities.
Key timestamps to dive straight in:
[03:54] Early eCommerce and composability insights.
[07:24] AI's impact on eCommerce data.
[09:45] Order automation and scalability.
[13:29] Incremental improvement: strategy and success.
[18:20] Margin-boosting integration.
[21:06] Future-proof retail tech strategies.
[24:50] Data monitoring and notification system.
[27:41] Minimum viable product for integration.
[29:39] Listen to Jim’s Top Tips!
[37:34] Find out more about Patchworks https://www.wearepatchworks.com/
Episode sponsored by Patchworks. Create your trial account here https://www.wearepatchworks.com/.
Full episode notes here: https://ecmp.info/528
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements:
- scaled soak.com from £2 to £80million
- drove digital growth at Holland & Barrett
- took Bathroom Mountain from £0 to £40million in 18 months
Who better to chat to about how to grow your sales from 7 to 8 figures?!
Hit PLAY to hear:
- The one obsession that can skyrocket your eCommerce growth
- How Jay scaled a business to $40M in just 18 months
- Why efficiency and AI are game-changers for scaling in 2025
- Jay’s top tips for picking the perfect marketing channel
- The biggest mistake most brands make—and how to avoid it
Key timestamps to dive straight in:
[05:21] Focus obsession on a single digital channel.
[09:27] Research channels, understand competitors, leverage advantages.
[11:41] Understand and learn channel metrics for advantage.
[13:51] Optimise landing page performance for conversions.
[19:56] AI enhances efficiency; human expertise remains crucial.
[21:23] AI boosts efficiency and ROI by simplifying data.
[24:08] Listen to Jay’s Top Tips!
Full episode notes here: https://ecmp.info/527
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead.
We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"
Here's our expert line up:
- Jay O’Neill from Tap Digital,
- Jim Herbert from Patchworks,
- Lucia Locatelli from Doofinder,
- Emilie Benoit from Shopify,
- Miya Knights from Retail Technology Magazine,
- Yiqi Wu from Aimerce,
- James Cowie from SHOPLINE,
- Nora Zukauskaite from TikTok Shop,
- And Carolyn Shelby from Yoast.
- Plus! You'll also hear the thoughts of our host Chloe Thomas.
Tune into this expert mash-up episode as we uncover how to ensure profitable growth, what AI-powered personalization and unified commerce mean for 2025, how planning ahead can drive success, and why leveraging data and embracing social commerce are game-changers – and so much more.
Full episode notes here: https://ecmp.info/526
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.
Hit PLAY to hear:
- Why most personalisation isn’t personal—and how to fix it
- The surprising link between empathy and customer retention
- Netflix’s 10-year lesson on making personalisation work
- The one question every brand should ask to connect deeply
- Easy, actionable steps to humanize your marketing today
Key timestamps to dive straight in:
[05:38] Debate over email subject lines' impact importance.
[08:18] Feeling nickel-and-dimed; brands lack personalization empathy.
[11:24] In-store vs. online: personalization, empathy difference.
[13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening.
[19:31] Brands should prioritize personalization for customer retention.
[23:12] Framework created; personalization start routes explored.
[24:30] Understanding intent personalizes communication in eCommerce.
[25:51] Listen to David’s Top Tips!
Full episode notes here: https://ecmp.info/525
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com.
Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month.
Hit PLAY to hear:
- The 80/20 rule that transformed Wunderbrow’s growth strategy
- How to avoid the biggest risk of rapid expansion
- Why focus is the ultimate growth hack for eCommerce brands
- The trade-offs every business must manage to scale sustainably
- Diego’s #1 tip for navigating a business transformation
Key timestamps to dive straight in:
[08:06] Seeking impact as CEO of KF Beauty.
[14:19] Managing product discontinuation and new product launches.
[17:53] Be pragmatic: Simplicity and focus yield growth.
[18:53] NYU professor discusses business growth trade-offs.
[23:22] Established product faces challenges with new launches.
[25:18] Listen to Diego’s Top Tips!
Full episode notes here: https://ecmp.info/524
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener.
Hit PLAY to hear:
- How 42% of UK landfill textile waste comes from homewares—and what to do about it
- The Green Room’s unique approach to eco-friendly eCommerce growth
- Secrets to cutting packaging costs while staying sustainable
- Why collaboration (not competition) drives success in sustainability
- Practical tips to kick-start sustainability in any eCommerce brand
Key timestamps to dive straight in:
[04:59] Helping SMEs simplify and implement sustainability strategies.
[06:47] Green Room fosters sustainable innovation and collaboration.
[11:29] Small group collaboration expanded to over 35 brands.
[14:22] Quarterly webinars share solutions across departments.
[19:55] Reduced packaging costs lead to overall savings.
[20:53] Listen to Top Tips from Jules and Mirry!
Full episode notes here: https://ecmp.info/523
Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.
Hit PLAY to hear:
- Adding new products strategically
- Using a phased approach to product launches
- Investing in technology for project management
- Making sure teams work together
- Focusing on the customer and their needs
Key timestamps to dive straight in:
[06:28] Expanding customer base with frequently-purchased products.
[08:52] Team structure and what they outsource.
[13:33] Stagger launch phases for continuous promotional opportunities.
[14:23] Prioritize action, iterate quickly, embrace imperfection.
[18:10] Communication and feedback are key elements to success.
[20:46] Houseplants becoming interior decor, not horticulture.
[22:46] Listen to Joy’s Top Tips!
Full episode notes here: https://ecmp.info/522
Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
Hit PLAY to hear:
- The roles of design and user experience in eCommerce
- Simplicity enhances customer satisfaction
- How customization contributes to B2B success
- Why aligned teams are key to growth
- The importance of continuous adaptation
Key timestamps to dive straight in:
[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify.
[07:33] Creating bespoke, aesthetic, B2B design experiences effectively.
[09:59] Redesign improved eCommerce site's functionality and aesthetics.
[13:37] July Shopify launched B2B module, enabling customization.
[16:51] Educate teams; align website and sales efforts.
[20:45] Listen to Ian’s Top Tips!
Full episode notes here: https://ecmp.info/521
Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products.
Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.
Hit PLAY to hear:
- Starting with a clear mission & vision
- Using a customer-focused approach
- Sustainability and quality going hand-in-hand
- Having a multi-channel strategy
- Why a lean team structure works
Key timestamps to dive straight in:
[05:33] Moms influence sustainable product strategy and portfolio expansion.
[09:08] Retail: Prioritize profit to ensure business sustainability.
[09:58] Small core group augmented by agencies and tools.
[13:30] Bamboo toothbrushes popularized eco-friendly products globally.
[16:46] Embrace Amazon's dominance; collaborate, don't compete.
[18:36] Listen to Warren’s Top Tips!
Full episode notes here: https://ecmp.info/520
Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures.
Hit PLAY to hear:
- The role of SEO in a niche business
- Diversifying sales channels to reach more customers
- A different kind of dropshipping
- The importance of inventory management
- And why relationships increase traffic and sales
Key timestamps to dive straight in:
[03:57] An overview of what Overstock Art sells.
[06:21] Program lets artists sell originals, earn royalties.
[07:37] Shipping costs hinder global art market expansion.
[11:54] Research, outreach, relationships; use LinkedIn, services.
[17:55] Plan ahead, hold stock, competitive advantage gained.
[20:58] Listen to Amitai’s Top Tips!
Full episode notes here: https://ecmp.info/519
Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart.
Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend.
If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen!
Hit PLAY to hear:
- Lucy’s 10-step go-to method for doubling sales—without heavy discounts
- The timeline Lucy recommends for planning campaigns
- The secret to building urgency and scarcity into your offers
- Why storytelling is your best sales tool (and how to use it!)
- Timing tricks that boost sales—no ad spend required
- Ways to escape the “discount death spiral” for good
Key timestamps to dive straight in:
[03:07] Brands should enhance efficiency, strategy, relationships, sales.
[07:23] Luxury brands balance demand without discounting strategies.
[12:59] 10-step process doubling sales campaign success.
[13:46] Strategic decisions needed for business complexity management.
[19:22] Creative business customization and strategic product launches.
[22:27] Store all marketing materials systematically.
[25:36] Cycle syncing aids businesses in monthly cycles.
[29:49] Listen to Lucy’s Top Tips!
[32:49] Find out how to get Lucy’s Double Orders course for a fraction of its regular price
Get Lucy’s Course at DoubleOrders.com use code MASTERPLAN by 30 November 2024 to save 50%.
(From 1 December 2024 the code will save you 25%)
Full episode notes here: https://ecmp.info/518
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.
Hit PLAY to hear:
- What Zone3 is all about
- How to balance niche markets
- The importance of community in building and scaling a brand
- Sustainability and how it works in performance products
- Nailing the basics and keeping things simple
Key timestamps to dive straight in:
[03:11] Closed business for family, pursued consulting and eCommerce.
[05:55] Focus on two core markets with different products, price points, and communities.
[08:10] Community passion and quality define marketing approach.
[10:06] Invested in grassroots events, clubs, ambassador networks.
[14:28] Balancing opportunities with strategic resource management.
[17:06] Nail basics before adopting new technologies.
[20:14] Launched biodegradable wetsuit; pursuing sustainable innovations.
{21:50] Listen to Malina’s Top Tips!
Full episode notes here: https://ecmp.info/517
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.
Hit PLAY to hear:
- The highs and lows of being an entrepreneur
- Knowing when to transition your business, or to close it
- Considering product-market fit
- Opportunity cost and why it matters
- Embracing failure as a learning opportunity
Key timestamps to dive straight in:
[05:58] Mike’s take on sustainability, functionality, his Amazon journey, multichannel business.
[12:27] High acquisition costs due to low demand.
[15:03] Real product, timing challenges, consumer purchasing shifts.
[17:46] Running the business was full-time, unfeasible to leave on the side.
[21:17] Considering opportunity cost over easy choices.
[25:10] Passionate about purpose-driven products and consultancy.
[27:05] Listen to Mike’s Top Tips!
Full episode notes here: https://ecmp.info/516
Mike’s previous episode where he talks about his book: https://ecmp.info/390
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale.
In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.
Hit PLAY to hear:
- Why account structure matters
- All about the TPS approach
- Product feed optimisation
- The importance of conversion tracking
- How to deal with seasonal changes
Key timestamps to dive straight in:
[05:31] Success in Google Ads relies on strategic structure.
[07:38] Optimized product feed crucial for ad success.
[12:23] Focus on high-buying intent for successful campaigns.
[15:09] Test, separate, scale: optimize profitable product campaigns.
[17:22] Focus on training algorithm for right audience.
[19:50] Classify products by different life cycle stages.
[23:02] Customize strategies based on performance and needs.
[27:03] Listen to Shri’s Top Tips!
Full episode notes here: https://ecmp.info/515
Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.com
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage.
Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store.
Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt.
Hit PLAY to hear:
- Starting a new business with purpose and passion
- Practicing proactive sustainability
- The growing trend of ethical consumerism
- Disrupting industries with sustainable options
- Why a small team matters for startups
Key timestamps to dive straight in:
[04:43] Enjoys advisory roles, charity work, and entrepreneurship.
[09:11] Watch provokes sustainable conversations and reminders.
[11:22] Greenwashing in FMCG packaging is really annoying.
[13:26] The more people want recycled products, the more businesses are going to get into recycled materials.
[16:54] Tried limited drops, now using dispatch windows.
[21:00] Helped start business with minimal funds, advised caution.
[22:35] Listen to Guy’s Top Tips!
Full episode notes here: https://ecmp.info/514
Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla
Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 per year.
Hit PLAY to hear:
- Why personalization is key for GiftsOnline4U
- How Asgar downsized his team to make them more efficient and effective
- The importance of building strong ties with outsourced teams
- Streamlining for profitability
- How to use AI in an eCommerce business
Key timestamps to dive straight in:
[04:55] Personalisation challenges: wrong info from customers, technology issues.
[08:08] Overseas teams are cost-effective and skilled overall.
[12:02] Focus on productivity over growth for better results.
[14:29] Using AI early can increase business productivity.
[17:58] Perplexity AI is a great search engine.
[22:18] Customized gifts using input-based real-time images.
[25:18] Listen to Asgar’s Top Tips!
Full episode notes here: https://ecmp.info/513
Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.
Hit PLAY to hear:
- Naturisimo’s personalization journey
- The challenge of maintaining Naturisimo’s identity while promoting the brands they carry
- How to effectively use brand stories
- Retaining customers through education and brand association
- What segmentation can do for your business
Key timestamps to dive straight in:
[05:36] Delivering safe, effective, clean beauty products.
[09:22] Challenges: recruiting, retaining customers; expanding product purchases.
[10:50] Finding product associations to educate and upsell.
[13:15] Balancing brand innovation and customer loyalty.
[19:16] Success based on segmentation.
[20:33] Personalized, journey-based customer engagement and product discovery.
[22:17] Listen to Judith’s Top Tips!
Full episode notes here: https://ecmp.info/512
Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success.
Hit PLAY to hear:
- The importance of human experience in eCommerce and what led John to write his book
- The myths of customer feedback, customer loyalty, and return on investment
- The cost of poor customer experience
- How better customer experience can lower your business costs
- Behaviors and enablers and why you should care about them
Key timestamps to dive straight in:
[05:28] eCommerce, retail, hospitality satisfy more than banking.
[07:39] COVID inspired a book about being human.
[11:11] Feedback surveys focus on superficial customer opinions.
[15:03] Customer loyalty to organizations is often fickle.
[19:04] NHS ensures transparency and engagement with donors.
[22:35] Digital experiences harder to resolve customer issues.
[25:44] Listen to John’s Top Tips!
Full episode notes here: https://ecmp.info/511
Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
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This podcast uses the following third-party services for analysis:
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Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York.
Their number one Hair Mask sells one unit every 30 seconds worldwide!
Hit PLAY to hear:
- The clinical side of Philip Kingsley
- Digital transformation and its benefits
- Their promotional strategies that focused on quality over quantity
- The brand’s gift with purchase optimisation
- Philip Kingsley’s future plans
Key timestamps to dive straight in:
[06:30] Hair treatment business pivots to digital expansion.
[07:35] New storefront for clinic, subscription assessment, web app.
[14:15] Improving execution and data for better promotions.
[15:58] Elevating promotions through bespoke photo and video.
[18:54] Testing, personalization, and AOV focus increase.
[23:50] Exciting updates on clinical and retail transformation.
[25:04] Listen to Lauren’s Top Tips!
Full episode notes here: https://ecmp.info/510
Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
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Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich.
Hit PLAY to hear:
- How Jenna got her start in eCommerce
- What she learned as Head of Growth at WGAC
- Lots of advice about how to build your business for growth
- Tips for handling content creation challenges today
Key timestamps to dive straight in:
[04:24] Career journey from banking to digital marketing.
[08:30] Who Gives a Crap: Sustainable toilet paper, global impact.
[11:44] Profits can be used in various ways.
[14:50] Strong brand, culture, risk, hiring, empowerment, evolving.
[17:56] Digital marketing dynamics have rapidly evolved.
[21:25] Listen to Jenna’s Top Tips!
Full episode notes here: https://ecmp.info/509
Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.
Hit PLAY to hear:
- Why you should solve real pain points in your business
- How Perkies adapted and evolved their product line
- Rosie’s collaboration with the Breast Cancer Research Foundation
- The importance of leveraging sales channels
- Focusing on continuous innovation
Key timestamps to dive straight in:
[04:43] Started business, launched products, inspired by entrepreneurs.
[07:31] Reduced focus on sticky bras, emphasis on nipple covers.
[12:37] Creating realistic, enhancing nipple products for survivors.
[14:16] Empowering women, giving back, problem solver.
[17:32] Early Amazon launch and reviews drive sales.
[21:13] Listen to Rosie’s Top Tips!
Full episode notes here: https://ecmp.info/508
Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
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Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand.
Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%.
Hit PLAY to hear:
- Adaptability in business
- Turning challenges into opportunities
- The importance of storytelling, email marketing, and a good loyalty program
- Leveraging different sales channels
- Collaboration and teamwork
Key timestamps to dive straight in:
[03:25] Key interview points: retention, wholesale, low carbon.
[07:00] Getting online fever from COVID.
[09:12] Upcycled bottle designs are beautiful and innovative.
[12:06] Exciting shift to recycling in local market.
[14:58] Fashion industry embracing versatile wholesale methods.
[22:17] Encourage additional purchases through loyalty points program.
[23:24] Listen to Nick’s Top Tips!
Full episode notes here: https://ecmp.info/507
Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!).
Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all of you.
Hit PLAY to hear:
- The importance of understanding the retail landscape
- Why you need to diversify your channels
- Building strong relationships with your retailers
- How adaptability can help sustain your growth
- Integrating your retail and DTC strategies
- And why patience and persistence are key
Key timestamps to dive straight in:
[05:26] Diversifying sales channels can boost profits.
[08:48] Strategic approach to retail distribution takes time.
[12:13] Proving customer demand is crucial for buyers.
[15:42] Continual awareness building for successful sales process.
[18:56] Plan launch strategies and drive consumer awareness.
[21:56] Retail takes time, but offers opportunity.
[23:18] Listen to Wizz’s Top Tips!
Full episode notes here: https://ecmp.info/506
Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry.
They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist network.
Hit PLAY to hear:
- Fixing a personal problem with a global solution
- Sustainability as a journey
- Providing education and making a cultural impact
- Having big visions for the future
- Embracing continuous improvement
Key timestamps to dive straight in:
[04:13] Friends cope with job loss, create sustainable sneakers.
[08:58] Designing sustainable shoes with circularity in mind.
[11:40] Sustainability professor's advice: focus on continuous improvement.
[15:06] Wishing for more time to grow brand.
[18:30] Listen to Stuart’s Top Tips!
Full episode notes here: https://ecmp.info/505
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.
Founded in 2018 they did £2.2million via their Shopify site in 2023.
Hit PLAY to hear:
- Why honesty and transparency are key for any brand
- The role of preorders in building a successful business
- Thinking long-term
- Practicing sustainability in your business
- Why product quality trumps quantity
Key timestamps to dive straight in:
[05:20] Commuter cycling brand failed to reach potential.
[07:14] Nick’s determination to build a successful business.
[11:51] House-husband, kids, mental health, brand growth.
[15:35] High-growth businesses erode brand, face downfall.
[17:44] Preorder, exclusivity, anticipation, positive reviews.
[19:49] Growth is a metric of a business.
[23:44] Creativity blossoms when money is scarce.
[24:57] Listen to Nick’s Top Tips!
Full episode notes here: https://ecmp.info/504
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion.
Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.
Hit PLAY to hear:
- Why prioritizing product quality is key
- How to do effective brand scaling
- Building a loyal tribe of customers
- Embracing analytics to understand your business better
- Thinking long-term
Key timestamps to dive straight in:
[05:56] Niche brand, scaled to larger sock market.
[07:56] Neoprene, socks, wet suits, merino, cotton, sweating.
[09:50] WORN’s design mantra: performance sustained.
[11:00] Product must be performing to be sustainable.
[13:32] Focus on consumer relations and product quality.
[17:08] Company introduces new performance-enhanced fabric line.
[20:24] Listen to Bryan’s Top Tips!
Full episode notes here: https://ecmp.info/503
Be part of Episode 500 >>> https://ecmp.info/500
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.
Hit PLAY to hear:
- How crisis can be a catalyst for change
- The importance of product quality
- Focusing on storytelling to create connections with customers
- Their shift from discounts to premium pricing
- Expanding product range to counter seasonality
Key timestamps to dive straight in:
[04:29] Transitioned from telcos to eCommerce, varied sectors.
[09:11] Adapting business strategy to suit 2020 challenges.
[10:34] Customers and business addicted to discounts.
[14:02] Evolving fashion focus: understanding product, selling internally.
[17:11] Diversified product range drives year-round sales growth.
[18:35] Listen to Matt’s Top Tips!
Full episode notes here: https://ecmp.info/502
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
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Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS.
Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.
Hit PLAY to hear:
- The importance of brand and quality
- Adapting to market changes
- How Chilly’s leverages outsourcing
- Why you need to always put customers front and center
- Effective use of marketing and merchandising
Key timestamps to dive straight in:
[05:43] Fashion experience led to challenges in Chilly’s.
[07:17] Diversification from water bottles to various products.
[10:01] Making it easier for European customers to purchase a Chilly’s bottle.
[14:53] The Chilly’s team and what gets outsourced.
[17:44] Chili's ensures quality, builds trust and community.
[19:06] Listen to Bryony’s Top Tips!
Full episode notes here: https://ecmp.info/501
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
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You are listening to a milestone episode – eCommerce MasterPlan’s episode 500!!
To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:
“what’s your top tip to make an eCommerce store more profitable?”
Here’s our guest line-up for this extra-special episode:
- Mike Stevens, The Direct to Consumer Playbook,
- Lucy Jeffrey from Bare Kind Socks,
- Christine Nicholson, The Exit Readiness Expert,
- Jaye Cowle from Launch,
- James Gurd, Digital Juggler Ltd.,
- Gary Amstutz from RubberStampSA,
- Adam Bastock, Small99
- Kathleen Sullivan Garman, SullyGarman & Associates
- Steven Sashen from Xero Shoes
- Anthea Morris, Better2Know
- Kristian Hansen from Slø
- Alison Metcalfe, Alison Metcalfe Ltd.,
- Kunle Campbell from 2x eCommerce
- Janis Thomas, Look Fabulous Forever,
- Izabela Russell from Music Radio Creative,
- Luke Carthy, eCommerce Consultant,
- Patricia Callwood from True Serenity Tea,
- Laura Riches, Laylo,
- And Ben Dreyer from Boden!
It’s the episode you’ve been waiting for so tune in to this mash-up episode as we find out how to ensure profitable growth for your business and so much more.
Full episode notes here: https://ecmp.info/500
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers.
Hit PLAY to hear:
- Identifying and solving real-world problems
- Adapting business models to market demands
- Importance of custom tech solutions
- Strategic rebranding
- How Flavers maximized their exposure on Dragons’ Den
Key timestamps to dive straight in:
[04:32] Busy professionals hire neighbors for home-cooked Indian food.
[09:20] Diverse customer base embraces unique global cuisines.
[10:56] Business evolved from local to premium world cuisines.
[16:56] Dragon's Den appearance leads to major sales boost.
[18:12] Dragon's Den exposure yielded significant free exposure.
[19:59] Listen to Shabbir’s Top Tips!
Full episode notes here: https://ecmp.info/499
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.
Hit PLAY to hear:
- The importance of sustainability and consumer trust
- Adopting innovative technologies
- Meeting diverse customer needs
- Expanding into B2B market opportunities
- Continuous innovation and community building
Key timestamps to dive straight in:
[05:29] Founder passionate about sustainability, integrating into platform.
[07:08] Pushing for higher eco and ethical standards.
[10:05] Choosing quality, sustainable products for lasting value.
[13:50] Decision: challenging, successful, impactful, led to growth.
[17:18] Sustainability-driven business moves toward B2B sales.
[20:29] "Swaps feature encourages sustainable decisions, mental health."
[22:17] Listen to Hugo’s Top Tips!
Full episode notes here: https://ecmp.info/498
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month.
Hit PLAY to hear:
- Why adaptability has been a key business strategy for Rapscallion Soda
- Sustainability as the brand’s core principle
- The importance of having direct relationships with both suppliers and customers
- How innovation plays a role in the brand’s operations
- How limited edition and seasonal products can boost your sales
Key timestamps to dive straight in:
[03:32] Transitioned from wholesale to digital, achieved growth.
[08:06] Passionate about nose-to-tail, from fruit.
[11:59] Efficient facility for long-term, sustainable operations.
[13:39] Improving soft drink production for environment.
[17:31] Business prioritizes transparency, seeks customer understanding.
[21:24] Scotland's diverse producers, plans for Scottish citrus.
[22:52] Listen to Gregor’s Top Tips!
Full episode notes here: https://ecmp.info/497
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions.
Hit PLAY to hear:
- The importance of public speaking in business
- Why you need to overcome your fear of public speaking
- Where to start your speaking journey
- Practical tips to prepare for your speaking gig
- Crafting your message and practicing your delivery
Key timestamps to dive straight in:
[04:22] Public speaking requires practice and training.
[07:06] Start with your passion, genuine enthusiasm, expertise not necessary.
[11:49] Network at events, build LinkedIn profile.
[15:15] Prepare, know your content, pitch confidently.
[17:01] Structure helps, no script, rehearse after drafting.
[21:23] Prepare for presentation with personal methods/questions.
[22:50] Understanding what audience and organizer want is key.
[34:13] Prepare answers, involve audience, prime for questions.
[35:23] Listen to Janis’ Top Tips!
Full episode notes here: https://ecmp.info/496
Contact SHOPLINE >>> https://ecmp.info/shopline
Be part of Episode 500 >>> https://ecmp.info/500
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.
The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.
Hit PLAY to hear:
- Why you need to focus on key initiatives
- The importance of diversifying your paid traffic strategies
- Optimising tech stack as a key part of a brand’s strategy
- Creating high-quality and authentic content
- How AB testing helps in decision-making
Key timestamps to dive straight in:
[04:44] Different businesses require unique strategies for success.
[08:22] Tech landscape has changed in the last decade.
[10:38] Optimize tech strategy, understand market to succeed.
[13:37] Varied strategies needed for diverse paid ad platforms.
[16:41] Knowing when to stop, learn, and test.
[18:44] Don’t try and do everything at once.
[20:06] Listen to Marianne’s Top Tips!
Full episode notes here: https://ecmp.info/495
Contact SHOPLINE >>> https://ecmp.info/shopline
Be part of Episode 500 >>> https://ecmp.info/500
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002.
Hit PLAY to hear:
- Why you should prioritize your category pages
- How to do on-page optimization
- Why it’s no longer about backlinks
- The different SEO strategies for high and low SKU count businesses
Key timestamps to dive straight in:
[04:11] Customers' desire critical for SEO and marketing.
[08:57] Analysis reveals 60% organic revenue from Shopify.
[11:18] Rule of thumb for collection pages.
[12:25] Macaroni analyzes Shopify tags to optimize categories.
[14:23] Listen to Sam’s Top Tips!
Full episode notes here: https://ecmp.info/494
Contact SHOPLINE >>> https://ecmp.info/shopline
Be part of Episode 500 >>> https://ecmp.info/500
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business.
Hit PLAY to hear:
- The role of personalization in fulfilment
- How efficient systems and tech help in fulfilment operations
- Why having a motivated team pays off
- The importance of early and accurate forecasting
- Balancing cost and quality in fulfilment
Key timestamps to dive straight in:
[06:33] Fulfilment helps in brand loyalty and customer retention.
[09:34] Balancing cost and team importance in fulfillment.
[11:13] Models based on time and space, great working environment for the team.
[14:34] Managing peak seasons.
[16:38] Early planning, be realistic, aim high. Avoid stress.
[18:21] Will’s Top Tips!
Full episode notes here: https://ecmp.info/493
Contact SHOPLINE >>> https://ecmp.info/shopline
Be part of Episode 500 >>> https://ecmp.info/500
Be part of our episode 500 celebrations... https://ecmp.info/500
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.
They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford.
Hit PLAY to hear:
- Shifting from charity work to eCommerce
- The challenges of making products ethically
- Sustainability as the foundation of the business
- Scaling the business and how this affects building the team
- How personalization makes for better customer service
Key timestamps to dive straight in:
[03:29] Life-changing pivot driven by underwear necessity discovery.
[10:03] Creating a strategic fashion business with inclusivity.
[13:05] Advantage in sustainability without greenwashing or retrofitting.
[15:15] Anticipating future trends with unique selling proposition.
[20:55] Transitioning from freelancing to employing full-time staff.
[24:01] Managing business operations and customer relationships efficiently.
[25:38] Sarah’s Top Tips!
Full episode notes here: https://ecmp.info/492
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
A quick update from Chloe on what’s happening for episode 500, AND you can be involved.
Get involved >> https://ecmp.info/500
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses.
She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing.
Hit PLAY to hear:
- The importance of data in any business
- Why there should be a balance between customer acquisition and retention
- How influencer and loyalty programs work hand-in-hand
- The challenges that come with working in silos
- Why there’s a need for continuous testing, learning, and adaptation
Key timestamps to dive straight in:
[05:40] Coggles: Luxury boutique supporting up-and-coming brands.
[08:54] Understanding and defining your customer is crucial.
[12:22] Focus on quick wins, prioritize projects efficiently.
[16:05] Loyalty programs to retain customers can boost sustained growth.
[17:58] Influencer loyalty drives successful business growth.
[22;29] Test and learn, and stay on top of trends.
[23:50] Natalia’s Top Tips!
Full episode notes here: https://ecmp.info/491
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.
Hit PLAY to hear:
- Plus by Design’s focus on plus-size fashion
- How product quality and fit are key factors in the industry
- Danielle’s strategy for reaching more customers through wholesale
- What online retailers can do to enhance customer experience
- Building and leveraging customer loyalty
Key timestamps to dive straight in:
[05:28] Vikki Vi brand - classic, loyal, professional, customer.
[08:47] Customers value choice, but struggle with availability.
[11:29] Scaling up clothing sizes requires thoughtful fit.
[16:34] Maximizing customer loyalty through various strategies discussed.
[17:14] Taking loyalty for granted, embracing VIP program.
[19:31] Danielle’s Top Tips!
Full episode notes here: https://ecmp.info/490
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.
Hit PLAY to hear:
- The importance of CRM in eCommerce
- How to start building your CRM strategy
- Going about doing a CRM audit
- Why negotiation is an crucial CRM skill
- The role of the team and leadership in CRM
Key timestamps to dive straight in:
[03:32] Nicky’s eCommerce journey.
[07:36] Cost per acquisition is going up; focus on retaining existing customers.
[09:05] Get into SMS and get your strategy right.
[14:03] Assess strategy, reporting, team, tech, and delivery.
[16:13] Optimising supplier relationships to maximize budget efficiency.
[19:20] Team collaboration and involvement in decision-making crucial.
[20:52] Nicky’s Top Tips!
Full episode notes here: https://ecmp.info/489
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.
Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month.
Hit PLAY to hear:
- How TA-DAAN leveraged content as a foundation for eCommerce
- The role of community engagement and feedback
- What the TA-DAAN team looks like today
- Why they decided to go the crowdfunding route
- Key marketing methods utilized by TA-DAAN
Key timestamps to dive straight in:
[04:12] Evolution from showcasing to facilitating commerce for artisans.
[08:56] Strong alignment and connection in founding team.
[09:55] Business grew from 4 to 17 people.
[14:40] Testing operational activities before crowdfunding decision.
[18:38] Pop-ups engage with people, build brand.
[20:19] Listen to Costanza’s Top Tips!
Full episode notes here: https://ecmp.info/488
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.
Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.
Hit PLAY to hear:
- Emily’s exciting eCommerce journey
- Why brands should leverage customer feedback in their marketing strategy
- What the critical role of community is in long-term growth
- How to gain organic growth through owned channels
- Ambassador programs and how to implement them
- Community engagement as an important business component
Key timestamps to dive straight in:
[04:25] How Emily ended up doing community marketing.
[08:02] Unlocking sustainable organic growth without paid media.
[10:51] Centering customer in decisions, creating two-way dialogue.
[13:59] Investing in ambassador program takes time, dedication.
[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.
[20:11] Find out how your customers are being motivated.
[22:46] Incorporate community into business strategy for success.
[23:54] Listen to Emily’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services.
Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.
Hit PLAY to hear:
- Paul’s eCommerce journey
- Founding gloveglu
- Expanding the business to cover eCommerce
- Growing their social media presence
- How a lean team of 5 works for the brand
- Staying focused and keeping things simple
Key timestamps to dive straight in:
[05:58] gloveglu idea stemmed from working with Ulsport.
[09:09] Shopify technology facilitates global b2b and b2c.
[12:29] Core products produced in-house, b2b distribution.
[14:43] Gloveglu offers grippy, wash, and refresh options.
[16:49] Soccer stores upsold Glove Group products effectively.
[20:14] Considering expansion in sporting niche market focus.
[23:00] Keeping it simple and focused.
[24:14] Listen to Paul’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Yup, we're doing another multi-guest mashup!
This time we're asking SEVEN eCommerce Tech specialists for their answer to this question:
"What is your top tip for Tech Stack Optimisation in 2024?"
Tech Stack Optimisation – but what’s that??! I hear you cry.
Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised.
Our guests are:
- Rachael Jones from Studio Rotate,
- James Gurd of Digital Juggler and the Re:Platform Podcast,
- Rachel Tonner from Klevu,
- Deepak Anand of SHOPLINE,
- İrem Işık from Storyly,
- Jodie Guichard of Brightpearl by Sage,
- And Chris McCarthy-Stott from PushON.
Plus! You'll also hear the thoughts of our host Chloe Thomas.
Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins.
Find all the notes at https://ecmp.info/485
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle.
Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.
Hit PLAY to hear:
- Kate’s eCommerce journey and inspiration
- The founding of Flotsam Flo
- How community engagement and sustainability intersect
- Expanding beyond eCommerce
Key timestamps to dive straight in:
[04:00] Graphic design degree taught to see differently.
[06:19] Seizing opportunities after brain hemorrhage realization.
[09:29] Upcycling items into new products with purpose.
[15:18] Reusing waste for sustainable gifts and workshops.
[16:11] Teaching sewing, reducing plastic waste, empowering others.
[19:42] Kate’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future.
She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance.
Hit PLAY to hear:
- Sarah’s B Corp journey
- Why businesses need to work on continuous improvement
- What B Corp recertification entails
- Post-certification work for businesses
- The importance of governance and stakeholder engagement
Key timestamps to dive straight in:
[04:54] B Corp recertification includes review and reverification.
[07:49] Evolving standards, global changes call for action.
[10:19] Annual report publication focused on people, planet, profit.
[13:34] Rethinking business purpose and choices for impact.
[16:52] Emphasizing governance as essential for business success.
[19:36] Sarah’s Top Tips!
Find the notes here: https://ecmp.info/483
Contact SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp.
Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.
Hit PLAY to hear:
- How customer feedback became a catalyst for change at Priory Direct
- Why they run sustainability and purpose-driven business
- The significance of becoming a B Corp and its impact
- Their charity rewards program
- The market shift towards sustainability
Key timestamps to dive straight in:
[02:44] Josh’s eCommerce journey.
[05:49] Transition from eager marketing to validated sustainability.
[07:24] Successful B Corp certification, achieved with pride.
[09:51] Sustainability means people, planet, and profit.
[14:29] Packaging efficiency saves money and promotes sustainability.
[17:49] New job titles reflect changing stakeholder needs.
[19:25] eCommerce brands struggle with physical world impact.
[20:47] Josh’s Top Tips!
Find our notes at https://ecmp.info/482
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals.
Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire.
Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.
Hit PLAY to hear:
- Bare Kind’s family business transformation
- Why they decided to focus on profitability over growth
- Their decision to work on their B Corp certification
- How the certification has impacted the business
- Lucy’s advice for business that want to get B Corp certified
Key timestamps to dive straight in:
[02:43] Changes in the business.
[04:40] Focusing on profit ahead of growth.
[07:52] Positives from bringing her partner into the business.
[11:36] Fear of doing the certification process because it’s too much work.
[14:41] A checklist for making your business better.
[19:10] Leverage the B Corp network and put the work in.
[24:03] Lucy’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.
Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden
London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.
This is the first our 4 episode "B Corp" series to celebrate B Corp month.
Hit PLAY to hear:
- Paul’s eCommerce background
- Vivo’s mission-driven approach
- The Revivo Scheme
- Vivo’s growth strategy and challengs
- How they’re approaching their B Corp recertification
- What they’re doing at Vivo for their digital marketing
Key timestamps to dive straight in:
[03:47] Mission, derivative shoes, escape big corporate world.
[07:35] Team structure and bringing teams in-house.
[11:22] Innovative shoe design and eCommerce platform.
[13:07] Finding the right people makes life easier.
[18:13] How B Corp means differently for different types of businesses.
[20:25] Paul’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing.
He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.
Hit PLAY to hear:
- Nick’s transition from direct mail to ecommerce
- Why having physical presence is key for delivering complex sustainability messages
- The founding principles of Neem London
- Their post-purchase responsibility and engagement
- How sustainability is at the core of Neem’s business decisions
Key timestamps to dive straight in:
[04:24] Sustainable supply chain, attractive lease deals, customer interest.
[07:18] Challenging to prioritize sustainability in business decisions.
[13:31] Focus on sustainable fabric and customer engagement.
[17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation.
[18:46] Companies offer tech for product impact estimation.
[20:07] Listen to hear Nick’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones.
Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.
Hit PLAY to hear:
- Their strategy for selling refurbished goods
- How SEO and organic growth have contributed to their success
- The importance of customer reviews in growing a business
- Why balancing various sales channels is important
- How Mozillion leveraged TikTok Shop to improve sales and educate customers
Key timestamps to dive straight in:
[04:44] Transitioning from telesales to digital eCommerce.
[07:30] Sales and marketing, mostly online, but adaptable.
[11:34] Early days of Mozillion, focus on customer service priority.
[15:41] Word-of-mouth a key factor for sellers.
[17:59] TikTok and educating audiences through video.
[21:30] CTO improves SEO, organic traffic drives growth.
[23:05] James’ Top Tips!
Find our notes here: https://ecmp.info/478
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.
Hit PLAY to hear:
- Freddie’s eCommerce journey
- About CosyPanda main product
- What Freddie thinks about doing wholesale, trade shows, and D2C activities
- CosyPanda’s marketing hits and misses
- Their continued focus on product quality and sustainability
Key timestamps to dive straight in:
[04:08] Building products around problems people were struggling with.
[06:29] The exhaustive nature of trade shows.
[08:25] Improving hot water bottles through quality materials.
[10:37] Sustainable materials are used for creative covers.
[14:20] Paid for big press feature, no result.
[18:39] Hot water bottle market not entirely sustainable.
[20:13] Plus, hear Freddie’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode.
Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:
- Barney Waugh, TikTok
- Ben Muir, Unsociable - ads expert
- Manisha Taparia, Shipbob - ops expert
- Thiago Nogueira, Insense - influencer expert
Hit PLAY to hear:
- How to work out what you should be doing on TikTok
- How to set up TikTok Shop to create happy customers
- Tips on creators, organic, and ads!
- And much, much more.
Key timestamps to dive straight in:
[02:02] Best way to drive sales on TikTok
[06:35] Can you do just one TikTok marketing tactic?
[10:00] Do you need to invest in your organic brand account?
[13:02] Ads!
[15:39] Who does TikTok Shop work best for?
[19:52] Do you list all your products on TikTok Shop?
[24:50] What incentives are there to use TikTok and advertising?
[27:25] Live stream success tips
[32:57] Fulfilment and Ops checklist
[38:04] Affiliates and Influencers advice
[44:19] Their 2024 strategy tips
Find our notes here: https://ecmp.info/476
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
James Barron is a fashion buyer.
With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.
Hit PLAY to hear:
- James’ eCommerce journey
- The Importance of Understanding the Customer’s Persona in Buying
- Tips for Successful Buying In Brands and Products for Your eCommerce Store
- Advice on Developing Your Own Products
- Collaboration Between Merchandising and Buying
- A Final Word on Buying
- Plus, James’ top tips!
Key timestamps to dive straight in:
[03:36] Online buying offers more product options.
[07:51] Understand customer, adapt sales, follow for rewards.
[11:50] Build diverse brand portfolios, adapt to trends.
[15:01] ASOS offered variety and convenience online.
[18:31] North Face improved women's wear, increased market share.
[22:08] Collaboration between buyer and merchandiser is essential.
[24:24] Importance of exit margin over intake margin.
[26:09] James shares his Top Tips!
Access our notes here: https://ecmp.info/475
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Every January, we come up with an episode that serves as your comprehensive guide to achieving success.
This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:
- Emily Long from Genie Goals,
- Rosie Bailey from Nibble,
- Kathleen Sullivan Garman from SullyGarman & Associates,
- Peter Beckman from Treyd,
- Anita Kulkarni from SHOPLINE,
- Dave Smallwood from Super Payments,
- And Janis Thomas from Look Fabulous Forever.
- Plus! You'll also hear the thoughts of our host Chloe Thomas.
Tune into this expert mash-up episode as we find out how to ensure profitable growth, what personalization and efficiency mean this 2024, how planning is key, and why you should really be listening to your customers – and so much more.
Access our notes via https://ecmp.info/474
Want even more 2024 tips? Sign up for our Free webinar here: https://ecmp.info/explore
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...
Hit PLAY to hear:
- What events you should attend
- How to maximise these events
- Must-attend eCommerce events in the UK
- Must-attend eCommerce events in the US
- Tips for attending virtual events
- Taking a sustainable approach to events and conferences
Key timestamps to dive straight in:
[06:21] Tips for choosing and maximising upcoming industry events.
[18:52] Must-attend UK events.
[23:45] Must-attend events in the USA.
[26:43] Making the most of virtual events.
[31:20] Taking an eco-approach to attending events.
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
See Chloë’s full list, and the one’s she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Haydn Parks is a CRM specialist.
He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.
Hit PLAY to hear:
- Haydn’s eCommerce journey
- Why defining the goals is the first step
- The importance of data in identifying opportunities
- What’s involved in planning the activation strategy
- Step four that is executing the strategy
- How tracking metrics ties back to the first step
- Plus, Haydn’s top tips!
Key timestamps to dive straight in:
[04:58] CRM is understanding the customer at every level of the buying journey.
[08:29] Understanding customer behavior and how to influence it.
[12:21] Defining clear goals crucial for successful projects.
[15:13] Understanding customer data for better business decisions.
[17:40] Leverage existing infrastructure for business growth.
[19:59] Involving everyone in the business and getting processes in place.
[21:29] Look at the data and find out if your goals have been met.
[22:49] Listen to Haydn’s top tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.
Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.
Hit PLAY to hear:
- Arin’s journey into eCommerce
- How Naturepedic found success with affiliate and influencer marketing
- Their strategic use of SEO
- Naturepedic’s commitment to environmental consciousness
- Customer education and its contribution to brand growth
- Balancing internal and external resources
Key timestamps to dive straight in:
[04:08] Shifting from sales to marketing.
[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.
[07:39] Get the basics of SEO right to build and grown your brand.
[09:56] Plans for bringing more traffic to the website.
[12:18] Naturepedic focuses on customer education.
[13:11] Getting repeat customers due to great customer service.
[16:22] Brand educating on healthy living, environmental impact.
[19:08] Benefits of outsourcing.
[20:49] Hear Arin’s top tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.
Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.
Hit PLAY to hear:
- Michele’s accidental eCommerce journey from Etsy to Shopify to wholesale
- Their motivation to venture into wholesale
- How they handle the ever-changing stationery market
- Why selling dated and seasonal products works for Once Upon a Tuesday
- How collaborations, affiliates, and partnerships fit into their eCommerce strategies
- The importance of getting both negative and positive customer reviews
- Why becoming a B Corp certified brand is a goal that goes beyond sustainability
Key timestamps to dive straight in:
[03:37] Successful calendar design led to a successful Etsy business.
[08:12] Challenging process, but created reusable acrylic wall decor.
[09:20] How they create products that stay on-brand.
[13:30] Selling seasonal products and dealing with inventory concerns.
[15:47] The importance of both negative and positive reviews.
[17:00] Doing things right in the business, and not just on the sustainability side.
[18:39] Listen to Michele’s top eCommerce tips.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items.
Founded in 2010, they now have over 25 million users who have purchased over 100 million items.
Listen to discover:
- Bartosz’s eCommerce journey
- What a product eCommerce business can learn from a digital eCommerce business
- How G2A became the world’s largest digital entertainment marketplace
- The importance of security and the strict verification process sellers go through
- Why communicating your business values is crucial for building trust and growing your brand
- The significance of community in G2A’s growth
Key timestamps to dive straight in:
[05:14] Starting a business by grabbing the opportunities given to you.
[09:31] Ensuring the quality of sellers on the G2A marketplace.
[11:17] Strict verification process for sellers, but fast sell-through rate.
[16:20] To build your business, clearly communicate what you stand for.
[18:33] Community is essential for growth and success.
[21:46] Working with influencers to scale G2A.
[23:31] Bartosz shares his top tips.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses.
In this episode, we discuss:
- The motivation behind Flare
- Current strategies for overstock problems
- The case of preorders
- The benefits of Flare
- Alps & Meters case study
[00:59] Merchandising, overstocks, and surprising customer behavior.
[04:00] Building a better future by connecting businesses and customers.
[07:57] Customer data: better than what they say. Solution: customer preorders.
[10:12] Scaling SKUs drives sales, cash flow, cost.
[14:28] Alps and Meters: Managing seasonal stock effectively.
[16:57] Flexible ordering: capture demand, sell current stock.
[21:06] Teams use Notion and Slack software.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Danny Garg is the CEO & founder of Valka Yoga.
Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.
Listen to discover:
- Danny’s eCommerce journey to consistent 30% annual growth
- Valka Yoga’s international team structure
- How Valka Yoga keep costs and carbon down with their global fulfillment methods
- How Danny decided to expand the range from purely Cork to Copper!
- The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growth
- How Danny's put Social Proof at the heart of their growth strategy
- Why listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growth
Key timestamps to dive straight in:
[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.
[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.
[12:57] Help studios customize products, gain customers' confidence.
[13:47] Prominent social proof boosts wholesale sales growth.
[17:22] Overseas shipping profitable, favorable payment terms.
[23:07] Seeking eco-friendly materials and local production.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.
Always insightful, in this episode we discuss:
- The main decision to move from Magento to Shopify
- How do you enhance interaction with B2B customers on Shopify?
- Why they're redesigning their Shopify store already
- The four best marketing strategies used by Industry West
- What is the significance of customer research in decision-making?
- The surprising role of SMS marketing
Time stamps:
[08:19] Hoping for the best iteration of the site.
[11:52] Encourage the team to understand customers and trade.
[13:55] Direct mail with unique promo codes drives results.
[18:31] Catalogs are costly, but direct mail is more manageable.
[20:50] The Book explores free will and decision-making process.
[23:21] Essential analytics and audience targeting.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Alison Metcalfe is a Merchandiser.
She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis.
In this episode we discuss:
- How to effectively promote and mark down stock that is not selling
- Why is June a time for deeper discounting?
- Merging sales data and stock information
- Why do you need to analyse sales in units rather than just cash turnover?
- Key signs or indicators of a stock problem
Time stamps:
[04:24] Ideal plan: offer customers what they want.
[08:37] Clear roles for buyer, merchandiser and marketer.
[11:07] Sales first, stock units indicate problems.
[15:25] Get rid of unnecessary stock through promotions.
[17:54] Retailers not effectively using paid systems.
[25:18] Merchandising: key to managing stock for profit.
[26:10] Exit strategy, key sales periods, and stock management.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware.
Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.
In this episode we discuss:
- How can a business effectively balance B2B and D2C operations?
- Portraying sustainability positively
- Successful brand partnerships in the eCommerce space
- The importance of giveaways and joint marketing efforts
- Handling logistics in-house versus outsourcing to a third-party fulfillment center
Time stamps:
[00:56] Importance of brand, outsourcing logistics, building partnerships.
[03:38] Changing negative stereotypes, promoting fun sustainability.
[09:02] Transition into growth after overcoming obstacles.
[10:40] 2 warehouses for distributors and direct consumers.
[16:03] Benefit from partnerships to maximise resources and audience.
[19:09] Social media marketing.
[20:08] Partnerships and benefits.
[23:30] Giveaways open you to large audiences at minimal cost.
[27:07] The brand expanded into kids' activity packs and explored partnerships for selling on Instagram.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years.
A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the project, it can have a huge impact on day-to-day workloads. A little (well, a lot) of thinking and planning can go a long way.
We've asked our 6 experts to answer this question
"What does a merchant planning a replatform need to know about right now?"
Our experts:
- Lee Frankland, DWS
- James Gurd, Re:platform Podcast / Digital Juggler
- Montserrat Cano, International Consultant
- Simon Wharton, PushON
- Sandra Markey, Loqate
- Gabe Macaluso, Omnisend
Time stamps:
[01:40] Thinking and planning saves time, money, and sanity.
[05:41] Clear destination crucial for efficient replatforming journey.
[08:35] Communicate platform change, integrate apps, and inform customers.
[10:22] Optimise website with planning and collaboration
[13:58] Change management: mapping operational impact and training needs.
[17:55] Content migration
[23:36] Ignoring buzzwords
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion.
Founded in 2017 they are selling via their Shopify store and wholesale.
They have rescued 238,000 yards of fabric and 8,100 square feet of leather.
In this episode we discuss:
- Why excessive textile materials pose a challenge for charities and businesses
- The issue of excess and waste materials in the fashion industry
- Repurposing and reusing fabric and clothing protected by intellectual property
- How do partnerships with luxury brands help in creating circular fashion?
- Why is getting control of inventory crucial in becoming more sustainable?
Time stamps:
[03:57] From dentist to journalist to sustainable fashion.
[06:31] Businesses donate excess materials to nonprofits.
[11:19] Complexity of using luxury brands' excess stock.
[14:55] Recycling luxury brand materials into new products.
[17:16] Supply chain analysis proves recycling is environmentally beneficial.
[21:48] Inventory control is crucial for sustainable businesses.
[24:04] Press involvement is crucial for business success.
[28:07] Fashion waste creates opportunities for sustainability.
Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing
Save 15% with Zitec >> https://ecmp.info/zitec
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store.
In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store.
In this episode we discuss:
- How does Dedicated communicate their sustainability efforts?
- What is the significance of their "Plant Friday" initiative?
- What role does the wholesale aspect of business play in the overall sales strategy?
- New areas of sustainability
- … and how to not sound like your greenwashing
Time stamps:
[04:27] Selling clothes with sustainability focus.
[06:44] Action over talk, prioritise sustainability in practice.
[09:36] Office team with production, design, eCommerce, and sustainability.
[13:34] Understanding the team and questioning the choice of platform.
[16:59] Season is important despite world instability.
[19:47] Collaboration key.
[23:08] Insights on brand structure and collaborations.
Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing
Save 15% with Zitec >> https://ecmp.info/zitec
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush!
Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots.
In this episode we discuss:
- Creating the Minimum Lovable Product
- The impact of customer reviews play in influencing purchasing decisions
- Addressing the issue of toothbrush waste
- Why be fully focused on growing your direct-to-consumer (D2C) channel?
- Reaching customers through major retailers like Amazon and Boots
Time stamps:
[02:31] Co-founders tackle waste in the FMCG industry with sustainable toothbrushes.
[07:43] Minimum lovable product and customer reviews.
[10:27] Becoming competent at spinning plates.
[13:06] Focusing on other areas of growth.
[16:14] Unaddressed problem in toothbrush market.
[19:41] Growing D2C, but also utilising Amazon and Boots.
[22:50] Power pitching to journalists and word-of-mouth recommendations.
[25:34] Collaborate with Google Sheets, Slack automation, and Mac text replacement.
Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing
Save 15% with Zitec >> https://ecmp.info/zitec
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year.
In this episode we discuss:
- Building a custom website and operating within healthcare regulations
- The significance of the LensDirect brand name
- Patience versus impatience in business
- LensDirect's offerings and customisation options
- The complex process of replacing lenses and glasses in the optical business
Time stamps:
[05:20] How LensDirect built a custom site for their business.
[08:27] Combining relationships, technology, and customer satisfaction for success.
[10:48] Seizing opportunities wisely.
[16:34] On success from 80% culture and 20% leadership
[18:51] Using SMS is highly effective for building a customer list and pushing sales.
[22:26] Adopting a profit-first mindset.
Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing
Save 15% with Zitec >> https://ecmp.info/zitec
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales.
In this episode we discuss:
- Incorporating political and social issues into the brand
- Have a strong presence on special occasions or holidays
- The impact of mindset on Stacey’s business growth
- Why you need good people in a business for it to grow
Time stamps:
[06:48] Develop, sell, and expand product range consciously.
[11:03] Black & Beach’s success after mindset shift.
[15:43] Taking business seriously and scaling with good people.
[19:02] Challenges with Royal Mail strikes and growth.
[22:32] Campaigning for International Women's Day drove traffic.
Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing
Save 15% with Zitec >> https://ecmp.info/zitec
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak.
A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group.
In this episode we discuss:
- How do you determine your top customers?
- How does Frank and Oak communicate their sustainability practices to their customers?
- Lessons from a brand strategist and consumer marketing expert
- The key considerations for Western brands looking to expand into the Chinese market
Time stamps:
[05:01] The brand’s focus on sustainability and timeless pieces.
[09:15] Using innovative materials for sustainable fashion.
[17:18] Need someone on the ground in China.
[22:45] Identify loyal customers and reward their loyalty.
[24:23] Encourage team to share weekly recommendations for inspiration.
[29:54] Insights from Elizabeth on sustainable brand evolution, transparency, and China expansion.
Contact SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.
In this episode we discuss:
- Peer-to-peer models with returns and secondhand products in the fashion industry
- How can you create a personalised shopping experience AND be sustainable?
- What are the benefits of using video content in Facebook ads?
- Improving sustainability practices in product lifecycle and end-of-life solutions
- Models for sustainability in the fashion industry
Time stamps:
[03:35] eCommerce transformed fashion supply chains, sparking change.
[07:51] Small brands need to address sustainability issues.
[11:02] P2P businesses increasing.
[15:34] Challenges of customer onboarding process in business.
[18:21] Video ads on Facebook showing website checkout process.
[22:44] Entrepreneurs should start with non-online options.
[26:30] Keep it simple, no need for calculations.
[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.
Contact SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire.
In this episode we discuss:
- How does the concept of "Moneyball" apply to recruitment?
- How can smaller, lesser-known brands compete for talent?
- The advantages and disadvantages of dividing specialisms within a team
- The pros and cons of simple subscriptions for both businesses and customers
Time stamps:
[04:09] Tech impact on market not as pessimistic.
[06:48] Finding value in recruitment, particularly in Amazon.
[10:24] Why big brands not always worth the cost.
[18:52] Growth role in companies are not linear
[22:36] Tips for hiring: define needs, understand growth and use LinkedIn for networking.
[25:09] Top Tips.
Free trial of SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire.
In this episode we discuss:
- How does the concept of "Moneyball" apply to recruitment?
- How can smaller, lesser-known brands compete for talent?
- The advantages and disadvantages of dividing specialisms within a team
- The pros and cons of simple subscriptions for both businesses and customers
Time stamps:
[04:09] Tech impact on market not as pessimistic.
[06:48] Finding value in recruitment, particularly in Amazon.
[10:24] Why big brands not always worth the cost.
[18:52] Growth role in companies are not linear
[22:36] Tips for hiring: define needs, understand growth and use LinkedIn for networking.
[25:09] Top Tips.
Free trial of SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online.
In this episode we discuss:
- The impact of pre-loved clothing on the fashion industry
- What role do Influencers play in selling pre-loved clothing?
- How can mainstream retailers get involved in the secondhand market?
- Leverage online shopper activity and product trends to inform physical shops
Time stamps:
[05:05] Having a large corporate following, diverse donations and popular charity shops.
[08:06] Using online data for trends.
[11:09] Consumers want bargains and unique clothing options.
[14:40] How Oxfam promotes sustainability in product sourcing.
[20:33] Be genuine, use take back schemes and why influencers matter.
[24:10] Tips for listing on eBay.
[25:45] Flexible working is changing how Oxfam communicates.
[30:23] The pre-loved movement.
Free trial of SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online.
In this episode we discuss:
- The impact of pre-loved clothing on the fashion industry
- What role do Influencers play in selling pre-loved clothing?
- How can mainstream retailers get involved in the secondhand market?
- Leverage online shopper activity and product trends to inform physical shops
Time stamps:
[05:05] Having a large corporate following, diverse donations and popular charity shops.
[08:06] Using online data for trends.
[11:09] Consumers want bargains and unique clothing options.
[14:40] How Oxfam promotes sustainability in product sourcing.
[20:33] Be genuine, use take back schemes and why influencers matter.
[24:10] Tips for listing on eBay.
[25:45] Flexible working is changing how Oxfam communicates.
[30:23] The pre-loved movement.
Free trial of SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:
‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.
In this episode we'll be diving into some of the key takeaways from his new book:
- What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?
- How do the six core principles of eCommerce growth work together?
- Building customer loyalty and repeat purchases
- What is the significance of cross-functional and departmental growth?
Time stamps:
[03:44] Failed attempts at writing a book and changing career.
[07:36] Evolving career in digital marketing and eCommerce.
[14:38] Customer-centricity key to understanding and serving customers.
[18:02] Creating habitual buying process for high customer loyalty.
[24:06] Archive.com for managing social media.
Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync
Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.
In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’.
We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers.
Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.
Peter also highlights the importance of environmentally responsible manufacturing and transparency.
In this episode we discuss:
- Manufacturing in the US and the challenges and advantages of domestic production
- How do you integrate sustainability into your business practices?
- Comparing word-of-mouth marketing to other forms of advertising
- How Peter approaches vertical integration in their business model
- In an oversaturated market, why is it crucial to have a clear mission and values?
Time stamps:
[05:05] How a COVID merger led to sustainable manufacturing focus.
[08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation.
[10:50] Building better products, understanding customers, and having the right story.
[12:59] Merging to lower costs and stay competitive.
[19:34] How vertically integrated manufacturing saves costs and increases sustainability.
Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync
Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Welcome to one of our famous expert mash-up episodes!
We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape.
I asked each of them to answer this question:
"What is your favourite way that AI is helping eCommerce brands right now?"
We'll explore how you can incorporate generative AI into your business and marketing, and how it is improving the customer experience and streamlining back office operations.
We'll also discuss the challenges faced by brands in the implementation, the ethical considerations and its potential environmental benefits.
In this episode we discuss:
- How are brands incorporating generative AI into their strategy?
- Examples of how AI improves the creative process in eCommerce
- The ethical considerations you need to know
- What are the potential environmental benefits from using AI?
- What can small businesses benefit from AI the most?
Time stamps:
[02:53] AI can help with easy wins, personalisation, and fairness for eCommerce customers.
[07:53] How it levels the marketing playing field for small ecommerce stores.
[10:53] Disrupting store owners, content creation vital.
[16:15] Enables personalised, intelligent marketing experiences at scale.
[19:30] Enhances customer experience.
[22:18] AI in retail brings value and excitement.
[25:31] Automating support, saving time, improving response.
[30:09] The impact on creative creation, data manipulation, and existing tools.
Guest line up:
- CopySmiths' Katrina McKinnon
- eDesk's Jodi Gaines
- Cooee's Shwetank Tamer
- Nibble's Rosie Bailey
- Planning-inc's Stuart Russell
- Tailwind's Susan Moeller
- Bloomreach's Christina Augustine
- Dressipi's Sarah McVittie
- Shopify's Deann Evans
- Prisync's Turker Yigitalp
Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync
Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet.
Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year.
Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program.
The conversation also touches on balancing B2C and B2B sales, a cool Slack plugin for team morale, and Roel's interest in expanding to the African continent.
In this episode we discuss:
- The environmental impact of stone paper – and why he chose that material
- How word-of-mouth marketing helped grow MOYU's business
- Shifting towards eCommerce and B2C sales
- Key strategies to expand into the wholesale retail market
- How is MOYU working towards managing the environmental impact of the paper industry?
Time stamps:
[03:27] Testing market interest in erasable notebooks abroad.
[07:30] Netherlands-focused business expands to ecommerce and wholesale.
[11:22] Having a brand guardian, designer, and content creator.
[13:27] Products with sustainable features gain popularity through word-of-mouth.
[17:12] Enthusiastic about international expansion.
[22:39] New Slack integration helps track team emotions.
[25:34] A brilliant social media strategy for growth.
Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync
Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.
This time it's Lucie Harrild from comhla episode 449.
In this clip, Lucie unpacks how and why educating her customers is a core part of the growth plan for comhla.
LISTEN TO THE FULL EPISODE HERE
https://ecmp.info/449
Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept.
The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying and selling pre-loved items. She aims to show that sustainable fashion can still be beautiful without sacrificing personal style.
Lucie discusses her plans to open a physical store and use it as a platform for online marketing. She reflects on the importance of telling a unique story, the growing awareness of the environmental impact, and ways to help consumers make better purchasing decisions,
In this episode we discuss:
- How can a website bring a concept to life?
- Why you need a physical store as a marketing platform
- What is ‘choice editing’?
- Mainstream vs sustainable fashion
- Supporting customers through the (often) confusing landscape of sustainable fashion
Dive In:
[04:44] Launching a fashion platform with a sustainability focus.
[09:50] Lessons learnt from a challenging pitch.
[14:55] Having different customer profiles.
[17:54] How choice editing makes sustainability accessible and inspiring.
[25:52] Leveraging Canva and teamwork for collaboration and carbon tracking.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.
This time it's Laura Harnett from Seep episode 448.
In this clip, Laura explains how Seep are building their community via these 3 Steps
- Great customer service
- Influencer engagement
- Education
LISTEN TO THE FULL EPISODE HERE
https://ecmp.info/448
Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels.
We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration.
We also touch on the debate around subscription models and provide valuable advice for participating in trade shows.
In this episode we discuss:
- Reasons to avoid running a subscription business
- Lessons learned from participating in a trade show targeting wholesalers and retailers
- The power of free gifts and brand collaboration
- Understanding the circular economy and the way products are made
- Why brands should aim to achieve growth across all channels
Dive In:
[02:27] Why Laura chose to start her own business.
[04:52] What it’s like starting a UK-based eco-cleaning brand.
[10:26] Product information and having a social purpose.
[12:46] Offering complementary brands to increase customer acquisition.
[15:23] Trade show growth, engaging influencers and lead capture.
[20:05] How brand collaborations work well by connecting customers organically.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.
This time it's Alessandro Di Trapani from Grub Club episode 447.
In this clip, Alessandro shares his two key tips for any eCommerce brand who wants to win a big wholesale account.
LISTEN TO THE FULL EPISODE HERE
https://ecmp.info/447
Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building.
He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription business.
Alessandro also emphasises the use of cohort analysis in understanding customer behaviour and improving marketing and acquisition strategies.
In this episode we discuss:
- Why you need to be investing in brand and messaging tone
- How do you communicate effectively and resonate with people?
- Analysing cohorts to evaluate marketing strategies
- How real-world interactions, such as consumer shows, helped the business grow
- … and the unique benefits of using insect protein in dog food!
Dive In
[04:32] How the pandemic sparked a boom in the pet industry
[09:21] The brand strives to be the obvious choice for customers by educating about the benefits of products and ingredients.
[14:21] Persistence and understanding are key for success.
[18:02] Tracking customer retention and lifetime value
[21:46] Maximise team performance through freedom, experimentation, and positive mindset.
[26:13] Optimise packaging, frequency, and customer needs.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.
This time it's Laura Crawford from Mama Bamboo, episode 446.
In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing.
LISTEN TO THE FULL EPISODE HERE
https://ecmp.info/446
Enjoy!
Chloe
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.
Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint.
She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.
In this episode we discuss:
- Tips to achieving B Corp certification
- The benefits of using Shopify for its eCommerce store
- How to balance in-house versus outsourced areas of a business
- The role of face-to-face shows in your marketing strategy
- Advice for reducing a business's carbon footprint
- What the best email nurturing journeys for customers are
- Using TikTok for organic growth in e-commerce
Time stamps:
[03:07] How Laura used Shopify for an easy website launch.
[07:54] Working with a small team of five and outsourced marketing expertise.
[10:16] Reaching out to wholesalers for the need of on-shelf presence.
[15:54] The mission to become the most recommended eco nappy brand.
[21:51] Achieving awards for products and sustainability.
[25:43] Why face-to-face shows matter.
[27:29] Working from home and how the company reduces their carbon footprint
Checkout AppSumo >> https://ecmp.info/appsumo
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In this episode we find out how a sustainable denim brand is fighting against fast fashion.
We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people.
We cover some big topics in the eCommerce world!
The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity.
In this episode we discuss:
- How sustainability can drive community
- How to get organic conversions from TikTok
- Why you need a ‘mission-first’ approach to product development
- Practical tips for creating a community
- Ways to implement authenticity in your marketing
- How to get the most out of ChatGPT
Timestamps:
[00:29] The role of TikTok marketing in fashion.
[04:51] How slø is expanding to fashion.
[07:43] The 'Instagram model' and having a small, versatile content-based team.
[12:05] Market to a segmented, diverse community for successful growth.
[15:34] How the customer feedback loop powers community growth.
[18:28] Social media audience wants entertainment, not sales.
[24:36] Training ChatGPT to generate reliable information efficiently.
[29:51] eCommerce trends to watch
Find out more about Treyd at https://ecmp.info/treyd
Checkout AppSumo >> https://ecmp.info/appsumo
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years.
Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values.
Two years ago she launched Finders Keepers Club to bring the same concept online.
The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales events a month.
In this episode we discuss:
- How to run your own short-term stock clearance events
- Why you should include charities in your overstock distribution
- Leveraging technology for in-person sales, such as the SumUp Card Reader
- How to make sure everything sells at a 2 day event
- A great system for building a team
Find out more about Treyd at https://ecmp.info/treyd
Checkout AppSumo >> https://ecmp.info/appsumo
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify.
She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change.
In this episode we discuss:
- How brands can provide carbon neutral options to customers
- Carbon offset credits
- Why we need to reduce carbon emissions
- How Shopify invests in environmental improvement
- How using carbon credits can help build customer relationships
Find out more about Treyd at https://ecmp.info/treyd
Learn more about Bloomreach >>> ecmp.info/bloomreach
Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show today to talk about sustainable packaging and so much more.
EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform.
Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water!
In this episode we discuss:
- When to expand your business’ reach
- How to choose the right packaging options
- Plastic vs. cardboard packaging
- Consolidating your to-do list
- How to run a B2B eCommerce business
Find out more about Treyd at https://ecmp.info/treyd
Learn more about Bloomreach >>> ecmp.info/bloomreach
Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy.
She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation.
In this episode we discuss:
- How to manage inventory
- Calculating your margin
- Actionable tips for stock management
- Using storytelling as a way to connect with customers
- Simple ways to reduce waste
Find out more about Treyd at https://ecmp.info/treyd
Learn more about Bloomreach >>> ecmp.info/bloomreach
Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Saxon Wright is Chairman and co-founder of two B Corps:
Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store.
AND
Huskee - creators, designers, sellers of beautiful and practical products made from waste.
We explore the upsides and downsides of running two stores.
In this episode we discuss:
- Customer education around sustainability
- Introducing an eco-friendly re-use scheme
- To B Corp or not to B Corp
- The differences between D2C, Wholesale and International marketing
- Pinterest as a marketing platform
- Low cost, recyclable packaging
Find out more about Treyd at https://ecmp.info/treyd
Checkout AppSumo >> https://ecmp.info/appsumo
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale.
Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store.
In this episode we discuss:
- Starting an eCommerce business based on your passions
- The pros and cons of trade shows
- Tips for becoming a B-Corp
- Solutions to overstocking
- Creative ways to reduce carbon footprint
Learn more about Bloomreach >>> ecmp.info/bloomreach
Find out more about Treyd at https://ecmp.info/treyd
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands.
Including Vitametica, Qubes vitamin gummies and Tytan Tiles.
Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023.
In this episode we discuss:
- Seizing opportunities outside of the D2C space
- What is takes to scale
- Inventory management
- Avoiding overstocking
- Managing large and diverse teams
- Sustainable packaging
Learn more about Bloomreach >>> ecmp.info/bloomreach
Find out more about Treyd at https://ecmp.info/treyd
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat.
Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels.
And they have recently gained their B Corp certification!
In this episode we discuss:
- The alignment of sustainability and customer expectations
- How demographics have changed within the past decade
- Exploring print as a means of marketing
- Utilising a multichannel approach to advertising
- Reducing the carbon footprint of an eCommerce store
Learn more about Bloomreach >>> ecmp.info/bloomreach
Find out more about Treyd at https://ecmp.info/treyd
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear.
Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.
In this episode we discuss:
- Communicating directly with your customers
- Where to find effective keyboards to improve SEO
- How to arrange shipping and product sourcing in a sustainable manner
- Why operating within a niche market can kick start an eCommerce brand
- How tailoring your website’s content to a specific demographic can help drive conversions
Learn more about Bloomreach >>> ecmp.info/bloomreach
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.
Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.
In this episode we discuss:
- The benefits of the circular economy
- Transitioning to sustainable packaging
- Improving product design whilst saving money and reducing waste
- The economic and ecological downsides of outsourcing
- The future of eCommerce
Learn more about Bloomreach >>> ecmp.info/bloomreach
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:
Do we need a more radical solution to the overstock problem?
Our experts for this session are:
- Camilla Olsonfrom Savitude
- Megan McCann from M1LE LONDON
Listen now as we discuss the strategic and behavioural changes that are necessary to really change the overstock situation. Prepare to be inspired!
This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.
If you sign up to the event right now you can get your hands on:
- the video version of this episode
- at least one more session
- access to our “Overstocks Handbook”
Do you want to clear your excess stock fast?
Do you want to maximise your future margins?
Do you want to avoid filling all your marketing channels with discount messages?
Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth.
Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.
In this episode we discuss:
- Starting eCommerce from scratch
- Marketing luxury items
- Full time staff vs. contractors
- The changing landscape of social media advertising
- Augmenting what’s already working
Learn more about Bloomreach >>> ecmp.info/bloomreach
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:
Is the solution to overstocks in our Returns data?
Our experts for this session are:
- Ronald Dod from Realift
- Matt Williams from Returnalyze
Listen now to learn how much value you can get out of your returns data, and how that can help avoid future overstocks.
This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.
If you sign up to the event right now you can get your hands on:
- the video version of this episode
- at least one more session
- access to our “Overstocks Handbook”
Do you want to clear your excess stock fast?
Do you want to maximise your future margins?
Do you want to avoid filling all your marketing channels with discount messages?
Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2 to 4,000 orders a month.
In this episode we discuss:
- How their sustainability journey began in 2008
- Lessons learnt going through 3 re-brands
- The key challenges of being a reseller versus own-brand
- Why great customer service leads to customer retention
- How Digital PR to improved The Kid Collective’s website organic reach
Get your free ticket now to our Overstocks online event >>> https://ecmp.info/summit
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:
How do we forecast better to avoid future overstocks and ease cash flow issues?
Our experts for this session are:
- Ciara Stockeland
- Mark Hook from Inventory Planner
Listen now to find out how you can forecast better to avoid future problems.
This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.
If you sign up to the event right now you can get your hands on:
- the video version of this episode
- at least one more session
- access to our “Overstocks Handbook”
Do you want to clear your excess stock fast?
Do you want to maximise your future margins?
Do you want to avoid filling all your marketing channels with discount messages?
Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.
In this episode we discuss:
- What is an eCommerce roadmap and how do you create a simple one?
- The best ways to visualise your ideas
- The 3 common pitfalls to avoid
- Developing long-term, measurable goals
- The next steps once the roadmap is in place
- … and can you get away without it?
Get your free ticket now to our Overstocks online event >>> https://ecmp.info/summit
Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:
Where else can you Sell your Excess Stock without sending it to landfill?
Our experts for this session are:
- Moe Hachem from Sneaker Impact
- Simon Payne from Sole Responsibility
Listen now to learn ways to ensure your products don’t become rubbish, to maximise your margins, AND to turn that overstock back in to cash - fast.
This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.
If you sign up to the event right now you can get your hands on:
- the video version of this episode
- at least one more session
- access to our “Overstocks Handbook”
Do you want to clear your excess stock fast?
Do you want to maximise your future margins?
Do you want to avoid filling all your marketing channels with discount messages?
Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya are selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over 700 wholesale customers globally.
In this episode we discuss:
- The pros and cons of acquiring an existing business
- Transitioning to sustainable packaging
- Improving product design whilst saving money and reducing waste
- Building trust with customers
- Email marketing and developing engaging SEO
Get your free ticket now to our Overstocks online event >>> https://ecmp.info/summit
Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question:
how can you sell your excess stock to your existing customers?
Our experts for this session are:
- Rosie Bailey from Nibble
- Ana Llorente from DooFinder
Listen now to learn how you can leverage your existing customers and marketing channels to clear that overstock and turn it back into cash.
This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.
If you sign up to the event right now you can get your hands on:
- the video version of this episode
- at least one more session
- access to our “Overstocks Handbook”
Do you want to clear your excess stock fast?
Do you want to maximise your future margins?
Do you want to avoid filling all your marketing channels with discount messages?
Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
Everything today’s guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies and frameworks – of which BCorp is one option. Hannah Cox is the founder of sustainability impact agency betternotstop, head of membership at The Better Business Network, and earlier this year ran the super impressive Better Business Summit.
In this episode we discuss:
- The stats behind the benefits of becoming a B-Corp
- A step-by-step guide for becoming a B-Crop brand
- Whether the size of your business affects your ability to register
- How we can devote more time to our business’ growth by outsourcing
- Your biggest B-Corp questions
Get your free ticket now to our Overstocks online event >>> https://ecmp.info/summit
Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Welcome to the first ever episode of my brand new show eCommerce Explored.
(which we’re temporarily co-releasing to listeners of the eCommerce MasterPlan podcast too – hi eCMP listeners!!)
Our first topic is… Overstocks – how do you get rid of them? How do you avoid them in the first place?
All with the triple aim of helping you:
- Improve cashflow
- Increase profits
- Avoid waste and sending product to landfill
This is far more than just an introductory session!
Listen now for lots of tips on how to clear your excess stock.
This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.
If you sign up to the event right now you can get your hands on:
- the video version of this episode
- at least one more session
- access to our “Overstocks Handbook”
Do you want to clear your excess stock fast?
Do you want to maximise your future margins?
Do you want to avoid filling all your marketing channels with discount messages?
Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock
We continue B Corp month chatting to a BIG online retailer who are on well on their way to B Corp Certification.
Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and carbon neutral gifts. Founded in 1979 they now sell £14 million of gifts each year via their Magento site, corporate sales and the Amazon marketplace.
In this episode we discuss:
- Having 40 members of staff to support the eCommerce business
- Selling to consumers, corporate businesses and Amazon trading
- How and why they manage everything in-house – from their own warehousing to their fulfilment
- Operating as a seasonal business, where they turnover £8 million in December out of their total annual £14 million turnover
- What Hannah’s MBA course taught her about sustainability
Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync
Checkout AppSumo >> https://ecmp.info/appsumo
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife.
In this episode we discuss:
- Why Green and Blue became a BCorp
- What is actually involved in the certifying – and recertifying – process
- Some of the basic costs of becoming a BCorp
- Using your impact report as a marketing tool
- How the certification has helped Green and Blue helped identify their gaps on the sustainability journey
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.
In this episode we discuss:
- The logistics of a managed marketplace, and how they keep their store open for 12 hours a week
- What to look out for when choosing the right marketplace software
- Why we all need to be doing a Minimal Viable Product (MVP) launch
- How to leverage from user-generated content
- How sustainability is a core part of the business – and how it’s done by eliminating waste
Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes.
OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA.
In this episode we discuss:
- Bringing cost-savings to the business by being sustainable
- Attracting customers, investors and employees with your mission
- Getting key stakeholders and team members aligned to implement the strategy
- How a good place to start is material assessment and start benchmarking your progress
- Being actively transparent about your journey towards positive change
- Fitting in with the global strategy by following the United Nations Global Compact and the Sustainable Development goals
Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.
The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year!
Listen to learn:
- how to reduce wasteful marketing – from slow page loading to unnecessary website traffic.
- It’s not about spending less, but about being efficient so you can have a positive impact on the planet and spend more time on thinking and creating.
- How to audit the CO2 impact of your website,
- video-first marketing on YouTube and Pinterest,
- and cutting through the noise with a clear purpose.
Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync
Checkout AppSumo >> https://ecmp.info/appsumo
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Laura Riches is the co-founder at Laylo, a seller of boxed wine.
Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years.
They sell via a Shopify site and now have over 5,000 regular buyers.
Tune in to this episode to find out
- what led Laura to create an eCommerce drinks brand of her own.
- She also gives some practical advice on how she mastered PR marketing herself,
- why the secret lies in great photography,
- building trust with your customers by offering a 100% money-back guarantee policy,
- and nurturing great relationships with journalists.
Get your YoastCon Ticket now >> https://ecmp.info/yoastcon
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Charlie Low and Dale Comley are the co-founders of Climbingvan – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and travelling in their own campervan.
Founded in 2021 they now generate over 7 figures a year via their WooCommerce site.
We explore how working whilst travelling has given them the right kind of constraints to be working productively.
We also talk about
- their long-term approach to SEO and Google rankings,
- writing content to attract journalists and media outlets,
- how their book is a great lead generator,
- and why you should embrace a whole range of marketing channels to fully see what they can bring to your business.
Prepare to be inspired!
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get your YoastCon Ticket now >> https://ecmp.info/yoastcon
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.
We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy.
- time,
- supply,
- demand
- and limited edition
We also reflect on
- QVC infomercials,
- the psychology behind coupons,
- how a countdown timer has increased a website’s online sales by 40%
- and why running out of stock is a great marketing opportunity
Mindy has shared lots of practical strategies to help you with your eCommerce growth, enjoy!
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast
Checkout AppSumo >> https://ecmp.info/appsumo
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year.
With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode.
We also discuss
- the power of building a system for Recommend a Friend, which has contributed to 25% of their customers,
- how their biggest eCommerce market is in the USA,
- and how Ben operates by keeping things simple.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast
Find out about eDesk here >> https://edesk.com/masterplan
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal.
This year our guests are…
- Rytis Lauris from Omnisend,
- Sue Monhait from Gift Biz Unwrapped,
- Yoast SEO’s Chief Operating Officer Chaya Oosterbroek,
- BigCommerce’s Meghan Stabler,
- the founder of eCommerce Tech Derric Haynie,
- Chris Dawson from ChannelX (the rebranded Tamebay),
- Jessica Totillo Coster from the eCommerce Badassery Podcast,
- and Kelly Barner from the Dial P for Procurement Podcast.
- You'll also hear the thoughts of our host Chloe Thomas.
Tune into this expert mash-up episode as we find out how to improve your post-purchase activity, ways to boost ROI from your ‘lower cost’ channels, some powerful AI tools to deploy in your eCommerce store, how we respond to the cost of living crisis – and so much more.
Create a free (or paid) Sendcloud account and get £50 free shipping for listening >> https://ecmp.info/sendcloud
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast
Find out more about Treyd at https://www.treyd.io/masterplan
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
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We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format.
There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be improving to ride what’s going to be a rocky year.
So I thought I’d do an episode where we shine a light on each of them so you can work out if you should be bringing them into your marketing mix…
I’ve got a team member from each joining me to tell us why it’s great tech, how it can help you, who it works best for, what it could do for you, and (of course) how much it costs.
A common thread through all 3 is that they can help you grow sales by improving key marketing channels, AND saving you time.
Listen now to find out more about:
- Yoast SEO's Shopify App https://ecmp.info/yoast
- Nibble the negotiation chatbot https://ecmp.info/nibble
- Penny Black's parcel personalisation powers. https://ecmp.info/pennyblack
Create a free (or paid) Sendcloud account and get £50 free shipping for listening >> https://ecmp.info/sendcloud
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast
Find out more about Treyd at https://www.treyd.io/masterplan
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands.
In this fascinating conversation, we explore how to be sustainable from day one of launching a business, making mission-driven decisions, creating communities for minority groups, building a personal brand on LinkedIn – including a post by Luke that reached two million people – and some great tips for working together with your life partner.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Find out more about Treyd at https://www.treyd.io/masterplan
Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan
Mentioned in this episode:
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This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers the first ever listen and read experience without a subscription. Founded in 2019, they’ve already got 50,000 app downloads and are fast approaching £100k in annual revenue.
In this episode we delve into mastering paid search, how 90% of their content is automatically generated to boost SEO, going app-first in the eCommerce world, their recent B Corp certification and being sustainable with ebooks and audiobooks, and how to enable social experiences within an app.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Find out more about Treyd at https://www.treyd.io/masterplan
Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan
Mentioned in this episode:
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This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode...
Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? Well - his job is to identify the best eCommerce stores to invest in for future profits and growth - so this is your chance to find out what's big right now.
Our guest Raphael Thiolon is an Executive Director at Verlinvest a global private equity investment company with offices around the world.
Raph leads the global Verlinvest Digital Consumer practice, with investments in eCommerce stores, marketplaces and digitally-native brands, past investments include:
- Who Gives a Crap,
- Lazada,
- Chewy,
- and Purplle – an Indian beauty site.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Find out more about Treyd at https://www.treyd.io/masterplan
Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
Mentioned in this episode:
null
null
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably.
He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution in SIXTEEN countries.
He's recently undertaken a project to turn all he's learnt (and what's worked for some of the greatest sustainable eCommerce brands) into a Playbook you too can follow.
We're sharing the tips and ideas from this playbook including
- what shifting from Purpose 1.0 to Purpose 2.0 looks like
- AND the 3 layers of Active Transparency.
There's both lots of inspiration AND great advice in this episode
Whether you're a "sustainability-to-the-core" brand or an eCommerce business just looking to be better - you'll get a LOT of out this episode.
promise.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Find out more about Treyd at https://www.treyd.io/masterplan
Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
Mentioned in this episode:
null
null
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand.
Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far!
Founded in 2016 they now are doing about $3million a year.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Find out more about Treyd at https://www.treyd.io/masterplan
Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
Mentioned in this episode:
null
null
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions.
They sell their 100% biodegradable and plastic free products via their Shopify store and marketplaces.
Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in the UK.
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast
Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble
Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com
Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand.
Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment.
Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing – including going out of stock multiple times.
Whilst Shea shares plenty of great tips, this is definitely one of those super-inspiring episodes. Especially around the impact of really drilling down into WHO your customer really is, and taking that into every aspect of the business.
Get all the links and resources we mention at eCommerceMasterPlan.com
Learn more about Klaviyo >> https://ecmp.info/klaviyo
Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast
Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) Learn more about Klaviyo >> https://ecmp.info/klaviyo (https://ecmp.info/klaviyo) Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast (https://ecmp.info/yoast)
Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble (https://ecmp.info/nibble)
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a month; AND they’ve just been named number 309 on the Inc 5000 list of the fastest growing companies in America. We're discussing the marketing strategies he's using to double his sales every year. And they are NOT what you expect... Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) Learn more about Klaviyo >> https://ecmp.info/klaviyo (https://ecmp.info/klaviyo) Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast (https://ecmp.info/yoast)
Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble (https://ecmp.info/nibble)
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges! Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units. We're talking about slow startup launches, customer research, accelerating the growth plans, wholesaling.
Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with. Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track for over £20 million in sales through all channels this year. We first chatted to Mark from Needle and Thread Just before the pandemic hit in March 2020 (episode 262). Listen for updates on: how they survived the pandemic, and lessons learnt their increased focus on sustainability team, marketing, 3PLs and more
Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Marc Bucci launched his Shopify store Social Socks this summer with a BIG goal… to improve sustainability globally and raise £1 million for charity. Listen in to find out why socks!? how he's baked in sustainability from day one, into everything why F2F selling is key to his success some excellent plans for future growth
Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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We’re doing something a little different this episode. I was lucky enough to be invited to host a panel session at Brightpearl by Sage’s Peak Season Summit. And it was so insightful I asked them if we could share with all of you too. And they said yes! Thanks Brightpearl! The discussion is titled “Top 10 Holiday Season Setbacks (And How To Avoid Them)” and six panellists (including one of our past guests Dan from Lovepop) gave SO MUCH practical advice it was a real pleasure to chair the session. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now. Our experts are... Burc Tanir, Prisync Jordan Owen, Mollie Jessica Totillo Coster, eCommerce Badassery Arnaud Betourne, Nest Commerce Chaya Oosterbroek, Yoast Mark Hook, Brightpearl Monica Sharma-Patnekar, Business with Monica
Expect to listen to this one twice! Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo)
This podcast uses the following third-party services for analysis:
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Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems. Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year. Sarah explains how they're driving such growth in year 3 including team structure customer services and 3PLs finding the right subscription software ads - TikTok, Facebook, Instagram
A tip-packed episode! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Janis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they’re currently doing millions a year, and working towards double figure millions. We talk through her 5 part Growth Strategy, including tips on getting the team culture right, growing Life Time Value, You Tube marketing, listening to your customers effectively AND CRO! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Samuel Leroux is co-founder at SOLIOS Watches a disruptive DTC brand selling high quality, elegant and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now have over 10,000 customers and this year should hit over $2million via their Shopify store. Listen to be inspired by: - The SOLIOS watches founder story - How SOLIOS have built their team - The important of sustainability at SOLIOS - How SOLIOS have doubled sales each year Lots of great tips too Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind are based in the UK and sell globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000. Lucy is sharing a heap of in-depth advice, including: - how she's grown their wholesale channel to 6 figures using Faire - how she's built her remote team, and makes it work really well - how she's overcome lots of accounting hurdles - how to recognise an eCommerce store needs to be shut down Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Kristina Smith is the Head of DTC at Big Island Coffee Roasters. A multi award-winning coffee business with sustainability at its core, founded seven years ago they launched a DTC Shopify site 3 years ago and are aiming to double sales both this year and next. We're chatting about - how to hit the ground running in a new job - subscriptions for success - selling luxury coffee and a lot more (of course!) Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Well.. not quite! But for our 400th episode, we're squeezing the best advice on how to deal with this hugely frustrating issue. Thanks to our expert guests for their tips on how to minimise the impact of the supply chain crisis on your eCommerce store. Hear tips from: - Ian Hammersley, The Hammersley Brothers - Kelly Barner, Dial P for Procurement Podcast - Martin Heubel, Consulterce - Gavin Warwick, SmartFreight - Sara Arthrell, BrightPearl and Inventory Planner PLUS host Chloe Thomas summarises it all into 7 key action points for you to follow. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Helen Lord is co-director and founder at family business Used Kitchen Exchange, the UK’s number one kitchen reseller, and proud recipients of the Queen’s Awards for Enterprise in Sustainable Development. Founded in 2014 they now sell around £5.5m in product a year. We're chatting about building a recommerce business (selling used goods), and how it opens doors in existing markets. How getting to know the customer has been crucial to their success, How and why they've decided to shift to eCommerce after 8 years in business. LOTS of great tips and ideas and inspiration in this episode. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Olivier Momma is the creative director at Ekster Wallets. Olivier has recently been named as one of Forbes 30 under 30, and he’s taken Ekster from crowdfunding in 2016 to over $25million in sales. Throughout that time sustainability has been a big part of their mission, in 2021 they became climate neutral, and they are working on that again in 2022. Listen for lots of tips on team, marketing, net zero, growth and more. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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I’m really excited to bring you today’s guest because they’re really shifting consumer behaviour on the sustainability front. It’s not a retailer as such, it’s a travel company – inspiring us all to ditch the flights, and enjoy the journey! Cat Jones is the founder and CEO at Byway, a travel company that creates flight-free “Slow travel” holidays for its customers. Founded in 2020 they have grown so fast they’re having to turn off their marketing, and over 200 people a month are enjoying their trips. We're discussing how she's grown the business so far, juggling marketing vs service capacity, and (of course) how to re-educate consumers to make better, more low carbon buying decisions. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Guy Blaskey is the founder and CEO at Pooch and Mutt, creators and suppliers of health food for dogs selling single orders and subscriptions via their Shopify store. Founded in 2007 they now do £ 12 million just over 1/3 DTC, 1/3 Amazon, 1/3 Retail. We're discussing how he got the business there, plus lots of founder tips, marketing tips, and sustainable packaging advice. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Doug Heifetz is the artist, owner & metal smith at Lost & Forged, an upcycled jewellery business selling on Shopify, Etsy and at in person shows. Founded in 2016 they now do six figures a year. As well as sharing the story of how he came up with his upcycled jewellery designs, Doug is also sharing lots of tips around blogging, SEO, in person events, email capture and more. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
I need your help! We’re running an audience survey.
Please fill in here: https://ecmp.info/survey (it's quick and easy) Thanks! Chloe.
This podcast uses the following third-party services for analysis:
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Frank Laws is the director and owner of Frankly Delicious, artisan chocolate makers on a mission to change the world with Chocolate! Founded in 2018, re-launched in 2020 they sell on Shopify, run kickstarters, and last year hit £50k. Yes, we're covering Chocolate 2 weeks running! Why - because these businesses demonstrate just how differently businesses can tackle similar problems. In this episode learn about the ups and downs of startup life, solving cashflow and manufacturing problems AND get some awesome tips on driving sales through organic social media - including TikTok and Reels. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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James Le Compte is the CEO at To'ak Chocolate. A luxury chocolate brand, where sharing the origin story is everything. Founded in 2013, with their first product available in 2014 they are a Shopify merchant, and are growing DTC at 50% year on year. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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This is a must-listen-twice episode. Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify. They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14 tonnes of materials from landfill. Kresse shares the inspiring story of how she has founded and grown Elvis and Kresse to be a successful business, that has inspired many other businesses to do better too. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Thomas Panton & Hugo Douglas-Deane are the co-founders at Greenr, where they’re building the UK’s most accessible and comprehensive sustainable shopping marketplace. We're discussing how they're vetting their products, and LOTS about the best way to win new customers for a sustainable brand (or marketplace!) Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”. And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith which over 10 years he scaled all the way to exit in 2018. Mike now helps start ups and challenger brands scale through various mentoring schemes, as a consultant via Stevens.Earth and via his brand new book! Chloe and Mike discuss the lessons from the 16 case studies he shares, what's core to success in the DTC channel, and tips for success in 2022. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand. Founded in 2016 they are now on track to hit 1million euros this year. The growth is coming from both DTC sales AND via their extensive global wholesale network - including marketplaces and retailers like Zalando. We explore how she's achieving all this whilst also making the whole business carbon negative. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who’ve been leading the charge since 2008. Selling reusable baby wipes, period products, nappies and more. They’re now a multi awarding winning business with 35 staff, and sales of over £5m a year. We're discussing how she's grown the business, customer service and customer experience, the power of reviews, and much much more! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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In this episode… we’re doing something a little different- I don’t have a retailer for you this week, instead my guest is sharing the lessons from the Brightpearl Lightning 50 list. Where they’ve not only identified the fastest growth eCommerce stores – they’ve also looked across them to find what they have in common. So you can think of this as the episode where we share the recipe for fast eCommerce growth. My guest is Sara Arthrell, the CMO at Brightpearl, and she’s joining us to share the insights from the Brightpearl Lightning 50 report that you can all use to fast track the growth in your eCommerce store. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Rob Harrison-Plastow is the Chief Marketing Officer of eCommerce store The Moon Phase Studio. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 and they went from zero to £200k sales in just 8 weeks! Listen to hear tips on how constraint creates creativity Facebook Ads SEO, CRO, and customer research!
Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) Mentioned in this episode: null null
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Krisha Kotak is the founder at Tula + Tye, a Shopify loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags. Founded in 2020 they attracted over 600 customers in the first year. Krisha has achieved remarkable things in her first year - and shares some of the amazing plans she has for 2022 and beyond. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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I got VERY excited when I saw some consumer research by Klaviyo that gets into consumers buying choices, and identifies the big opporunities we can take advantage of with our marketing. There is a HUGE marketing opportunity in sustainability – the customers want it. But it’s our job to help them work out how to BE more sustainable. In this episode…I’m discussing that research and what it means for you business with the author of the research, Aubrey Harper. Aubrey is a Content Strategist at Klaviyo, and you REALLY need to know about her remarkable customer research. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Our brand new eCommerce MasterPlan Virtual Summit is live NOW. Catch ALL the replays for FREE now at https://eCMP.info/summit (eCMP.info/summit)
In this episode, Chloe gives us a rundown of one top tip from each of the 10 expert sessions within the summit. So get ready for the perfect Email, Facebook Ads, SMS, etc marketing advice to help you ride the wave of eCommerce success this year. Including tips from: Neil Forrest, Gorgias Ben Parr, Octane AI Derric Haynie, eCommerce Tech Rob Harrison-Plastow, Time Agency Steve Clift, GoodCarts Gemma Banks, Klaviyo Ivana Radojevic, Stream Commerce ShopifyPlus agency Becky Hopkin, Digital Gearbox Oliver Spark, Sweet Analytics
Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Leslie Fong has been in eCommerce since 2009, and in 2018 took the leap into founding her own fashion brand. VENIM launched with a super successful kickstarter in 2019, has been awarded grants by Spanx, SIA Scotch, and Facebook, AND been nominated in FGI’s Rising Star Awards. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Cally Russell is a Forbes 30 under 30, a Drapers 30 under 30, has been on Dragons Den (that’s the UK’s shark tank). Since 2013 Cally has been changing the fashion industry, and since 2020 that change has been highly focused on using data to remove waste and change lives. His current project is This is Unfolded, a fashion brand doing amazing things on many fronts! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Joe Darwen is the founder of Veo – Europe’s most sustainable online shopping destination. It’s a marketplace with over 200 independent brands selling over 50,000 unique products across Fashion, Beauty, Food, Drink and Home! Started in 2019 they’ve been perfecting their model and the technology that powers it, and re-launched the ‘final’ version in September 2021 and are growing 30% month on month. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Chloe's been busy researching how to make an eCommerce business more sustainable, including reducing carbon usage and offsetting. During her research, she's found a LOT of ways you can very easily take the first step on the path to net-zero. AND found a lot of tools that will also improve your marketing AND help your customers make better buying decisions. So.... she's pulled the best 10 of them together in this episode for you. Listen to find 10 easy ways to quickly make your business more sustainable. We've got tips, process changes, and several Shopify Apps! (which also work with other platforms!!). Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Neil Park is the Head of eCommerce at Jarrold’s Department Store. The store was founded in 1770 and is a shopping, beauty and dining destination in its home town of Norwich. They’ve had an eCommerce store for 10 years, that really came into its own during the last 2 pandemic years pushing sales up 250%, and leading to 3.8 million visitors a year online. As well as discussing what it's like to balance the needs of a historic, regionally famous store with an eCommerce store, we're focusing in on key recent developments around their local artisan marketplace, and a brilliant gift finder. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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This bonus episode is our response to what’s happening in Ukraine. It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this. So what’s this episode about? Earlier this week Matteo reached out to see if I’d be up for sharing what he and his team are doing to help in Ukraine – in his words “to help the professional network to fight this war”. So we’re going to talk about how those eCommerce skills are being leveraged to help And we’re also going to share how you can help Matteo and his team, AND I’ll share a couple of other clever ways to help that I’ve come across recently. Yes, we are doing an episode on a war. BUT if you’re a regular listener you’ll know my way of coping with big scary things is to get practical – so this is not going to be a ‘guilt-trip you into donating’ infomercial – more a celebration of some of the amazing people and things that are happening in response to the awfulness. My aim is for this to be an inspiring and hopeful episode, not one that will make you sad. None of us needs more sadness. In fact - I felt more positive after recording this than I did before! My guest Matteo Grassi is ex-ShopifyPlus, the CEO and Co-Founder of Popup, a no-code eCommerce platform, AND co-founder and advisor to Viceroy Group a “humble and happy umbrella company of DTC brands” (great description from their LinkedIn profile!). Between the two companies, they have team members from all over the world, including… Ukraine. So Matteo and the team have been quick to work out how they can help their own team members, AND leverage their skill sets to help the Ukrainian people cope with the day to day challenges of this war. Here are the links to how you can help: - Support Matteo’s work via Commerce4good at https://chloelink.com/commerce4good (chloelink.com/commerce4good) - Get your Ukrainian designed Tshirt (and add a helpful tip!) at https://artists4good.store/ (www.artists4good.store) - Hire Ukrainian talent at https://remoteukraine.org/ (https://remoteukraine.org/) - Find real ways to help Ukraine from wherever you are in the world - https://how-to-help-ukraine-now.super.site/ (chloelink.com/ukrainehelp) - What to do as a business guide – https://supportukraine.notion.site/ (chloelink.com/ukrainebusiness ) - And one last one… Simon Wharton is running 100k this month for the Disasters Emergency Committee so you could just sponsor him on his just giving page – https://www.justgiving.com/fundraising/simon-wharton-ukraine (chloelink.com/simon)
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Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion & Amazon Prime. Wow! We're chatting about how they run their marketing to recruit new customers, and every tactic she shares is something even the smallest eCommerce brand can do... Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Aisling Byrne is the founder and CEO at Nuw, a fashion exchange app for preloved highstreet, vintage, and designer fashion labels. Founded in 2018, the app went live in 2020 already has a 4.5 star rating and in 2021 they facilitated 20,000 item exchanges! As you know we’re now on a mission to help you embrace the path to net zero, make your business and your products more sustainable AND help educate consumers to make better buying decisions. One of the worst industries – one that contributes more to the climate emergency than the flying and shipping industries combined is…. FASHION. So it was BRILLIANT to see lots of sustainability focused brands in this year’s Drapers 30 under 30 – for our international listeners Drapers magazine is the beating heart of the UK fashion industry. So we’re going to be showcasing a handful of these brilliant brands over the next few months, because I believe the ways they’re approaching creating a successful business that also does a LOT of good for the planet is the sort of inspiring stories we all need to hear! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes.com (eCommerceMasterPlan.com)
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The word “sustainable” gets used LOADS at the moment, we use it a lot on this podcast – BUT what does it actually mean? What does it take to really be sustainable? Today’s guest unveiled software as CES in January that rapidly and cost-effectively evaluates the environmental impact of consumer products at global scale. So I figured he’d be a good person to discuss what “sustainable” really means for all of us. And what the benefits of shouting about your sustainability credentials really are. Austin Simms is the co-founder & COO at Dayrize, a business which exists to help business and consumers bring consumption within planetary boundaries, and whose software is already being used by over 500 businesses – including Foot Locker. Before co-founding Dayrize Austin has held senior marketing positions at multiple big brand consumer businesses like Nike, Philips and Brooks Running. Please do listen to the end where you’ll find out just how easy and low-cost it can be to have the sustainability score of all your products researched, and provided back to you BOTH as a format you can use across your website and marketing AND with an indepth report to help you become even MORE sustainable. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant book “Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness” It’s brand new (published this month), and in it Elaine shares her blueprint for going high revenue without building a huge team. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Katie McCourt is the co-founder of Shopify Fashion store Pantee, a range of sustainable underwear made from deadstock. Launched with a very successful Kickstarter in Nov 2020 they’ve had a phenomenal start with a growing tribe of happy customers, amazing press coverage including being named one of the ‘9 best sustainable lingerie brands you need to know about’ AND being one of this year’s Drapers 30 under 30! (for non-UK listeners, Drapers Magazine is the beating heart of the UK fashion industry). Katie's chatting with eCommerce MasterPlan Host Chloe Thomas about how she's built a strong community based on the core values of her business - a community that enabled them to fund and successfully launch the business, opting out of Black Friday last year, their most powerful marketing channel.
Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021. AND she’s also the founder of Owni (called Shwap when we recorded), an easy way for brands to add a resale marketplace to their business. We're discussing how she keeps Sancho's focused on their values, and leverages all that to grow the brand. Plus we explore the huge opportunity that her Shopify App Shwap provides to other retailers. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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David Schomer & Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses. Over the last year they've had great success launching their products on the Walmart marketplace. We're discussing BOTH why you should be considering selling on Walmart and HOW to do it well. JGS This is the last of our 2022 January Growth Series - NINE handpicked episodes selected to help you pull together the perfect plan for your business in 2022. They're all available for you to hear right now. And we're now back to releasing an episode every Monday. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) Mentioned in this episode: null null
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Yes, we're getting DEEP into eCommerce sustainability. Adam Bastock is the founder of Small99 who provide practical guidance to Net Zero for small business owners. He’s on a mission to guide 1 million micro businesses to net zero by 2025. He's chatting with Chloe about WHY to go net zero, HOW to do it- AND how to shout about it for maximum impact. JGS This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people. He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the most influential disabled people in Britain and received an OBE for his services to disabled people. A large part of what Mike and his team at Purple are doing is highlighting the value and potential of the disabled market – the purple pound – for businesses, and their latest focus is on helping online retailers sell to this fiercely loyal market – which in the UK alone is worth £274 billion, and $8 trillion globally. He's telling us all about their new project "Enable All" a marketplace that's accessible to everyone (no matter their disability) that you can sell your products via. AND which is a brilliant example of how to make an eCommerce site truely accessible. JGS This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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One of our famous expert mash-up episodes! Each of our guests has been asked for their top tip for eCommerce Success in 2022. We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal. This year our guests are... Chris Dawson from Tamebay Sue Monhait from Gift Biz Unwrapped Jamie Huskisson from JH and Meet Magento Ben Marks from Shopware Luke Hodgson from eCommerce Thinking Rytis Lauris from Omnisend Tim Richardson from Your Basket is Empty Arlen Robinson from OSI Affiliate Software and the eCommerce Marketing Podcast.
You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show a MUST LISTEN for your planning for 2022. JGS This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr Porter, Matches Fashion, and Selfridges, They also have their own physical stores across London. Ashley has recently taken Grenson through a HUGE replatforming project from Magento 1 Community to BigCommerce. We talk through why and how they undertook the project. Including key lessons learnt, and tips for doing it right yourselves. We ALSO manage to chat about the rise in marketplaces and importance of having your data ready to go AND how Grenson's customers can massively extend the life of their products via their repairs service. JGS This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Since 2013 Luke Hodgson has been helping eCommerce businesses improve their systems, and find their path to growth. With an impressive background in building platforms that fix all those integration headaches, his most recent endeavour is eCommerce Thinking – a business on a mission to help fast growth DTC brands scale their tech just as easily as they scale their teams, marketing and sales. As part of all that Luke’s been diving into the DNA of 100s of DTC brands to work out the stages for growth, and key things to do on that growth path. As I often say “there’s an awful lot you could do to grow an eCommerce brand, the successful companies are the ones who work out what they should do at any given point. Luke shared an AMAZING guide to working this out on LinkedIn recently – and that’s why he’s here as part of our growth series – to share it with all of you! JGS This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Simon Bell is co-founder at Immaculate Vegan, a curated fashion marketplace – for consumers who like a lot of style with their ethics. Launched in 2019 growing fast has always been part of the plan and in year 2 they’ve experienced over 300% year on year growth. We discuss what it takes to be a fast-growth startup, how to plan for the growth, going all-in with your time, building the right team whilst keeping costs low, lean-thinking, Minimum Viable Products, AND (of course) what the marketing looks like. Whether you're plotting your own fast-growth startup, or looking to simply accelerate your growth in 2022, or even streamline your business - this one is well worth the listen. JGS This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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One of our famous expert mash-up episodes! Each of our guests have been asked "What is the most important thing we learnt in eCommerce in 2021?" We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal. This year our guests are... Chris Dawson from Tamebay Sue Monhait from Gift Biz Unwrapped, Jamie Huskisson from JH and Meet Magento Ben Marks from Shopware Luke Hodgson from eCommerce Thinking Rytis Lauris from Omnisend Tim Richardson from Your Basket is Empty Arlen Robinson from OSI Affiliate Software and the eCommerce Marketing Podcast
You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show including marketplaces, supply chain, tech stack, increasing competition, marketing and a LOT more. JGS This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
This podcast uses the following third-party services for analysis:
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Ian Bentley is the Co-founder and CEO at Parker Clay. Parker Clay sells handcrafted leather goods made in Ethiopia and is on a mission to create a better bag for a better world. Something they’re clearly doing well at as in 2021 they won the B Corp “Best for the World” award for their community impact efforts. Founded in 2014 they have been consistently doubling the business and now have a global team of over 200 people. A truly inspiring story. JGS This is the first of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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There's not enough companies in eCommerce embracing 'launches' - so as an end-of-year special we're sharing our host Chloe Thomas being interviewed about the Marketing Launch Framework. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Hepsie Goddin is co-founder of Martha & Hepsie -- a quirky illustrated homeware, gifts & stationery seller she founded with her sister way back in 2011. Ten years on they now do 300 order per month. They have one of the best "Values" page on their website I've come across, and we talk about wholesaling, streamlining processes, email marketing, and how they've put both the Kindness economy AND reducing carbon into their business. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Eve Kekeh is the founder of Bundlee – the UK’s first baby clothing rental subscription service. Founded in 2018 NEW subscribers are increasing at 53% YoY. We talk about what it's taken to launch and grow the business, getting into team, outsourcing, recruitment, retention, and mindset! With a big helping of customer education and sustainability. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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As of today, we're all about helping you to both create a successful eCommerce business AND inspire and help you along the path to net zero. In this episode Chloe is explaining WHY we're doing this, and WHAT it means. ========== Useful links: The climate conference Chloe mentions https://www.youtube.com/playlist?list=PLoSGXu2qwXzHAHIjz7XxTiO1IWDy87Ete (https://www.youtube.com/playlist?list=PLoSGXu2qwXzHAHIjz7XxTiO1IWDy87Ete) Our Net Zero Status Page https://ecommercemasterplan.com/our-net-zero-journey-updates/ (https://ecommercemasterplan.com/our-net-zero-journey-updates/) New Podcast - Beyond Net Zero Journey https://www.beyondnetzerojourney.com/ (https://www.beyondnetzerojourney.com/) Apply to be a guest - https://ecommercemasterplan.com/guest/ (https://ecommercemasterplan.com/guest/) Our Offsetting progress so far - https://ecologi.com/ecommercemasterplan?r=61b0a531631bbe339e443ed1 (https://ecologi.com/ecommercemasterplan?r=61b0a531631bbe339e443ed1) (use this link to sign up and they'll plant another 30 trees)
Please let us know what you think - https://ecommercemasterplan.com/contact/ (https://ecommercemasterplan.com/contact/) I hope you decide to join us on the journey!
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Matt Edmundson was the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. Pre-pandemic (yes, that long ago!) he was on the show talking about how he’d grown Jersey Beauty to achieve global sales of $75million, that’s over 7 million products shipped. He’s back on the show because this year he successfully sold the business. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Sarah Curran, MBE has a phenomenal history in fashion retail – founder of MyWardrobe, 4 years at director level at Shop Direct (that’s very.co.uk), AND non-exec director at French Connection. Right now she is mostly the Managing Director EMEA at True Fit the world’s largest connected data set for fashion that’s helping retailers improve customer experience and sustainability. We discuss what it's going to take to be a successful fashion brand in 2022 and beyond, including how to solve the sizing issues so customers buy what fits first time; the power of true personalisation; why the customer is the biggest disruptor in the industry; AND what should be on your list for 2022. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Eugene Ravitsky is the President at FactoryPure an online retailer selling generators and other very heavy items! Founded in 2013 they’ve been at least doubling sales every year, have been high on the INC 5000 list for the last 2 years. This year they are on track for over $35m. We get into the nuts and bolts of how he's guided the business to this level of growth AND the key pillars of their strategy.
Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Larissa Loden is the CEO and visionary of Larissa Loden Jewelry, a handmade jewelry business she launched 15 years ago, and has been full-time in for the last 5 years. They sell via wholesale in over 600 retailers and via their own eCommerce store, This year sales are on track to hit $2m. We talk about their pivot to focus less on physical retail, and more on online retail. the management style/structure/ethos you need to keep a business growing and pivoting.
Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Gergana Damyanova is the co-founder and CEO at blonde gone rogue -- a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales. We cover a LOT about how they've built their brand and product sustainably, how they're building their marketing team, why they're avoiding ads, and even why and how they've become a B Corp. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Bec Slack is the owner of CleverStuff Educational Toys. Founded in 2010 Bec & her husband took over the business in 2015 and are now selling over $1m of toys every year. Listen to discover the secret sauce my guest has used to create a successful business selling products that are available from many other retailers. Including email, ads, SEO, customer connection, and much more. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Megan Tellez is the CEO and designer at Glass Ladder & Co. A fast-growth DTC fashion accessories brand founded in 2017 by 2019 they reached $1m, and this year are experiencing double last year’s sales. We get into some fascinating topics... including why she's turned off all their Facebook Ads, how she's leveraging their organic social media activity... AND the power of email underpinning it all. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling wholesale to retailers in the UK, exporting, and selling DTC via their website ilovematchatea.co.uk. Over the last year, they’ve embraced the direct customer relationship and grown the DTC sales to 80% of sales. Leane founded the business in 2015 and they now do 1,500 orders per month. We're chatting about the techniques and strategies they've used to build strong relationships with their customers leading to a huge growth in sales. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Dan Nephew is the Director of Systems and Operations at Lovepop, a bricks and clicks seller of magical pop-up greetings cards. Founded in 2014, they gained Shark Tank investment in 2015 and last year grew 44%. We discuss why Ops is so crucial right now, and how it's been key to enabling the growth of Lovepop. Lots of tips in here for businesses large and small - PLUS we talk about Headless too. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Martin Thornalley is the founder of Red Rock Games. A retailer of board and card games he founded in October 2020. Nearly 12 months in they are anticipating sales of £180k in the first year. Martin's been full time in the business since day 1, and we chat about how he's chosen what areas to focus on, the good and bad that's happened in the first year, why he decided to sell on WooCommerce, and the role Amazon and eBay have played in the story so far. Lots to learn in this episode! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Nick Ernst is the co-founder at Snap Supply, an appliance replacement parts specialist who serve both the consumer and wholesale markets. Founded in Oct 2017, they are now doing over 9,000 orders per month. We discuss what led Nick to launch the wholesale side of the business, why YouTube is a crucial marketing channel, plus how he uses the data from various tools to simplify and streamline process, AND improve the effectiveness of the marketing. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Jeremy Bodenhamer is the author of Amazon bestseller “Adapt or Die: Your Survival Guide to Modern Warehouse Automation” and the CEO of ShipHawk. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Andrew Lees is the co-founder at Grassracks and an ex-aerospace engineer who’s turned his hand to creating a line of bamboo board, bike and ski racks. Founded in 2012, they are now doing $200k a year, with 30% annual growth. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Becky Hopkin is the managing director of our favourite ad agency Digital Gearbox. With her team of Google and Facebook Ad specialists, Becky drives sales to many eCommerce brands AND ran the advertising for the recent eCommerce MasterPlan Virtual Summit. Becky and Chloe are talking through how they worked together to create a brilliant ad campaign - so LOTS of advice in here about how to get the best out of your ad agencies AND some make-your-ads-better tips too. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) Want to find out what Becky could do for you? Book your free consultation here https://ecommercemasterplan.com/becky-hopkin-digital-gearbox/ (https://ecommercemasterplan.com/becky-hopkin-digital-gearbox/)
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Eliska Krajickova is the founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it is now on track for £80k this year, with growth at 150% YoY. She shares some brilliant tips for gaining sales from organic Instagram, her VIP club, and lots more ways a small brand can make the most of its small size to compete against the huge brands. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Jordan West is the co-founder of Little and Lively, a baby clothes business founded in 2015 that does over a million a year. And which has been the spring board to much, much more…. We discuss how he started and grew sales, his top marketing advice, why he's bought other brands, AND how to work successfully with your significant other. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Chip Walker is a brand, business, and cultural strategist. He’s a co-author of the bestselling book ‘Activate Brand Purpose: How to harness the power of movements to transform your company’. As head of strategy at StrawberryFrog Chip’s recognised for his expertise in brand creation and brand re-invention – working on brands as diverse as Goldman Sachs, Lexus, Jim Beam, and Heineken! We're chatting about how you can use your purpose to improve your business and your marketing - get ready for lots of examples, and big ideas. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Matt Dryfhout is the founder and CEO at BakBlade a men’s grooming brand founded in 2009 they now do over 8-figures a year with growth at 15-20%. We discuss many of the areas that have made BakBlade such a success including product development, mindset, choosing where to sell, and much more. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Dhruv Saxena is Co-founder at Shipbob a tech-first 3PL whose latest round of funding has valued them at over $1bn. They have over 24 fulfilment centres throughout the USA, UK and Australia, and with plans to open another 35 this year – I’m amazed, and very grateful Dhruv has time to come and chat with us! We're talking about all the ways in which by getting your fulfilment set up right you can BOTH increase first-time purchases AND repeat purchases. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Tom Mucklow is the founder at Aurora Mornings, a DTC supplements company. Founded in 2020 they already doing 1-2,000 orders per month. We chat about the mindset necessary to achieve this, how he's chosen what to outsource, what marketing methods led to the growth AND what he's got planned for the next year. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Trevor Crotts is the CEO and founder at Buddy Brands. A pet products company founded in 2011 they have now become multiple dog brands which combined have annual sales of substantial 7 figures. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Kristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business. And she’s also the host of the Brave and Boss Entrepreneurs podcast. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their beehives into totally natural skincare. Founded in 2017 in the last year they’ve switched to eCommerce going from just £10,000 to £50,000 in annual online sales. She takes us through how she shifted the business from primarily wholesale and events, to almost entirely eCommerce. Plus how that's changed their objectives for wholesale and events in the future. We also discuss why she wants to keep her business below £250,000 sales a year. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Camilla was a VC in the ’80s, then she founded two predictive modelling companies in biopharma (one with a $95M buyout one year after launch, and the other is the basis of CERTARA which IPO’d again Dec 2020 and quickly rose to a $4B valuation). She then earned an MFA (that’s a masters in fine arts) in fashion design, and ran her own eCommerce label for five years. Most recently she’s founded the inclusive fashion company, Savitude, who are helping fashion designers solve the fit, return and excess inventory problems by providing Enhanced Sketching using AI Design Intelligence. We're chatting about all that from various angles - must listen if you're looking to be more sustainable, improve your fashion business, OR just want to listen to something really interesting. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Jessica Principe is the founder of All Girl Shave Club, a razor subscription service for women. Founded in 2016 they now serve 1,000s of women across north America every month. We discuss launching, and growing a Subscription business. Including customer retention and product development. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Trevor Ginn is the founder of Hello Baby Direct. Founded in 2011 they sell via over 20 channels globally and achieve over £4m a year in sales. We talk about how he's done this on his own, recent decisions to expand his team, and much more Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up, driving full company 25% YoY growth, and in Q1 eCommerce was up 120%! So now eCommerce alone is over $10million a year. We're talking about the last 12 months have changed the business- listen for lots of tips and insights. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) Register for our eCommerce MasterPlan Virtual Summit 2021 for free via https://eCMP.info/summit (eCMP.info/summit)
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Liat Karpel Gurwicz s head of eCommerce Marketing at Wix.com. That means she spends her days attracting more retailers to use Wix to power their online store. To do that she and her team spend a lot of time learning from Wix’s 700,000 eCommerce users – and she’s joining us today to share some of the key lessons they’ve learnt from their most successful users. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) Register for our eCommerce MasterPlan Virtual Summit 2021 for free via https://eCMP.info/summit (eCMP.info/summit)
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This year we’re following a startup from launch through their first 12 months, back in episode 314 we did our first catch up with Luke and the Afro Drops story, discussing why he started, how he made the initial decisions to go with WooCommerce, and to sell other people’s products not his own. It’s now time to see how all his launch plans have gone and to be fair it's been a roller coaster. Brexit and the Suez Canal issues have all had an impact, and Luke's spent a lot of time trying to work (and finding the answer!) to why on why aren't sales growing faster?? Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) Register for our eCommerce MasterPlan Virtual Summit 2021 for free via https://eCMP.info/summit (eCMP.info/summit)
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Vanessa Ungvarsky is the founder at Taylor Made Polish, founded in late 2016 they’ve had an interesting last 18 months… By the end of 2018 there were doing a stable 6-figure sales a year with growth just happening! But the majority of their retail was offline, as was that of their wholesale customers. So overnight sales dropped by over 60%. Vanessa has rebuilt the business so it’s now happily growing again, and sales are now 90% online. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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David Williams has been in eCommerce and retail since the 1990s plotting the growth of DTC brands before the phrase ‘DTC’ was even dreamt up. He’s worked for brands including Charles Tyrwhitt, Bowers & Wilkins, Deckers, Aspinal of London; and he’s joining us today to talk about what on earth is going on in eCommerce. AND what you should focus on if you want to make 2021 as successful as possible for your brand. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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You may know Sue Monhait as the host of the Gift Biz Unwrapped Podcast, but she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. Founded in 2009 they now have annual sales in the mulit-six figures, with a margin growth in the last of 22%. We chat about how she's adapted her business away from trade shows, and helped her customers to grow their businesses without craft fairs. LOT of great tips in this one for REALLY getting to know your customers. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable. Founded in 2006 they now do £20m sales a year. We discuss how over the last 2 yeras they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing. How it's helped grow the business AND how they've been tackling the thorny question that is attribution. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space. Back in episode 163 he explained all about how he does that, and now he’s back to update us on his new focus - helping eCommerce business owners sell their business successfully. It's currently a sellers market - so listen and learn how you might be able to turn you eCommerce business into a big pile of cash ready to take your next steps. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Yinka Martin is the founder and CEO at HairWeavon. A bricks and clicks retailer she founded in 2011 to help women and men experiencing hair loss to find the best Wigs and Hair Replacement Systems. Ten years on they have just achieved 20% year on year growth. We chat about growing your team, email marketing, and running 10 years in business campaigns. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Jessica Bellinger is the founder of online cosmetic brand Jessica & Color. Founded in December 2019, now 12m in they’re at $37,000 sales with growth accelerating. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Megan Bingham-Walker is the co-founder and CEO at Anansi an eCommerce insurance specialist. We're talking about what insurance you should consider having as an eCommerce business, and why! The most interesting chat I've ever had about insurance - and listening could REALLY pay off for you! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Dan Erdman is the Owner and Founder at Uther Supply, the industry leader in high fashion golf towels and balls. Founded in 2016 they now are doing over $1m a year. We discuss how he took his eCommerce-only products into Dick's Sporting Goods and other top Golf retailers, his team expansion, AND making the shift from towels-only into golf balls as well. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Daniel McClen is the founder at Solace Jewellery. Founded in 2015 Solace specialises in hypoallergenic jewellery, and they now on track for £250k in sales this year, which is more than triple last year. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Jason Butcher is a specialist at the forefront of fintech he’s a key advisor to multiple businesses focused on aspects of payment solutions and emerging currencies. His core role as the CEO at Coinpayments, an integrated payment gateway for cryptocurrenices. Who better to update us on the latest payments opportunities? It’s been over 4 years since we’ve had an episode about payments – getting money off your customers. So today we’re writing that wrong… and giving you an update on just what the latest opportunities are I the world of payments. And if you’re thinking “I’m on Shopify – they deal with that for me”, well, yes they do – but you still have options, and I think you’re going to want to listen and find out what they are… Payments, of course, is one of those areas where things can change a lot from country to country, and Jason and I have tried to keep this discussion geographically neutral! Which has the added benefit that we won’t be getting deep into any legislation (win!). but be aware that some of what we’re discussing might not be possible in your country, or all the countries you sell to Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Kev Wiles is the Group SEO Manager at Halfords, a UK bricks and clicks retailer specialising in motoring and cycling. Founded in 1892 in 2019 they had revenue over £1.1bn with profits of nearly £60m. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Nicolas Metzke is the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012 they now the site sells 80,000 shoes a year and annual sales is over €7m. He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2m in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and have analysed the advertising they’ve been running to put together a guide to best practices – and that’s what I’m chatting with Antoine about today. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Luke Carthy is a well known eCommerce CRO and SEO specialist, AND now the founder of Afro Drops the new start up we’ll be following throughout 2021. We're chatting about how he got to live, why he's not creating his own products, why he chose to launch with WooCommerce, and what he has planned for the first 6 months. We'll be catching up with Luke throughout 2021 to see how things go and what he's doing to grow the business in the first 12 months. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaii and founded in 2017 that now an 8 figure brand who aim to double in size every year. In this episode we discuss just what it takes to double each year, what it means for the team, for mindset, for every area of the business. Lots of great advice in here for growing fast. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Lucy Bloomfield. Back in 2017 Lucy was busy growing her own eCommerce business to over 10,000 customers in just 18 months (hear about that back in episode 253). Today she focuses on helping {other} retailers replicate her success. Lucy is a regular guest on the show because she always brings such great insight. In the past we’ve covered ethical, sustainable eCommerce and Customer Personas and in this episode we’re getting into just how you make the shift from 500k to 1m in annual sales. HEALTH WARNING - we're going to be talking about some hard truths in eCommerce, so you may find this a hard listen - but if you do it could change your future for the better. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales. They are commited to building a sustainable business, and sustainable products by embracing the circular economy. Doing this has led to exponential growth in the business. listen to find out how they've acheived all that! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Kristi Diemoz is the Senior Manager Go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform. In this episode she's going to be discussing with Chloe why using a marketplace like eBay can be a great way to grow sales, reduce risk, and sell internationally. Plus the different strategies brands are using to successfully get sales from the eBay customer base. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 – Garage 79 is up 1,071% and Boutique Heidi up 4,601% year on year. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, Kurt Elster from Unofficial Shopify Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Travis Zigler is the SeeEO at Eye Love, a US DTC retailer of eye health products, who give a portion of profits to ending preventable blindness. Founded in 2015, now in 2020 are on track for over $4m in sales. We discuss how he's developed his business through a lazer focus on content marketing that's enabled him to cut the time he spends working AND increase profits drastically. We discuss a whole host of things - this one is a tip packed episode. Including some great Amazon PPC insights too. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been! In this episode Simon updates us on his lead generation skincare quiz, using Pinterest Ads to drive sign ups, and his forays into Influencer Marketing. We also talk about lessons learnt and what he's going to be focusing on in 2021. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) Hear our first 3 interviews with Simon here: https://ecommercemasterplan.com/uxb-skincare-before-podcast/ (255) https://ecommercemasterplan.com/uxb-skincare-podcast-2/ (273) https://ecommercemasterplan.com/uxb-skincare-podcast-3/ (288)
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Ric Rodriguez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering in-house SEO”. Vashi is an ethical fine-jewellery service that puts its customers at the heart of the design and making process – especially when it comes to custom engagement rings. They were founded in 2007 and are busy disrupting the jewellery industry – including going from a digital team of 5 to 40 in recent months! We talk team, SEO, customer journey and more. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Ben Woodward and Tash Jones from SmartFreight are experts in the shipping and fulfilment industry, which means they’ve spent 2020 getting to grips with how a global pandemic has changed the shipping habits of retailers. From getting stock into the warehouse to getting the parcel to the customer they have seen retailers across the world ripping up the rule book and making huge (and small) changes to enable them to continue to survive and thrive in these ‘interesting times’. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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David Zinberg is the CEO and Founder of Bids.com. An online auction marketplace focused on jewelry, accessories and collectibles. Founded in 2018 they now have over 200,000 registered users and have grown over 300% in the last year. We discuss what it takes to make an auction site successful, competitive advantage and much more. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years old and achieving a 7-figure run rate. We discuss why starting wholesale has been brilliant, how understanding the customer has influenced product and marketing, and how they've used content and very clever email marketing to accelerate their sales growth. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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To celebrate reaching episode 300 host Chloe Thomas is going to answer our listeners questions about how we create our podcasts. How do we get guests? What is recording like? Editing, promotion and more.
We've been collecting your questions and in this episode Chloe will answer them all. Get all the links and resources we mention at https://ecommercemasterplan.com/300?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com/300)
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Andrew Busby is the CEO of Retail Reflections, one upon a time he was a retailer himself – but for most of the last decade he’s been helping retailers understand where the opportunities and threats they need to adapt for lie. That includes being a contributor to Forbes, being on the Advisory boards of multiple events and magazines, AND holding the position of IBM Social Commerce Futurist for over 4 years. As well as speaking at many events, and writing for many top publications, Andrew has been named a top 20 global retail influencer. We are honoured to have Andrew giving up his time to be on the show today, and quite frankly who better could we be speaking to about what the future holds for retail? Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Jeremy Parker is the co-founder and CEO at Swag.com a B2B eCommerce business revolutionising the world of promotional products since 2015. They have a 3 year revenue growth of 1999% and ranked 218 on the 2020 Inc 5000 list. Sneak preview - it's all about a total obsession with making things as easy for the customer as possible. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Mario Nawfal started his first eCommerce business Froothie in 2013 with just $300 in the bank, and since then has grown multiple eCommerce businesses that range from “Guilt-free box” a healthy snacks food subscription service, to Commercial Blenders Australia which – sells blenders to businesses. Together they achieve over 8 figures a year. Mario shares SOOOO much advice in this episode (you need to checkout the shownotes at http://ecommercemasterplan.com/podcast (eCommerceMasterPlan.com/podcast) to get all the links to the resources he mentions). We chat about trends, growth hacking, reddit ads, Facebook Ads, email marketing, Upsells, and much much more. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Izabela Russell is the CEO at Music Radio Creative. Founded in 2006 they sell a range of services, software, and courses to businesses, radio stations, podcasters, live streamers and youtubers! We get into how she's grown their online sales 40% in the last year, and explore how focusing on YouTube content can create a powerful sales channel. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Andrew Steel is the eCommerce Director at Charles Bentley, founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers AND running their own home and garden eCommerce store. Employing over 150 people, and manufacturing over 2m brushes a year has made dealing with the challenges of the pandemic particularly interesting! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Trent Dyrsmid has been sourcing products and selling on Amazon for over 4 years, during that time he’s also got very into traffic driving, hosted the brilliant Bright Ideas Podcast, AND (which is what we’re chatting about today) mastered the process of systematising your business in order to take the stress and cost out of scaling. He’s got so good at systematising that in 2019 his Amazon business ranked 254 on the Inc 5000 list. Get Trent’s amazing Flowster offer at https://flowster.app/masterplan/ (Flowster.app/masterplan) Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Sam Grant is the Digital Marketing Manager at Toolstop, where he juggles the needs of both the B2C and B2B eCommerce sites. Toolstop launched in 1965 and they now do 9,000 orders a month across the two sites. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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We’ve just passed 500,000 listens – how crazy is that?? And how awesome. Looking at the monthly listeners it’s going to take a lot less than 5 years to double that and reach the million. I’d love your help to get there – so please do let others know about the show, or give us a share on social – use the hashtag #ecommasterplan I’m going to think of someway to celebrate the milestone on the show soon – but for now…. Whilst I chat with retailers each week, and give you insight to what’s happening right now – my friend Derric Haynie has a new podcast that’s all about what’s coming up in the future. It’s a great show, and well worth a listen – so I’ll let him tell you a little bit more… https://ecommercetech.io/blogs/the-future-of-ecommerce-podcast (The Future of eCommerce Podcast)
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Neil Fitzpatrick is the Managing Director at Pet Drugs Online. The UK’s leading online pharmacy service for pets set up and run by vets in Somerset, UK. They launched in 2005 and are on track for over £50m in sales this year with a 33% yearly growth rate. During the height of the covid-19 pandemic they saw sales increase 400%, which caused a major problem with some of their Drop Shipping suppliers speed of despatch. This caused a lot of customer service headaches. Neil joins Chloe to discuss this and lots of other interesting and impacts and lessons from the peak of Covid-19. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com)
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Chris Meade is one of the three co-founders of Crossnet, a business started in September 2017 that hit over $2m in sales in 2019. Crossnet is a business based on a game the 3 invented in order to escape the 9 to 5, which they’ve grown in a low-risk, life-friendly way! Since Covid-19 struck sales have quadrupled giving Chris and the Crossnet team a supply, and customer service challenge. Plus a massive marketing opportunity. in this candid chat Chris shares lots of detail about how they've coped with it all including their Facebook Ads and email strategy, which includes how to get your email sign up rates to over 10%.
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Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Now the 2 sites typically grow at 25% per year with sales over $10m a year.
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Way back in January (episode 255) we started our journey with Simon finding out about UXB skincare and his plans for 2020. In May (episode 273) he came back on the show so we got to find out how Q1 had gone, and his plans for Q2 – which weren’t as disrupted as you might think… Today he’s back to talk how it’s all going, email marketing, Facebook ads, business seasonality, Klaviyo AND his plans for Q4
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John Tabis is the founder and chairman at The Bouqs Company, an online florist. Founded in 2012 they have sold 100s of millions of dollars worth of flowers to millennial females. We chat about how they decided to launch into the flower sector, and the foundations they put in place to enable fast growth down the line. That includes tech, team, and culture. Plus a lot about supply chain - just as you'd expect in the world of flowers!
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Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000+ inventory. We discuss how social connection is at the heart of the business, and why this is the golden age for DTC brands.
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Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B.
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Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with Crowdfunding, and Facebook Ads - lots of great insight into growth mindsets and focus.
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Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.
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Parry Malm is the CEO at Phrasee and author of The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend. I’ve been a consumer of Parry’s email marketing, subject line and copy writing wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you.
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The Keep Optimising Podcast is a the brand new podcast we've created. A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. You can hear a new episode for free every Wednesday. Each episode is audio only and lasts about 45 minutes. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. To get all of this for free – look us up right now on https://link.chtbl.com/keepoptimising?sid=ecmp.trailer (Apple Podcast, Spotify or your podcast app of choice) by searching “Keep Optimising” (with an s not a z) and hit subscribe.
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Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year on year growth. Founded in 2012 they served over 120k customers in the last year.
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Brian Larsen is the founder of RestoraPet a pet supplement subscription eCommerce store. Launched in 2014 sales grew by over 500% in 2018 and they are on track for $10m this year. We chat about everything from email pop ups to split testing. AND he explains how they're testing woocommerce against shopify.
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Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year.
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Chris Orzechowski is the author of Amazon Bestseller - Make it Rain: The Secret to Generating Massive Paydays from Your Email List. As well as writing a great book on email – he’s an eCommerce Email marketing Strategist with a big focus on copywriting.
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Jimmy Hickey is the founder and owner at Findlay Hats. Founded in late 2013, they have grown from a 2 person team working out of a living room to a 12 person team in a warehouse. With no outside funding, investors or famous influencers, they now have a fiercely loyal community of over 100,000 with a 7-figure revenue in 2019.
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Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail world as Senior VP Digital Transformation leading IKEA’s shift to digital. Since 2018 he’s been helping other retailers to digitally transform with a recent focus on Augmented Reality – or AR.
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Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.
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Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of customer personas, and Kajetan shares a lot of great tips!
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Way back in January – and my doesn’t that feel like a long time ago!! We caught up for the first time with Simon Driscoll from UXB Skincare. Simon’s coming back every 3-6 months to update us on how he’s navigating the growth of his eCommerce store. In our first catch up with Simon he talked about his journey so far, and his plans for Q1. Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin. The business runs on a Shopify store and mostly sells to the UK. This time we're chatting about Facebook Ads, Social proof and testers, AOV, Klaviyo and Abandoned baskets.
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Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We talk LTV, data visualisation and making your business more data focused. Some awesome tips in here too.
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Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The new version doesn't go live until August - so I'm chatting with Mark about how they've made these big decisions, and the complexity of making it all happen in a big business.
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In this episode just like last time we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website. Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world. Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business! Well in March the Audiobook version FINALLY went live. To celebrate I’ve picked 3 of the Marketing Maxims from Part 4 to share with you. I’ve picked them because each shares a tactic or an idea that will help you with every piece of marketing you’re doing. We’re starting with my Promotional Golden Rule. Then moving into some copy writing and content tips that will help you to drive sales without giving away margin. Finally the Keep Optimising chapter!
You can get the full audiobook right now on all good audiobook platforms including Audible: https://www.audible.com/pd/B085LT98S1/?source_code=AUDFPWS0223189MWT-BK-ACX0-184998&ref=acx_bty_BK_ACX0_184998_rh_us (Audible USA) https://www.audible.fr/pd/B085LT14Z6/?source_code=FRAORWS022318903B-BK-ACX0-184998&ref=acx_bty_BK_ACX0_184998_rh_fr (Audible France) https://www.audible.de/pd/B085LTTHYZ/?source_code=EKAORWS0223189009-BK-ACX0-184998&ref=acx_bty_BK_ACX0_184998_rh_de (Audible Germany) https://www.audible.co.uk/pd/B085LTLYF8/?source_code=AUKFrDlWS02231890H6-BK-ACX0-184998&ref=acx_bty_BK_ACX0_184998_rh_uk (Audible UK)
And lots more: https://amzn.to/33Dh85f (Amazon) https://play.google.com/store/audiobooks/details/Chloe_Thomas_eCommerce_Marketing?id=AQAAAEBsOAl4dM&hl=en_US (Google Play) https://books.apple.com/us/audiobook/ecommerce-marketing-how-to-get-traffic-that-buys-to/id1491052558 (Apple) https://www.scribd.com/audiobook/439264236/eCommerce-Marketing-How-to-Get-Traffic-that-BUYS-to-Your-Website (Scribd)
It’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas. If you’re not yet sure you want to invest in the whole book then head to https://eCommerceMarketingBook.com (eCommerceMarketingBook.com) to take the free crash course – 2 chapters with video and audio guides too.
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In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website. Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world. Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business! Well in March the Audiobook version FINALLY went live. (Why it’s taken so long is a story that’s almost as boring to tell as it was frustrating to live through – so I’m not going to bore you with it!) Suffice to say – it’s now available! So to celebrate that in this episode rather than an interview I’m bringing you a Chapter of the audiobook. You can hear the whole of Part 1 The Customer MasterPlan Model. I’ve picked this section to share with you because I think it’s one of the most helpful sections of the book – it takes you through my Customer MasterPlan Model and how you can use it to improve your marketing. It works for businesses of all shapes and sizes – so I think you’re going to find it very useful too.
You can get the full audiobook right now on all good audiobook platforms including Audible: https://www.audible.com/pd/B085LT98S1/?source_code=AUDFPWS0223189MWT-BK-ACX0-184998&ref=acx_bty_BK_ACX0_184998_rh_us (Audible USA) https://www.audible.fr/pd/B085LT14Z6/?source_code=FRAORWS022318903B-BK-ACX0-184998&ref=acx_bty_BK_ACX0_184998_rh_fr (Audible France) https://www.audible.de/pd/B085LTTHYZ/?source_code=EKAORWS0223189009-BK-ACX0-184998&ref=acx_bty_BK_ACX0_184998_rh_de (Audible Germany) https://www.audible.co.uk/pd/B085LTLYF8/?source_code=AUKFrDlWS02231890H6-BK-ACX0-184998&ref=acx_bty_BK_ACX0_184998_rh_uk (Audible UK)
And lots more: https://amzn.to/33Dh85f (Amazon) https://play.google.com/store/audiobooks/details/Chloe_Thomas_eCommerce_Marketing?id=AQAAAEBsOAl4dM&hl=en_US (Google Play) https://books.apple.com/us/audiobook/ecommerce-marketing-how-to-get-traffic-that-buys-to/id1491052558 (Apple) https://www.scribd.com/audiobook/439264236/eCommerce-Marketing-How-to-Get-Traffic-that-BUYS-to-Your-Website (Scribd)
It’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas. If you’re not yet sure you want to invest in the whole book then head to https://eCommerceMarketingBook.com (eCommerceMarketingBook.com) to take the free crash course – 2 chapters with video and audio guides too. In next week’s episode I’ll be sharing a couple of chapters from Part 4 My Marketing Maxims. So make sure you’ve subscribed to the show so you don’t miss out on them.
This podcast uses the following third-party services for analysis:
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Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about! We talk about how to set up your business to sell for the maximum amount, and why who you choose to help you broker the deal can make a huge difference to your payout. Chris also shares lots of tips and tactics from his years in eCommerce and selling on Amazon.
This podcast uses the following third-party services for analysis:
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Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 orders a month, and have sold over 100,000 products direct to consumer as well as though wholesale to retailers such as Selfridges and urban outfitters. They’ve also worked with the Wales International Rugby Team and West Ham Utd Football club to improve player gameday performance.
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Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. The group includes the eCommerce business Jersey Beauty Company – which went online in 2006 and since then they have achieved global sales of $75million, that’s over 7 million products shipped.
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Brie Read is the CEO of Snag, selling tights to ladies of all sizes all around the world. Brie founded the business 2 years ago and now doing £2million per month. We talk about a whole host of growth related subjects including why to not do email marketing and black friday, why to do Facebook Ads, how to build a community, running your business from a mobile phone and much more.
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Freddie Sawkins is a director at Czech & Speake and manages eCommerce, and international development. Czech and Speake an international luxury retail brand and family run business. Launched in 1978 Freddie joined in 2017 to establish and grow the eCommerce business in the UK and around the world. They now turnover £2m per year. We talk about the importance of the right eCommerce foundations, selling overseas into the USA and China, and some interesting perspectives on Influencers!
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Tom Chatfield is the Head of Sales sand Marketing at Quicke’s. Quicke’s is a family farm and cheese maker established in 1540 – definitely making them the oldest business we’ve had on the show so far!! Quicke’s started selling online in the 1990s and now sell around £2m of cheese per year across eCommerce, retail and wholesale
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Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own website and through outlets such as Selfridges and net a porter. Needle and Thread launched in 2013 and now do over £15m per year in sales.
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We've got Scurri founder and CEO Rory O'Connor on the show to help us understand the opportunities and challenges of delivery tracking. From the retailer and customer's point of view. There's a lot here you can use to increase sales and repeat orders.
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Rebecca Wilson is the chief curator at Saatchi Art, the world’s leading online art gallery. Launched online in 2011 in Q3 2019 they grew by a whopping 35%. It's always nice to chat to a business that's leading the way, and it's always nice to chat to a business doing eCommerce in a different way - well we have both in this episode! As well as art we discuss the importance of understanding the customer, optimisation, content marketing, and offline marketing - including pop ups and catalogues.
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Colin McIntosh is the founder and CEO at Sheets and Giggles (awesome business name), which is the fastest growing bedding brand in the USA. It all started in 2018 with a crowdfunding launch, and in the first 12 months they hit $1m in sales. In this episode… you’re going to hear about to grow your business fast. We’ve got a bit about crowdfunding, brand, sustainability, getting traffic, building your team and much more. I thoroughly enjoyed my chat with today’s guest and I know you’re going to too.
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JJ Resnick is the founder of multiple 7-figure brands, including the Moscow Copper Co – the creators of the famous Moscow Mule cocktail. JJ’s joining us to talk about some of the brands he’s built, and how story has been central to success in each case.
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Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2020? The answers are VERY wide ranging from delivery to international, lots of marketing tips, and much more. The answers will help you work out your plans for 2020. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne from WeMakeWebsites AND Rytis Lauris from Omnisend. There's so much in this episode you're going to listen more than once!
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In the first few years of an eCommerce business (or any business!) there’s often a lot of tooing and froing trying to find the right pathway. The right products, the right path to market, the right marketing methods. Tons of testing, and of course ‘optimisation!’. That’s what today’s guest is joining us to talk about – 4 years ago he designed a really clever new product that solves a frustration for many people around the world. When we caught up with him 2 years ago he was busying testing different routes to market – online sales vs licencing to manufacturers, vs selling wholesale to tailors and dry cleaners. In today’s episode you’re going to find out how all that has been going, the marketing testing he’s been doing, AND how he’s ended up creating a whole new brand as yet another route to market. Some of the lessons from how he’s done all that are priceless. The business he’s building is still a work in progress – and in this episode you get to see (very candidly) behind the scenes to hear how he manages all the different ideas, and how they all start coming together to create the platform from which growth is (I think) just about to go crazy! Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. Rob launched the business in Jan 2016 and they have now sold over 250,000 units in 111 countries to over 18,000 customers. We last chatted 2 years ago so I’m excited to find out what Rob’s been up to.
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Whilst we’re really focused on growth this month, of course we all have to focus on growth and achieving our goals month in month out – you can’t forget about it once January’s over. So in today’s episode I’m chatting to someone who’s relatively early in their business journey, and who contacted me to see if he could share his growth journey step by step on the podcast. I of course said yes as I thought it was a great idea, and he’s going to be back on the podcast later this year to let us know how his growth focus is going. Think of this as our before episode – but don’t think that means you’re not going to get much from it…. Simon shares a host of great book and podcast recommendations, he shares how he’s learnt huge amounts about his customers and products over the last year and how that’s going to super charge his marketing over the next 3 months. Some great Google Shopping Campaigns advice, and his growth plan for the next 3 months. Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin.
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Ashish Malhotra joins us to talk about how he took online jewellery website Novadab.com from launching from his spare bedroom to annual sales of $3million within just 3 years, then he sold it in a multi-million dollar exit.
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Lucy Bloomfield is an ex retailer. She grew her eCommerce business, Trefiel, to over 10,000 customers in just 18 months, then decided to close it and re-focus on helping online retailers replicate her success. She’s also on a mission to see eCommerce become far less damaging to the planet, and that’s what she’s joining us to talk about today.
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Joanna Steele is the Senior Reviews and Customer Generated Content Manager at Argos. Or to put it another way The CGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Argos is one of the UK’s leading high street retailers founded in the 1970s, they have over 1,200 physical locations across the UK, sell 89,000 products, and are the 3rd most visited website in the UK after Amazon and eBay.
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Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2019? The answers are VERY wide ranging from delivery to DTC, from radical transparency to mobile domination. The answers will help you work out your plans for 2020. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne from WeMakeWebsites AND Rytis Lauris from Omnisend. There's so much in this episode you're going to listen more than once!
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Davies Roberts is an inventor and the founder of Flare Audio, the sound technology company who retail headphones, earphones and much more. After rapid initial growth he’s now all about maximising profits. Flare Audio are turning over around £4m per year, and profitability has doubled in the last 12 months. We talk about shifting from a sales growth to a profit growth approach, new product development, managing different sales channels plus a LOT of advertising tips.
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I met our guest at the 2019 Internet Retailing Expo where she was giving a presentation in the conference theatre I was chairing – her session was so good and the content so valuable I knew she’s make a great guest. It us a little while to make the recording happen – but you’re in for a treat …Nicola Fox is a retail marketer specialising in CRM and Loyalty, over the last 10 years she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme. Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce – shifting customer marketing from batch and blast to a data driven, segmented, personalised program. A difficult enough task in small, slow moving retailer – let alone one of the fastest biggest retailers around.
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Liam Brennan is one of the co-founders of BusterBox.com. A Dog subscription box service that has thousands of subscribers in multiple markets. BusterBox.com launched in 2016 and are now doing around €60k per month.
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Rory Westbrook is the founder of True Vintage, a streetwear retailer he founded from his university bedroom in 2014. Specialising in reviving vintage styles they now have yearly sales over £2m. Focusing on Instagram, Email marketing, and getting their mobile user experience stop on has led to huge sales growth.
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Jamie Anderson is a TV and radio producer, director and writer and Managing Director at Anderson Entertainment. Which also means he’s in charge of the Official Gerry Anderson eCommerce store – home to all the Thunderbirds, Space 1999, UFO, and Captain Scarlet merchandise you can imagine! Jamie launched the store in 2014 and now do over 1,000 orders per month.
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Rick Cesari has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. He’s with us today to talk about his new book “Video Persuasion: How to create effective high level product and testimonial videos that will grow your brand, increase sales and build your business!” we all need some of that! With the book Rick is aiming to put big brands’ proven video marketing techniques into the hands of small business owners, entrepreneurs, inventors, Amazon sellers and ecommerce business owners just like you!
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Joe and Mike Brusca have a unique approach to eCommerce. Quickly scaling high ticket dropshipping eCommerce stores, then selling them via brokerage sites like Empire Flippers to generate cash to repeat the whole process again. A huge part of their success is in finding a great product to sell so we can’t talk about any particular sites they’re currently running – it would give too much away! BUT Joe & Mike are going to share the most crucial part of the model – how they quickly grow the stores.
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Luke Peters is the CEO of NewAir, according to Inc magazine one of the fastest growing privately held eCommerce businesses in America. Selling all sorts of heating and cooling appliances to consumers they’ve recently shifted their sales focus to encompass selling via Walmart, Amazon, Home Depot, Wayfair and more. Luke’s grown Newair from a side hustle run from his garage to an 8 figure turnover employing over 50 people – we’re going to have plenty to talk about!
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My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 50,000 marketers! He was on the show earlier this year (episode 195) to talk about the rebranding process he took Omnisend through in 2018, and he’s back to talk about what he and his team focus on day in day out – omnichannel best practice, based on the customer journey.
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This November the White Label World Expo Online Retail Sourcing Show comes to London. Both myself and today’s guest are keynote speakers at the event. I got chatting to Mark at LinnAcademy and what he’ll be sharing at White Label World Expo is so interesting I thought I’d get him on the show to share some it with you… Mark Adams is Head of Europe at BigCommerce. He’s been in the eCommerce world for almost 20 years, mainly working agency side and focused on the technology stack side of things. He’s been advising market leading brands and retailers for years, and today he’s going to help all of us understand “The 7 principles of building your direct to consumer brand online”. We cover a lot of topics including PWAs and Headless eCommerce as well as getting deep into successful steps to DTC.
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We're celebrating the publication of host Chloe Thomas's new book 'eCommerce Marketing: How to get Traffic that BUYS to your Website' by bringing you marketing tips from 3 eCommerce marketing experts. Chloe's joined on the show by Veta Armonaite from Omnisend, Becky Hopkin from Digital Gearbox, and Komal Helyer from Pure360. Each sharing their top tip for eCommerce marketing success in 2019 and beyond. The new book is available now as Kindle and Paperback on Amazon worldwide, and you can find out more at https://eCommerceMarketingBook.com
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Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,000 pairs.
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Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for both the quality and eco-friendliness of their products. Founded in 2007 they now do 7-800 orders a month and have sales of £3.5million annually.
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David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe. Most recently he’s been the Senior Director DTC at Deckers, looking after a range of footwear brands including UGG. Other brands he’s worked for in the past include Bowers & Wilkins, Charles Tyrwhitt and Book Club Associates. David is also on the advisory board of the IMRG here in the UK – that’s the UK’s online retail association.
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Nick Stragnell is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally. We chat about how Boden strctures it's eCommerce team, the philosophy behind the business, migrating such a busy website, and why it all comes back to getting the details right at the end of the day.
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Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve already done $10k in sales.
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Daniel Näsman is the Global head of IT Development at Daniel Wellington, a Swedish watch and luxury brand who were the fastest growing company in Europe in 2017, and have a 3 year growth of over 4500%. Plus he shares his tips for dealing with page speed!
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Jennifer DiMotta is the founder of DiMotta Consulting, and has been a guest professor at the Wharton School of Business. For the last 20 years she has been helping direct to consumer brands and retailers in the USA to successfully execute aggressive growth strategies. That’s included the consumer facing Hayneedle and Office Depot and the B2B ReStockIt.com. To achieve all that that she focuses on building a financial foundation, empowering the top talent, and designing expert-driven strategies.
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Dave Rotheroe is the founder of Viral by Design, which is all about helping you leverage viral marketing to accelerate the growth of your business. It’s based on lessons Dave’s learnt growing his own eCommerce businesses – in fact he’s back on the podcast for the THIRD time! And this time he’s going to be sharing the inside track on how to use viral marketing in your business. Including Facebook, YouTube, Video marketing and much more
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Steve Honight is back on the show for the 3rd time - and this time we're getting deep into how to manage your products and brands on Amazon. Want to take control of all those confusing and duplicate listings? Don't know what to do about your wholesale customers listings? Then this is the podcast you need to listen to!
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Micki Krimmel is the founder at Superfit Hero a body positive lifestyle brand, launched with at Kickstarter at the end of 2015. The eCommerce store went live 2016, they’ve doubled sales each year so far, and this year are anticipating sales just under $1m.
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Ian Hammersley is the CEO at smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to £10million plus”. I’ve known Ian and Mark for many years so as soon as I heard about the book I just knew I had to get one of them on to tell us all about it – and share some great tips from their years of eCommerce experience too! We discuss some of the 7 KPIs including conversion rates and AOV (average order value).
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Anthea Morris is the co-founder and Finance Director at Better2Know the world's largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world. They launched in 2011 and for the last 3 years have been in the top 100 fastest growing tech companies in the North of England. AND right now Anthea herself is nominated for Institute of Director’s Director of Innovation Award.
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Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business they’ve racked up over 250,000 customers around the world.
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Last month I attended the brilliant MeetMagento UK (run by JH). It was a great event so I thought I'd revive the takeaways format and bring you the best lessons from the event. Including updates on what's happening in the Magento world, and lots of great tips and ideas for improving your conversion rate on both desktop and mobile.
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Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date, and are on the cusp of launching a big marketing campaign. We discuss Google Adwords, testing and measuring, and Neil's plans for a big print, digital advertising, and pop up campaign.
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Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year.
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Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat.
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Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%.
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Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, Clickminded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off!
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Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2 it’s grown from 54 guidelines to 66! So well worth getting your hands on edition 2.
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Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team of 20.
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As his LinkedIn profile states – Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes. Including working for brands such as Lakeland, Otto, Littlewoods and more. I’m really excited to have someone which such great experience of the eCommerce world (even before it existed!) on the show today to share a little of his years of experience with us.
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Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you could benefit from having multiple websites. It was such an interesting discussion I thought we should recreate it for all of you – so that’s what Adam’s joining me to discuss in today’s episode. We discuss WHY you might go multisite, HOW to do it efficiently (and sanely!), and WHAT benefits it could bring to your business.
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In today’s episode…we’re talking baking, Instagram, influencers, outsourcing, Shopify and much much more! Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, and projecting 2019 annual sales of £170k.
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Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The first business launched in early 2018 and it took them just 6 months to get to $300k in sales. After that a cease and desist letter lead them to close down the business, and relaunch new and improved as FINCH.
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Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos, QVC, and Marks and Spencer.
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In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering customer acquisition, and the ever tricky area of customer retention.
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On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all these questions PLUS give you some tips on how to take your automated marketing and email marketing up a level at the same time.
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Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 select.com. The business launched in 2016 and now has over 200 monthly subscribers. …we’re getting into subscription eCommerce, the discovery box type. Talking about PR, collaboration and the Oscars for customer acquisition, AND about customer service, community and surprises for customer retention.
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Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k.
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Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pouring over the results, writing the copy, getting the links. But something we too frequently neglect is actually looking at what the search results look like. In this episode we go deep into the search results pages – and how customers are using them to make their buying decision. So this is must listen if you’re spending any time or money on search traffic. Our guest expert is Adrian Rowe from RedC Marketing, Adrian is a lifelong passionate direct marketer – he cut his teeth in the world of big catalogue marketing (think Great Universal), and for more than 2 decades has been leading the team at Full Service marketing agency Red C, where he and his team have worked with many a high street and home shopping retailer to create more effective communications by getting under the skin of customers and prospects. And if that doesn’t convince you of his expertise – here’s the social proof bit – he’s been made an honorary life fellow of the Institute of Direct & Digital marketing (the IDM here in the UK)!
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Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over $11m in revenue. We discuss all that PLUS the challenges of managing multiple marketplaces, why now isn't the right time for them to buidl a B2C eCommerce site, and much more.
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Monica Ferguson is the co-founder at The Sole Mates. After inventing the The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women’s shoe and foot care. They now have wholesale distribution to 10,000 stores in the US (including CVS (the US equivalent of Boots) and LK Bennett), and have strong growth with 7-digit sales.
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Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more.
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Alana Banks is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving sales of over $150k per year
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Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service" – or CSS for short I couldn’t believe I didn’t already know about it. And if I haven’t heard about it you probably haven’t either. So as Connexity are one of Google’s Premium CSS Partners here in Europe I thought it would be great to get him onto the show to tell us a bit about it and to make it work.
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James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. We talk about his inspiration, the story behind the brand, how he runs his one person business, and much more.
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Guerric de Ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year. We discuss the challenges of balancing two businesses, of growing one eCommerce business in France and one in the UK, and the power of content marketing.
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Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of you not currently wholesaling to learn to – always good to hear what’s happening in other parts of the industry. Today’s special guest… is Justin King is a specialist in B2B eCommerce. He is the President of B2X Partners and has recently distilled his experience of building a digital branch into a B2B business, into a book! Called “Digital Branch Secrets: eCommerce Playbook for Distributors” it’s available on Amazon globally in Kindle, and Audio format, and available at Paperback in the USA too.
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To celebrate 200 episodes, and the end of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend Chloe takes over the show to talk about Success goals. What they are, how to identify them, and how to use them to make 2019 super-successful for you.
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Dhar Mann is the founder of LiveGlam – a beauty subscription box service. The impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is testament to the power of their influencer marketing strategies. LiveGlam launched in 2015 and are on track to do $17m in sales in year 3.
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Chris Vallely is in charge of ecommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year.
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Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth over £200k for another! She joined me in the Virtual Summit last year to run through how to make Facebook Ads a success in your business – and she’s joining me on the podcast now to give us the heads up on how to make our Facebook Ads super-successful in 2019. We discuss ad formats, video, ad objectives and lots lots more.
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Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and are currently experiencing rapid month on month growth, with orders double last year, and have got there almost entirely with SEO.
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We’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good to take a look outside our own business model every now and again to find new ideas and inspiration. Our guest is Rytis Lauris is the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 40,000 marketers. Last year they undertook a major roll of the dice to enable future growth – by rebranding the company.
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Aaron Spivak is the co-founder of Hush Blankets. Specially weighted blankets to reduce anxiety and improve sleep. The website went live in January 2018 – and they’ve already achieved some crazy growth numbers, including completely selling out of stock 4 times already.
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I’m really excited to be chatting with Dave Diamond today – he’s the eCommerce brains behind several businesses in Australia. Originally the founder of Colourblocker a source of dropshipped products for sellers In 2014 he founded Zumi – growing it to 7-figure turnover, and to be Australia’s number 1 electronics interest free retailer, he recently sold his interest in Zumi, and now works with a number of eCommerce businesses including Cactus Watches.com – Australia’s Favourite Kid’s Watch Brand. Wow! We talk remarketing, abandoned baskets, SEO, Shopify, payments and much much more
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We're starting 2019 with our regular round up of expert opinions. Each have been asked "What is your top marketing tip for success in 2019?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, and Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show including marketplaces, internal marketing, email marketing, brand, customer journey, and much more.
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We're finishing the year with our regular round up of expert opinions. Each have been asked "What is the most important thing we learnt in eCommerce in 2018?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, and Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show including marketplaces, B2B on Amazon, email marketing, advertising and ppc, and much more.
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Edward Wimmer is the co-founder and CEO of Road ID. Founded in 1999, they’ve grown from Edward and his dad in the basement to 45 staff and shipping millions of units. Listen to find out how.
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Sam Taylor is the co-founder of Digi Quick an online only and marketplace retailer. The business launched in 2006 and they are now the UK sector leader in camera and camcorder accessories. Ever fewer customers are using camera/camcorders that require replacement batteries, and it's become much harder to send these items thorugh the post. We discuss how understanding the market in which they're operating has enabled them to maximise the profits from their cash cow business. We also discuss their Magento site, and why they stopped selling on eBay.
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Steven Sashan is the co-founder and CEO of Xero Shoes. They launched in November 2009 have consistently grown at 80%+ per year and in 2017 achieved sales of over $5.5m. We discuss Woocommerce, warehouse management systems, picking and packing, SEO (an awesome tip!), growth, customer reviews, Shark Tank and much more.
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Derek Riechers is the Director of Operations at Spikeball which means he’s in charge of making sure they never ever go out of stock! Spikeball are a business on a mission to turn roundnet into the next great American sport. Founded over 10 years ago, sales now hit $2.5m per month at peak – a staggering 56k plus units.
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If you’re a regular listener to the show you’ll know I’m often talking about the importance of the customer experience, the importance of understanding what they want and giving it to them – in everything from the product, the service, the delivery right through to your marketing. We’re increasingly in a world where the strength of the emotional connection you make with your customers is your biggest competitive advantage, has the biggest impact on your profit at the end of the year. Serving customer in a fast and frictionless way is the bedrock to building that connection. The more I’ve learnt about this particular research report, and it’s contents the more I realised I wouldn’t be doing my job as the host of this podcast if I didn’t do an episode getting down into the details… Today’s guests are going to tell us all about the key lessons from the report that you can all use to improve your eCommerce businesses …Derek O'Carroll, is the CEO Brightpearl, who provide a complete cloud-based back office solution to help retailers and wholesalers grow efficiently. & Neil McKay MAC KAI CEO Endless Gain, who create, optimise and personalise customer experiences to increase revenue for their clients.
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Andrew Banks has a TON of eCommerce experience. In 2014 he launched Earth Bathrooms and within 3 months made it the 8th largest bathroom retailer in the UK. 18 months in, Earth Bathrooms was acquired by Matalan, which led to Andrew becoming their Head of eCommerce during which time he increased turnover by £24m in just 12 months. Today he runs Venture Forge, an eCommerce incubator that advises, builds and invests in high growth eCommerce businesses.
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Roberta Perry is the founder of Scrubz Body an online and physical store selling skin care products. Roberta launched the business in June 2006, and is currently on track to have her best year ever, with a turn over of $150k.
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David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows!) before deciding in 2017 to change their whole business strategy to focusing on selling direct to the consumer via online and a physical store, a strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss the Mehgan Markle effect, making the decision to shift to direct to consumer, and the pitfalls to avoid - plus much more!
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Aman Advani is the CEO & Co-Founder at Ministry of Supply, a fashion retailer with some very cleverly engineered products. They launched in 2012 and have now shipped 10s of 1,000s of products all over the world. We talk product, market entry, bricks and clicks, outsourcing and more.
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Martin Newman is founder and chairman of Practicology, and is one of the worlds foremost authorities on customer experience. He’s recently distilled his wealth of knowledge into the book “100 Practical Ways to Improve Customer Experience: Achieve end-to-end customer engagement in a multichannel world”.
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Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.
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Today we’re joined by Caroline Balinska I’ve known Caroline for a couple of years now, and you may remember her from the 2018 eCommerce MasterPlan Virtual Summit. Caroline really knows her eCommerce and Shopify stuff! She’s run her own sites as well as helping 1000s of eCommerce business owners like you, and is regularly seen speaking at eCommerce events around the world. Today she’s going to be sharing the ins and outs of Influencer marketing with us and how we can learn much more about it in her upcoming Virtual Summit – Social media Influencer Marketing Summit. winningwithshopify.com/summit
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Johnathan Grzybowski of Penji. Penji is an online graphic design service via which you can get unlimited graphic design projects done for a flat monthly fee. The business launched in Oct 2017 and is already a 7-figure business. Today we’re taking a dive into a different type of subscription eCommerce business, it’s a bit like SaaS (software as a service), and it’s selling a service rather than a physical product. But there is a subscription, and it is bought online… so it counts as eCommerce! plus I think it’s a service some of you might be interested in.
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Andy Papier is one of the 3 co-founders of GrandBox – the original subscription box for seniors and grandparents. It connects 1000s of families across the USA, and each box is filled with gifts, treats AND customised content – photos and letters. They’re currently in their 5th year, and have doubled the subscription base EVERY YEAR. We discuss planning, growth tips, PR, box reviewers are more.
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The eCommerce MasterPlan Virtual Summit goes live this week. Sign up now or in the future at eCommerceMasterPlan.com/summit176 In this episode podcast host Chloe Thomas will give us a run down of the top tip from each of the 25 sessions within the summit.
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We’ve got Liam Jennings from Regal Gentleman back on the show. Liam was last here over 2 years ago! Wowser time flies. Episode 56 if you want to listen to the ‘before’! Liam is a co-founder of Regal Gentleman which is an online only retailer who sell male grooming products. They launched in late 2014, last time we chatted they were enjoying 150% year on year growth. At the start of 2018 they stopped selling, and sold off all their stock, as they knew the business had to go in a different direction. At that point they had over 2,000 customers, and still have over 200k site visits per month. Intrigued? Me too. In this epsidoe we discuss the decision to stop selling other people's product and start selling their own; why they decided to stop selling altogether for 9 months, and how they've kept their customer base interested and engaged whilst refining the new product.
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Nik Hawks is the co-owner of multi award winning Paleo Treats – the best paleo desserts in the world. They started the business from their kitchen table in 2009, and now wholesale and sell worldwide shipping over 1 million desserts since they started and with a turnover fast approaching $500k.
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Kristina Smith is the Global Digital Marketing Director at Keen Footwear. Where she’s responsible for all direct-response marketing and Marketplace Marketing activity. Including the target to double the active email list in the next 2 years! Keen are a designer, manufacturer, wholesaler, and retailer of performance footwear. Established in 2003 they’ve already donated more than $15m to non profit organizations and causes around the world. We chat email marketing list growth, Google Adwords, Native Display and much much more. This is an episode packed with actionable marketing ideas.
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There’s a marketing topic that I know intrigues a lot of you, but that most of you are struggling to work out where to start. And that’s influencer marketing – getting influential people to talk about your business leading to their followers buying from you.Today I have a real-live influencer on the show to tell us more about this world of Influencer marketing. Alexandra Jimenez is an influencer. She is Editor-in-Chief at Travel Fashion Girl where they teach women how to travel carry-on only for any destination in the world. Travel Fashion Girl is the second highest trafficked travel blog and they have been around for six years.
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In this episode our host Chloe Thomas shares the white paper: "14 Tips to Beat Newsletter Block" that she wrote for email marketing platform dotmailer. Lots of great tips for easily improving your email marketing, and getting more creative with your messages.
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Chad Ettelbrick is the founder of Scribe Delivery. They are a stationery subscription business who ship 1,000s of orders monthly and have grown every month since they launched 3 years ago. We discuss Instagram, Facebook Groups, Community, and much more
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Steve Honight of Alchemy NRG is back with us again, but this time to talk about something very different. Last time Steve joined us to talk about the eCommerce business he was running – New Running Gear. (Episode 98 if you want a listen). Steve recently sold that business and is now using what he learnt making New Running Gear a success to help brands use the Amazon Marketplace as an extra channel alongside their eCommerce site. We talk Amazon Ads, FBA, Vendor, Shopify integrations and much much more
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Gary Amstutz has been running eCommerce businesses since 2005. Serving the B2B office supplies market in South Africa. For Gary it all started with RubberStampSA.co.za, and he now also runs BusinessCardSA.co.za, NameBadgeSA.co.za, PlanPrintSA.co.za and StickerandLabelSA.co.za. Across those 5 Gary and team serve over 40,000 customers across South Africa.
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In this episode our host Chloe Thomas shares the white paper: "Emotional Commerce: How and why considering the emotional impact of your eCommerce website can create double digit growth" that she wrote for the Magento agency Diligent Commerce. Including 3 case studies, and lots of neuromarketing tips. Including insights from Daniel Kahneman. Case studies of Eastpak, lalaBerlin, and Varley.
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Andy Storey is the owner at Prendas Ciclismo, an online business that sells cycle clothing to customers worldwide shipping up to 2,000 orders per month, with an excellent reputation in the marketplace - over 6,000 positive reviews on TrustPilot. Andy bought the business from his former boss last year, and is targeting 10% growth for his first year in charge. We also cover Shopify, Magento, magazine and podcast advertising and much more.
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Today we’re diving into the world of product sourcing, just how do you go about getting your products manufactured to a quality and price you’re happy with. AND then get them to you so you can sell? It’s a complex process, and yet another skill for an eCommerce business owner to understand. An essential skill too as if you get it right it will increase your margins, and speed to market. So to help you get to grips with it I’m joined today by Nathan Resnick. Nathan is the founder of Sourcify, a platform/service he’s built to guide you through the process of sourcing your products. And he has some serious skill in this area – having run three different eCommerce companies, bought dozens of products to market, and even been involved in Kickstarters that have raised over 7-figures.
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Davies Roberts is an inventor and the founder of Flare Audio. He’s spent 5 years re-inventing the loudspeaker on a mission to minimize all types of distortion. After winning the ears of the music industry they used a kickstarter campaign to launch their range of in-ear headphones and ear plugs! In 2017 they reached a turnover of £5.9 million having grown 250% in the last 12 months. All on Shopify, and with a very powerful set up of Facebook Ads.
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Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100million in sales. Mainly in the men’s and women’s beauty space. We discuss his proven model for product sourcing, sales growth, and much more.
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Today we’re going to be exploring a very important part of the eCommerce customer service mix – the delivery. It’s essential to get your delivery strategy right if you want to get the order in the first place (returns and delivery pricing and speed remain the top reasons customers abandon that order), AND to get the repeat order by giving a great experience. It’s also a profitability battle ground, with customer expectations of faster speed and lower cost only going higher. Joining me to discuss the topic of delivery is Ian Kerr, host of The Postal Hub Podcast, and all round global delivery expert.
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Hello, I'm Chloe Thomas, host of the eCommerce MasterPlan Podcast. I've been in eCommerce for over 15 years, starting off client side, working for multichannel retailer Past Times. Yes. Back in 2003 we were juggling the challenges of running high street stores, a mail order catalogue and a website all at the same time. Then I spent 10 years running a marketing agency and consultancy helping eCommerce businesses of all shapes and sizes make the internet work for them, helping high street retailers launch their first ever online operations through to helping new online only startups work out what marketing will work for them. During that time, I also got deeply into email marketing, Google and Facebook ads. I now host this podcast, speak at eCommerce events around the world, chair some of the biggest eCommerce events in the U.K. and write books on eCommerce. Throughout my career, I've been privileged to have amazing and fascinating conversations with retailers and marketers about what they're up to. It struck me as a total waste that all those chats were off the record and couldn't be heard by all the many business owners and marketers I knew they could help. The eCommerce MasterPlan podcast is my way of bringing those fascinating conversations to your ears. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. Now, every Monday at 1:00 AM U.K. time we release a new podcast episode so it should be available in time for your breakfast or your commute to help you get your working week off to a great start. Occasionally we'll put a bonus episode live and every January we double up and release two episodes a week to give you a great start to the new year. Usually the episode is an interview with an online retailer. They may have only been live for a few months or be one of the biggest retailers in the world. They might be online only, be multichannel, be from the U.K., U.S.A., Australia, Sweden, Romania or all over the place. What they all have in common though is that they are sharing experience that you can learn from. Sometimes rather than a retailer, my guest is a specialist or an author who covers a topic we all need to know more about. And whatever sorts of guest I have on the show we finish up with the four top tip's questions, covering books, marketing methods, tools, and their number one growth tip. That's just to make sure you get something valuable from every single episode. Every now and again we'll have an episode that's just me giving you an update on an event I've recently been to or insight into something else I think you'll find particularly valuable. The eCommerce MasterPlan podcast is completely free to listen to and it's available on any apps that supports podcasts, including Apple Podcasts, Google Podcasts and Spotify. Go on, take off an hour and listen to an episode. I think you'll enjoy it.
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Brian O’Donnell is the Managing Director at Map Marketing. They launched over 40 years ago, and have sold over 1 million personalised map jigsaws! For every gift eCommerce business I’ve worked for Map Marketing products have been a season after season best seller. As well as selling via resellers in the UK, USA, Europe and Australia, they also have four of their own niche eCommerce businesses – all of which moved to Shopify in 2017. To survive for 40 years requires knowing when to adapt to your environment, and when to push the boundaries.
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Faye Clifton is the sales and marketing manager at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade. They launched in 2005 and as well as growing online sales, they are selling to over 80 stores worldwide including some awesome organisations such as the National Trust, Design Museum and the Tate.
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Today we’re getting deep into Pinterest with leading expert Kathryn Moorhouse. Back in 2015 Kathryn founded children’s clothing brand Zoey & Logan, whilst marketing and growing the business her love affair with Pinterest began. And in mid-2016 she switched from eCommerce business owner to follow her desire to help other entrepreneurs grow their businesses with Pinterest. She shares her 3 steps to Pinterest success.
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Kirsty Patrick is the owner of Home by Kirsty, a boutique bricks and clicks business in Cardiff, focused on homeware by leading British and Welsh design makers with a clean contemporary aesthetic. Kirsty launched with the physical store in 2014, and added the website in early 2015.
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This episode is so packed with great big advice - you need to have a listen. Steve Simonson is a 29 year retail veteran! Who’s now on a mission to share his knowledge to help others succeed. Steve has founded, bought, built and sold multiple companies – including iFloor.com which became one of the largest direct sellers of flooring in the world. With those businesses he’s been publically recognized multiple times including 3 years on the Inc. 500 list, and multiple listings on the Internet Retailer Top 500.
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If you’re a regular listener you’ll know I have a fascination with subscription eCommerce, and we’re going to be diving deep into this model today. Stefan Pretty is a Scottish-born, US-based entrepreneur. He has launched and run a number of businesses, and since 2014 his focus has been on building Subbly, an eCommerce management platform for subscription businesses. We discuss the pros and cons of starting a subscription business, AND of adding subscription to an existing eCommerce operation.
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Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. After 3 years of R&D they launched in Jan 2016 and now have shipped 135k units to 90 different countries, which is about 13,000 customers all via the website and Amazon.
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Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest. Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old, and Christine took us through how she’d launched and achieved 100 orders in the first 100 days. In November 2017 Divine Legs reached 15 months old, and despite continuing to grow Christine made the decision to shut it down. Never an easy choice to make. Not least because despite 100s of eCommerce business owners making the same decision every day – we don’t hear as much about it, as we do about the starting or the growing. So I’m super-pleased to have Christine on today to take us through why, and how she made the decision to exit, and her choice of exit, and how she went about closing it down.
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Greg Corey earnt his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix, but today we’re going to be focusing on point of sale – how you get customers to take your product off the physical shelf (in your stores, and others), plus the power of product packaging! A subject that does not get enough air time.
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Pierre Larose is the founder of Calcathai who sell Thai pants in Brazil and beyond. He launched the business 3 years ago, with zero experience of fashion or retail, and has already built it to over £250k annual turnover. We discuss how and why he's expanded internationally; why he ships the product from Thailand, and has absorbed the delivery costs into the product price. We also get into how he manages his virtual team of 13 who are scattered all over the world. This episode is packed with great tips and ideas (esp the Now in Stock plugin for Shopify!)
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Jane Mason is the Managing Director at Natural Birthing Company. An award winning range of natural products designed by midwives to soothe the journey from bump to baby. Selling both direct to customers via their website, and to many retailers including UK high street giants Holland & Barrett and Boots. They launched in 2014 and grew 60% in the last year, and are aiming for a £500k turnover in the coming year. We discuss her focus on the customers, the happy accident that led to her shifting from services to products. We also get into her marketplace strategy - be everywhere! Including Not on the High Street, Amazon, eBay, Trade.me AND wholesaling. There's a LOT in this show.
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This week our host Chloe Thomas was chairing the Internet Retailing Expo 2018. Here's her takeaways of the key learnings for the smaller retailer.
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Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking the KPIs (that’s key performance indicators / results), as well as email copy, product copy and more. She also works with the American and global teams on a range of other written content. Including developing the official editorial style guide for the USA team, to ensure consistent brand messaging, voice, and tone across both marketing and products. Phew! We have serious expert with us today!
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Yesterday our host Chloe Thomas attended Europe's largest dedicated marketplaces event - Retail Without Borders. Listen for her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more.
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Jacq Jones is the owner and sex educator at Sugar - a lesbian owned, multi-gender operated, for profit, mission driven sex toy store providing education and toys. Sugar is a bricks and clicks business based in Baltimore USA; they launched in 2007 and have seen up to 20% growth each year since launch.
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Jacynth Basset is the founder of The Bias Cut, the first online premium fashion boutique that truly celebrates style at every age. They launched the blog July 2015, and the retail side in March 2016 and now are growing at 100% year on year. We talk about the power of JVs (partnerships or collaborations), how find them and make them work. We also discuss the importance of research and listening to your customers to futher the growth of your business.
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Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark! A Prince's Trust ambassador we discuss Instagram, positioning, Squarespace, Zapier, gift fairs, and networking.
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Alan Belshaw is the Managing Director of Sweet Hearts Hair, a hair design company who provide both tutorials and the products to create the right look. They launched in Sept 2015 and now doing £250k per year growing 86% year on year. We talk content marketing, being an influencer, Facebook Ads and much more.
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Nic Haralmbous is the founder of South African bricks and clicks retailer and style company Nic Harry. Nic launched the business in 2012 focusing on socks, and now turnovers almost $1m per year. And have also just gone through a restructuring process to reduce the number of physical stores and team members. We discuss cutting back on retail space, the power of email marketing, growing the relationship with your best customers, influencer marketing, and much more!
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Sully is the CEO and founder of Bombtech Golf. The business launched in 2012 and now turns over $7million a year, growing 50% year on year. We talk through how he created the product, and the business. How he does all that with just 4 team members, and working 20 hours a week. Plus much much more!
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Cliff Crosbie is Co Founder and CXO at Emrays, where he works on calculating emotions… and Chief Retail Officer at Performance Solutions where he helps retailers deliver the best customer experience. I saw Cliff speak at 2017’s Internet Retailing Conference (I mentioned his session in the takeaways – episode 123-5 and I knew I had to get him on the show for this eCommerce Growth Series, both for the exciting work he’s currently doing and because of his impressive retail pedigree. Cliff has over 30 years experience working with some of the best brands in the world. He ran Apple’s global Premium Reseller program, where the focus was on delivering an exceptional in-store experience for customers in over 90 countries, he was Japan Country Sales Manager for IKEA, Global VP for Nokia’s Retail and Customer Marketing, Head of Nike’s European Franchise program and the first GM of Niketown London. Given that CV it’s no surprise that Cliff’s passion is for improving the customer experience in off and online.
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Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. You may remember I went to PI Live last year to swot up on Affiliate marketing – and attending the conference reminded me what a powerful marketing method affiliate marketing can be, when done right. It’s a topic we don’t often get into on the show – which is why when I came across Robert’s book I knew we had to get him on.
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Jamie Davidson is the co-founder of AMZ Insiders, where he and his team focus on helping new sellers launch their own successful Amazon businesses. He also manages over $60million in sales on Amazon and $10m on other marketplace platforms, making Jamie a top 50 global seller on Amazon. Working out your marketplace play for 2018 should be a part of all your planning this month – which is why I’ve invited Jamie on the show – to help you work out the role Amazon might have in your business, and provide some tips on making the most margin from it.
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Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”. It’s brand new (published at the start of this month), and all about scaling revenue without scaling staff. I was introduced to Elaine last year by past podcast guest, funnel genius, and example in the book - Dan Faggella (episode 108), who described Elaine as “one of the coolest "small biz" people I know”. I know a lot of you are looking to grow your business in a very lean way, not least to avoid the headaches and financial commitment of hiring a team. So when I heard about Elaine’s upcoming book she was an obvious addition to our January Growth Series.
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Adam Watson joins us to discuss his 16 years of ecommerce and retail experience. Including how he's bounced back after discovering an accounting error of epic proportions in June 2016, He took the opportunity of liquidation to build a new business that's stronger and already turning over £450,000 per year. On the show he discusses what he's learnt over the years, how everything came tumbling down, and how he's built the new business. This is a show PACKED with tips and advice, and some big strategic lessons.
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Justin Cooke is the CMO and founder of Empire Flippers. So as well knowing a whole heap about buying and selling eCommerce businesses, he also knows a ton about sales funnels and marketing automation. Empire Flippers launched in 2012 after they’d had 2 years successfully building and selling their own websites, and have now helped people buy and sell over $26million dollars worth of online businesses. We catch up with him to discuss buying an eCommerce business, what's currently trending in eCommerce sales, his top tips for increasing your profitablity (gold dust!) and much more.
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Jon Butt was last on the show in episode 73, when he came on to talk about his multi-million pound B2B eCommerce business Fire Protection Online. The business Jon’s here to talk about today couldn’t be more different. It’s B2C, a much lower AOV, it’s a food product, and it’s a subscription business! In 2017 Jon and his son Harvey launched Blue Coffee Box, a ground coffee discovery box. As we record they’re just starting month 4, and are on the cusp of their 100th subscriber. I’m really pleased to have a “traditional ecommerce” veteran on to discuss why subscription. I know a lot of you out there are thinking of adding it into the mix – so I just had to include it in this January Growth Series.
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Each of our eCommerce experts makes the case for the one thing they believe will make the biggest different to the growth of your eCommerce business in 2018. There's a big range of topics here - some you might have considered, some that might not have made it onto your radar... yet.
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Thom Brodeur-Kazanjian is the CEO of Yandy, and former head of marketing at Godaddy. Yandy have had huge success in the last 12 months by identifying and taking advantage of some big opportunities. First the decision of competitor Victoria's Secrets to exit the Swimwear market, leaving $500m of customers with a problem! And then their invention of the costume lingerie market. Want to know more? And how to take advantage of this in your business (Thom shares some great tips) then you'll just have to listen!
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Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2017 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2018. We cover an (impressively) wide range of topics from voice search to logistics, to the end of Google - it's all in here. A real thought provoker!
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Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they've not been allowed whilst pregnant. They sell via their own website and on not on the high street. They launched in early 2017 and now (as we record in September!) doing 2-3 orders per week. Mum's Back is a social enterprise, which helps Sally keep motivated and has also been a route to some great traffic driving activity.
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Geoff Hunt and Henry Waddilove are the co-founders behind Burlingham London Watches, a British watch company selling both men’s and ladies watches inspired by British heritage. They launched in August 2016 and have sold 100s of units in their first year. How they went from selling pizzas and art to founding their own watch company! Tips for expansion, keeping things lean, and always listening to your customers.
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Corinne Noca is the eCommerce Manager of Slam, an Italian sportswear brand specilising in sailing apparel and technical equipment. They launched into eCommerce in October 2017, with an agency strategy and already have big plans for 2018 including a new website in January - have a listen to hear how she's managing this very different type of eCommerce startup plus why Facebook Live is her number one traffic tip.
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Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is right in the middle of turning her Bricks into Clicks! Everything started in 2008 and now combined turnover is just under half a million pounds.
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Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a steady 20% year on year.
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PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess of $1million a year.
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Last week our host Chloe Thomas attended the DCA's Autumn Conference in London. A packed agenda has led to a packed collection of takeaways. Including customer psychology and segmentation tips; email marketing advice; 2 great video marketing tips AND some very cool Direct Mail stats
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Craig Wolfe is the President and sole employee at Celebriducks – the world’s number 1 rubber duck manufacturer! They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website. We discuss licensing, how to lock up your market, the power of social media, managing how your customers sell your product on Amazon and much more
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Last week I spent a fascinating couple of days at PI Live - here's my takeaways, covering Affiliate marketing, influcencer marketing, facebook ad tips, and Growth Hacking.
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Murray Priestley is a partner at Global Private Partners, a private equity firm based in Hong Kong. And author of “The $1million Pay Day” – which is designed to help us understand what a Private Equity business would be looking for in our business should we want to sell. So this show is going to be about buying, scaling and selling online businesses. Plus, we’ll probably aim to get a few nuggets from Murray’s wide experience with ecommerce businesses. This interview is packed with top tips for both the amazon seller and shopify seller alike
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Julie Mathers is the founder and CEO of the multi-award winning Flora and Fauna, Flora & Fauna is Australia's largest cruelty free & vegan shop with exclusive eco friendly products. They launched in 2014 and now do several 1,000 orders a week and are experiencing accelerating growth of over 500% year on year.
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Lara Sengupta is the founder of Cork Yogis, selling ethical yoga products including cork yoga mats! They launched in April 2016 and just over 1 year in now turnover £3-4K per month. We discuss where marketplaces fit for her, the growing B2B opportunity, how she's discovered niche ad platforms really do the business. And much more.
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Last week I chaired the Internet Retailing Conference in London. These are the key takeaways from the event - heavily focused on customer and emotion. We've got info from the likes of Clarks, Conrad Electronics, Schuh, Canon, Klarna, Diligent, and more
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Neil Cocker is co-founder of Ramp Tshirts, the world’s fastest, smartest custom tshirt ordering site for teams and events. Last year they moved from Wales to Bulgaria to drastically reduce their costs, and are a little bit obsessed with efficiency and conversion rates. They launched in early 2016 and already have a six-figure turnover. We discuss the tech startup incubator process that led to Ramp's creation, why they avoided looking for funding, how live chat drives 30% of their sales, the power of quora and reddit and much much more.
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Last week I spent two days at eCommerce Expo in London, and this episode is my takeaways for you from the show. We've got an update from my panel session on Subscription eCommerce, a couple of awesome tools (Phrasee Pheelings Lite and Domo). Plus updates on some hot topics in eCommerce including GDPR, Amazon's one-click patent expirey, Shopify, the Magento 1 to 2 upgrades and much more.
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Jane Fisher is a co-founder at Harper Wilde, an online retailer looking to change the way we buy bras. After 18 months of planning, they launched just one month ago and are already seeing repeat customers! We talk through the keys to their successful launch, inc branding, marketing, and events. Plus the awesome pre-live testing they did to make sure their idea was a great one. It's all about the buying experience.
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James Whitfield is the one in charge at Vanacci, together with Ryan Ward the Sales Director and Shaun Sykes the Creative Director runs an online only retailer, who also do wholesale. They are bringing a fresh modern look to men’s accessories – and becoming masters of the crowdfunding product launch on Kickstarter. They launched in late 2014 and had a year two turnover of £220k up from £60k in year 1.
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Trey Lewellen has spent the last 4 years building an eCommerce business that sold $20million of product in 2016. That includes building an email list of over 1.1 million subscribers (inc 300,000 buyers) via which he makes $10,000 a day selling products to repeat customers. He's doing it all on the Click Funnels system purely with highly targeted marketing driving traffic to key loss leading products, through an immediate sales funnel that turns customer acquisition into a stream of free data and profit.
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Nikolay Piriankov is the founder and CEO of Taylor & Hart an award-winning London jeweller specialising in custom engagement rings, of which they’ve delivered over 2,500 to date. They launched in 2014 as Rare Pink, rebranded in 2016 and now doing about £2.5m in revenue. We discuss their two-headed website, why PR is essential, and Nikolay shares a top remarketing tip!
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Gwen Jimmere is the founder and CEO of Naturalicious home of the Hello Gorgeous Hair Care System which is all about helping ladies get their hair looking awesome, quicker. After launching in 2013 Naturalicious has become one of America’s fastest growing haircare brands and now ship around 400 retail orders a month, and 130 wholesale orders per month, and a couple of big pallet orders to distributors too.
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Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to powerwashers. They carry over 13,000 items in stock which can be supplied within 24 hours, many of which are their own-brand ranges. Founded in 1962 they now ship about 300 products a day, turnover is around £6million.
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Johann van Tonder is the co-author of “eCommerce Website optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world. In this episode we get deep into CRO - with plenty of tips and tricks you can use to improve sales in your eCommerce business.
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Liz Entin is the Founder and CEO of Runway Passport a fashion company connecting emerging designers with customers worldwide. They enable customers to buy from designers that wouldn't otherwise be accessible; from places such as Addis Ababa in Ethiopia, Dakar in Senegal, Brooklyn in New York, Berlin, Dusseldorf, and more. They launched in 2016 and now represent over 60 fashion designers from all around the world.
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Al Gerrie is now the founder and CEO at Zigzag global a genius returns management system. In this interview though we’ll be diving into Al’s serious eCommerce pedigree – which includes a number of household names including Mountain Warehouse and Office Shoes; and as a consultant at Marketplace and International specialists Pentagon. And of course getting a few tips from him about just how to make returns work for you.
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Dr Clare Anyiam-Osigwe is one the UK’s top 20 natural beauty experts and the founder & CEO of Premae Skincare. She’s also the recent recipient of a British Empire Medal for services to dermatology. Premae Skincare is a boutique bricks and clicks business focused on making products to help the customer look pretty and feel confident. They launched in December 2011 and now have sales in excess of £135k. We discuss how she founded her company, and how her passion for helping her customers keeps her pushing forwards. PLUS her sneaky tips for getting lots of PR coverage.
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Helya Mohammadian is the CEO and founder of Slick Chicks. Slick Chicks sell a revolutionary range of ladies underwear – it’s all about making pants (not trousers) much easier to use. They launched in summer 2016 and are growing steadily. They've been featured in Cosmo, Huffington Post and Mashable. She's using Shopify, and it's all about customer engagement on social media.
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Matt Isherwood is the author of “Designing eCommerce Websites – over 50 UX Design Tips and Tricks for Great Online Shops” it’s number 1 Amazon seller, and reviews include a 15year website design veteran who says “Matt’s densely-packed ebook has been a major eye-opener”. Matt’s worked at the BBC and onefirestay, and is now specialising in working with growing startups.
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Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreePublishing.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges of selling bespoke online, to turnover in excess of £500,000 a year. This may seem familiar as Sebastian has been on the show before – back in episode 15! This time he’s back to update us on one what he’s been up to, including Migrating to Magento AND adding a subscription product to his business.
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Gabrielle O’Hare is the Content Controller at Argos – managing the 5th biggest content production studio in Europe producing all the photography and video that’s used on Argos’s website. Argos is a UK multichannel retailer that turns over £4bn. For those of you outside the UK who aren’t familiar with Argos they sell pretty much everything – from jewellery and toys through homewares and garden, have stores everywhere, and a massive catalogue of products that all kids in the UK have very fond memories of play-shopping from. We get deep into the role of visual content on your website - from product photography to lifestyle video and pre and post purchase requirements! Lots of great advice here that WILL have you money and increase sales. What more could you ask?
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Over the last four years Dan Faggella built his business Science of Skill to over $2m in annual sales, and sold it for over $1million. Science of Skill is an American online only retailer of self protection products and educational programmes. Today we’ll be discussing (for you!) both balancing physical and virtual products, and how Daniel achieved the huge growth in his business. Spoiler – we’re going to be talking dashboards and discipline!
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Last week I was back in the warm hug of the DCA world again – that’s the UK’s Direct Commerce Association. It was their Annual Summit (which usually pulls in the big guns – so great for networking with the best). The good news for all of you is that there were also some stella presentations that I shall be sharing with you shortly. It was a full single day, with various streams and special workshops on the go. I stuck to the main conference stream and that’s what I’ll be bringing you updates from.
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Tom Hunt is in charge of growth at sTitch Leggings – selling leggings for men. They launched in Dec 2012, and in March 2017 had their best month yet, turning over £5k. Tom has also recently launched a SaaS business called “Sneez” to publicise Sneez they’ve set themselves a challenge to get sTtitch Leggings up to £100k per month. Despite failing in the Dragon's Den (the UK's Shark Tank)
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Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched in early 2016 and now has over 1,000 customers.
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Mark Morris is the Managing Director of Introversion Software a highly respected independent game developer and publisher. Since launching in 2001 they’ve brought 5 critically acclaimed video games to market – including the BAFTA award winning Prison Architect, which has sold over 2 million copies to date.
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Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy tactical patches (and many other items). They launched in June 2013 and now approaching their 50,000th order. Really interesting interview about following your own path, the freedom of eCommerce to be you, and be where you want, Email marketing and getting the brand right.
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Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs in 5th August 2016 she hit 100 orders in the first 100 days, and things are continuing to grow, 25% of whom are subscribers. We discuss how she came up with and executed her 100 orders in 100 days strategy, plus her tips and recommendations for anyone looking to boost their business.
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Our host Chloe Thomas attended Channel Advisor's Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some top tips. Including updates from Channel Advisor, Amazon, Mary Portas and Julie Deane CEO of Cambridge Satchel Company - enjoy!
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Connor Gillivan has built a 7-figure businesses trading drop-shipped items on Amazon. Connor has also founded a business called Freeeup which you can use to outsource technical yet time-consuming eCommerce tasks to their band of 400 and growing vetted freelancers (think Upwork but for eCommerce!). AND Connor has just published a brand new book “Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies” – packed with great tips and advice from Connor’s years of experience. Given all that I knew I needed to get Connor on the show for a chat. We’re going to cover all 3 of those areas today – so get ready for some great information.
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Shirine Modad-Neill is the founder of Full Disclosure a online fashion boutique bringing customers a curated selection of luxury lingerie, sleepwear and swimwear from established and under-the-radar designers. Launched in Aug 2014, with high price points, they now 1-2 orders per day, from £50-£2000 per order. We discuss how they get 30% of their customers to buy again, their personal approach to customer service, and the power of email marketing - especially their welcome sequences.
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Our host Chloe Thomas attended the DCA Digital Marketing Day last week, and now brings you her quick picks of the top takeaways from the event. Including great advice on how to get started with Optimisation and Personalisation. AND how Funky Pigeon has reworked their automated emails to create huge results.
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This is our second "Ask Chloe" episode. Chloe Thomas (our host) answers 6 questions posed members of the eCommerce MasterPlan World Facebook group. Including lots of email marketing advice, product photo tips, mistakes for eCommerce startups to avoid, how to improve your marketing when there's just you! And the best ways to increase site visitors and sales. Have a listen! And join the group to ask your question.
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John Warrillow runs The Value Builder System a statistically proven methodology for increasing the value of your company. We discuss the role subscription and customer life time value has in power the growth of any business.
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Steve Honight is UK Brand Manager for Newton Running. Newton Running is an American business who design, wholesale, and retail their running shoes. The newtonrunning.co.uk business launched in the UK on 2009, and has been managed by Steve and his team for the last 2 years looking after both the wholesale and website sales in the UK, Steve’s business turns over $1million per year, including over 2000 direct to consumer ecommerce orders.
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Our host Chloe Thomas attended Internet Retailing Expo last week, and now brings you her pick of the top takeaways from the event. Very much focused on devices, development, and keeping yourself and your business on track.
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Suzy Moore is the founder or So Suzy Stamps a bricks and clicks retail business that has been trading for 3 years and has over 1,900 customers. The website is on Bigcommerce and the majority of the marketing is powered by the community she's built around the business, and the card designers who promote her products. Suzy is a master of using community to grow your business. She's also launched a podcast to help her customers turn their love of card creation into businesses and income streams. This is a really inspiring episode
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Nick Brackenbury is co-founder and CEO at NearSt. NearSt are on a mission to get all of us back into our high street shops. They believe finding and buying something from a real shop nearby should be faster and easier than ordering it online. They came out of a 9m closed beta period in May 2016 and is growing quickly – 250 london shops in 6 categories and anticipate 1000 stores on the platform by mid 2017. Active Customer base growing at 35% per month. We discuss how to grow, why sales should also be doing your customer services, and why agile marketing is key to fast growth.
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Rebecca Clements was the owner and creative director of Crafty Pie an online only store selling modern wedding stationery and gifts. The business launched in 2012 and Rebecca grew it to a six-figure turnover before selling in late 2016. She’s also just bought BisjouxRose which will launch before this show goes live! We discuss starting, growing, selling, buying and launching!! There's lots of tips and ideas in this one from this serial eCommerce entreprenuer.
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Vanessa Agyemang is the founder & designer of Copper Dust, a luxury British home décor brand specialising in handmade lampshades and limited edition illustrations. Launched in August 2014 in Autumn 2016 they get about 10 orders per month on the website. Wholesale has also been part of Vanessa's business - focusing on the boutique and interior designer markets. She's tested a lot of interesting ways to grow her business - including PR, Popup stores, and Trade Shows. There's lots of tips and ideas here for even the seasoned retailer.
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Kelsey Duffy is the founder of Versakini an online only and wholesale eCommerce store. They design and sell a unique take on the bikini. Launched in Summer 2015 the 2016 collection has sold over 1,000 units. We discuss the challenges of launching a new concept in swimwear, building the right team, how to outsource your social media and much more.
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Dominic Poznanski is the founder and director of LetterBox4You.co.uk. They’re an online only primarily B2B eCommerce business selling post boxes. The business started in 2012 and they are now steadily growing at 80% per year targeting a turnover in excess of £500,000 this year. We discuss being a single manufacturer business, and how to escape being reliant on Amazon and eBay.
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Skip Fidura is the Client Services Director at dotmailer, they've just released their latest "Hitting the Mark" report - packed full of email marketing ideas you can use, and reviewing the email marketing performance of the 100 biggest retailers in the world. PLUS he outlines the 3 biggest opportunities from the report, and how to take advantage of those opportunities in your business. We dive into Abandoned Baskets, Welcome Campaigns, and getting those email sign ups.
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Judith Treanor is the Director and Founder of Temples and Markets an online only eCommerce business who are helping to trade artisans in South East Asia into a better life, and bringing unique products to a customer who wouldn't otherwise find them. After 12 months of preparation the website launched in November 2015, and now has 15,000 on the email list, and anticipates a monthly revenue of $10,000 by Christmas 2016 heavily built on repeat purchases.
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Angela Taylor is the founder of Bathing Bunnies, an online only ecommerce store which designs and manufactures luxurious towelling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers. We discuss the necessity of different routes to marketing, how to get started with wholesale and much more.
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Michael E Gerber is the author of over 28 business books, including the E-Myth itself which has sold over 5 million copies, and was named (all the way back in 1995), by the Wall Street Journal as the Bestselling Business book of all time. It’s also one of the most recommended books by the guests on this very podcast. In December Michael’s latest book launched – it’s called Beyond the eMyth, and it’s the focus of our interview.
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Andrew Grant is our first ever Charity / Not for profit eCommerce guest (can't believe it's taken this long to get one on the show!). Andrew runs the eCommerce store and digital marketing for the charity, which includes the wholesale site as well. In the last 12 months they did 42,000 orders - heavily weighted towards Christmas. We discuss the Google Adwords Grant for Charities, Email marketing, Clever product ideas, and the challenges and benefits of charity eCommerce vs standard for profit eCommerce.
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Johnnie Cass is the co-founder and General Manager at Stonemen, an underwear brand who make the best underwear you can get. They sell online, and wholesale to stockists globally. They launched 6 years ago and now turnover $500,000 per year. We discuss how they founded the business, how he and his business partner meld their very different views to create a successful company, and the key tools involved in that. Plus, the challenges of cashflow, budgeting and wholesaling overseas.
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Filip Valica is the host of The Product Startup Podcast. He is a mechanical engineer with a passion for designing, building and improving products. We discuss the pros and cons of creating your own product, how to work through the design process to create something that your customers will want to buy!
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Lewis Love is the eCommerce Manager of Love Aroma a Bricks and Clicks retailer specialising in curating the best range of home fragrances. They launched offline in 2010, and online in 2014 and in 2016 is on track to do a £1 million turnover online, that’s 60,000 orders. In this show he reveals the path to launching the eCommerce side of the business, his tips for successful SEO and how to win on the deals websites. Plus lots on why focusing on your customer is key and how the products are at the centre of it all.
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Matt Warren founder of our series sponsors Veeqo – but don’t worry this isn’t a pitch episode - nope. Rather we’re going to dive into what led Matt to create Veeqo in the first place – As before Veeqo Matt was a serial eCommerce business owner and it was His own experiences running eCommerce businesses that led him to create Veeqo. First came Blitz Enterprises – a five year project which Matt grew from nothing to over £6m per year. Next was Jura Watches, a 7 year project creating the UK’s first official luxury watch retailer.
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Gerjo van den Berg is back on the show for a second time to share how he's systematising his buisness to be able to grow to the next level. We've split this show into two parts, and this second part is all about how Gerjo went about changing his business for the better. Gerjo runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and now turns over EURO300,000 with 500-600 orders per month, so it’s a low AOV (average order value) business model. In this show he outlines how he reached a crisis point and the ways he's been pushing himself to make the business more efficient over the last few months. This is an must-listen episode packed with tips and ideas!
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Gerjo van den Berg is back on the show for a second time to share how he's systematising his buisness to be able to grow to the next level. We've split this into 2 shows this first part is all about how bad it got, and how he realised that things didn't have to be that way. Gerjo runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and now turns over EURO300,000 with 500-600 orders per month, so it’s a low AOV (average order value) business model. In this show he outlines how he reached a crisis point and the ways he's been pushing himself to make the business more efficient over the last few months. This is an must-listen episode packed with tips and ideas!
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Thomas Smale co-founded FE International in 2010. It is now the world’s largest website brokerage focused on eCommerce, SaaS, and content websites! Thomas is joining me today to discuss “Buy or Build” – if you’re not yet in eCommerce should you start you own business, or buy an existing one? We discuss this in depth, plus how to get started on the buying path.
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Chantal Wellavize is the founder of Equichoice, a bricks and clicks store selling ‘the products your horse would choose’. The business started in 2006 as a bit of hobby and online now does 10-15 orders per day. She talks through the challenges of balancing her two very different businesses, and how Equichoice has given her the flexibility to create her own work life balance.
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Each of our eCommerce experts makes the case for a marketing method they believe more of us should be using in 2017. There's a big range of topics here - with some great marketing ideas for all of us, whatever our business type, size, or product.
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Cathryn Lavery and Allen Brouwer are the co-founders of Best Self Co. It’s an online only eCommerce business that started by selling just one product, and is now branching out into digital content. The product is a daily planner to help you optimise your day. There are 2 reason’s I’m very excited to have them on – obviously I’m a big fan of planning and goals so it’s great to be able to bring this to you, especially right at the start of 2017! But, more importantly they’ve just won the “People’s Choice” award in the 2016 Shopify Build a Business Competition. The website launched on 1st January 2016, and as we record they have sold over 28,000 journals globally (by the time you listen to this we reckon it’ll be over 100,000).
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Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2016 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2017. We cover a (impressively) wide range of topics from mobile to advertising, to strategic focus - it's all in here. A real thought provoker!
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Greg Smith is the co-founder and CEO of Thinkific an SaaS eCommerce business which sells a software platform for creating and selling online courses. Thinkific was founded just over 4 years ago, now they have around 20,000 websites using the system, and are achieving 40% month on month growth. We discuss how he's grown the company, how they focus on the customer and customer service. Plus we dive into some great Instagram tips and tricks, as well as looking into how retailers are using the Thinkific platform to grow their business.
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My top 5 Efficiency Books to read over Christmas 2016. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2017. And no I don’t think you should read all 5, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities for 2016. Reviewed books include: Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael Gerber; The One Minute Manager meets the Monkey: Free Up Your Time and Deal with Priorities by Ken Blanchard; Virtual Freedom: How to work with virtual staff to buy more time, become more productive, and build your dream business by Chris Ducker; Customer Persuasion: How to Influence your Customers to Buy More and Why an Ethical Approach will Always Win by Me; and The 12 Week Year: Get more Done in 12 weeks than others do in 12 months by Brian P Moran and Michael Lennington
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Tamsin Burford started Winter National 10 years ago as a result of wanting to start a fashion boutique. Winter National is an online only store selling designer women's skiwear. It's a very niche and seasonal business. In the podcast Tamsin discusses how she makes the most of the niche and seasonal nature of her business. And how she aims to give her customers the best experience possible, whilst protecting her margins.
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Kate Turner started her business in 1986 selling boxes of party supplies to pubs in the UK - when the internet came along she used it to start selling to consumers as well as businesses. Launching her first website in 1996 the business is now 50:50 B2B and B2C sales, and is processing 11,000 orders every month. listen to hear how Kate's achieved this, and much more.
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Rob Wing is the founder of The Cornish Fishmonger. He started the B2C eCommerce site to increase the sales of his traditionally B2B wholesale business - and the eCommerce side is now driving 1,000 orders a month. Whilst the core focus remains wholesale, he and his team have put a lot of effort into making sure their customers are well looked after to make sure they get a great experience from the food, and come back to buy again and again.
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It's great to have Dave Rotheroe back on the podcast - last time we spoke to him he'd just launched 2 subscription businesses in 6 months, and now he's back to share what he's learnt in the last 8 months. Lots here about using your customers to grow your business - getting them to spend more and recruit new customers too. Plus we delve into how he's tweaked his products to increase sales, and is managing an influencer outreach program to get new customers on board.
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Julia Lowe is a serial business woman and founder of Farm Toys Online. With her permanent team of 6 she runs the online only business which does the majority of its sales in the 6 weeks to Christmas. We discuss creating points of difference, using marketplaces to clear dead stock, email segmentation, and much more.
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Sean Senvirtne is the found of MyDeal.com.au - Australia's favourite online store that's on track to turnover $30,000,000 in 2016. It's a bootstrapped business (so growth is funded from the profits) and he's achieved that growth by focusing on excellent customer service (from the product pages onwards), SEO, and looking after his suppliers. Lots for us all to learn in this episode however big or small our business.
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Jon Butt is the accidental founder of Fire Protection Online, a business he launched in 2007. He's build it to turnover £2,000,000 per year, and systematised the business so his team are able to run it day to day without him. (In fact he only visits on Thursday mornings). In this show we discuss how to systematise effectively, plus lots of ways to market your business for strong growth.
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Our host Chloe Thomas attended both the Internet Retailing Conference, and eDelivery Conference last week, and now brings you her pick of the top takeaways from the event. Including product, single customer view, customer experience, and lots on delivery. Including insights from Airbnb, Holland and barratt, Feelunique, Boots and more
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Dan Adler is co-founder of Wink Beds, they launched in March 2015 and in their first year did $2million in sales, despite having only one product. In the show Dan shares his keep-it-simple approach, and we discuss the marketing methods he used in year one, and is still using now.
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Our host Chloe Thomas attended eCommerce Expo last week, and now brings you her pick of the top takeaways from the event. Including how to get more email sign ups, improving conversions with personalisation, Apple pay for email, and Chloe's own tips on how reviews can improve your marketing and return on investment.
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After 15 years in the fashion industry Jia Wertz launched Studio 15 (her own business) on the public in 2015 and now has 10,000 customers buying her off the peg and bespoke dresses. Since launch she's also helped 30 African women start their own business. There are many clever layers to Jia's business and you're just going to have to listen to get it all - but key themes are sticking to your plans, listening to your customers, the power of pop ups and some killer social media tips.
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Nejc Skoberne is the Lead Growth Marketer at Honest Brew, who have over 20,000 customers and 3,000 active subscribers. We dive into how the business has grown over the last 2 years and where his focus as "Lead Growth Marketer" is - which isn't what you'd think! It's not all Adwords and cost per click, there's a far bigger focus on building great relationships with the customers and getting the content just right.
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Mat Braddy was the founding CMO of Just Eat, and is now building Rock Pamper Scissors to revolutionise the hairdressing world. He has a wealth of experience that we dive into in the show. Including his top advice for startups, why offline marketing is key to growing fast, some great tips for building the right website for your customers, and great insight into how to build a successful marketplace.
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Kimarie Santiago is the creator and owner of Saltopia Salts a business that simple sells Salt. Natural sea salt infused with amazing flavours. They're on target to hit $500,000 turnover in 2016, 50% of which will be online, the rest wholesale. Kimarie discusses the challenges and successes of building a business out of a hobby whilst juggling family life. Plus why it's so important to outsource what you're not great at AND lots of tips for using content and social media for growth.
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Tim Thorp is co-founder and head of marketing and sales at Snakehive. A UK eCommerce business with sales equally split between marketplaces and their own website. Tim discusses how they started the business, their focus on product, great customer service. And lots about marketing including welcome sequences, social media, google shopping campaigns, and much more.
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Nick Griffiths is co-owner of Any Old Lights a bricks and clicks business selling vintage lights. They've found a focus on SEO and great content to be the best way to grow their woocommerce site. In the bricks and mortar world they've followed a test and measure process slowing increasing the size and focus of their retail store. Lots of tips on all that and blogging!
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Charles Fitzgerald founded bandage dress specialist The Kewl Shop in 2012. His team are all over the world, and his business sells in to the USA. He's focused on great customer service, and investing in a regular high quality blog to grow to 50,000 visitors per month. He shares his tips on all that as well as his product sourcing and Facebook ad tips.
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Janet Murray is a journalist and author of "Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that you can manage your own PR and get great national and international coverage for your business in a straightforward way. We discuss how to find out what stories journalists need your help with, how to help them find and connect with you, and how to get coverage around hot stories. This podcast is PACKED with easy to do powerful methods to get more press coverage.
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Ryan Langford is the CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of which only one single product is on sale – a specific bundle of resources. In the last 3 years they’ve run 20 of them and sold over 160,000 bundles. The majority of those sales are driven by their "Partners" (affiliates) - and he gives some great lessons in how to build a successful affiliate marketing campaign.
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Dean Salakas is the "Chief Party Dude" at The Party People. A bricks and clicks Australian party supplies business that started eCommerce back in 1998 with click and collect. He has a repuatation for being first - first Google Adwords customer in Australia. AND for using TV as a way to increase customer trust and build brand awareness. Hear all about how he does it in this show.
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Lee Wilcox is a co-founder of On The Tools, a business that started with B2B app plans, but due to the massive response to their social media activity headed down the eCommerce route. They sell logo t shirts and hoodies to tradespeople. All based on their Facebook, Instagram and SnapChat followings. Lee gives us a masterclass in why content is essential, and listening to your customer is the be all and end all.
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Tim Fargo is the founder of socialjukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. socialjukebox is a cloud-based software system for managing your twitter activity, there is a simple free option, then a range of subscription packages depending on how much you want to do. Socialjukebox launched in 2014 and as we record now in March 2016 they have 28,789 users, 1,033 are paying.
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David Hathiramani is an eCommerce veteran of over 10 years, we discuss how listening to the needs of the customer has totally changed his bespoke tailoring business over the last 10 years, and how he's on a mission to bring bespoke tailoring to the masses.
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My top 7 Marketing Manipulation Books to read over Summer 2016 (or winter if you're in the southern hemisphere!). Taking you through the 7 best books available to help you take your business to the next level, by ethically manipulating your customers. And no I don’t think you should read all 7, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities.
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Liam Jennings and his co-founder Josh might still be holding full time jobs alongside their eCommerce business - but they've already learnt the lessons many of us struggle with for years! Seeing 150% year on year growth - Liam really knows his stuff when it comes to looking after the customer, engaging on social media and growing those sales. Tips here for even the most seen-it-all eCommerce bod!
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This week we're excited to bring you Tamara Duschl Head of Brand for one of the world's Top 5 retailers! Yes, we have Tesco in the interview chair today. And it's all about brand, values, and the customer experience. Lots of tips and ideas for even the smallest of retailers.
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Alasdair Broom explains how the eCommerce arm of his business enables him to satisfy existing customer's demands for add-ons, and has enabled him to provide two new types of products - a DIY solution, and garage flooring. All of which is increasing customer acquisition. We also discuss stock management, product sourcing, and the challenges of rebranding.
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Our host Chloe Thomas attended the Direct Commerce Association Annual Summit last week, and now brings you her pick of the top takeaways from the day. Including great mobile commerce tips from Amy Africa, how to use Web Chat to increase your sales with Dixons Carphone, some great new research, and Chloe's own How to Grow your Sales with Social Media.
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Amanda Curtis talks us through how after 18 months of building a bespoke system she and her team successfully launched Nineteenth Amendment to give brand new fashion designers a powerful and low risk route to market. We talk to Amanda 12 months into live, on the eve of Nineteenth Amendment's first New York Fashion Week event, and with 400 designers on the books.
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Kerry Williams (our first Australian guest!) is 7 weeks into her new homewares business. With clear USPs and a series focus on the customer she's clearly going to be growing fast. In this episode she shares great advice about cashflow and stock management, marketing tips, and the power of using your network.
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This episode is our 50th! So we're celebrating by answering your questions. The episode also goes live on the day Chloe's new book "Customer Manipulation How to Influence your Customers to Buy More and why an Ethical Approach will Always Win" launches. Questions cover everything from 'Why Customer Manipulation?', to 'How do I get more repeat customers?' and 'Should I invest in web design?' - with (of course) great advice and answers!
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Matthew Parvis joins Chloe to discuss how he and his wife Melissa launched Fresh Clean Tees in November 2015, and how they've managed to keep growth at a steady 200% month on month. All whilst both holding down a demanding day job. If you want to know how to start an eCommerce business this is a great interview to have a listen to.
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Our host Chloe Thomas attended the Internet Retailing Expo last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the tips on the future of eCommerce, UX, CX, new opportunities to grow, and some great ideas from retailers themselves.
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Our host Chloe Thomas attended the Catalyst Conference powered by Channel Advisor last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest insight into what's happening in the world of marketplaces, plus some great information on mobile, Google and more.
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Jules Quinn discusses the power of getting the brand right, and building that brand right to build a business which employs 16 people. The TeaShed is focused on selling tea and drink based gifts, to date most of the growth has been through wholesale, but they're very much focused on growing the eCommerce side, including international. In the podcast we discuss all that and much more.
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Adrian Noott uses clever content marketing and great relationship and trust building methods to build his B2B eCommerce business. Since 2012 he's taken the business from face to face to predominently eCommerce. Selling team sports gear in the South West of England and increasingly across the country.
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Tanya Heath is the creator behind Tanya Heath Paris – a bricks and clicks business designing and selling the world’s first adjustable height shoe with removable heels. After 4 years of designing, the product went live in 2013, and they have now sold over 12,000 pairs of shoes and 28,000 pairs of heels. Our very first guest from France, and we have a great discussion about luxury retail, customer service, physical stores and more.
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Nathan Rothstein is one of the founders of Project Repat. It’s an American business which turns your favourite old t-shirts into quilts. You might be thinking oh, ok, so they have to convince someone to trust them with their favourite tshirt interesting. And yes it is, and we’ll chat about that later, but what makes it even more interesting is that they’ve served over 55,000 customers and in 2015 did $4 million in sales.
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Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very different sort of eCommerce. Selling TShirts via platforms like Teespring, in the first 5 months he earned $100,000 in profit. No stock, no pick/pack/despatch, no customer service to worry about. That’s a type of eCommerce I think we all need to know about!
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Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to take advantage of the content possibilities of online selling. They’ve now reached the point where they are sending over 1,000 people to sea each year. Recently Adam achieved over 100,000 views of a not-paid-for Facebook Page post! And he's a master of content your customers will love.
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Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast guest as his “number one traffic generation tip”. So in this episode I’m interviewing podcasting expert Colin Gray of The Podcast Host. I’m a frequent listener to Colin’s podcast, and if it wasn’t for his session at New Media Europe last year you wouldn’t be getting our bonus series! So I’m very excited to have him on the show explaining the various ways you can use podcasting to attract customers to your website.
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Dominic Irons is the co-owner of Bureau Direct a multi-award-winning mail order stationery retailer. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of methods including a focus on design, great products, and great customer communication. In this podcast we talk the challenges of outsourcing, the power of email marketing when it's done right, and how to create a great relationship with your customers.
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In this podcast we’re going to talk about how to maximise the number of unknown potential customers we can turn into known potential customers – ie how to get more people to sign up to your emails. That’s the aim of everything we’ve covered in this bonus series. So In this podcast I’m going to take you through: 1. The Basic Email Sign Up Must Dos 2. Using clever tech to get more email sign ups 3. Incentivising people to sign up 4. Getting Email sign ups from places other than your website
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Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of the most sought-after manicurists in the world. Mark is in charge of the eCommerce side of the business (amongst more) and has grown it to a multi-million $ company with distribution in over 20 countries. In the interview we discuss a unique approach to Apple Pay, and how to run your eCommerce business in a lean style.
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In this podcast I’m going to take you through: 1. What sort of ‘content’ we’re talking about 2. Why it’s important to create content to build the conversation with unknown potential customers 3. The content formats you could use 4. Where you should be putting that content 5. What to write about 6. Where to start ... I’m coming at everything in this 3-part series with the aim of helping you, someone working in an small / medium eCommerce business, to attract more potential customers to your website and start that all important trust-building conversation with them to get the sale.
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Jonny Lomax is eCommerce and Marketing Manager at William May Jewellers. William May has been involved in the British jewellery industry for 190 years(!), they sell vintage jewellery specialising in luxury watches, and diamond engagement rings. The website has been live for 18 months and in the first year they turned over £220,000, including a doubling of Nov/Dec business.
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In this podcast I’m going to take you through: 1. Why attraction is important, and what it means 2. The importance of building trust in your conversations (what I mean by conversations!) 3. The three categories of marketing might want to consider – including egs: 3a. Shining a light on your business 3b. Targeting people who fit your customer demographic 3c. Making sure they find you when they’re looking for what you do 4. How to work out where to start... I’m coming at everything in this 3-part series with the aim of helping you, someone working in an small / medium eCommerce business, to attract more potential customers to your website and start that all important trust-building conversation with them to get the sale.
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Our host Chloe Thomas attended The Delivery Conference powered by MetaPack last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest advice from the top eCommerce businesses and the big couriers - and it's not just about delivery, there's a LOT in here about customers too.
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Our first interview from the Netherlands! Gerjo van den Berg runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and now turns over EURO300,000 with 500-600 orders per month, so it’s a low AOV (average order value) business model. Lots of great tips and advice for streamlining your eCommerce operations
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Ian Smith has recently partnered with the wholesale butchers Taste Tradition - to bring their outstanding products to the consumer. using a "get it wrong quickly" approach he's made the most of Christmas to launch, test ideas, and hone his long term strategy, all whilst growing orders on his Woocommerce platform. Packed with great advice for anyone considering starting in eCommerce in 2016.
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The Expert View you've been waiting for - just what is going to be the key to eCommerce success in 2016? Our experts do not dissappoint! Listen to this podcast to make sure you're set up for great success in 2016.
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Each of our eCommerce experts makes the case for a marketing method they believe more of us should be using in 2016. There's a big range of topics here - with some great marketing ideas for all of us, whatever our business type, size, or product.
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Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2015 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2016.
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Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at how content marketing and social media can be used to drive sales. This episode is a mix of stories, case studies, and tips - it's sure to give you at least a couple of great ideas for your 2016 plans.
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Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at ways to acquire new customers, how increase repeat purchase rates, and the part customer service plays in driving sales. This episode is a mix of stories, case studies, and tips - it's sure to give you a couple of great ideas for your 2016 plans.
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Tom Schwab is a master of content marketing. He's used it to switch his eCommerce business from 3,000 paid visitors to 70,000 organic visitors per month. Listen to the podcast to find out how he uses personas to maximise the impact of his content; his post-purchase nurture campaigns; why you have to keep testing to keep growing; and why he thinks the best content marketing for eCommerce businesses now is being a podcast guest!
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"if it's not a core efficiency, then outsource it" - Eric chats with Chloe about how he's grown Beard Brand into an international brand, the vision that underpins all they do, and the power of the seperate content site Urbanbeardsman.com. They also discuss what you should (and shouldn't outsource), team structure and the power of YouTube.
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My top 5 eCommerce Books to read over Christmas 2015. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2016. And no I don’t think you should read all 5, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities for 2016.
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We’re doing something a little different. In this episode Trace Meyer will be helping us all to understand bitcoin, and what it can do for us eCommerce people. I’m going to be asking him about bit coin from the point of view of knowing next to nothing! (so we’re all going on this learning journey together!!). My number one aim is that by the end of the show we all know enough to be able to work out if we should be looking at Bit Coin now (and if so where to start) OR how long we can continue to ignore it for! In which case leave it to me to alert you to when you need to factor it into your plans…
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Dorin Parnica knows all about tyres, and has used that knowledge to grow his eCommerce business to 500,000 euros turnover in 3 years. Listen to learn how he motivates his team, about the upcoming new magento platform, and why getting the product information right is critical.
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The third in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses the Customer Journey, how to work out which stage you should be focused on improving, and the marketing methods that will increase performance for each stage. LOTS of marketing ideas and tips in this one!
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Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. The business started in 1986, and is now a mail order business with strong online sales, as well as Amazon and wholesale sales. Turnover is £5m achieved with 50 employees selling 20,000 lights per year. Alex is also the Chairman of the UK’s Direct Commerce Association.
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The second in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what a Delivery Strategy is, why it's important this year, how to use it to increase repeat purchases.
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Dave Rotheroe has been in eCommerce for under a year, but already has two successful business launches under his belt. Lick My Dip and Cheese Posties. Both are subscription businesses. In the podcast he discusses how he used Kickstarter campaigns and Thunderclaps to build a community before the businesses launched, and how he runs both businesses single handedly.
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The first in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what Black Friday is, should you join in, and the different options for joining in.
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Our host Chloe Thomas attended 3 more eCommerce conferences in the last 2 weeks, and now brings you her pick of the tips and lessons shared. Including updates from London's Direct Commerce Association event, eDelivery Conference, and Romania's TeCOMM Power to the Customers
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Our host Chloe Thomas attended Internet Retailing last week, and now brings you her pick of the tips and lessons shared there. Get the latest advice from eCommerce businesses such as Marks and Spencer, Very, Littlewoods, Fortnum and Mason, Petspyjamas, Jigsaw and more
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William Forshaw is the founder of Maxwell Scott Bags – a luxury English brand that is an online only retailer, with a wholesale arm. Their turnover is just over £1 million, about 500 customers per month – but much higher at Christmas. They were founded in 2002 and re-imagined in 2013 to focus on becoming the most loved British Bag company in the world. Everything is focused on craftsmanship, attention to detail, and a passion for creating individual style.
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Kritika Ashok is our first Irish guest. She runs Ireland’s MyArtGallery.ie with the simple goal to offer the customer “the art you love at a price that suits you”. Selling a mixture of original pieces, copies of famous works, and paintings from the customer’s favourite photos. They’ve been going since 2012 and since last year’s rebrand have delivered over 1,000 paintings.
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Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I’m really looking forward to finding out more about Rohan and WebShaveClub.com’s email sign methods and use of social media.
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Bonnie Chung runs the Shopify site Miso Tasty alongside thriving wholesale distribution. After 3 years researching the best Miso Soup she's now on a mission to bring Miso to the masses. Listen to hear how she's doing just that.
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Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreeBespoke.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges of selling bespoke online, to turnover in excess of £500,000 a year.
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Sue Blacker runs the Online Only eCommerce business Blacker Yarns, which is the retail side of her yarn spinning mill The Natural Fibre Company. Sue balances production, wholesale and retail to grow her business to over £500,000 Turnover. This is a business which embraces its niche customer base by understanding their needs, holding true to it's own values, and celebrating the provenance of every product they create.
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Katherine Salt runs the Boutique Bricks and Clicks eCommerce business Plums Lingerie. Selling a select luxury range of lingerie, swimwear and silk nightwear. The team of two run the shop and have built the online sales to 60 orders per month by concentrating on customer service and communication. She also discusses moving onto website number 2, and how to find the right Magento developer.
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Pascal Culverhouse launched Electric Tobacconist in 2013, now well into the second full year Pascal & his team are on track for a 7-figure turnover this year. The Electric Tobacconist is an Online Only eCommerce business, and the UK’s number one e-tobacconist. Selling a wide range of e-cigarattes and supplies. They are all about fast-growth, in the first 6 months taking 800 orders and 10x ing that for the second 6 months to take it to 8,000 orders.
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John Leach joins us today from Beads Direct – Europe’s no.1 online bead and jewellery making retailer. Established in 2004 Beads Direct is an Online Only business stocking over 6,000 lines and providing over 1,000 free tutorials to its loyal customer base.
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Andy Beresford is the managing director of the multi award winning games room retailer Home Leisure Direct, where last year they grew turnover by 30%. Previously he worked at Dixons and Phones 4U. That’s right – they sell Pool tables, arcade machines, air hockey tables – even neon signs – everything you need to kit out the perfect games room. Home Leisure Direct is a Boutique Bricks and Clicks eCommerce business – selling online and via their physical showroom.
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James Riggs is the founder of online only eCommerce business The Pyjama Store. A business which scours the globe for the best nightwear brands, hand picking those they love for their tailoring, quality, design and sumptuous fabrics. The Pyjama Store was launched in 2010 selling purely men’s pyjamas, and 18 months later (due to customer demand) moved into ladies pyjamas. With the recent addition of Children’s pyjamas to the range they are now stockists of 25 pyjama brands.
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Phil Haslam is the Managing Director Europe at Guthy-Renker, that puts him in charge of what Guthy-Renker do in the UK, Ireland, Germany, Scandinavia and beyond. Which includes 7 different skincare brands each with their own distinct Online Only eCommerce Business, including Pro Active (the biggest acne brand in the USA), and Sheer Cover among others. You’ve probably seen the TV ads!
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Here is our first American guest! Judi Townsend started Mannequin Madness in 2001 and has built it into an award-winning family business specializing in everything related to mannequins. Selling the most extensive range of mannequins available online, as well as renting, recycling and repairing. Definitely at the niche end of the Product Range Scale! Mannequin Madness is an Online Only eCommerce business, although you can make an appointment to view the warehouse.
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Valerian Voegele is an ex Tesco entrepreneur currently working on an eCommerce start up. That start up recently celebrated its first 6 months of trading. Lifestyle Labs was born out of the desire to offer customers in the UK alternative health industry a truly amazing shopping experience.
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Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. Prezzybox.com is the complete online gift solution. Zak has been running the business for the last 15 years (since founding it in THE YEAR 2000). Gifts is one of the most competitive merchandise categories in the UK – so I’m looking forward to hearing how Zak has navigated these turbulent waters for more than a decade.
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Hilary Fletcher (until VERY recently) was Co-Owner of ECCO Shoes Oxford. ECCO Oxford has been a Bricks and Clicks eCommerce business selling the ECCO shoes range since 2002. Originally selling from one store in Oxford, and online via their own website, having dabbled in Amazon and eBay. Hilary and her business partner and husband, Harry, have recently sold ECCO Oxford to the overall ECCO partner company, and are currently consulting to take the eCommerce side of ECCO from a single store to a true omni channel business with 42 stores nationwide.
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Martin Harvey is an eCommerce stalwart (launched his first eCommerce site in 2000). A highly respected and experienced managing director and marketing director within the B2C direct marketing sector, with a proven record for defining and delivering successful, high-return direct marketing business plans in both European and UK businesses, including start-ups, turn-rounds and acquisitions. With outstanding pedigree in the garden sector (Marshalls Seeds and Hayloft Plants to name but two) it’s not surprising that when it came to starting his own eCommerce business last year he stuck with the customers back garden. What is surprising is that he’s gone underground into the mucky world of septic tanks & cess pits!
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Linda Muck is the eCommerce Manager at Sugru looking after the marketing and website for the Sugru eCommerce business. Sugru is an Online Only eCommerce business with a thriving wholesale arm which sells all over the world.
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Andrew Wilson is a Mail Order Marketing genius (in fact his was the first eCommerce training workshop I ever attended, way back in the early 2000s), who works with many eCommerce businesses around the UK. But Andrew is chatting with us today because he has recently stepped back into the shoes of the eCommerce business owner having purchased AllergyBestBuys.co.uk, a Mail Order eCommerce Business providing products that help allergy sufferers all over the world.
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