School for Small Business

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In this reflective solo episode of Small Business School, host Staci Millard shares a major milestone, episode 399, and announces a thoughtful pause and evolution for the podcast.

As she steps into building new software alongside her accounting firm, Staci opens up about the importance of reinvention, intentionality, and allowing space for growth. She also shares what listeners can expect moving forward, including a shift in publishing cadence, more intentional guest curation, and a renewed focus on high-impact, strategic content.

Key topics covered:

Reaching 399 episodes of Small Business School
The evolution of entrepreneurship over time and “delusional optimism” when starting something new
Staci’s new venture: building software alongside her accounting firm
Lessons from building multiple businesses from scratch
The importance of evolving business models as you grow
Why intentionality matters more as your workload and impact increase
The decision to pause new podcast episodes for the summer
Using the summer to focus on software development and long-term business strategy
Reviewing and refining what’s worked (and what hasn’t) in podcast formats

Staci is looking forward to celebrating episode 400 and beyond as a major milestone and turning point this Fall!

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, host Staci Millard sits down with business coach Ola Adeyemi to unpack what it really takes to build a business that is not only profitable, but also sellable. Fresh off her experience exiting a print and embroidery business in the UK, Ola shares the hard-won lessons that reshaped how she now coaches entrepreneurs through growth, leadership, and systems.

Key topics covered:

Ola’s entrepreneurial journey: from running a clothing line to scaling and exiting a print & embroidery business in the UK
The reality of business exits (and why most founders aren’t prepared for them)
Why “building a business to sell” changes everything
The difference between hiring for growth vs hiring for gaps
Using a skills matrix to restructure and right-size a team
Why smaller, more aligned teams often outperform larger ones
Letting go of tasks you’re “good at but don’t enjoy”
The importance of DISC profiling in team performance
The financial blind spots most entrepreneurs miss before exit
Why knowing your numbers weekly can transform decision-making
The “Five Ways” framework: leads, conversion, frequency, average spend, and profit margin
How systems create freedom, scalability, and business value
Building a business that supports the life you actually want

From hiring missteps to financial blind spots and the emotional reality of exiting a founder-led business, this conversation challenges entrepreneurs to rethink how they build from day one.

Connect with Ola:

Instagram: @ola_bisi_adeyemi

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci Millard sits down with Isabel Nolan from Startup Canada to unpack the incredible (and often overlooked) ecosystem of support available to entrepreneurs across Canada. From free programming and funding opportunities to the power of networking and mindset, this conversation is a must-listen for anyone starting or growing a business.

Key topics covered:

The role of Startup Canada in supporting entrepreneurs nationwide
Free programs, pitch competitions, and funding opportunities available
Why networking is more powerful than most entrepreneurs realize
The mindset traits that lead to success (and what holds people back)
The importance of confidence, market research, and asking for help
Common mistakes entrepreneurs make when scaling too quickly
Misconceptions around funding, grants, and investment

Success in business isn’t about having everything figured out—it’s about taking action, asking for help, and surrounding yourself with the right resources and people along the way.

Connect with Isabel:

Instagram: @startupcanada

Website: https://www.startupcan.ca/

LinkedIn: https://www.linkedin.com/in/isabelnolan/

Staci's Links:
Instagram. Website.

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In this joint episode of Small Business School and Community, Staci Millard and Kristina Bartold, Co-Founder of The Social Snippet and High Vibe Women dive into one of the most powerful (and often misunderstood) parts of entrepreneurship: building meaningful relationships and a strong professional network. Staci and Kristina reflect on their real-life experiences growing referral-based businesses, navigating in-person and online networking, and learning how to build connections that are rooted in authenticity, not pressure.

Together, they unpack what it really means to approach networking from a place of service, how to avoid “taker energy,” and why the strongest business growth often comes from the relationships you nurture over time.

Key topics covered:

Why relationships are more powerful than traditional marketing for long-term business growth
The difference between building relationships online vs. in-person networking
Shifting from “what can I get?” to a service-first mindset when entering a room
Recognizing “taker energy” vs. “giver energy” in networking situations
How to approach events when you’re feeling nervous, introverted, or out of your comfort zone
The importance of follow-up and how to do it in a way that feels natural, not transactional
How to create value for others first and why that often leads to unexpected opportunities
Navigating boundaries in relationships as your business grows
Letting go of perfection in networking and focusing on consistency over time

Building a strong network isn’t about collecting contacts, it’s about showing up with intention, leading with service, and trusting that the right relationships will grow your business in ways you can’t always plan for.

Connect with Kristina:

Instagram: @kristina.bartold

Staci's Links:
Instagram. Website.

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In this solo episode of Small Business School, Staci Millard shares three powerful reflections as we head into summer 2026. From stepping into your power to getting intentional with time and money, this episode is a grounded yet energizing reminder of what actually moves the needle in business and life.

Key topics covered:

Stop waiting for permission—create your own opportunities
Reflection is the key to better time and energy management
Intentional decisions create freedom, not restriction
Money becomes less stressful when you understand it
You only need a few key metrics to feel confident in your business
Ignoring finances now leads to burnout later

As you head into summer, remember: step into your power, be intentional with your time, and build confidence with the numbers that truly matter because that’s where real freedom in your business begins.

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci Millard sits down with entrepreneur and coach Catherine Dahl to unpack what it truly takes to scale a business successfully. From her early days in hospitality management to leading a tech company through a nine-figure exit, Catherine shares the systems, strategies, and leadership insights that transformed her approach to business. This conversation dives into the power of KPIs, the importance of hiring A-players, and why systems (not hustle) are the key to sustainable growth.

Key topics covered:

How to identify and implement the right KPIs for growth
Why many entrepreneurs struggle without clear metrics and scorecards
The importance of building and maintaining an A-player team
Why team dynamics and leadership structure impact business growth
The concept of running your business like a sports team
Common challenges female entrepreneurs face with risk and scaling
How coaching and mentorship accelerate business success
When and why to transition team members as your company grows
The balance between data-driven decisions (“hard edge”) and leadership/culture (“soft edge”)
The biggest lesson from a nine-figure exit: implement systems early

Connect with Catherine:

Website: https://www.athena.coach/

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci sits down with Kristina Bartold, Co-founder of The Social Snippet and High Vibe Women to dive into a topic that many entrepreneurs have experienced but few talk about openly: trades in business. From early-stage “girl math” decisions to messy partnerships that strained relationships, they share real-life stories, lessons learned, and practical advice on when to avoid trades altogether and what to do instead.

Key topics covered:

How to recognize when a trade is coming from scarcity rather than strategy
Why trades often lead to misaligned expectations and strained relationships
The hidden cost of “free work” and why it rarely benefits your business long-term
What to do instead of trading, including smarter financial and strategic alternatives
How to confidently decline trade offers while preserving the relationship
When (and how) trades can work, with the right boundaries and structure
Why clear communication and contracts are essential, even in informal agreements

Connect with Kristina:

Instagram: @kristina.bartold

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci sits down with Christine Traynor to unpack a powerful and honest journey. She shares her journey from being on the verge of bankruptcy to becoming a leader in real estate investing and commercial lending. Christine shares the truth about financial setbacks, the shame that can come with them, and how she rebuilt, not just financially, but with purpose. This conversation is a must-listen for anyone who feels like building wealth is out of reach, especially women navigating entrepreneurship, family, and big financial decisions.

Key topics covered:

How to shift your financial reality even if you’re starting from a place that feels overwhelming or behind
Why financial setbacks can become your greatest advantage when building long-term wealth
The different ways to get started in real estate beyond the traditional “buy a home and pay it off” path
How passive investing can help you grow wealth without adding more to your already full plate
Why putting yourself in the right rooms and conversations can completely change your financial trajectory
How to build (and lean on) trusted relationships to invest smarter and reduce risk
Why building wealth is really about creating freedom, security, and choice in your life

Connect with Christine:

Instagram: @christine.traynor.reinvesting

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci sits down with small business corporate lawyer Elena Favaro Viana to unpack the massive gap in how entrepreneurs understand and use legal support. From choosing the right lawyer to building proactive systems, Elena shares how legal strategy should be deeply integrated into your business and not just something you think about when things go wrong. Together, they explore how contracts, boundaries, and advisory relationships can protect your business, increase profitability, and ultimately create more ease.

Key topics covered:

The difference between reactive vs. proactive legal support
Why not all lawyers are created equal (and how to choose the right one)
How contracts should reflect your actual business practices
The concept of “flawless legal onboarding”
Where legal fits into every stage of business growth, from idea to exit
The real role of AI in legal (and where it falls short)
Why legal and accounting should work hand-in-hand in your business

This episode is a powerful reminder that legal isn’t just protection, it’s strategy. When done right, it creates clarity, confidence, and capacity for growth.

Connect with Elena:

Instagram: @efvlegal @elenafavaroviana

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci shares a candid reflection after a few days away from her business and uncovering a powerful truth that many entrepreneurs overlook: we are overcomplicating our businesses.

From overbuilt offers to bloated teams and inefficient systems, Staci breaks down how complexity quietly creeps into our businesses and what it’s really costing us. This episode is your reminder that more effort, more offers, and more people aren’t always the answer. Sometimes, the real growth comes from simplifying.

Key topics covered:

Why business complexity increases as you grow—and how to catch it early
How overcomplicating your offers, systems, or team structure impacts profitability
The powerful question that can transform your business decisions
How AI can simplify operations and free up your team’s capacity
Why hiring isn’t always the solution to growth
How to audit and refine your systems for better efficiency
The connection between simplicity, clarity, and financial freedom

Ease is not a luxury in business, it’s a strategy. When you step back, reflect, and simplify, you create space for better client experiences, stronger profitability, and a business that actually feels good to run.

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci sits down with personal branding expert Monique Bryan to unpack what it really takes to stand out in today’s AI-driven world. From building a powerful brand foundation to understanding how AI is reshaping visibility, Monique shares why clarity (not noise) is the true competitive advantage for small business owners right now. Together, they explore the intersection of personal branding, AI tools, and human connection, and why the businesses that win will be the ones that are deeply intentional about both.

Key topics covered:

Why most business owners are skipping the foundational work that drives real results
The power of having a clear, repeatable framework in your business
How to use AI as a tool, not a replacement for your expertise
The biggest mistake entrepreneurs are making with AI-generated content
How to audit your online presence so AI can find and recommend you
The shift from traditional SEO to AI-driven discoverability (AEO/GEO)
Why consistency across platforms matters more than ever
The importance of documenting your systems (and what could happen if you don’t)
How to balance speed and efficiency with authenticity and trust
Why community, connection, and in-person experiences are becoming your biggest advantage

Use AI to support your growth but never lose the human element that makes your business truly unforgettable.

Connect with Monique:

Instagram: @moniquebryan_co

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci opens up in one of her most vulnerable and honest conversations yet. While we often celebrate growth and success in business, this episode explores the moments that don’t go as planned. The ones that bring up feelings of shame, disappointment, and self-doubt behind the scenes.

Staci shares a deeply personal reflection on a recent season in her business that stretched her in unexpected ways, navigating the pressure of leadership, capacity challenges, and the emotional weight of not meeting her own high standards.

Key topics covered:

Why even experienced business owners can still face unexpected setbacks
The emotional weight of disappointment and people-pleasing in leadership
How capacity planning can still fall short (and what to do instead)
The hidden cost of the “I’ll just do it myself” mindset
Why relationship capital is one of your greatest business assets
The importance of communication during difficult seasons
How to rebuild and improve systems after things go wrong
The role of nervous system regulation in navigating high-pressure seasons

This is a powerful reminder that the hard seasons are part of the journey and that how we respond, rebuild, and move forward is what truly defines us as business owners.

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci Millard is in Ottawa with Kristina Bartold and we’re diving into the real dynamics behind referrals—what works, what doesn’t, and why relationships (not transactions) are at the core of it all.

From navigating affiliate commissions to handling misaligned clients, we’re unpacking the nuance of referrals in today’s business landscape. If you’ve ever struggled with asking for referrals, questioned whether to pay for them, or wanted to build a business that grows through trust, this is for you!

Key topics covered:

The difference between referral partners vs. affiliates - and which Kristina and Staci prefer
Why trust and credibility are the foundation of consistent referrals
The pros and cons of paying for referrals or commissions
How to stay top of mind without feeling pushy or inauthentic
What to do when a referral doesn’t turn into a great client fit
Why gratitude and follow-up are often the most overlooked strategies
How to think about long-term relationship ROI vs. short-term gain

The strongest referral strategies aren’t built on transactions, they’re built on trust, consistency, and the kind of relationships that make people want to champion your business without being asked.

Connect with Kristina:

Instagram: @kristina.bartold

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci Millard is live from High Vibe Women to sit down with entrepreneur Lexi Miles Corrin (founder of Wax On, a national beauty brand with 25+ locations) to unpack the real journey behind building, scaling, and exiting a business. From spotting a gap in the market to navigating rapid growth, near-bankruptcy moments, and ultimately selling her company, Lexi shares the unfiltered lessons most entrepreneurs never hear. This conversation dives deep into leadership, mindset, culture, and why every business owner should be thinking about their exit—starting now.

Key topics covered:

How identifying a simple gap in the market can turn into a national brand
Why customer experience is the #1 driver of business growth
The real reason most businesses struggle to scale (and how to fix it)
How to build a strong, values-driven company culture that actually sticks
The importance of iteration and why your first model won’t be your final one
A simple but powerful 15-minute daily habit that can transform your business
The truth about scaling too fast and the costly mistakes to avoid
Why every entrepreneur should plan their exit strategy early
How to know when you’re ready to raise capital (and when you’re not)
The mindset shifts required to grow as a leader at every stage

Set aside 15 minutes today and take one action you’ve been putting off whether it’s reaching out to a connection, refining your offer, or mapping your next move. Small, consistent steps create big results.

Connect with Lexi:

Instagram: @leximilescorrin

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, host Staci Millard sits down with PR expert and podcast pitching strategist Christina Lenkowski to break down what publicity actually is, why most entrepreneurs misunderstand it, and how podcast guesting can become one of your highest ROI growth strategies in 2026.

They dive into the difference between being visible and being strategically visible, why smaller podcasts often outperform big-name shows, and how to leverage guest appearances into long-term content and credibility.

Key topics covered:

The 3 pillars of marketing: owned, paid, and earned media
What publicity really means (and what it’s not)
Why podcast guesting builds trust faster than ads or social media
The biggest mistakes entrepreneurs make when pitching themselves
Why “spray and pray” pitching is hurting your brand
How to identify the right podcasts for your business
Why small to mid-size podcasts often convert better than large shows
How to repurpose podcast interviews into high-impact content
The importance of relationship-building in modern marketing

If you’ve been chasing visibility but not seeing results, this episode is your reminder that where and how you show up matters more than how often. Podcast guesting isn’t just about exposure, it’s about connection, credibility, and conversion.

Connect with Christina:

Instagram: @publicityxchristina

Website: https://www.publicityxchristina.com/quiz-landing-page

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci breaks down key lessons from Buy Back Your Time by Dan Martell and shares what most entrepreneurs are missing when they try to apply it. If you’ve ever felt stretched too thin, stuck doing low-value tasks, or unsure when to hire, this conversation will shift how you think about time, money, and scaling your business.

Staci dives into the three most powerful concepts from the book then challenges them with a financial lens that most business owners overlook. Because buying back your time isn’t just a mindset shift…it’s a numbers game!

Key topics covered:

Why your time is your most expensive asset and how to use it wisely
The mistake most entrepreneurs make when hiring too late
Why you need to build capacity before you scale
The truth about delegation (and why doing everything yourself is costing you growth)
Why cash flow and not revenue should guide your hiring decisions
How to actually calculate your “buyback rate” and ROI on your time
The hidden stress trade-offs of outsourcing too quickly
Why speed in business can cost you more than it earns
How to delegate properly so your business doesn’t break as you grow

Buying back your time isn’t just about freedom, it’s about building a business that can actually afford the life you want.

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, host Staci Millard sits down with nutrition consultant Michelle Lentz to talk about the one thing most entrepreneurs overlook: their nutrition.

Michelle shares how ditching fad diets and focusing on simple, sustainable habits can completely transform your energy, productivity, and overall well-being. From meal prep shortcuts to understanding cravings and building a supportive community, this conversation is packed with practical tips for busy business owners who want to feel better without adding more to their plate. If you’ve ever said “I don’t have time to eat healthy,” this episode is for you.

Key topics covered:

Why nutrition is the foundation of your energy, focus, and business success
The problem with fad diets (and why they’re not sustainable)
How to simplify healthy eating even with a packed schedule
The importance of protein, balanced meals, and whole foods
How community and accountability can transform your habits
Easy meal prep strategies that take 30 minutes or less
The truth about sugar cravings and how to manage them
Why fueling your body properly leads to better leadership and productivity

Your business cannot thrive if you’re running on empty. When you prioritize your nutrition, you’re not just improving your health, you’re showing up as a better leader, making clearer decisions, and building a more sustainable life and business.

Connect with Michelle:

Instagram: @nutritionbymichelle

Website: nutritionbymichelle.ca

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci sits down with entrepreneur, investor, and CEO School founder Suneera Madhani to unpack what it really takes to grow a business beyond the early stages. From building a fintech company to $160M in revenue to creating a multi-seven-figure education platform, Suneera shares the exact mindset, systems, and decisions that helped her scale without burning out.

If you’ve ever felt stuck doing everything in your business, overwhelmed by growth, or unsure how to move from hustle to strategy, this conversation will show you what’s possible and how to get there.

Key topics covered:

The critical shift from founder mode to CEO mode (and why it unlocks freedom)
Why scale actually creates more time—not less
The real reason most women-owned businesses struggle to grow past 7 figures
How to identify where you are the bottleneck in your business
The truth about profit, impact, and why they are not in conflict
What investors actually look for when deciding where to put their money
How to stop “doing everything” and start building a business that runs like a machine

Scaling isn’t about doing more, it’s about thinking differently. When you step into the role of CEO, you stop being the one holding everything together… and start building something that can grow beyond you. And that’s where the real freedom begins.

Connect with Suneera:

Instagram: @suneeramadhani

Website: https://www.theceoschool.com

https://www.joinworth.com

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with manifestation and mindset expert Danielle Amos to unpack the deeper truth behind wealth, self-image, and why so many entrepreneurs are quietly settling. This episode challenges everything you’ve been taught about hard work, money, and success. From breaking generational programming to understanding how your beliefs shape your results, Danielle shares a powerful perspective on abundance as your birthright and how to actually step into it.

Key topics covered:

Why people are moving away from the “millionaire” goal and what’s really behind it
The truth about manifestation and why it’s not just a trend
How subconscious beliefs and early programming shape your financial reality
Why hard work alone won’t create success (and what actually does)
The role of mindset, energy, and identity in building wealth
How your self-image sets the ceiling for your results
The power of controlling your inputs to change your outcomes
Why fear-based thinking is keeping so many entrepreneurs stuck
How to rewrite your beliefs around money, opportunity, and success
A simple but powerful journaling practice to start shifting your reality today

Download Danielle’s free guide: The Millionaire Tool Kit https://successsociety.danielleamos.co/the-millionaire-tool-kit.html

A step-by-step resource to help you reprogram your beliefs and step into a wealth-building self-image

Connect with Danielle:

Instagram: @thedanielleamos

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci sits down with Andrea Krones of Inkling Design to unpack what truly makes a website effective in today’s digital landscape. With over 20 years of experience, Andrea shares how websites have evolved from simple “online placeholders” to strategic, user-focused experiences that guide visitors toward action. From user experience (UX) to messaging, SEO to AI, this conversation dives deep into what service-based business owners need to know to create a website that not only attracts visitors, but converts them.

Key topics covered:

Why your website needs to do more than look good, it must guide visitors to take action
How user experience (UX) directly impacts whether people stay on your site or leave
The importance of clearly communicating what you do within the first few seconds
Why trying to speak to everyone weakens your message, and what to do instead
How to create a simple, strategic customer journey that leads to conversions
The truth about SEO and why your website only works as hard as you do
What AI can (and can’t) do when it comes to building a high-converting website

Your website isn’t just a digital business card, it’s one of your most powerful tools. When done right, it builds trust, communicates your value, and guides your audience to take action. But it requires intention, clarity, and strategy.

Connect with Andrea:

Instagram: @inkling.design

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci sits down with Anjali Handa, leadership coach, corporate trainer, and creator of the Powerful Presence Workshop, to unpack why presence (not performance) is the missing piece for so many entrepreneurs.

Drawing from her experience training corporate leaders and leading transformational seminars for hundreds of people, Anjali shares how small business owners can develop the same level of confidence, clarity, and authority without needing a corporate budget.

Key topics covered:

Why visibility is the most important skill for entrepreneurs in 2026
The key differences between corporate leadership training vs entrepreneurial skill development
Why most small business owners approach growth reactively instead of proactively
The concept of presence vs performance and how it changes everything
How quickly people form impressions (hint: it’s faster than you think)
Why humility does not mean shrinking
The hidden ways entrepreneurs play small in their messaging and delivery
How in-person experiences are making a major comeback in business
Why how you say something matters just as much as what you say
The role of visibility in driving revenue (and why it’s not just about access to capital)
How presence impacts leadership, team dynamics, and client relationships

As business continues to shift back toward human connection and in-person interaction, your ability to show up with confidence, clarity, and authenticity will set you apart.

Connect with Anjali:

Instagram: @anjalihanda

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci sits down with Britt Holmes, founder of Merit Media, to unpack how small businesses can navigate the shift toward paid advertising and use ads strategically to grow in 2026. With more than 14 years of experience in digital advertising, Britt has worked across hundreds of campaigns and managed multimillion-dollar ad budgets before launching her own agency focused on helping small businesses scale with smarter ad strategies.

Together, Staci and Britt break down the realities of modern marketing, how to know when your business is ready for ads, and the key mistakes entrepreneurs make when trying to run them themselves.

Key topics covered:

Why organic social media reach has declined and what that means for small businesses
The return of the “pay-to-play” marketing model in the digital era
How Britt went from managing $40M in e-commerce ads to building an agency serving small businesses
Why running ads isn’t as simple as setting them up and walking away
The foundational elements every business needs before investing in ads
How ads differ for product-based vs service-based businesses
The biggest misconceptions about DIY ad courses and quick-win marketing strategies
Why businesses need to commit time and testing before expecting results
What realistic ad timelines and budgets look like for small businesses
Smart questions entrepreneurs should ask before hiring an ad agency

As marketing continues to evolve, visibility is no longer just about showing up, it’s about showing up strategically. For small businesses ready to grow, paid ads can become one of the most powerful tools available when used with the right systems, expectations, and expertise behind them.

Britt invites you to check out this recent blog post https://www.meritmedia.com/post/how-to-spot-a-rookie-ad-expert

Connect with Britt:

Instagram: @meritmedia.inc @brittholmeslive

Website: meritmedia.com

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci sits down with Alexandra (Ally) Mamalider, second-generation founder and president of Organic Traditions, to talk about what it really looks like to step into a family business and scale it with intention. From imposter syndrome and leadership transitions to ERP systems, rebrands, and cutting SKUs, this is a masterclass in thoughtful growth. Whether you’re building a product-based business, taking over a company, or preparing to scale, this conversation is packed with honest lessons from behind the scenes.

Key topics covered:

What it actually takes to step into a family business and why outside experience gave Ally an advantage
The three growth phases she led the company through before scaling 50% in 24 months
Why hiring the right leadership team was a bigger unlock than any single process
The financial blind spots that quietly hold small businesses back (and why monthly reporting changes everything)
How to approach a rebrand strategically and why it must be customer-focused, not founder-focused
The importance of going deep before going wide when expanding into new markets
Why saying yes to everything can slow your growth instead of accelerating it
The role of daily habits, superfoods, and fiber in sustaining entrepreneurial energy

Growth in a family business isn’t about proving yourself, it’s about building on what came before you with clarity, courage, and smarter systems that support the next level.

Connect with Ally:

Instagram: @allyzeifman

Website: www.organictraditions.com

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci has a powerful and nuanced conversation about AI, ethics, and the mental load entrepreneurs are carrying. Joined by Elaine Alexander, ethical AI educator for therapists and value-led founders, this episode explores how women can use AI strategically, without compromising their values, privacy, or humanity.

From reducing decision fatigue to navigating real fears about confidentiality and replacement, this conversation goes beyond surface-level productivity tips. It’s about understanding what AI actually is, where it fits, and how to use it responsibly as a business owner in a rapidly changing world.

Key topics covered:

Why AI adoption is slower among women — and why that needs to change
How AI can reduce the mental load in both business and motherhood
The “blank page problem” and how AI helps you start or finish faster
Practical business uses for AI including messaging refinement, tech troubleshooting, and data pattern recognition
Why treating AI like an assistant (not an authority) changes the results you get
The ethical concerns around confidentiality, therapy use, and intellectual property
How AI differs from Google and why it’s more powerful than most people realize
Where fear is valid and where it’s simply unfamiliarity
Why integrating AI may create more opportunity, not less
The importance of guardrails, personal responsibility, and filtering advice through your values

AI isn’t going away. But how you use it (and whether you use it intentionally) will shape the future of your business. This episode will help you move from fear to informed action, so you can leverage AI as a tool instead of resisting it out of uncertainty.

Grab Elaine’s Pause Before You Prompt resource, a free guide to safer smarter AI use: https://reclaimedpractice.kit.com/6c598bb464

Connect with Elaine:

Instagram: @elainetalexander

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci answers a question she’s been getting on repeat: Should I open a second business? After two clients asked nearly the same thing within weeks, she breaks down the real considerations behind expansion and why most entrepreneurs are asking the wrong first question.

Whether you’re thinking about launching a second location, starting a brand-new venture, or simply trying to create more freedom in your current business, this episode walks through the financial, operational, and leadership foundations you need before you expand.

Key topics covered:

Why starting a second business won’t fix problems in your first one and what to do instead
How to know if your current business can actually run without you
The role of cash flow, personal income, and financial runway before launching something new
Why projections, break-even analysis, and lead numbers matter more than motivation
How culture, visibility, and hiring decisions determine long-term success
What “segregation of duties” means and why your business shouldn’t rely on one person
How to build compensation plans that reward profitability, not just revenue
The difference between running toward opportunity vs. running away from discomfort

Expansion isn’t about chasing something shiny, it’s about strengthening your foundation so success becomes sustainable. If you’re considering a second business (or want your first one to finally give you freedom), this episode will help you think strategically before you leap.

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with registered dietitian, entrepreneur, and founder of Fraiche Living and Fraiche Table, Tori Wesszer, for an honest conversation about failure, resilience, motherhood, and building a business that actually aligns with your life.

Tori shares the very public crash and burn of her first business venture, what it taught her about business fundamentals and visibility, and how she rebuilt from the ground up — first as a blogger, then as a content creator, and now as the CEO of a growing meal planning software company. This is a powerful conversation about what it really costs to build something meaningful and why sometimes the long road is the right road.

Key topics covered:

The lessons learned from a very public business failure
Why understanding the fundamentals matters more than chasing trends
The transition from blogger to software founder
Navigating entrepreneurship through motherhood and evolving priorities
Rebuilding confidence after setbacks
The importance of long-term vision over short-term wins
Growing sustainably instead of rushing scale
What it actually looks like to build a mission-driven company

Failure doesn’t disqualify you — it prepares you. And sometimes the most powerful thing you can do in business is rebuild with wisdom instead of ego.

Visit fraichetable.com and use code SMALLBUSINESS20 at check out to get 20% off Tori’s meal plan

Connect with Tori:

Instagram: @fraichetable and @fraicheliving

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with mindset coach and founder of the Sparkle Entrepreneur Network, Ashley Dawn, to talk about authenticity, community, and the courage to pivot. Ashley shares the bold decision to leave her master’s program with only practicums remaining, how she rebuilt her confidence during a difficult season of life, and why real connection (not curated perfection) is what truly grows a business.

Key topics covered:

The brave decision to walk away from a nearly finished degree to pursue aligned entrepreneurship
Why community accelerates growth more than isolation ever could
How celebrating strengths prevents burnout and builds sustainable momentum
The difference between curated authenticity and truly showing up as yourself
Why repetition, exposure, and small brave steps rewire confidence over time
How meaningful connection (not pitching) creates long-term business success

Community isn’t just a nice-to-have in business, it’s often the catalyst for clarity, confidence, and real growth. And sometimes, the most powerful move you can make is choosing alignment over expectation.

Take Ashley Dawn’s free Sparkle Mindset quiz to determine how much you are dulling your sparkle and learn tips and tricks of how you can start sparkling being YOU.

https://tally.so/r/mV7r2l

Connect with Ashley:

Instagram: @therealashleydawn

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about all things event sponsorships. Fresh off the High Vibe Women brunch in Ottawa, Staci and Kristina share a behind-the-scenes look at what actually makes sponsorships work (and why so many business owners get them wrong). This conversation is all about being intentional, protecting your budget, and choosing opportunities that truly align with your brand and goals.

Key topics covered:

Who event sponsorships actually make sense for and who should skip them
How to evaluate whether an event is the right fit for your brand
What a real return on investment looks like beyond vanity metrics
Why repetition builds recognition and how your energy in the room matters
The importance of integrity and alignment in brand collaborations
How to think strategically about swag bag sponsorships
What it takes to stand out and succeed as an event vendor
Why not every opportunity is a good opportunity even if it looks exciting

Event sponsorships aren’t about being everywhere, they’re about being in the right rooms, with the right people, for the right reasons. If you’ve ever wondered whether sponsoring an event is worth it, this episode will help you make smarter, more confident decisions.

Connect with Kristina:

Instagram: @kristina.bartold

Website: https://www.thesocialsnippet.com/

Community Podcast: https://communitypodcast.buzzsprout.com/

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci breaks down the real, behind-the-scenes strategies that helped her husband Dan exceed his one-year sales and profit goals in just six months as a first-time franchise owner. This isn’t about hype or hustle culture — it’s about visibility, cash flow discipline, boundaries, and customer experience. Whether you’re launching a franchise, starting a service business, or trying to grow sustainably, these lessons apply far beyond franchising.

Key topics covered:

Why “getting visible” beats perfect branding when you’re starting out
The uncomfortable but powerful marketing moves most business owners avoid
How understanding cash flow early prevents years of financial stress
Why not all marketing spend is created equal and how to spot what actually works
The role of boundaries, notifications, and work hours in preventing burnout
How over-communicating expectations builds trust and saves time
The small habits that quietly create massive customer loyalty
Why success came from doing fewer things but doing them intentionally

Fast growth doesn’t come from doing everything, it comes from doing the right things consistently, protecting your cash flow, and building trust one interaction at a time. If this episode resonated, go back and listen to last week’s franchising conversation with Kim, and don’t forget to subscribe so you don’t miss what’s coming next.

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with Kim Hiebert, CEO of Door Gurus, for a candid, behind-the-scenes conversation about franchising without the glossy brochure promises. Drawing from her experience as both a former franchisee and a current franchisor, Kim breaks down what most people don’t ask before buying into a franchise, where real value actually lives, and why support, integrity, and financial literacy matter far more than a recognizable logo.

Key topics covered:

The biggest myths about franchising and why it’s never a “set it and forget it” business
How to evaluate the real value exchange before buying into a franchise
Why brand recognition alone doesn’t guarantee success (especially in small markets)
What Kim’s experience as a franchisee taught her about building an ethical franchisor model
The three non-negotiables Door Gurus built into their franchise structure and why they matter
Why community, relationships, and reputation are becoming more powerful than rigid brand control
The hidden risks of brick-and-mortar, inventory-heavy franchise models
Why financial literacy, cash flow awareness, and understanding your numbers are essential
How ongoing support (not just SOPs) determines long-term franchise success
What to look for in a franchisor when things inevitably get hard

Franchising isn’t about buying a name, it’s about partnering with people who are invested in your success. This episode is a reminder to slow down, look past the logo, and choose business models built on integrity, support, and long-term sustainability.

Connect with Kim:

Instagram: @kimberley.hiebert @doorgurus.ca

Website: www.doorgurusfranchise.com

Staci's Links:
Instagram. Website.

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In this episode of Small Business School, Staci is diving into a major shift she sees coming for entrepreneurs as we head into 2026. With AI making information instantly accessible, what really matters now isn’t what you know — it’s how you serve, connect, and give people their time back. This episode is all about rethinking value, letting go of burnout culture, and building businesses that feel good for both you and your customers.

Key topics covered:

Why information is no longer the differentiator and what actually is
How AI is changing buying behavior and raising the bar for service providers
The growing importance of solving the “time gap” for your customers
Why connection, customer experience, and thought leadership can’t be replaced
What it means to build a business that supports your health and your clients as we move into 2026

As we move into 2026, the businesses that will thrive aren’t the ones chasing more information or louder marketing, but the ones that lead with connection, thoughtful service, and real human impact.

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with award-winning brand strategist Lianne Cawley, founder of Chapter 35, to unpack what branding really means in today’s business landscape. From building a brand that drives trust and longevity to navigating growth, motherhood, and a life-changing health diagnosis, this conversation goes far beyond logos and colour palettes. If you’ve ever wondered how to create a brand that actually connects and evolves with you — this episode is for you.

Key topics covered:

Why great branding isn’t about aesthetics alone and how story, values, and alignment create long-term customer loyalty
How Lianne grew her branding studio from a solo venture to a collaborative team, and why leadership evolves with business growth
The difference between visibility and longevity and why brands with attention don’t always last
How a brand audit can uncover misalignment between your intentions and how your business is actually experienced
Why authenticity matters more than ever in the age of AI and how to use technology without losing the human side of your brand

This episode is a powerful reminder that branding is about more than how your business looks, it’s about how it feels, connects, and evolves.

Connect with Lianne:

Instagram: @chapter35.ca @liannecharlene

Website: www.chapter35.ca

Staci's Links:
Instagram. Website.

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In today’s episode, Staci delivers a bold but timely perspective on one of the most overused pieces of business advice heading into 2026: “Find power partners.” While partnerships are often positioned as the solution to social media burnout and slow growth, Staci explains why power partners and affiliates are failing most businesses and what needs to come first.

This episode breaks down the hard truth about leverage, clout, and momentum, and offers a refreshing, grounded approach to building relationships that actually lead to referrals, visibility, and long-term growth.

Key topics covered:

Why power partnerships don’t create clout, they only leverage what already exists
The real difference between affiliates and power partners (and why both often disappoint)
What leverage actually means in business and why effort alone doesn’t count
Why most cold pitches for partnerships quietly fail before they start
How strong relationships outperform paid referrals every time
What successful power partners exchange instead of money
Why partnerships reward momentum — they never replace it

Power partnerships aren’t the shortcut to growth. They are the reward for momentum you’ve already built. Focus on becoming valuable, reliable, and useful first, and the right partnerships will follow naturally.

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s joint episode, Staci Millard and Kristina Bartold (Co-founder of The Social Snippet, and Community Podcast Host) pull back the curtain on what truly makes a great podcast guest — and how podcast guesting can be a powerful strategy for visibility, authority, and business growth when done well.

Recorded in Ottawa during a High Five Women gathering, this candid conversation dives into what podcast hosts look for, why most pitches miss the mark, and how business owners can stop chasing podcast appearances and start using guesting intentionally to build real relationships, credibility, and ROI.

If you’ve ever said, “I want to be on more podcasts,” but weren’t sure how to turn that into actual opportunities, this episode is for you.

Key topics covered:

Why saying “I want to be on more podcasts” isn’t a strategy and what to say instead
What podcast hosts actually look for when choosing guests
How unclear messaging can hurt your credibility as a guest
Why warm introductions outperform cold pitching every time
The biggest mistakes guests make after an episode goes live
Whether paying to be on podcasts is ever worth it
How to position yourself as a thought leader instead of a commodity
What turns a good guest into someone hosts eagerly refer again and again

Podcast guesting isn’t about being everywhere. It’s about being in the right rooms, with the right message, serving the right audience. When done with clarity and intention, one great podcast appearance can open more doors than a hundred cold pitches.

Connect with Kristina:

Instagram: @kristina.bartold

Website: https://www.thesocialsnippet.com/

Community Podcast: https://communitypodcast.buzzsprout.com/

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with podcast strategist Kristina Bartold, co-founder of The Social Snippet, to talk about why podcasting keeps coming up in every business room and how to actually make it work for your business.

From ROI and authority to guests, funnels, and monetization myths, this episode pulls back the curtain on what podcasting really looks like behind the scenes. If you’ve ever wondered whether a podcast is worth the time, this conversation will help you decide strategically, not emotionally.

Key topics covered:

Why podcasting can outperform social media for trust, longevity, and authority
The biggest mistake business owners make when choosing podcast guests
How podcasts quietly become one of the strongest networking tools in business
What a profitable podcast funnel actually looks like (and when ads matter)
Why small, loyal audiences often outperform “big name” celebrity guests

Podcasting isn’t about chasing charts or celebrity guests. It’s about clarity, consistency, and serving the right audience. When done intentionally, a podcast becomes a long-term business asset that builds trust, relationships, and opportunity over time.

Connect with Kristina:

Instagram: @kristina.bartold

Website: https://www.thesocialsnippet.com/

Community Podcast: https://communitypodcast.buzzsprout.com/

Mentioned in Episode:

Mini Mic - https://amzn.to/4iIjFBJ

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with copywriter Evie Tavares to unpack what ethical, emotion-led copywriting really looks like and why trust matters more than tactics in today’s marketing landscape.

From ditching false urgency to navigating AI without losing your voice, this conversation is a refreshing reminder that selling doesn’t have to feel manipulative to be effective. If you’ve ever struggled with “selling with confidence,” this episode will shift how you think about words, value, and connection.

Key topics covered:

What copywriting actually is and how it differs from content writing
Why trust-based marketing outperforms scarcity-driven tactics long term
How false urgency and “pain-point poking” quietly erode your brand
When it makes sense to outsource copywriting and what to do first
How AI and ChatGPT are changing discoverability (and what consistency has to do with it)

Good copy isn’t about pressure, it’s about clarity, empathy, and confidence in the value you bring. When your words are aligned with your beliefs, selling becomes an act of service, not persuasion.

Connect with Evie:

Instagram: @evietavaresbranding

Website: evietavaresbranding.ca

Brand Voice Guide: https://evietavaresbranding.myflodesk.com/hzgkbrldyb

Email Starter Kit:

https://evietavaresbranding.myflodesk.com/emailstarterkit

Staci's Links:
Instagram. Website.

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As 2025 comes to a close, this final solo episode of Small Business School is a heartfelt reminder that leadership isn’t always about pushing forward, sometimes it’s about knowing when to pause.

In this short but powerful solo episode, Staci shares why she’s intentionally stepping back for the final weeks of the year and invites listeners to do the same. With calendars already overflowing and expectations piling up, this conversation reframes rest as a strategic, thoughtful decision…not a failure of consistency.

Key topics covered:

Why living life and business at full capacity leaves no room to breathe
How to identify what’s a glass ball versus a rubber ball in your life
When consistency supports growth — and when it quietly creates burnout
Why end-of-year pressure often leads to the same annual “blow up”
How pausing now can create more intentional momentum in the new year

Until next year, whether you’re energized by planning or craving rest, know that you’re exactly where you need to be.

Challenge:

Ask yourself:

What am I holding onto right now simply because I always have?
If I paused this for a few weeks, would anything truly break?

Choose one thing that can be set down temporarily and give yourself permission to do so without guilt.

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with Monika and Robyn, the brilliant (and hilarious) founders of Mint Cleaning. What started as two moms walking together in a small town quickly evolved into a booming cleaning business and eventually a multi-million-dollar product line. The duo shares how they navigated unexpected growth, overcame health scares, built a devoted online community, and embraced entrepreneurship with equal parts grit and humour.

Key topics covered:

The accidental first meeting that sparked a business partnership
How a casual “want to go for a walk?” turned into a full-fledged cleaning company
The overnight demand that scaled them from two moms to 12 staff and 50+ properties
The health crisis that forced them to rethink everything and ultimately inspired Mint Cleaning products
Their transition from cleaners to CEOs (and the imposter syndrome, mistakes, and lessons that came with it)
The big motto that shaped their growth: say yes now, figure it out later
Why community not marketing is the secret behind their massive online following
The surprising truth about how much time they spend on social media (and why they still run it themselves)
How being the face of the brand built trust, loyalty, and momentum they never expected

Staci wraps up the episode celebrating the Mint Cleaning founders’ authenticity, reminding listeners that growth is messy but magic happens when you stay human, stay brave, and keep saying yes.

Connect with Monika & Robyn:

Instagram: @mintcleaning_

Website: mintcleaningproducts.com

Staci's Links:
Instagram. Website.

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In this episode of the Business Builder Series, Staci kicks off a four-week reflection journey designed to help small business owners assess their year with honesty and clarity. She dives into what truly mattered in your CEO role, where your time created value, and why busyness isn’t the same as leadership. This conversation sets the foundation for stepping into a more intentional, spacious, and empowered CEO identity in the year ahead.

Key topics covered:

Why end-of-year planning doesn’t work for most small business owners (and the better time to do it)
The identity shift from doing everything to becoming the visionary your business actually needs
How overfilling your calendar keeps you in survival mode instead of strategy mode
The difference between familiar work that feels good and high-value work that moves the business
How to spot where you provide unique value and where you’re draining your CEO energy
Why letting go of control (the right way) is the key to scaling sustainably

Challenge:

Do a three-day mini time audit. Track everything you do, highlight tasks that drain you or don’t require your unique skill set, and identify your bottom 10%. Then decide what to automate, delegate, or eliminate.

Staci's Links:
Instagram. Website.

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In today’s episode of Small Business School, Staci sits down with Jen Szpigiel, founder of Becoming Iconic and editor-in-chief of Iconic Magazine, to explore her 20-year entrepreneurial journey. Jen shares how motherhood shaped her path, how she built a thriving personal brand across industries, and why reputation and relationships became the driving forces behind her lasting success. This conversation brings both strategy and heart, opening a powerful window into what it truly takes to build something iconic.

Key topics covered:

The pivotal moment that pushed Jen from corporate marketing into entrepreneurship
How she built her first multi 8-figure beauty and wellness brand long before “coaching” existed
The identity shift of young motherhood, and the ache that sparked her desire to build something of her own
Why pivoting triggered criticism…and how her reputation carried her through it
The surprising truth about visibility and why relationships matter far more than algorithms
Jen’s simple, highly effective daily practice for nurturing meaningful connections
The difference between genuine relationship-building and transactional networking
Why long-term nurturing leads to clients who arrive at exactly the right time
The emotional maturity required to show up in the DMs without expectation or entitlement

Jen reminds listeners that iconic brands aren’t built overnight, they’re built through consistency, integrity, and genuine relationships that compound over years.

Connect with Jen:

Instagram: @becomingiconic @iconicmagazine__

Website: www.becomingiconic.co

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In this solo episode, Staci opens up about the emotional and mental pressure that often shows up at the end of the year, especially with nonstop promotions, Black Friday offers, and all the “start next year strong” messaging. She shares how she personally navigates that overwhelm and what it looks like to stay grounded, intentional, and confident instead of reactive or comparison-filled.

Key topics covered:

Why year-end sales and “start your year right” messaging can trigger overwhelm for business owners
How to tell when an investment truly aligns with your goals…and when it’s just FOMO talking
The role of emotional leadership in your spending and decision-making
Why looking at how far you’ve come can shift your entire mindset
The habits Staci adjusts during busy seasons to protect her mental space and stay intentional online

Staci reminds listeners that entrepreneurship is a long-game, one where you get to choose your pace, your inputs, and your peace, no matter what season you’re in.

Staci's Links:
Instagram. Website.

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In this episode of the Business Builder Series, Staci explores the mindset shift every founder must make in order to scale: letting go of the “hero” role. She reveals why jumping in to fix every problem feels productive, but ultimately turns you into the bottleneck that slows your business down. Staci walks through how to empower your team to think, make decisions, and take ownership, so your business can grow beyond your capacity. This short episode is packed with practical mindset shifts, leadership tools, and a simple homework assignment that will transform how you lead your team.

Key topics covered:

How the “hero habit” gives founders a dopamine hit while secretly sabotaging growth
The surprising reason being the go-to person can stunt your team’s confidence and capability
Why answering questions quickly keeps you reactive instead of strategic
How shifting from “fixer” to “coach” unlocks speed, trust, and team autonomy
Staci’s favourite leadership questions that train your team to think—not just do
The culture transformation that happens when ownership becomes expected
The “monkey on your back” analogy and how to stop taking on everyone else’s problems
How to know when a recurring issue needs a system, and when it doesn’t
Why letting your team try (and sometimes fail) once saves you countless hours forever
The mindset shift from control to trust that separates solopreneurs from true leader

Challenge:

When someone brings you a problem, do NOT solve it.
Ask a follow-up question instead — guide them, don’t fix it for them.
Make a list of the top three things you’re still manually fixing.
Choose one of those three and create a system for it.

Staci's Links:
Instagram. Website.

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Welcome back to Small Business School! In today’s episode, Staci sits down with marketing expert Kelsey Reidl to unpack why marketing feels so confusing right now, and why so many business owners feel stretched thin trying to keep up. Kelsey breaks down what’s really happening in the industry, what’s actually working, and how small business owners can stop the scatterbrain approach and start making intentional, aligned marketing.

Key topics covered:

Why marketing feels harder than ever—and why that confusion is totally justified.
The surprising return to “old school” tactics that are outperforming digital noise.
Kelsey’s concept of “scatterbrain marketing” and how to escape it for good.
A powerful framework to decide exactly which platforms you should (and shouldn’t) be on.
The truth about campaigns, experts, and why the real answer always comes back to one simple question.

This episode reminds business owners that clarity comes from connection—and that the most effective marketing is always rooted in relationships, not algorithms.

Connect with Kelsey:

Instagram: @kelseyreidl

Website: kelseyreidl.com

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In today’s episode, Staci opens up about an eye-opening conversation she had with her makeup artist—one that inspired an important reminder for every entrepreneur: there is no single “right” way to build a business. She breaks down the pressures of comparison, the myths glamorized on social media, and why success metrics must be personal, not inherited from other people’s goals. Staci explores the realities of both solo and team-based business models, emphasizing that each path is equally valid when aligned with the life you want to live.

Key topics covered:

Why there’s no single blueprint for building a successful business, and how believing there is might be holding you back.
The surprising truth behind “polished” businesses on social media (and why the behind-the-scenes reality might shock you).
How countless entrepreneurs end up making less money after hiring a team, and what no one talks about.
The real cost of building a luxury brand—and why it’s not the right strategy for everyone (despite what big-name gurus preach).
The hidden power of running a simple, lean, wildly profitable solo business from your basement.
How to finally figure out what your version of success is—so you stop chasing someone else’s goals.
Why curiosity is the most underrated skill in business conversations—and how it leads to better advice and better decisions.

This episode is your reminder that the most fulfilling business is the one that is aligned with your lifestyle, values, and definition of success—and that supporting each other’s unique paths creates a healthier, more empowered entrepreneurial community.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of the Business Builder Series, Staci explores a common challenge many small business owners face as they grow: the desire to be liked by their team so deeply that it gets in the way of actual leadership. She breaks down what it looks like to step into the role of a true coach, why clarity matters more than being the “nice boss,” and how avoiding discomfort can quietly limit a business’s growth.

Key topics covered:

Why early hires often feel like family and how that impacts leadership
The difference between kindness and people-pleasing
How lack of clarity, expectations, and boundaries can sabotage a company’s ability to scale
What it means to lead from the “coach’s view” and see the full picture
Key traits of strong leadership: direct communication, accountability, and empathy with boundaries
Why respect comes before likability, and why that order matters
The risks of avoiding tough conversations or feedback to keep everyone comfortable

Challenge:

Listeners are encouraged to identify one area where their desire to be liked is causing them to avoid leadership. They should write down the tough conversation, feedback, or boundary they’ve been avoiding, and note what could become possible if they addressed it.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this episode, I get real about one of the biggest traps service-based business owners fall into: competing on price and service. It might work when you’re just starting out, but it becomes a fast track to burnout, razor-thin margins, and a business that can’t scale. I walk through why this model stops working, what really happens behind the scenes, and how to shift into pricing and delivery that actually support long-term growth.

Key topics covered:

Why “more for less” works in startup mode but becomes dangerous during scale-up
How underpricing slowly erodes your margins, your team capacity, and your quality of service
What happens when your clients expect more while you’re earning less
The four things to compete on instead of price: clarity, results, experience, and integrity
Real world examples—from accounting to daycares—of how pricing models impact sustainability
How tech and systems can support a “more for less” feel without sacrificing margin

At the end of the day, sustainable business isn’t about being the cheapest—it’s about being the clearest, the most consistent, and the most confident in the value you bring.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of the Business Builder Series, Staci gets real about what it looks like to lead well when you’re stuck in the “messy middle” of business, beyond the fun startup phase but not yet in a smooth, scalable rhythm. She shares how leadership in chaos doesn’t require perfect systems or a cleared calendar… just intention, clarity, and small but powerful shifts in how you show up every day.

Key topics covered:

Why waiting “until things calm down” keeps you stuck in chaos
The power of micro-moments in leadership (and why meetings aren’t always the answer)
Building CEO time into your schedule—even if it starts with just 30 minutes
Clear communication vs. constant availability (and why the latter leads to burnout)
Delegating the how while owning the why so your team can act without you

Even in the weeds, you can lead with intention and plant the roots that will support your next level of growth.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Let’s talk about something that confuses almost every entrepreneur at some point — tax installments. In this episode, I’m breaking down what they are, when you owe them, and how to handle them without stress or surprise bills from the CRA. If you’ve ever wondered why you’re being asked to pay tax before year-end, or what happens if you skip an installment, this episode is for you.

Key topics covered:

What tax installments actually are (and why they’re not “extra” tax)
When CRA requires you to start paying installments — and how to find your specific deadlines
What happens if you skip or delay a payment
When it might make sense to use your line of credit to pay installments
How to plan ahead so taxes stop feeling like a surprise

At the end of the day, it’s not about fear — it’s about being informed so you can make empowered decisions with your money.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of the Business Builder Series, I’m diving into one of the biggest growth milestones for any small business owner — making your first or next leadership hire. If you’ve been wearing all the hats (COO, CMO, CFO…and maybe even floor sweeper), this episode is for you. I’ll walk you through how to recognize it’s time to expand your leadership team, what roles make the biggest impact, and how to set those hires up for success, even if you’re starting small.

Key topics covered:

How to know when you’re ready for a leadership hire, and the signs it’s time to step back from the “doing”
Why fractional roles (like fractional CFOs or CMOs) are a game-changer for small business owners
The difference between a team member and a true leader, and how that impacts your energy and focus
Why you should be cautious about hiring a Director of Operations too soon
My top 5 tips for successful leadership hires, from hiring for how they think to giving them space to truly lead

When you hire leadership, you stop being the whole engine and start being the driver, and that’s when your business really starts to move forward.

Challenge:

Audit your leadership gap. Ask yourself:

What am I holding on to that someone else could lead?
What role would let me step into my CEO-level work?
What would “done really well” look like for this person?

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In today’s episode, Staci sits down with Shae Invidiata, a passionate advocate for women’s financial sovereignty and holistic wealth. Together, they dive into how women can break free from shame around money, embrace confidence in financial conversations, and build legacies that last generations. Shae shares how money isn’t just about numbers, it’s about energy, self-worth, and the freedom to design your life with intention. This conversation will leave you inspired to take up space at the financial table and start seeing wealth as a tool for impact.

Key topics covered:

Why women often feel shame or discomfort talking about money — and how to shift that narrative
The importance of learning the language of money to create true financial freedom
How to build your own “locker room talk” spaces where women can discuss investing, tax strategy, and wealth openly
Shae’s real-life journey from real estate to financial empowerment — and the lessons learned along the way
A modern perspective on investments, including why she’s rethinking traditional education funds in favor of long-term legacy planning

Remember, building wealth isn’t about having it all figured out, it’s about taking one empowered step at a time toward the life you want.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Connect with Shae:

Instagram: @ShaeInvidiata

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of the Business Builder Series, I’m diving into what it actually means to have a financially healthy year-end — not just filing taxes and hoping for the best. I share how to go beyond the “pray there’s no big tax bill” mindset and use your numbers as a leadership tool. This one’s part mindset, part strategy, and 100% about setting yourself up for confidence instead of chaos when year-end hits.

Key topics covered:

The difference between a compliant year-end and a healthy one
Five key signs your business is financially healthy
How to avoid the year-end panic spiral
Why year-end should be a checkpoint, not a punishment
How to use your numbers strategically to shape next year’s goals

Challenge:

Book a 90-minute CEO meeting with yourself. Review your financials using the five key signs from this episode. Write down what’s working, what needs to change, and any questions to ask your accountant before filing. This is your chance to go into year-end confident, clear, and in control.

A clean, clear year-end doesn’t just reduce stress — it builds your confidence as a CEO. The numbers don’t have to be scary; they’re your most powerful guide for growth.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this powerful and heart-centered conversation, I’m joined by the incredible Anna Lozano — entrepreneur, mentor, and host of The Prosperity Playground podcast. Anna shares her inspiring journey of creating, growing, and selling her first company (Love Powered Co.) and how she’s now redefining success through alignment, intuition, and energetics. We talk about what it really looks like to build a business that feels as good as it performs — one that supports your energy, lifestyle, and purpose instead of draining it.

Key topics covered:

Anna’s entrepreneurial evolution, from corporate life to network marketing to building and selling Love Powered Co.
What it truly means to build a business that matches your energy, values, and season of life
What happens when you’ve “made it,” but you’re still figuring out who you are next
Why stillness and space are secret weapons for creativity and clarity
How to move from force and burnout to ease and alignment
Creating a new definition of success, one that’s deeply personal, intentional, and sustainable

Anna’s story is an inspiring reminder that success isn’t about how hard you grind — it’s about how deeply you align. When you stop trying to keep up with everyone else’s version of success and start tuning into your own rhythm, everything changes. You’ll not only build a business that thrives but a life that feels truly joyful, free, and abundant.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Connect with Anna:

Instagram: @_annalozano

Website: annalozano.com

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Ever wondered if EI maternity leave is worth it as an entrepreneur? In this episode, I’m diving deep into what EI looks like for self-employed business owners; when it makes sense, when it doesn’t, and how to make the best decision for your unique business and lifestyle.

Key topics covered:

The difference between traditional EI and the special benefits program for self-employed individuals
Why you need to opt in at least 12 months before taking leave, and why timing is everything
How much you actually pay in versus what you might get back (with real examples!)
The pros and cons: including when EI makes financial sense and when to skip it
Smart alternatives to EI like building your own maternity fund, paying dividends, or private insurance options

At the end of the day, it’s not just about if you can get EI, it’s about whether EI truly fits the business and life you’re building. Take the time to run the numbers and trust yourself to choose what works best for you.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Stepping away from your business for maternity leave isn’t something that just happens, it has to be built with intention. In this episode, I’m sharing exactly how I’d plan for maternity leave as a business owner. From the financial foundation to the emotional reality, so you can take time off feeling prepared, confident, and supported.

Key topics covered:

How to plan your pay while you’re off, from saving ahead to building a business that pays you even when you’re not in it.
Deciding if your business can run without you or if you’ll need to save for your time away.
Why SOPs, team training, and test runs are key to stress-free leave.
How to start letting go of control, plan your check-ins, and set expectations for your return.
Building for maternity leave can also help you scale and create freedom in your business long after baby arrives.

Taking maternity leave as a business owner is absolutely possible, it just takes intention and preparation. Even if you’re not there yet, starting now can set you up for the kind of freedom and flexibility every business owner deserves.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this episode, I dive into a question I get all the time: “How do small businesses survive against Amazon?” Spoiler alert — some don’t, but many thrive. And the difference? It’s not what you think. I’m breaking down the truth about competing in a world where giants exist, and why your mindset and innovation matter more than your price tag.

Key topics covered:

Why Amazon isn’t the “small business killer” people think it is
How shaming customers for shopping on Amazon actually pushes them away
What thriving small businesses do differently (hint: they innovate!)
How to create a competition-free zone where your uniqueness wins
Two smart paths forward: play a whole different game — or use Amazon as a tool

Your biggest threat isn’t Amazon — it’s the version of you that’s afraid to stand out. Compete by being human, build connection, and remember: no one can do you better than you. 💛

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of the Business Builder Series, I’m diving into one of the most important — and often overlooked — parts of entrepreneurship: planning for the true cost of growth. It’s so easy to get caught up in the excitement of scaling that we forget growth always costs money, time, and energy before it pays off. I’m sharing practical, grounded advice for planning your growth intentionally so it strengthens your business instead of stretching it too thin.

Key topics covered:

Why every stage of growth eats up cash — and how to prepare for it
Understanding true growth costs: team, tools, time, and implementation
How to plan ahead so you can fund your growth without creating chaos
Building financial buffers and cash flow forecasts to support expansion
The difference between growing out of clarity versus growing out of FOMO
How intentional, well-funded growth builds a stronger, more sustainable business

Challenge:

Write down your top one to two growth goals for the next quarter. Then ask yourself — what will this really cost in time, tools, and team? Add a buffer, and decide how you’ll make it possible.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hi friend, welcome back to Small Business School! This week, Staci gets real about why women—especially mothers—often face more challenges finding financial success in business. From societal expectations to mindset blocks, she unpacks the deep-rooted beliefs that hold women back from prioritizing profit and challenges us to reframe how we think about money, success, and impact.

Key topics covered:

Why “help at home” and access to funding aren’t the only factors in women’s business success
The hidden shame around women saying they want to make money
The mindset shift from running a “passion project” to building a profitable business
How women can balance being heart-led and money-focused
Why normalizing conversations about money between women is key to lasting change

Take a few minutes to reflect on your own beliefs about money. Ask yourself: Do I truly believe it’s okay to want to make money in my business?

Then, start a conversation with another woman entrepreneur—normalize talking about profit, growth, and financial goals.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of the Business Builder Series, I’m breaking down how to forecast your revenue — intentionally and confidently — instead of reacting to whatever comes your way. Forecasting doesn’t have to feel stressful or uncertain. When you approach it as a tool to create your future (not predict it), you give yourself clarity, direction, and control in your business.

Key topics covered:

The difference between a target and a forecast (and why you need both)
How to use your past and current data to build realistic revenue projections
Understanding seasonal trends and how they impact your business
Connecting your forecast to your capacity and marketing efforts
Why a good forecast gives you control, not pressure

A forecast isn’t about being right — it’s about being ready. The more clarity you build, the less anxiety you’ll feel about what’s coming next.

Challenge:

Open up your revenue from the last 12 months and chart out your actuals by month.
Then, forecast the next three months by labeling each one with:

What’s booked or guaranteed
What’s expected
And your stretch goal (the fun, visionary number!)

Next month, review how close you came — and update the forecast again. Keep it rolling and start building that muscle of confident, intentional forecasting.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! This week, I’m diving into a hot take — your relationship with the CRA might actually say a lot about your relationship with money. Yep, I said it! After chatting with a client in the wealth management world, I realized how deeply our money mindset is tied to how we feel about Canada Revenue Agency. So, let’s unpack that and shift the narrative from fear to empowerment when it comes to taxes and audits.

Key topics covered:

Why your reaction to a CRA letter might reveal your deeper money mindset
How most CRA letters are computer-generated (not personal attacks!)
The truth about CRA audits — and why they’re not always a bad thing
How professionals can help you prepare and respond calmly
Building financial confidence so those brown envelopes don’t send you into panic mode

Imagine what it would feel like to open a CRA letter without your heart racing — just peace and confidence. That’s the energy we’re working toward.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to another episode of the Business Builders series. This week, I’m diving into one of the most common questions I get asked — how much should I be paying myself? Whether you’re just starting out or years into business, figuring out your own pay can feel confusing and even emotional. In this episode, we break it down step-by-step so you can understand your true value, create a sustainable pay structure, and start treating yourself like the CEO you already are.

Key topics covered:

Why your business should exist to serve your life — not starve it
The two ways you get paid as an owner: for your role and as a shareholder
How to figure out what it would cost to replace you in your business
The risks of both underpaying and overpaying yourself
How to build your salary into your financial model and start reverse-engineering profit

Challenge:

Get clear on your numbers!

Decide what enough looks like for you — what income do you personally need to feel secure?
Calculate what your business should be paying to replace you for the roles you fill.

Once you know these two numbers, you’ll have the clarity to start building your pay plan like a true CEO.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this heartfelt episode, I chat with Rebecca, founder of The Detour Co, a natural skincare brand rooted in mindfulness, intentional living, and self-connection. What started as a side project in her kitchen has grown into a brand that’s not just about beautiful skin — it’s about helping women slow down, reconnect, and nurture themselves through simple daily rituals.

Key topics covered:

How Rebecca went from yoga and meditation teacher to skincare founder — and why her brand is so much more than just products.
The philosophy behind “from the land, not the lab,” and how nature inspires everything she creates.
Staying grounded while growing a business and raising kids (and how meditation keeps her centered).
The importance of community and why finding “your people” changes everything in entrepreneurship.
How brand clarity and messaging often come from conversations, connection, and simply showing up.

At the end of the day, building a business that feels good matters just as much as building one that looks good — because when you’re aligned and connected to your purpose, everything else flows naturally.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Connect with Rebecca:

Instagram: thedetourco.muskoka
Website: https://thedetourco.com/pages/facial (use code ACADEMY for free shipping on any order. Expires 12/31/2025)

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this week’s episode of Business Builders, we’re diving into one of the hardest questions every entrepreneur faces — when to let go of an offer that’s no longer serving you. Just because something’s profitable doesn’t mean it’s right for your business.

Together, we’ll look at how to assess your products or services through a lens of energy, alignment, and long-term sustainability. It’s time to create more space for what truly lights you up.

Key topics covered:

Why profitability isn’t the only kind of return on investment that matters.
How to recognize when an offer is draining your energy (even if it’s making money).
Understanding the “fear of letting go” and how the sunk cost fallacy keeps us stuck.
The five-point system to audit your offers and spot what’s out of alignment.
How to gracefully phase out or reshape an offer that no longer fits your vision.

Challenge:

Audit your current offers using Staci’s 5-point system — profitability, energy, scalability, client results, and alignment. Then, circle one offer that might need to be retired or reshaped and reflect on what changing it could make possible for your business.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode of Small Business School, I sit down with Dmytro, founder of Sing Smart, an international online vocal coaching company. His story of resilience—from pursuing music in Ukraine, navigating the pandemic, and moving to Canada—highlights the power of using your voice not only to sing but to truly express yourself. Dmytro reminds us that our voice is more than technique; it’s a reflection of our soul.

Key topics covered:

Dmytro’s journey from musician to global vocal coach, and how adversity shaped his business.
Why most people don’t want to be superstars—they want confidence in using their voice every day.
How creating a safe, supportive environment helps people explore and embrace their voice.
The balance between encouragement and honest feedback in building growth and resilience.
Practical ways to prepare for speaking or performing, like practicing different “characters” to expand your vocal expression.
Why enjoying the process—and treating it as a journey—is the key to building confidence and authenticity.

One powerful takeaway: your voice is the reflection of your soul, and the more you practice using it, the more confident and comfortable you’ll become.

Get 50% off your first lesson with SingSmart using code SBSP50.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Connect with Dmytro:

Instagram: @singsmart.ca

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this Business Builders workshop, I’m digging into one of the biggest struggles small business owners face: the constant ups and downs of the feast or famine cycle. If you’ve ever had a month full of sales and then felt crickets the next, you’re not alone. In this episode, I walk through why this cycle happens, the stress it creates, and how you can finally step out of it by building more predictability into your business.

Key topics covered:

Why the feast or famine cycle shows up (and why it keeps us stuck in stress mode).
The difference between reactive and proactive business building.
How to plan revenue ahead instead of scrambling month-to-month.
Three proven paths to create stability: recurring/retainer offers, rebooking systems, and consistent lead generation.
Why predictable revenue doesn’t mean boring—it actually creates more freedom and intentional growth.

Challenge

Pick one of the three paths to predictable revenue:

Create a recurring/retainer offer
Build a rebooking or renewal system
Plan a consistent lead generation habit

Choose the one that will have the biggest impact for you this quarter and commit to taking one action step this week to move it forward.

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today’s episode is a little different than our usual conversations on Small Business School—but it’s one I think every business owner needs to hear. I’m joined by Debbie Stanley, a seasoned expert in estate administration and the founder of ETP Canada. We dive into a topic that so many people avoid: what happens when we don’t plan ahead for life’s inevitable events. Whether it’s navigating the role of executor, understanding probate, or thinking about the future of your business, this conversation is full of insights that will help you feel more prepared and confident.

Key topics covered:

The role of an executor and why it can be so overwhelming without guidance
The truth about probate, what it actually means, and why it takes so long
Special challenges small business owners face if they pass away without a plan
How a tech audit and succession planning can protect your business long-term
Simple, practical first steps to start preparing without feeling overwhelmed

This episode is your reminder that planning ahead isn’t about fear—it’s about giving yourself, your family, and your business peace of mind for the future.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Debbie:

Instagram: @deb_stanley

Website: executorready.ca (visit for vip-club discount code for our course Executor Ready)

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this week’s Business Builders episode, I’m diving into a topic that so many entrepreneurs shy away from—budgets. But here’s the truth: a strategic budget isn’t about restriction, it’s about freedom. When you align your spending with your vision, you give yourself the clarity and structure to actually grow the business (and life!) you want. I’ll walk you through how to shift from “last year’s numbers” thinking into creating a budget that supports the future you’re building.

Key topics covered:

Why most budgets fail—and how to create one rooted in your vision, not last year’s revenue
The key categories every business owner should consider when mapping costs to growth
How to set realistic revenue targets that align with your expenses and goals
The importance of revisiting and adjusting your budget regularly (it’s not a one-time exercise!)
Your simple homework: define three goals for your business this year, and map out the resources needed to make them possible

Challenge

Write down three goals you want your business to support this year—both personally and professionally.

Then, map out the resources or expenses that would help you reach those goals.

Don’t worry about the revenue yet—just focus on identifying what it would take to run the business well and support those goals.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! It’s just you and me today! I’m unpacking the mindset shifts and practical tactics I shared during a recent Coach’s Corner —aka the exact money guidance I’d give if we only had a few minutes together. We’ll talk about expanding what you believe is possible, measuring what actually matters, and making grounded decisions that move your business forward (without the all-or-nothing gambles).

Key topics covered:

Money is a mindset: expand your belief by getting in rooms with people a few steps (then a few more) ahead; invest sustainably, not from desperation.
Coaching with discernment: tools and mentors can be powerful—just avoid high-ticket “last dollar” decisions; grow through steady rewiring, not quick fixes.
Measure before you judge: keep bookkeeping current, set deadlines for reports, and use the data (not your gut) to spot leaks and wins.
Adopt a growth lens: add “yet” to your self-talk (“I’m not good at this… yet”) and remember—finance is the part of business you can’t ignore.
Core money mechanics: know your burn rate/runway/breakeven, manage the three profit pillars (revenue, cost of sales, overhead), protect cash, and demand ROI from every spend.

Tune in and give yourself the gift of clarity—one grounded decision at a time.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Business Builders, I’m making the case that numbers are power—not pressure. I share how finally looking at my metrics didn’t turn me into “cold corporate”… it freed me to cut what didn’t matter, pay my team better, and serve more generously. If you’ve been avoiding your P&L or marketing stats, this is your gentle nudge to step in as the visionary CEO your business needs.

Key topics covered:

The mindset shift: numbers are a tool, not a grade—use them to guide, not shame.
The five basics to track monthly: revenue, profit, owner’s pay, cash/runway, and margin vs. expenses.
Simple starting points (even if you’re messy): download statements, categorize, sort—then review trends.
Who does what: bookkeeper (data), accountant/CFO (interpretation & advice)—and how to get plain-English summaries.
Setting targets you can actually hit: plug leaks, choose focus products/vendors, and run a monthly CEO Money Meeting.

Challenge

Choose a recurring date each month (like the second or third Tuesday) and block off 30 minutes for a CEO Money Meeting.

During that time, start small by tracking just three numbers:

Revenue
Profit
Owner’s pay

Even if your records feel messy, the goal is simply to get started. Tracking monthly will get easier over time, and it builds the confidence you need to make smarter decisions.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I sit down with Jenn Rowles—known by her clients as the Chaos Destroyer. Jenn helps busy entrepreneurs and women create structure, reduce overwhelm, and find calm in the middle of their packed lives. We talk about why chaos feels like the “norm” these days, how it impacts both family and business, and what you can do to take back control of your time and energy.

Key topics covered:

Why chaos has become the default way of living—and how entrepreneurs often feel it even more.
The importance of intentional connection time with kids (and how a few minutes can save hours later).
How physical clutter and “drop zones” fuel mental burnout.
The power of simple 30-second habits to reduce overwhelm and build calm.
When to outsource tasks vs. when to build better systems at home and work.
How planning and reducing decision fatigue can completely change how your week feels.

Jenn’s mission is simple but powerful: to make calm the new normal.

Mention ‘Small Business School Podcast’ and receive $50 off the six week transformation.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Jenn:

Instagram: @mypersonalconcierge_
Website: www.mypersonalconciergeyeg.com

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Business Builders, we’re tackling one of the scariest (but most necessary) moves you’ll make as a business owner: raising your prices. If you’ve been holding onto the same rates for too long because you’re afraid of client pushback, this conversation is for you. Raising your prices isn’t about being greedy—it’s about protecting your business, honouring your growth, and creating space for sustainability.

Key topics covered:

Signs you’ve outgrown your current prices (hint: resentment and discounting are big red flags).
Why raising your prices is a strategic business decision, not an emotional one.
How to anchor into the data—profit margins, costs, and market research—so your pricing reflects real value.
Three practical ways to raise your rates without losing integrity (and with a lot less fear).
The emotional side of pricing shifts and why the right clients will respect and support your growth.

Raising your prices isn’t risky—it’s a recalibration of how far you’ve come.

Challenge

Pick one offer, service, or client group where your pricing needs to increase. Audit what it costs you to deliver, draft your updated rate, and either apply it to your next new client or prepare a clear notice for existing clients.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I sit down with Laurie Hawkins to talk about how we can navigate chaos—both in business and life—without losing ourselves in the process. We dive into nervous system health, simple practices that shift everything, and the power of community when things feel heavy. Laurie brings so much wisdom (and encouragement!) about finding calm in the middle of it all.

Key topics covered:

Why your nervous system is your most important business partner
How stress, fear, and “fight or flight” responses show up in our leadership
Simple, everyday practices to stay grounded (yes, even dancing or screaming counts!)
Why community is truly medicine, and how to give and receive support
The reminder that you were born worthy and whole—and how investing in yourself ripples into everything around you

Tune in and remind yourself that even in the middle of chaos, you have the power to pause, choose differently, and create a ripple of calm and possibility in your life and business.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Laurie:

Instagram: @hawkinspired
Website: www.hawkinspired.com/readyformore

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Having tough conversations is part of leadership — but that doesn’t mean it comes naturally. In this episode of Small Business School’s Business Builders Series, I’m breaking down how to handle those sticky situations with clarity and kindness, so you can lead with confidence instead of avoidance. You’ll learn how to stop spiraling, avoid resentment, and actually strengthen relationships through honesty and respect.

Key topics covered:

Why hard conversations are a leadership skill (not a personality trait)
The three key questions to ask yourself before you speak
How to check your tone and timing so you don’t react from emotion
A simple 3-step framework for navigating tough conversations
Common pitfalls like over-coaching or over-owning — and how to avoid them

Challenge

Pick one hard conversation you’ve been avoiding.

Ask yourself:What outcome do I actually want?
What emotion am I feeling, and how do I want to show up instead?
Is this about them, the situation, or me needing to lead more clearly?

Write out the 3-part structure:What have you noticed?
How does it affect the business or person?
What do you want to ask or suggest next? Then book the time and actually have the conversation this week.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I sit down with Kirsten Schmidtke — a sales and success coach who blends grit, heart, and unstoppable energy. From crushing tech sales targets to coaching high-achieving entrepreneurs, Kirsten’s approach to sales is anything but pushy. She’s here to show you that selling isn’t about pressure — it’s about service, relationships, and creating impact.

Key topics covered:

How Kirsten’s tech background shaped her “fail fast” mindset and data-driven approach to business.
Why sales should be seen as service — and how to reframe any “ick” you feel about selling.
The 3 pillars of authentic sales: service, making it about them, and leading with a clear process.
Why disqualifying prospects quickly can actually open the door to your ideal clients.
Simple daily actions to make sales a consistent (and enjoyable) part of your business.

If you’ve ever felt uncomfortable about selling or wondered how to do it in a way that’s true to you, this conversation will shift your perspective — and your results.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Kirsten:

Instagram: @kirstenschmidtke

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to another episode of Business Builders. In this episode we’re diving into one of the most important — and often most overlooked — parts of being a CEO: boundaries. Whether it’s with clients, your team, or even yourself, clear boundaries aren’t cold… they’re kind. They protect your time, energy, and focus so you can lead with clarity, not resentment.

Key topics covered:

Why most entrepreneurs wait until they’re burnt out to set boundaries (and how to change that).
The 3 key types of boundaries every leader needs: time, access, and emotional.
Practical scripts for saying “no” without guilt — while still being supportive.
How to coach your team to think independently instead of relying on you 24/7.
Simple “homework” to help you set one new boundary this week and stick to it.

Clear boundaries don’t make you selfish — they make you strategic. Tune in to learn how to create a business that works for you, not against you.

Challenge

Choose one boundary to set this week — pick a specific spot where your time, energy, or access is being drained. Start small and stick with it — don’t try to overhaul everything at once. Communicate it — tell a friend, colleague, or Staci (via DM) about the boundary so they can help you stay accountable. Revisit regularly — check in on that boundary and adjust if it’s slipping.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this heart-filled and thought-provoking conversation, I chat with the amazing Jenna Goodhand—coach, speaker, and the woman behind Cafèzia, a wellness-based coffee brand with a mission to slow down hustle culture. We chat about the journey from service-based business to product-based business, what it’s really like to buy a business, and how personal growth and entrepreneurship are more connected than you think.

Key topics covered:

How Jenna unexpectedly became a coffee business owner during the pandemic
Her advice for anyone thinking about buying a business (don’t change everything right away!)
The power of neuro-linguistic programming (NLP) and why it matters for business owners
Navigating identity, connection, and the real meaning of rest as a neurodivergent entrepreneur
The deep emotional impact small businesses can have on communities—and why that matters

You’ll walk away from this one feeling inspired, seen, and maybe even craving a coffee break with more intention (and less caffeine jitters).

Use code SBS at checkout to receive 30% your first order!

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Jenna

Instagram: @cafeziacoffee

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to another episode of Business Builders. If you’re the one holding up progress in your business because everything runs through you—this episode is for you. We’re diving into why leadership isn’t just a CEO thing (surprise: it’s a team sport!) and how to build leadership at every level of your business—without needing fancy titles or expensive hires.

Key topics covered:

Why true freedom in business starts when your team starts leading too
The difference between assigning tasks vs. owning outcomes
How to encourage problem-solving by answering questions with questions
The mindset shift from “helper” to “owner of the role” (without needing them to be an entrepreneur)
What might be holding you back from letting go—and how to move through it

Challenge

Pick one team member and give them an outcome, not a task. Let them lead the process—and coach them along the way.

Because leadership is contagious—and it starts with you.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hi friend, welcome back to Small Business School! This week, we're getting real about relationships and how they shape your success in business. Today, I’m joined by relationship and behavioral science expert Katarina Polonska, and together we are going to explore why your most personal dynamics—romantic or business—impact everything from how you lead to how you grow.

Key topics covered:

What “secure attachment” really means and why it’s foundational to your business and personal growth
How your childhood wiring affects who you attract and how you operate in relationships (yep—even your business ones)
Why romantic triggers are often the gateway to true self-discovery
How to navigate growing at different speeds than your partner—and what to do if they’re not “doing the work”
Tips for couples who are in business together (and why the usual boundaries advice might not work for you)

Plus, Katarina redefines feminine energy in a way that finally makes sense—hint: it’s all about joy, not stereotypes.

Join Katarina for a FREE 20 minute Masterclass https://programs.katarinapolonska.com/silreplayo

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Katarina:

Instagram: @katarinapolonska
TikTok: @katarina.polonska
LinkedIn: https://www.linkedin.com/in/katarina-polonsky/
Website: www.katarinapolonska.com

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Business Builders, we’re taking the fear out of forecasting. If you’ve ever thought, “I’m not good at math, I can’t do this”—this one’s for you. Staci breaks down how to create a realistic three-month revenue forecast using what you already know about your business, without spreadsheets that make your head spin.

Key topics covered:

Why forecasting isn’t about being perfect—it’s about getting closer to reality
What data to use (past trends, capacity, seasonality, and known changes)
The 4-step method to create a simple, confident three-month forecast
How to use your forecast to plan marketing, hiring, and avoid revenue dips
A tip that most business owners miss: factoring in discounts and actual sales prices

Challenge

Map out a 3-month forecast using your current offers. Multiply realistic sales volume by price (adjusted for discounts if needed), and ask: Does this get me to my goal? If not—what actions do you need to take?

Forecasting isn’t about controlling—it’s about leading your business with confidence. You’ve got this!

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this super tactical episode of Small Business School, I’m joined by the brilliant Madi Beumee, an expert in all things ManyChat and organic growth strategy. If you’ve ever wondered how to get more out of your social media content without burning out or spending hours in your DMs—this one’s for you. We’re breaking down how to use automation with heart, boost engagement, and turn followers into actual leads (and clients!).

Whether you're new to automation or ready to uplevel your systems, this chat is full of gold.

Key topics covered:

What ManyChat is (and why it’s not just for big influencers!)
How to use DMs to increase engagement and build authentic connections
The best kinds of content and lead magnets to pair with automated flows
Smart ways to avoid feeling “spammy” while still automating like a pro
The top 3 mistakes people make when setting up ManyChat (and how to avoid them)
Why you don’t need a new freebie every time—just repurpose creatively

Ask yourself—what's one way I could simplify or automate part of my DMs this week to serve better and free up time?

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Madi:

Instagram: @livelikemad.co
TikTok: @livelikemad

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey friend, welcome back to Business Builders! In today’s episode, I’m diving into a growth strategy that’s often overlooked—but absolutely essential: capacity planning. We all crave business growth, but here's the truth… chasing sales without checking if we can actually handle the growth can lead to burnout, bottlenecks, and breakdowns. So let’s talk about how to grow well, not just fast.

This is your reminder that scaling doesn’t mean sprinting—it means building with intention.

Key topics covered:

The 4 key types of capacity every CEO needs to assess: delivery, team, systems, and leadership
Why growing too fast can actually move you backwards
How to assess your current capacity with 3 powerful reflection questions
Practical ways to expand capacity: simplify, automate, hire strategically, and protect your headspace
How emotional symptoms (like exhaustion and resentment) are red flags that you’re at capacity

Challenge

Rate yourself 1–5 in each capacity area. Identify your lowest-scoring one and choose one simple step to ease the pressure this week.

Let me know how it goes—send me a DM on Instagram @staci.millard!

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, I’m joined by author and financial educator Donny Mangos, and we go deep into the money conversation—one we know a lot of people are avoiding. We talk about what wealth really means, why the system feels so broken (hint: it kind of is), and what you can actually do about it. If you’ve ever felt like you're working hard and still falling behind, this conversation is a game-changer. Donny introduces us to his “Money Mansion” strategy—an empowering approach to building sustainable, tax-efficient wealth without relying on risky investment fads or traditional banks.

Key topics covered:

Why real estate isn’t always the wealth-building solution we once thought—and how the rules have changed
The real impact of inflation + taxes (and why your savings account is secretly losing you money)
What the “Money Mansion” strategy is—and how it creates guaranteed, tax-advantaged, and liquid wealth
Why most people are using the wrong tools (and how banks are benefiting from your confusion)
How to choose the right financial contract—and avoid the common pitfalls people make when trying this strategy

So if you're ready to stop playing small with your money and start building real, lasting wealth—this episode is the one you don’t want to miss.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Donny:

Donny’s Book: Get Wealth’d Up
Website: getwealthedup.com
Instagram: @donnymangos

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey friend, welcome back to Business Builders! Change is inevitable in business—but how you lead your team through it? That’s what makes or breaks trust, momentum, and long-term growth. In this episode, I’m sharing how to navigate those smaller (but often tricky) changes in your business—like new systems, structure shifts, or new offers—without catching your team off guard or creating resistance.

Key topics covered:

Why change isn’t the problem—surprise is
How to communicate changes with trust, transparency, and confidence
A simple framework to introduce changes without chaos
What to expect emotionally (from both your team and yourself!)
Real examples of leading through process change—and what I learned the hard way

Join me for real talk on clarity, communication, and showing up as a grounded leader.

Challenge

Think of a change you’re planning (or recently made) and write out your answer to:

Why you're doing it
How it helps the business grow
What comes next

Then, practice communicating it clearly and confidently with your team..

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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If you’ve ever thought, “Why is my body not responding the way it used to?”—this episode is for you. I’m joined by the amazing Kerri Hallman, a fitness specialist helping women over 40 decode what’s going on with their hormones, energy, and weight. We’re talking about what really changes as we age, why performance feels harder (even when you’re doing “all the right things”), and how functional testing and personalized support can help you feel your absolute best again. Whether you're running a business, a household, or both—this episode is a must-listen.

Key topics covered:

Why traditional fitness and diet advice often fails women over 40
How hormones impact your energy, weight, and performance
What functional testing can reveal about your health
The power of personalized coaching over one-size-fits-all approaches
How to feel strong and energized in business, at home, and in life

You deserve to feel good in your body—this episode will help you take that first step with clarity and confidence.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Kerri:

Website: www.kerrihallman.com
Instagram: @kerri.hallman.fit

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey friend, welcome back to Business Builders! Let’s be real—performance reviews have a bit of a bad reputation. But they don’t have to be cold, corporate, or anxiety-inducing. In this episode, I’m sharing how to make performance reviews feel human, helpful, and actually effective (even if your team is small or remote). Whether you’ve been avoiding reviews or just want a better way to connect with your team, this one’s for you.

Key topics covered:

Why even small teams need regular, intentional performance check-ins
How to shift your mindset from “criticism” to “collaboration”
A simple 3-part framework for reviews: what’s working, what could improve, and where you’re headed
What to avoid (hint: vague praise and surprise feedback!)
How to make feedback part of your team culture—not just a once-a-year event

Challenge

Pick one team member and book a 20-minute review using the 3-part framework. Send it ahead of time, make it a conversation, and just see what opens up.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, I’m joined by the amazing Kristan Strate from Synergy HR—and trust me, she’s about to change how you see HR forever. We’re talking all about how HR should work for small and medium-sized businesses, how to build a strong team without breaking the bank, and what it means to “right-size” your business. If you’ve ever felt overwhelmed by hiring, unsure about onboarding, or stuck in a cycle of reactive people management, this episode is your go-to playbook.

Key topics covered:

Why HR isn’t just about compliance—it’s your secret weapon for business growth
What it actually means to “right-size” instead of downsize (and why it should be part of your annual plan)
How to define your purpose, vision, values, and competencies—and use them to hire and lead better
Tips for hiring early and intentionally (not just grabbing a warm body when you’re desperate!)
Why onboarding starts way before day one—and how to set people up for success from the start
The true cost of reactive hiring (and how to stop repeating the same hiring mistakes)

Kristan also shares a free 5-part video series https://app.gohighlevel.com/v2/preview/izQ6CDm04JfhXZDANgQX to help you assess your people strategy. This episode is packed with gold—if building a great team is part of your vision, you’re gonna want to hit play now. Let’s do this!

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Kristan:

Website: www.synergyhrc.net www.frankhr.io
Instagram: @synergyhrc

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey friend, welcome back to Business Builders! Today, I’m diving into one of the most overlooked (but crazy important) pieces of running a small business: culture. I’m sharing what I’ve learned from years of building and rebuilding teams—because here’s the thing—every business has a culture. The real question is: are you shaping it with purpose, or letting it form on its own? I’ll walk you through how to lead intentionally, live out your values, and build a business people want to be part of.

Key topics covered:

Why every business has culture—even if you’re a team of one
How to stop letting chaos set the tone and start leading with calm, grounded intention
The difference between a list of values and a lived-out culture (hint: one’s not a poster on the wall!)
How to define core values that actually matter—and model them daily
What to do when culture drifts and how to reset without shame

If you’ve ever said, “I just wish my team thought more like me,” this episode is your roadmap. Let’s build something that feels like us, together.

Challenge

Define your core values – Choose the values that truly matter to your business (not just fluffy words). Pick the ones that will actively shape your culture.
Pick one value to focus on – Choose just one that you want your business to be known for.
Write a sentence that describes what that value looks like in action – Make it clear and tangible.
Start noticing where that value is already showing up – In your actions, your team’s actions, and how you serve your clients.
Reinforce it – Call it out when you see it, celebrate it, and use it to guide your decisions and feedback.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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What if joy wasn’t just a feeling you stumbled on—but a strategy you practiced daily? In this episode, I’m joined by the incredible Jillian Schecher: Joy Mentor, educator, podcast host, and creator of The Joy Method. We talk about redefining success, what it really means to lead with joy (especially as a small business owner), and how to cultivate abundance and alignment—without the burnout. If you’ve ever felt like business has to be hard to be worth it, this conversation will shift something big for you.

Key topics covered:

Why joy is more than a fleeting emotion—and how it can be your business edge
How to make joy a daily, doable practice without adding to your to-do list
Rethinking “success”: how to move from burnout and survival mode into alignment and ease
The powerful link between energy, emotion, and abundance (including money!)
What it really looks like to “enroll support” and build a team that lights you up

Because when you make joy your strategy—not just your reward—everything changes.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Jillian:

Website: https://jillianschecher.com/
Instagram: https://www.instagram.com/jillianschecher/
Facebook: https://www.facebook.com/joyfullivingwithjillianschecher
LinkedIn: https://www.linkedin.com/in/jillianschecher/
Join The Joy Club Community [FREE]: https://jillianschecher.com/thejoyclub/
Ready to Practice Joy Daily? Grab a Copy of The Daily Joy Journal: https://thedailyjoyjournal.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey friend, welcome back to Business Builders! Let’s talk about something that every business owner hits at some point—becoming the bottleneck in your own business. Today, I’m walking you through exactly why that happens, how to know it’s not a flaw (just a sign that roles need clarity), and how to fix it with simple steps.

Key topics covered:

Why lack of role clarity—not just systems—is what’s keeping you stuck in the weeds
How to delegate fully instead of just passing off tasks (and why your team might be confused)
A simple framework to define the core areas of your business and assign true ownership
What “done well” actually looks like—and why one clear sentence can change everything
How clarity isn’t corporate or rigid—it’s what creates freedom for you and your team

Because when everyone knows what they own—and what success looks like—you finally get to lead instead of manage every little thing!

Challenge

Define 5–7 key areas of your business, assign ownership (even if it's still you!), and write one sentence that describes what success looks like in that role.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I chat with the hilarious and insightful Jill Pavlov — a comedian, copywriter, and queen of clear, connection-driven messaging. Jill shares how her background in theater and radio led her to the world of copywriting, and how she now helps brands use their words to truly resonate with their audience. From storytelling that sticks to copy strategies that convert (without the ick), Jill breaks it all down in the most relatable, entertaining way.

Key topics covered:

Jill’s journey from theater and radio to comedy and copywriting (yes, it all connects!)
The psychology behind persuasive copy—and why human connection is the secret sauce
Why you shouldn't write like you're selling to yourself (unless you’re your ideal client!)
Tips for finding and understanding your audience—plus why social media isn’t where you should be selling
The power of improv for business confidence, communication, and showing up boldly
Why urgency and other marketing tactics don’t have to feel gross
How conversations (not just content) are your best content strategy

Whether you're writing your own content or working with a pro, this episode is a must-listen for anyone wanting to build real relationships through their brand.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Jill:

Website: https://copy-pop.com/
Instagram: @comedyjill

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this week’s episode of Small Business School, we’re switching gears and leaning into the mindset and spiritual side of entrepreneurship. I’m joined by the beautiful soul Renee Walker, founder of Renee Walker Wellness and host of the Spiritually Wired podcast. Together, we chat about the inner work that truly supports business growth—from mindset blocks to money beliefs and how reconnecting to ourselves (and something greater) creates real, lasting fulfillment.

Key topics covered:

Why mindset and self-connection are the missing ingredients for so many entrepreneurs
How your relationship with money impacts your ability to receive success
The physical signs your body gives you when you're blocking abundance
What “upper limits” are and how they might be quietly sabotaging your growth
How to bring more intention, awareness, and joy into your business journey
Renee’s beautiful Spiritually Wired community and how to try it free for 30 days

This is your permission slip to slow down, breathe deeply, and remember—you’re allowed to build a business with ease, not just hustle.

Use code ELEVATE for 30 days free in her membership.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Renee:

Instagram: @reneewalkerwellness
Website: www.reneewalkerwellness.com

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this week’s episode of the Business Builder series, we’re tackling something most entrepreneurs know they should be doing… but often avoid: building systems and procedures in your business (aka SOPs). But don’t worry—this isn’t about creating a stuffy, never-used operations manual. I’m walking you through how to build simple, repeatable systems that actually help you grow, without making it your full-time job. If you’ve ever said, “I know I need systems, but who has time?”—this one’s for you.

Key topics covered:

What SOPs really are—and what they aren’t
How to create effective systems in just 3 minutes using the tools you already have
Why messy, imperfect SOPs are better than perfect ones that never get used
Tips for building a culture where your team creates and owns the systems too

Whether you’re onboarding clients, posting content, or running payroll—this episode gives you a clear roadmap to make systems your secret weapon (without the overwhelm). Let’s get your time back and start building a business that runs without you in the weeds.

Challenge

A simple action step: pick one task you do regularly that you're ready to delegate. Record yourself doing it—using Loom, a voice note, or a Zoom video—and save it in an SOP folder.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today I’m chatting with the incredible Jana Boyko, co-creator of The Bedside Business Plan—a guided journal that’s helped over 10,000 entrepreneurs rethink how they approach starting and growing a business. We talk about the power of combining strategy with mindfulness, how entrepreneurship is as much a personal growth journey as a professional one, and why you should always begin your business journey by checking in with you. This one’s part inspiration, part practical roadmap, and all heart.

Whether you’re just thinking about launching or you’ve been in business for years, Jana’s approach will have you rethinking how to build something that feels as good as it performs.

Key topics covered:

The story behind The Bedside Business Plan and why Jana turned her coaching questions into a tangible journal
Why most business plans don’t work—and how guided prompts help you ask (and answer) the right questions
How your mindset, fears, and identity shifts affect your business more than any tactical checklist ever will
Why seasoned entrepreneurs are returning to basics with this journal (and what that says about what we miss early on)
Jana’s behind-the-scenes process—from duct-taped prototypes to getting stocked at Indigo!
A sneak peek at her next journal, Employee to Entrepreneur, and how it supports a sustainable and empowered transition out of 9–5 life

Get The Bedside Business Plan → Available on Amazon + Indigo and Employee to Entrepreneur →https://www.bedsidebusinessplan.com/employee-to-entrepreneur

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Jana:

Instagram: @bedsidebusinessplan
Website: https://www.bedsidebusinessplan.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Ever feel like your business would fall apart if you stepped away for even a day? Whether you dream of selling your business someday or just want the freedom to take a real vacation, this episode is for you. I'm diving into the mindset shifts and practical systems that will help you build a business that doesn’t rely solely on you to keep it afloat. This concept was a total game changer for me—and I think it will be for you too.

Let’s talk about how to stop being the bottleneck and start building a self-sustaining business you can actually enjoy.

Key topics covered:

Why your business might actually be a job in disguise if it can’t function without you
The “genius with a thousand helpers” trap and how to escape it
3 critical mindset and role shifts every business owner needs to make
Practical steps to start documenting, delegating, and empowering your team
A weekly challenge to offload one task and create breathing room in your biz

Challenge

Identify one area of your business where your involvement is no longer necessary (or shouldn't be)—then choose one task or decision to delegate or document and take the first step toward offloading it.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! This episode is packed with wisdom, warmth, and real talk. I sat down with Marissa Teeter—executive coach, wealth advisor, podcaster, and community champion—to explore what it really means to lead yourself, your business, and your team in today’s uncertain world. From money mindset to walk-and-talk leadership to the magic of giving back, Marissa brings insight and authenticity to every part of this conversation. You’re going to walk away feeling more grounded, inspired, and ready to take action in your own life and business.

Key topics covered:

Marissa’s journey from scrappy student entrepreneur to corporate exec to bold business owner (and podcast host!)
How understanding your relationship with money can change your life—and your business
What great leaders do differently when it comes to mindset, money, and navigating uncertainty
The ripple effect of giving back and why community involvement is one of the best brand builders there is
A powerful reminder that your business should fuel your life—not consume it

Hit play on this one if you need a boost of encouragement, clarity around your finances, or a nudge to get involved in your community (even in small ways). Marissa’s story will meet you right where you are.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Marissa:

Instagram: @marissa.m.teeter + @teetertalks
Website: www.marissateeter.com

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hiring can feel like a total minefield, right? In this episode of the Business Builder series, I’m diving into one of the biggest decisions a small business owner can make: who to hire next and how to make sure it’s a smart move—not just an emotional one. If you’re feeling stretched too thin, overwhelmed, or unsure how to grow your team, I’ve got you. I’ll walk you through how to decide if it’s time to hire, how to choose the right role, and how to avoid the most common hiring pitfalls. You don’t need a massive team to get big results—just the right help at the right time.

Key topics covered:

How to know when it’s time to hire (spoiler: burnout isn't a strategy)
The three-part filter for deciding who to hire next
Why “boxes before people” is your new hiring mantra
Common hiring mistakes that slow growth instead of fueling it
How to define success for your new hire and onboard them well

You’ve got this! Hiring is a leadership skill, not just a to-do—and you're well on your way to mastering it. Let’s grow smart.

Challenge

Make a “Not Me” list—identify the top 3 tasks someone else could do better—and sketch out what success in that role would look like.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Ever wonder what it really takes to build a successful product-based business? In today’s episode, I’m chatting with Christine Manning—Consumer Packaged Goods (CPG) founder, consultant, and mindset coach—who built a thriving food brand from scratch, scaled it into major retailers, and eventually sold the business. She shares the messy middle, mindset shifts, and what most makers get wrong when growing a product-based brand. This one is full of golden takeaways!

Key topics covered:

Christine’s accidental start in entrepreneurship and how preserves turned into a full-blown CPG business
The reality of low margins and why scaling is not optional in food-based businesses
What most entrepreneurs get wrong about branding—and how to actually stand out on the shelf
The mental shifts and mindset work Christine did to prepare for a business exit
How burnout shaped her decision-making and why slowing down created more clarity
Tips on building a sellable business (even if you’re not ready to sell yet)

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Christine:

Instagram: @the.christinemanning

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey friends, welcome back to another episode of the Business Builder series on Small Business School! This week, I’m talking all about what happens when your business starts growing fast—and things start feeling a little... stretched. If you've ever worried about how to keep up with client demand without letting quality slip, this episode is for you. Whether you're selling products or services, I’m breaking down how to scale delivery in a way that still feels solid, thoughtful, and true to what makes your business great in the first place.

Key topics covered:

What usually breaks first when a business scales too fast—and how to fix it before it becomes a bigger issue
Why systemizing your delivery process is essential (and how to know when it’s time)
Easy steps to standardize your workflows using checklists, SOPs, and tools you probably already have
The magic of client communication touchpoints—and how they build trust and reduce back-and-forth
How to delegate with ownership, not just tasks, and why that makes all the difference as you grow

Let’s grow without the chaos. You’ve got this!

Challenge

Choose one repeatable part of your delivery process, document it step-by-step, and find one way to simplify or improve it—whether that’s automation, delegation, or clearer communication.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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If Instagram has you overwhelmed, exhausted, or wondering why your content isn’t converting, this episode is your breath of fresh air. I’m joined by Nadalie Bardo, aka Your Pin Coach, who’s here to show us why Pinterest is the most overlooked but high-potential platform for small business owners. We talk organic growth, content strategy, what works (and what to avoid), and how Pinterest can finally feel like a platform that works with you instead of against you. And no, you don’t need to learn trending dances to make it work.

Key topics covered:

How Pinterest stacks up against platforms like Instagram, TikTok, and Google
Who should be using Pinterest (and how to know if your business is a good fit)
The types of content that perform best—hint: it's easier than you think
Keyword strategies, pin templates, and how to actually be found
Common mistakes to avoid so you don’t end up in Pinterest jail
Why it’s okay to walk away from platforms that don’t make you feel good—and what to do instead

Don’t forget to grab Nadalie’s FREE Pinterest Best Practices Cheat Sheet at https://yourpincoach.com/smallbusinesspodcast

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Nadalie:

Website: https://yourpincoach.com
Instagram: @nadaliebardo

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey friend, welcome back to Business Builders! If talking about pricing gives you that “ugh, not again” feeling—this one’s for you. In today’s episode, I’m tackling the tricky topic of pricing, why so many of us avoid it, and how to finally do something about it. I’m not here to tell you to raise your rates just for the sake of it—but I am here to help you check in with yourself and your business and ask, “Is my pricing aligned with the value I’m delivering today?” You might be surprised by what you discover when you stop avoiding and start adjusting. Let’s dive in together (CEO hats on).

Key topics covered:

Why pricing makes so many of us uncomfortable—and how to reframe it
The real reasons you may need to raise your rates (hint: it’s not just about profit)
How low pricing can attract the wrong clients and block your growth
What to evaluate when reviewing your offers and value
Simple mindset and math tricks to feel good about changing your prices

Challenge

Revisit your pricing with fresh eyes and reprice just one offer—internally or publicly. Set a timeline. Build your confidence. You’ve got this.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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We made it to 300 episodes! In this milestone solo episode, I’m reflecting on the unexpected journey of starting a podcast (shoutout to Kristina Bartold from The Social Snippet!), and all the little lessons that have shaped me along the way. From CEO mindset shifts to the value of real human connection, I’m sharing a mash-up of the thoughts I’ve been posting on social lately—because the response to those has been incredible. Whether you're a parent juggling it all, a business owner trying to stay present, or someone just needing a pep talk—you’ll feel seen in this one.

Key topics covered:

Why podcasting isn’t just about downloads—it’s about building relationships and finding your voice
The importance of stepping out of your physical space to get a 50,000-foot view of your business
Traveling for business as a parent—why it’s never a perfect balance, and that’s okay
How real community (like High Vibe Women) fuels you in business and life
The power of tiny moments of connection—with your clients, your team, your family
Why you should smile at strangers, trust your gut more than tactics, and just keep going

Thanks for being here for 300 episodes. I’m so grateful. 💛

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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If you’ve ever dreamed of luxury vacations without the luxury price tag, this episode is for you. I sat down with travel points expert Megan Lanford—founder of Points Too Paradise—who once struggled to afford one trip a year and now saves over $20K annually while traveling often and in style. She breaks down exactly how families and business owners can start using travel points to unlock amazing experiences—without complicated spreadsheets or overspending.

Key topics covered:

How Megan turned her personal points hobby into a business (and now travels 6+ times a year)
The simple mindset shift: ditching debit cards to maximize everyday spending with the right credit cards
How to start earning serious points with welcome bonuses—without overthinking it
Why flexible points (like Amex or Chase) give you more bang for your buck
Tips for staying organized and deciding which cards to keep, cancel, or apply for next
How to use points for everything—flights, hotels, cruises, Disney, Airbnbs, and even pretzels on Main Street

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Megan:

Website: Download Megan’s free Travel Points 101 guide https://pointstooparadise.kit.com/b04dc62874
Instagram: @pointstooparadise

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this episode of business builders, I’m diving into something that every business owner needs to check in on from time to time—whether your current clients still align with the business you're trying to build. It’s normal for your vision, capacity, and values to evolve as your business grows. So let’s talk about how to make sure your messaging, offers, and boundaries are working for you—and not attracting clients that drain your energy. It's time to reconnect with the people you actually love serving.

Key topics covered:

How to know when your current clients or customers are no longer the right fit
Why evolving as a business means your ideal client might change too
A four-step process to realign your business with the clients you want to serve
How to update your messaging and offers without pushing the wrong people away harshly

Challenge

List your top 3 favorite clients or customers.
Write down what they have in common—what made working with them enjoyable, energizing, or aligned?
Audit your current marketing.
Look at your website, social media, or email copy and ask:
➤ Is it speaking directly to the type of client you want more of?
➤ Are you unintentionally attracting the wrong people?
Make one change this week.
Choose one small but intentional change in your messaging or offer that better aligns with your ideal client going forward.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I’m welcoming back my friend and messaging expert, Helen Thacker! We’re chatting all about what’s really been happening behind the scenes in both of our businesses over the past two years — and digging deep into why messaging is way more than just finding the "perfect words." Helen shares how powerful it can be when you stop chasing trends and numbers online, and start showing up with audacious authenticity.

Key topics covered:

Why fear of “being too much” is keeping you from truly connecting in your messaging
How to simplify your messaging by focusing on connection, certainty, and authority
Why messaging isn’t just about you — it’s the bridge between you and the people you serve
The power of refining your messaging as you grow (and why it’s a skill you’ll keep building)
What’s on the other side of finally showing up confidently as yourself in your business

If you’ve ever felt stuck trying to “say the right thing,” this one’s for you.

Helen invites you to check out the exclusive Messaging Vault where you’ll learn exactly what to say to magnetise premium clients and convert them faster, all happening weekly inside a private Telegram channel - and it’s completely FREE!

https://www.helenthacker.com/the-messaging-vault

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Helen:

Website: https://www.helenthackercoaching.com/
Instagram: @helenthacker

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this episode of Business Builders, we're diving into a super important (and often overlooked) part of your business: the client journey. Whether you're booking dream clients or still figuring out how to turn one-time buyers into loyal fans, this conversation is here to help. I walk you through how to audit the full client experience—from first click to final goodbye—and find the gaps that might be costing you repeat business, referrals, and growth.

It's not about doing more, it’s about doing what matters—and doing it better.

Key topics covered:

Why your client journey matters more than ever in 2025
(Hint: it's not just about retention—it's your brand, your growth, your legacy.)
The 5 key stages of the client journey
Awareness → Sales Process → Onboarding → Delivery → Offboarding
How to look at your business with fresh eyes
What happens when promises don’t match delivery
Simple steps to start auditing and improving right now

Challenge

Pick one stage of the client journey this week, walk through it like a customer, and note anything that feels clunky, unclear, or inconsistent. Then—take one action to fix it. That’s how we grow, friend—step by step.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this heart-filled, hotel-room-recorded episode, I sit down in person with Virginia from Acre75 Gathered—a subscription box packed with goods from Canadian small towns. What started on a 75-acre family farm has grown into a nationwide movement supporting artisans and makers in towns with fewer than 30,000 people. We talk about community, entrepreneurship, boundaries, mindset blocks, and why your story matters more than you think. If you’ve ever wanted to build a purpose-driven business or just needed a reminder that you’re not alone in the chaos of entrepreneurship—this one’s for you.

Key topics covered:

How Virginia turned a farm-grown idea into a national Canadian subscription box business
The powerful ripple effect of supporting small-town makers (and the stories behind them)
Mindset work, therapy, and learning to become the voice of your own brand
From burnout to boundaries: why Virginia pivoted to a subscription model for stability
Real talk about human connection in business—from emails to actual phone calls

Don’t miss Virginia’s biggest lesson from being featured on CTV News, why comparison is the thief of joy and progress, and a sneak peek at the upcoming “S’mores and Sunshine” box!

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Virginia:

Website:https://acre75.ca/
Instagram & Threads:@acre75.ca

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School listeners! If you’ve ever thought, “Why is this product-based business so dang hard?” — this one’s for you. I’ve been getting messages asking if I have advice for makers, resellers, and product-based entrepreneurs, and the answer is yes, absolutely. In this solo episode, I’m sharing what I’ve learned from running both service and product-based businesses — including where people get tripped up and how to build a business that’s actually sustainable (and profitable!).

Key topics covered:

The three big levers in every business: overhead, cost of sales, and revenue — and how to manage them wisely
Why cash flow is tricky in product-based businesses (and how it differs from service-based models)
The power of visibility — and how marketing really is the name of the game
How to think about inventory and pricing if you’re a maker vs. a reseller
The long game of getting your investment back — and why presales and small-batch testing are your best friends

Running a product-based business isn’t for the faint of heart, but with the right strategy and clarity around your value, you can find your lane. Let’s get into it.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey friend, welcome back to Business Builders! This episode hits close to home for me — because I’m living it right alongside you. We're diving into a topic every business owner wrestles with: time management. Not the boring, corporate kind — the real, messy, "why am I so busy but nothing’s moving forward?" kind. I’m sharing what I’ve learned (and am still learning) while scaling two businesses, including the real cost of staying in task-mode instead of CEO-mode.

Key topics covered:

Why being busy doesn’t always mean being productive (been there!)
The five key categories your time falls into — and which ones are slowing you down
How to audit your time (without dreading it) and use it to make better decisions
Guardrails that protect your time — from office hours to team decision-making
The power of elimination, automation, and delegation to reclaim your calendar

If you’ve ever ended your day wondering what you even got done — this episode’s for you. Let’s get you back into the driver’s seat of your business. 💪

Challenge

Track your time for 2–3 days — write down everything you're doing during the day.
Highlight tasks that didn’t require your unique expertise as the CEO.
Choose one task to either eliminate, automate, or delegate.
Reflect: Are you spending most of your time firefighting and doing, or leading, creating, and thinking?
Make one small shift to start reclaiming your time and aligning your calendar with your vision.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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This special episode of Small Business School was recorded live at the High Vibe Women event—and let me tell you, the energy in the room was electric! I had the absolute joy of sitting down with Julie Cole, co-founder of Mabel’s Labels, mom of six, bestselling author, and all-around force. She shared how a product idea born out of her own family chaos turned into a beloved brand known across North America. We dove into her story, her mindset, and the lessons she’s learned about building a business with heart (and humour).

Key topics covered:

How Mabel’s Labels went from a basement startup to a multimillion-dollar brand
What it really looks like to grow a business while raising six kids (and why Julie gave up mom guilt 5 kids ago!)
Visibility, community, and building a brand people connect with—especially in today’s noisy world
The importance of delegating, hiring help, and knowing when to get out of your own way
Productivity hacks, mindset shifts, and prepping for an exit—even if you're not there yet

Julie’s real-talk and unapologetic approach will leave you inspired and ready to take your next step—whatever that looks like for you. Whether you’re just starting or scaling, this one’s full of gold.

Connect with Julie:

Website: https://mabelslabels.ca/

Instagram: @juliecoleinc

High Vibe Women: Empowering Events for High Vibe Female Entrepreneurs

Website: https://www.highvibewomen.ca/

Instagram: @highvibe.women

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Business Builders, I’m sharing a little pep talk I honestly needed for myself too. If you’re feeling overwhelmed, stuck in the weeds, or like your team can’t move without you — this one’s for you. We’re talking about the shift from being the do-it-all operator to becoming the strategic CEO your business actually needs. I’ll walk you through what it means to delegate with confidence, build trust in your systems, and finally stop being the glue that’s holding everything together (in the not-so-good way).

Key topics covered:

How to know if you might be the bottleneck in your business
Simple mindset shifts to move from operator to true visionary leader
Tips for delegating with trust (not guilt!) and empowering your team
Creating repeatable systems that let you scale without cloning yourself
The “Not Me List” homework that’ll free up your time — starting this week

If you've ever felt like you're the only one who can do things "right" — this episode will lovingly challenge that belief. Let’s grow through it together. 💪

Challenge

Make a “Not Me” list. Identify 3 tasks you’re currently doing that someone else could take over. Choose one and document or delegate it this week.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I sit down with Puja Malhotra, brand strategist and founder of ROOP Creative Agency. We get real about what it actually means to show up authentically online, why branding is more than just visuals, and how you can build a business that aligns with your life—not just your to-do list. This convo is a must-listen if you’ve ever felt pressure to be louder, do more, or market to everyone. Puja brings the calm, thoughtful vibes and major wisdom on how to stand out by being exactly who you are.

Key topics covered:

Why branding is really a self-discovery journey (and why it’s okay to feel a little lost at times)
How introverts can show up online in a way that feels right—without faking it
Why personal and cultural identity play a big role in how you build a brand
The power of getting clear on your “why” before diving into a full brand strategy
How branding isn’t about constant rebranding, but building a solid foundation you can expand from

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Puja

Website: ROOP Creative Agency
Instagram & Threads: @roopcreativeagency

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I’m joined by the brilliant Quinn Tempest—business and brand strategist, founder of Create Your Purpose, and all-around champion for purpose-led entrepreneurship. We dive deep into burnout, business evolution, and what it really means to grow a sustainable business that doesn’t drain the life out of you. If you’ve ever hit a wall in your business and thought, “What now?”—this conversation is for you.

Key topics covered:

Why burnout isn’t always a red flag—sometimes, it’s a signal that you’re ready to evolve
The real difference between hustle that helps vs. hustle that hurts
Moving from “doing it all” to stepping into your role as the leader of your business
How to refine your vision, reset your purpose, and reclaim your energy
Why nuance in business advice matters more than ever (spoiler: it’s not one-size-fits-all)

Plus, Quinn shares a free tool to help you set purposeful priorities and make decisions with clarity (check it out at quinntempest.com/priority)

Connect with Quinn

Website:https://quinntempest.com/
Instagram: @quinn.tempest

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this episode of Business Builders, we’re diving into a topic that’s going to hit home for a lot of entrepreneurs: creating predictable revenue. If you’ve ever felt like your income is a rollercoaster—big sales one month, crickets the next—you’re not alone. I’ve been there too. We’re diving into the importance of predictable revenue, the three best ways to create consistent income, and how to stabilize your cash flow for long-term growth.

Key topics covered:

The truth about unpredictable revenue and why it holds your business back
The power of predictable income and how it improves decision-making and reduces stress
3 main types of predictable revenue streams: subscriptions/retainers, evergreen offers, and repeat client relationships
Real-world examples of how ANY business—product or service-based—can create stable income
Actionable steps to analyze your income and start building a revenue strategy that smooths out the highs and lows

Challenge:

Analyze your past 12 months of revenue and identify one way to make it more predictable—whether through a subscription model, an evergreen offer, or better client retention.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode, I’m joined by Emily Van Straten, host of Your Gen Z Coworker and founder of Think HR. We dig into the generational shift happening in the workforce and how small business owners can better understand, support, and retain Gen Z team members. From honest conversations to evolving leadership styles, Emily brings a fresh perspective that’ll leave you rethinking how you hire and lead.

Key topics covered:

Emily’s “career bachelorette” journey and how trying 14 jobs led her to launch her HR consulting biz.
What Gen Z is really looking for in a job—and why it’s not just about perks or pay.
How “stay interviews” (not just exit interviews!) can massively improve retention.
Why business owners should stop expecting employees to care as much as they do—and what to do instead.
Practical tips for interviewing, onboarding, and creating impact—even if a team member only sticks around for a year or two.

If you’ve ever scratched your head wondering how to keep younger employees engaged, this one’s for you. Let’s stop making it “us vs. them” and start building better workplaces—together.

Connect with Emily:

Website:www.thinkhr.ca
Instagram: @em.thinkhr

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School, Are you actively collecting feedback from your clients and team—or are you just guessing what needs improvement? I get it — hearing constructive criticism can be tough, but when you learn to ask the right questions and embrace what you hear, incredible growth follows. Tune in to discover practical tips on how to gather, analyze, and apply feedback in a way that drives your business forward.

Key topics covered:

Asking the Right Questions: Focus on open-ended, strategic questions that reveal insights without giving away control of your business direction.
Making Feedback Easy: Skip lengthy surveys — instead, ask simple, casual questions in conversations or emails.
Spotting Patterns: Don’t stress over one-off complaints; pay attention to consistent feedback trends that signal real issues.
Turning Feedback into Action: Sort insights into quick fixes, process improvements, and strategic shifts — then follow through with visible changes.

Challenge:

Ask one open-ended question to either your team or clients about how your business could improve. Write down their responses and identify one small change you can implement right away.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I sit down with Kelly Lorenzen, CEO of KLM Consulting. With over 22 years of business ownership experience, Kelly shares her insights on scaling a small business by focusing on what you love and outsourcing the rest. From building the right team to embracing technology, Kelly’s advice is packed with actionable steps for busy entrepreneurs.

Key topics covered:

Outsource Smartly: Identify tasks that are repetitive and low-expertise. Document these processes through video tutorials to make delegating easier.
Focus on Your Zone of Genius: Do what you love most in your business and hire experts for bookkeeping, marketing, and administrative work.
Embrace Being the Face of Your Business: While you can outsource many marketing tasks, showing up personally on video, social media, and podcasts is key to building trust.
Build a Team the Right Way: Start by creating a detailed task list, separate what requires your expertise, and delegate the rest. Hire intentionally and train effectively with SOPs.
Embrace Technology: Don’t fear software. Implementing the right CRM and automated systems can drastically reduce manual work and improve efficiency.

Tune in for practical tips that will help you scale your business faster — and with less stress!

Connect with Kelly:

Website: https://duplicatemyselfklm.com/
Instagram: @dupplicatemyselfklm

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, we dive into the powerful impact of creating your own CEO mission statement — a guiding tool that keeps you focused, intentional, and confident in your leadership role. Whether you're feeling overwhelmed or stuck in the day-to-day, this episode will help you step back, refocus, and lead with purpose.

Key topics covered:

Why You Need a CEO Mission Statement: Discover how defining your personal leadership mission can improve decision-making, delegation, and overall business growth.
Questions to Ask Yourself: Uncover the three key questions that will help you shape your CEO mission statement.
Examples of Strong CEO Mission Statements: Get inspired with sample statements tailored for service-based businesses, product-based businesses, and those prioritizing work-life balance.
Using Your Mission Statement Daily: Learn how to use your mission statement as a powerful decision-making tool, a guide for delegation, and a way to avoid burnout.
Your Homework: Draft your one-sentence CEO mission statement and place it somewhere visible to remind yourself of your leadership focus every day.

Tune in now and start leading your business with clarity and confidence!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, I chat with recruitment expert Meghan Houle about what it takes to hire top talent for your small business. Meghan shares her insights from years of working with luxury brands and offers practical tips for finding and retaining the right people. Whether you're scaling your team or making your first hire, this episode is packed with advice to set you up for success.

Key topics covered:

Hire Before You Need To: Avoid last-minute, rushed hiring decisions by building a pipeline of potential candidates early.
Be Strategic in Hiring: Avoid “band-aid” hires by mapping out the roles you need to fill and being intentional about the skills and culture fit required.
Onboarding Matters: Don’t just throw new hires into the deep end. Plan their first 30 days to ensure they’re set up for success.
Invest in Key Roles: Positions like Executive Assistants should be treated with the same level of care as high-level hires — they can make or break your efficiency.
2025 Hiring Trends: Expect longer hiring processes, a rise in project-based roles, and increased demand for clear hiring strategies.

If you're ready to hire A-players and build a stronger team, this episode is a must-listen!

Connect with Meghan:

Website

Instagram: @allthingsmeghoule

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, we dive into the important topic of recognizing industry trends and staying relevant in a constantly shifting market. I share my own struggles with this process and offer practical advice on how to spot meaningful changes without feeling overwhelmed.

Key topics covered:

Understand Consumer Behavior: Stay aware of changing buying patterns — what customers wanted last year may not be what they want now.
Embrace Technology & Automation: Don't let fear stop you from using tools that improve efficiency — smart tech adoption can give you a competitive edge.
Watch for Market Shifts: Keep an eye on competitors and industry disruptors that could signal major changes ahead.
Use Data, Not Hype: Focus on proven trends rather than chasing every shiny object.
Test Before Going All In: Try small experiments or gather customer feedback before committing to big changes.

Challenge:

Schedule one hour this week to research trends in your industry, connect with your customers, and identify one insight that could impact your business. Staying informed keeps you in control — so don't wait until you're forced to react.

Tune in to learn how to be proactive and make informed decisions that keep your business moving forward.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, I sit down with Laura Sinclair, a strategic business mentor and founder of This Mother Means Business. We dive into the real, unfiltered challenges of running a business while being a mom—not the "pink and fluffy" version, but the truth about boundaries, burnout, and the power of community.

If you’ve ever felt like you're juggling too much and no one is talking about it, this conversation is for you.

Key topics covered:

Why the conversation around motherhood and entrepreneurship often feels “fluffy” and what’s missing
How boundaries (not just business strategies) can be the key to having more time and less overwhelm
The difference between being a nice person and a good person in business
Why social media isn’t the only way to grow your business and where to focus your energy instead
How This Mother Means Business is creating a much-needed space for entrepreneurial moms to connect and grow

Connect with Laura:

Follow Laura on Instagram: @itslaurasinclair

Learn more about This Mother Means Business: thismothermeansbusiness.com

Join the free Community Connection Call every other Tuesday at 10 AM ET

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to our Business Builders series in Small Business School! If your business feels more complicated than it should be, you’re not alone. Many entrepreneurs think growth means adding more—more offers, more processes, more tools—but in reality, the businesses that scale the fastest are the ones that simplify.

In this episode, we’re diving into how you can streamline your operations, reduce overwhelm, and grow with ease.

Key topics covered:

Why complexity slows you down and makes scaling harder
The importance of simplifying your offers so you can become known for something
How to streamline your systems and tools to remove inefficiencies
The impact of unnecessary tasks and how to cut them for good
A simple action step to start simplifying your business today

Challenge:

Pick one area of your business to simplify—whether it's your sales process, an internal system, or a recurring task. Small changes lead to big momentum!

Tune in, take action, and let’s build a business that works for you.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back Small Business Builders! Today, I sat down with Sarah Lambert, a mom of two turned entrepreneur who’s built a seven-figure business helping women make a massive impact while transforming their confidence and freedom.
Together we dive into the surprising power of slowing down, breaking free from autopilot, and challenging the hustle mindset to create space for more joy, fulfillment, and success in life and business.

Key topics covered:

Sarah’s inspiring entrepreneurial evolution, rooted in solving her clients’ next problem.
How connecting with emotions, identity, and aspirations creates lasting transformation in business.
Why identifying and addressing root cause blocks is key to client success.
The surprising fear of success and how to overcome it using mindset and nervous system tools.
How our nervous systems set thresholds for joy, love, and success and how to expand them to avoid self-sabotage.
Recognizing patterns like autopilot and self-sabotage as the first step toward change.
Why reflecting, resting, and embracing discomfort can lead to deeper fulfillment and sustainable success.
Reframing rest as a foundation for doing your best work.

Connect with Sarah:
Instagram
Website

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this installment of Business Builders, we are diving deep into a crucial mindset shift every scaling business owner needs, focusing on profit over revenue.
It’s easy to get caught up chasing more sales, but what really matters is how much you’re actually keeping in the business. Let’s put our CEO hats on and get real about profitability!

Key topics covered:

Revenue vs. Profit: Why growing revenue isn’t always the win it seems if profit margins remain razor-thin.
Understanding the Three Pillars of Profit: overhead, cost of sales, and revenue.
How to adjust pricing and streamline operations for better margins.
Why keeping existing customers is more profitable than constantly chasing new ones.
It’s not about how much you make, but how much you keep of what you make!

Challenge: Do a profit vs revenue check from last month, include everything, including your salary/what you paid yourself!

Then, figure out what adjustments you need to make for next month to your three profit pillars. Keep doing this every month until you start to see the shifts you need!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Ever wondered what it’s like to go from solo entrepreneurship to a thriving business partnership? In this episode, I sit down with Dana Clark, founder of Cool to Connect, and Portia Chambers, founder of The We Experience. These two incredible women built their own businesses and later joined forces to create We Connect. From complete strangers to business partners and best friends, they share how prioritizing relationship-building set the foundation for their success.
Together we dive into their entrepreneurial journeys, navigating boundaries, and why being bold in networking can be a game-changer!

Key topics:

How Dana and Portia started their businesses and what inspired them to take the leap into entrepreneurship.
The mindset behind taking risks, overcoming failures, and staying persistent in business.
Why following passion is key and how Portia learned to let go of things that no longer serve her.
How Dana and Portia’s collaboration started and why their complementary strengths make their partnership so powerful.
The importance of intentionality in networking and collaboration.
Tips on fostering authentic connections online and offline.
Learning to embrace rejection and use "no" as a tool for growth.

Connect with Portia and Dana and look out on their socials for upcoming WE Connect events!

Portia’s Links:
Instagram
The We Experience
The We Experience Instagram
THIS IS WE Podcast

Dana’s Links:
Instagram
Cool To Connect
Cool To Connect Instagram

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of the Business Builders series, we're diving into the comparison trap, that sneaky mindset challenge that can slow you down while scaling your business. If you've ever found yourself looking at others and wondering why they seem to be growing faster, you're not alone. Today, we're tackling how to stay focused on your own scaling journey without getting too distracted by what others are doing.

Key topics covered:

The dangers of comparing your backstage to someone else’s highlight reel, especially on social media.
How reactive decisions based on comparison can drain your energy, creativity, and strategic focus.
Practical strategies to set your own success metrics and audit your information inputs.
Key questions to help snap back to your path, like “Is that business even on the same path as me?” and “Am I making decisions based on fear or strategy?”
Scaling your business is challenging enough without the added weight of comparison. Stop comparing your backstage to someone else’s highlight reel and remember, everyone moves at their own pace.

You're on your own journey, and that's exactly where you're meant to be!

Challenge: Identify an area in your business where you are comparing yourself and where that comparison is distracting you, and ask yourself these 3 questions:

Is that business even on the same path as me?
What’s actually working for right now?
and am I making decisions based on fear or strategy?

Then write down 1 metric that actually contributes to your growth and commit to watching that instead of watching others.

Mentioned In Episode:
This Mother Means Business
The Gap and The Gain:

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success

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On today’s episode of Small Business School, I am so excited to chat with Kareen Walsh, a recovering people pleaser turned alignment activist and seven-figure entrepreneur. Kareen shares her journey of integrating life and business, breaking free from burnout, and designing a business that fuels her life.

If you're looking to scale your business with balance and intention or you just need a nudge to start asking bigger questions, this episode is for you!

Topics Covered:

Why aligning your business and life is essential for avoiding burnout and achieving fulfillment.
Kareen’s transition from corporate to entrepreneurship and her “evolve methodology” for scaling.
Building a seven-figure business in six months while working only 10% of the time.
The importance of detaching from your business and designing clear exits or growth strategies.
Kareen shares how she built her consultancy by leveraging relationships and asking existing clients, "What else can I provide for you?"
Exploring the importance of understanding what freedom looks like and ensuring your goals align with your values.
How asking the right questions can accelerate growth.
Reflecting on who you need to become to lead your business in a way that feels authentic and sustainable.

Business growth isn’t about having all the answers but knowing where to seek them out!

Connect with Kareen:
Instagram
LinkedIn
Download the ‘Hey Kareen’ app: Your entrepreneurial guide on the go!
Monthly FREE Retrospective Call

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Business Builders! In this episode of Small Business School, we're diving into the smart way to scale your business. You don’t want to just grow for growth's sake, you need to know the right time to expand and the time to stabilize. If you've ever felt torn between chasing new opportunities and maintaining your current operations, this one's for you. Let's put on that CEO hat and get strategic about growth!

Key topics covered:

How to recognize when it's time to scale and when it’s time to pause and stabilize your business.
Understanding cash flow, profit margins, and how to avoid debt traps while growing.
Evaluating your team, leadership, and operational systems to support sustainable growth.
Knowing when industry shifts or customer demands signal it's time to expand.
Scaling is about the right strategic moves at the right time, not constant growth.

Challenge:

Take 10 minutes this week to understand and evaluate where your business is at and decide if you're in a season to scale or solidify. Ask yourself if you are showing up and leading your business in the way it needs right now for the season that it is in?

Mentioned In Episode:
This Mother Means Business

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s exciting installment of Small Business School, I am joined by Palak Dave, a mission-driven entrepreneur, experience expert, speaker and author of Beautiful Everydays: A Guide to Living in the Here and Now. Palak is a former award-winning marketer with senior roles at Toronto International Film Festival and Indigo Books and Music, Palak founded Embiria in 2017, which has since evolved to Embiria Social Club, a community helping women feel more fulfilled in their everyday lives. She has curated over 350 events, partnering with global brands like Lululemon and Bumble. Palak is passionate about championing a movement towards everyday fulfillment and real-life connections over digital distractions.

During our conversation we hit on creating deeper connections, breaking free from the hustle culture, how to make friends as adults and redefining what it means to feel fulfilled.

Key Points Covered:

Palak’s transition from corporate success to entrepreneurship and the pivotal role of community in her journey.
How Palak curates intentional, sensory-driven experiences that go beyond traditional event planning.
The power of personal touches like handwritten notes and fostering deeper connections.
Cultivating adult friendships and the parallels between forming friendships and dating.
Why slowing down and prioritizing yourself can lead to breakthroughs in life and business.
The importance of doing things for joy instead of always seeking productivity or monetization.
How Embiria Social Club helps women foster meaningful, offline connections.

Tune into this episode! You’ll leave feeling motivated to build deeper relationships in your personal and professional life!

Connect with Palak:

Palak's Instagram
Embiria's Website
Join The Embiria Social Club
Beautiful Everydays on Amazon (US)
Beautiful Everydays in Indigo (Canada)

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Business Builders! In this episode we are talking about evolving your offers. Do your offers still serve your business the way they should? As your business grows, not everything should come along for the ride. Today, we’re breaking down how to assess, tweak, or cut what you're selling so you can scale with clarity and confidence.

Key topics covered:

How to assess profitability and scalability in your offers
Why alignment with your vision is key to sustainable growth
Understanding customer demand and market trends
Making smart decisions about what to refine, raise prices on, or retire

Cutting back isn’t about loss, it’s about making room for what truly moves your business forward!

Tune in to start streamlining your success!

Challenge:

Take inventory of your offers.
Make a list for each offer of what you're selling, how much profit it is creating, and how much effort it takes to deliver. Essentially is it profitable, scalable, aligned, and in demand?
Identify one offer to tweak, scale back, or get rid of and begin that process in order to focus on what you can scale!

Mentioned In Episode:
This Mother Means Business

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I am excited to chat with Jamie Cornish, co-founder of TGIM Local, a business coaching and consulting company where she helps entrepreneurs grow through powerful marketing strategies and paid advertising. Jamie has a background in direct response marketing, and has helped many business owners simplify their marketing and attract their dream clients.

Together we discuss the importance of understanding your marketing spend, leveraging your time, and mastering the fundamentals to grow your business. We dive into why marketing is an investment and how learning to do it yourself can save money and deliver long-term results!

Topics Covered:

Jamie’s journey from brand photographer to marketing agency co-owner.
Why direct response marketing is critical for tracking success and improving campaigns.
The importance of authority marketing and pre-selling through strategic content.
Calculating lifetime value and customer acquisition costs to run effective campaigns.
The value of investing in client acquisition and understanding your marketing ROI.
How to leverage your time effectively and know when to delegate marketing tasks.
Having a clear message and core values to connect with your audience.
Why marketing is a fundamental skill every business owner needs to master.

Having a solid marketing strategy in place can help you scale and save money, all while building stronger connections with your audience.

Reach out to Jamie on Instagram to connect more with her!

Jamie’s Links:
Instagram
TGIM Local Website

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Business Builder owners! Part 4 of this series is all about stepping into your CEO role and carving out the time you need to focus on the big picture. We’re talking about how to break free from the daily grind, think strategically, and lead your business toward long-term growth.

Let’s dive in and start building that CEO muscle!

Key topics covered:

The difference between working in your business vs. working on it. Why being stuck in the daily grind limits growth and how to shift into a strategic mindset.
Tips for blocking non-negotiable CEO time in your calendar and making it a priority.
Visualizing yourself as the leader of every department and asking the big questions about what’s working and what’s next.
Practical strategies for big-picture thinking.
How often are you stuck in the daily grind?
Creating time for big-picture thinking isn’t a luxury, it’s necessary for scaling your business, and it all starts with just a bit of dedicated time.
Protect that CEO time, practice showing up differently, and watch the ripple effect it has on your business. You’ve got this! Until next time, keep building and leading with intention.

Challenge:

Block 1 hour of dedicated time in your schedule to be the CEO your business needs.
Then define your business top priority (two max).
Remove distractions and think about what you can do to move that priority forward.

Mentioned In Episode:
This Mother Means Business

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School! Today, I’m diving into a question from our community: is brick and mortar still worth it?

I don’t think brick and mortar is dead, but as with everything in your small business, it’s important to consider the pros and cons intentionally. In this episode I’ll break down what I see happening with in-person spaces, why human connection is key, and how to decide if a physical location is right for you!

Key topics covered:

Why human connection might lead to a resurgence of in-person businesses despite the rise of AI and automation.
The financial pros and cons of operating a brick-and-mortar location versus going online.
Creative alternatives to full-time physical spaces.
How to evaluate your business needs and strategically decide whether to open or move away from a physical space.

It’s all about testing and tracking and finding what works for your business and your customers. Whether you’re considering going fully online, staying physical, or finding a hybrid model, thoughtful strategy and data driven decision are key to making it work!

Mentioned In Episode:
This Mother Means Business

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode of Small Business School I am sitting down with Emily Lauren Dick, a multi-passionate feminist entrepreneur, marketer, and author. She helps small women-owned businesses grow their online presence, wealth, and impact in the world with strategic branding and website design. Emily helps women stand out online without burning out!

In our conversation, we talk about standing out online, building a cohesive brand strategy, and embracing your authenticity in business. Let’s dive in!
In this episode, I sit down with Emily Lauren, the creative force behind Bootstrapped Woman, to explore the power of showing up authentically in your business. From taking ownership of your timeline to embracing visibility, we unpack strategies to boost confidence, connect with your audience, and build a brand that truly reflects who you are.

Topics Covered:

Creating a bold brand and showing up as your true self.
How copying competitors and skipping brand strategy can derail your business.
The power of consistent visuals and messaging to build trust and recognition.
Honest Marketing. Why transparency and integrity in your marketing build long-term relationships and trust.
Why you should create your own project timelines.
How embracing visibility can unlock financial success and make a bigger impact.
Tips for gaining clarity and confidence as a female entrepreneur, including taking time, having fun, and learning from trial and error.
The importance of being okay with visibility and allowing your business to take up space.
Tune in to hear what’s possible when you create powerful brands that are bold, authentic, and resonate with your audience. Connect with Emily!

Emily’s Links:
Instagram
Website
Emily’s Free Resources (DIY website audit, brand checklist, Canva grid planner, social media templates, and more!)

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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By understanding just a few key metrics in your business you can set yourself up for immeasurably more success. On this episode of Business Builders, I want to dive into profit margins, cash flow, and revenue trends in order to help you step more into your CEO role to grow your business sustainably and with more clarity.

Key topics covered:

Profit Margins: Why knowing your revenue minus expenses is essential and how it reveals your business's health.
Cash Flow: Understanding the timing of money coming in and going out to avoid surprises.
Revenue Trends & Monthly Recurring Revenue: Spotting patterns to plan ahead and bring stability to your income.

By financial tracking you’ll gain confidence in your financial decisions, a small step today leads to big success tomorrow!

Challenge:
Take a few minutes to find out these numbers;

Your profit margin
Your cash flow for the past month and
Your average monthly revenue for the last year

Write them down and make a note of what you need to seek more clarity on, and take action to get that clarity!

Mentioned in Episode:
Ep. 134 The Three Profit Levers

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome to Small Business School! Today I'm chatting with Amy Sussex, an operations manager who specializes in making life easier for small business owners through The Business Management Co.

The Business Management Co. streamlines client and team processes, freeing up founders to focus on growth without getting bogged down by day to day demands. In this conversation, Amy dives into the art of creating meaningful customer experiences that leave lasting impressions and strong client relationships. If you've ever felt overwhelmed by the day-to-day demands of your business, you’ll love the practical advice Amy has to share in this episode!

Topics Covered:

The importance of documenting processes to avoid burnout and scale effectively.
How to empower your team by balancing ownership with streamlined systems.
The value of understanding your team’s roles to prevent chaos when someone leaves.
Practical tools and strategies for organizing tasks, from ClickUp to pen and paper.
The importance of consistent and thoughtful gifting to enhance client loyalty.
Rethinking swag and marketing strategies to focus on personalized experiences.
Why testing systems and ensuring smooth workflows is key to customer satisfaction.
Balancing automation and human connection to create meaningful interactions.
Don’t miss Amy’s actionable tips that will improve client experiences in your business by personalizing interactions, ensuring operational systems work flawlessly, and finding the right balance between automation and personal touch.

Connect with Amy:
Instagram
The Business Management Co. Website
'You Are Your Business' Podcast:

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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This week on Small Business School I’m joined by the incredible LaShonda Brown, award-winning tech educator, YouTube Coach. Through her educational company, Bootstrap Biz Advice, LaShonda teaches service providers worldwide how to work less & live more by leveraging tech and YouTube. LaShonda believes there is no shame in bootstrapping and her trainings will help you keep your expenses low and your profit margin high while you DIY. LaShonda heavily advocates for sustainable, healthy rhythms in business and is most well known for her 20-Hour Work Week practice that’s built on the foundation of deep focus work and a mindful morning routine. In 2022, LaShonda became one of the first 25 Canva Verified Experts in the world. In addition to training organizations of all sizes about Canva, LaShonda consults with SaaS brands about referral & affiliate programs and serves as an instructor for the email marketing software, Flodesk inside of Flodesk University.

In this episode, we dive into bootstrapping strategies and building visibility online with YouTube and Affiliate Marketing to work smarter, not harder. LaShonda's insights are a must-hear for entrepreneurs, especially service providers looking to simplify and scale their businesses!

Topics Covered:

How to identify where to invest your time and money early on in business, and why leveraging tech tools can save you money and stress.
When to automate or reallocate tasks, and why it’s important to keep up with the latest tools to boost efficiency.
LaShonda’s journey from behind the camera to sharing her own story on YouTube.
YouTube for Service Providers. Why YouTube is a game-changer for professionals and how to use it strategically to answer FAQs, showcase expertise, and drive traffic to your business.
Tips on monetizing your YouTube channel and using it as a passive marketing tool for your business.
How LaShonda uses the Pomodoro technique and tools like Groove to achieve a 20-hour workweek.
Creating passive income by sharing tools and resources you already love.
Setting the tone for a productive, balanced day while avoiding burnout.

Connect with LaShonda!

LaShonda’s Links:
Instagram
YouTube Channel
YouTube Workshop Library
YouTube Passive Income Guide

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back business builders! In this week's episode I want to cover overcoming the critical shift from a startup mindset to stepping into the role of strategic CEO. Be honest with yourself, how much time are you spending working in your business vs on it?

If you’re ready to stop being the bottleneck in your business, stuck doing day-to-day tasks and you want to start reclaiming your time, this episode is for you!
It’s time to step into your role as the visionary leader!

Key topics covered:

Startup vs. CEO mindset; why letting go of ‘doing-it-all’ is essential for growth.
How to identify tasks only you can do and create systems to help you delegate the rest.
The power of small steps like automating administrative tasks and refining workflows to buy back your time.
Embracing imperfection, trusting your team, and focusing on your vision for the future.
Let’s close the gap between who you are now and who your business needs you be to get to achieve your business’ mission!

Challenge:

Make a list of what you’re doing in your business.
Circle the tasks that only you can do as the leader.
Take everything else on your list of tasks and write down one step you can take towards delegating/automating those items. Do the easiest wins first, these will likely be a lot of administrative tasks with the goal to buy back your time.
Then start identifying the higher lift items and start chipping away one by one with time you created from your initial wins.

Want to chat about your next steps? Join us for the Small Business Club on the first Friday of every month!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode of Small Business School, I am joined by Vanessa Locicero, a lawyer and business and energetic mentor helping entrepreneurs master legal protection, secure their business and align with their higher purpose. As a chef turned lawyer, Vanessa’s mission is to help heart-centred individuals turn their dreams and inspirations into a reality on a solid legal foundation through accessible legal tools, mentorship and community.

Together we dive into what you need to know to build a business with the right legal foundation while staying true to your values and goals!

Topics Covered:

Vanessa’s Journey from culinary school to law school, and how she discovered the need for proactive legal protection for entrepreneurs.
Why investing in upfront legal protection is far cheaper (and less stressful) than dealing with lawsuits later.
Why shareholder agreements are essential for protecting business relationships and avoiding future conflicts.
Key clauses to protect your business and manage expectations with clients, employees, and contractors.
Vanessa’s practical advice for bootstrapped businesses to prioritize legal protections, including insurance, contracts, and incorporation.
Why “right-sized solutions” matter and the importance of asking the right questions.

Vanessa is addressing the gaps in education and empowering entrepreneurs with essential tools to protect their dreams!

This episode is packed with actionable insights to help you build a secure and sustainable business. Don’t miss out on her wisdom!

Connect with Vanessa!

Vanessa’s Links:
Instagram
Website
A Free NDA Template

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey business builders! In today’s episode I want to talk about revisiting and refining your vision while we are still in that new year energy. Whether you’re just starting out or scaling up, your vision is the foundation that guides everything you do. It’s time to align, refine, and ensure your goals feel right for where you are at right now. Let’s dive in together!

Topics Covered:

Why revisiting your vision is crucial, especially as your business grows.
3 Key questions to realign your vision:
What was your original vision?
Does that still excite and inspire you?
What needs to evolve to stay aligned?
The challenges of letting go, from sunk cost fallacy, to fear of failure, we unpack how to face tough decisions.
How clarity and focus can transform your business and energize your team.

When you outgrow your vision that is a sign of refinement, growth and success, not failure! Revisit your vision and ensure you are in alignment for 2025!

Don’t forget to take 15 minutes for this week’s challenge for the next episode!

Challenge:

Write down your original vision, reflect on what’s exciting you right now in your business, and note 1 change/tweak you would make to your original vision to align with where you think you are going!

Bring this back for the next vision builders episode!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode of Small Business School, I chat with Lauren Bercuson, founder of Storylock Legal. From legal briefs to library stacks and back again, Lauren Bercuson is not your average trademark attorney. Lauren is on a mission to demystify the often overwhelming world of intellectual property, turning it into a clear, manageable, and even enjoyable process for innovators and entrepreneurs. Armed with a Juris Doctor from the University of Miami and years of experience in trademark law, Lauren blends legal expertise with a storyteller's flair. A former award-winning children's book reviewer and virtual book club founder, she brings her narrative prowess to trademark creation and protection, helping clients craft distinctive marks that vividly communicate their business's unique story to consumers.

Through our conversation Lauren is sharing the nuances of trademarks, why they’re critical for business success, and how to avoid costly mistakes. Whether you’re building your brand or planning to expand globally, Lauren’s insights will give you the tools to safeguard your business!

Topics Covered:

Why trademarking matters.
The importance of conducting a comprehensive clearance search before choosing a business name.
Strategies for choosing a name and deciding when to trademark it.
Navigating trademarks internationally, from collaborating with foreign counsel to adapting your brand for new markets.
Descriptive vs. distinctive names. Why unique names like Apple for computers or Pepsi have more trademark power than descriptive ones like “The Container Store.”
Why relationships are the foundation of every business, regardless of your industry.
Tips for overcoming fear and imposter syndrome while building your network.
How industries like podcasting and consumer goods especially benefit from trademark protection.

Should your business be trademarked? Tune in to learn why trademarking early is a small investment that can save your business from big headaches later on!

Connect with Lauren!

Lauren’s Links:
Instagram
Website
LinkedIn
FREE GUIDE: Get Trademark Smart in 6 Days

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today on the show I am talking with Dylan Jahraus, a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Outside of being an 8 figure CEO she's also a military spouse and a mom of two boys!

In our conversation we dive deep into what it takes to build a successful brand on Etsy, from pricing strategies to understanding your customer, Dylan shares practical tips and valuable insights that will help you navigate the world of online selling with confidence!

Topics Covered:

Getting Started on Etsy: Why it’s the best platform for new sellers and how to leverage its built-in marketing.
Pricing and Product Market Fit: How to create a compelling value proposition and use pricing strategies for different business stages.
Etsy SEO and Branding.
Wholesale vs. Direct-to-Consumer: Why you need both and how to use customer data to strengthen your strategy.
Success Traits in Sellers: Why busy moms and action-oriented individuals often thrive in e-commerce.
Starting small and integrating your business into the “margins of life”.
How much time you need to dedicate to your Etsy journey.
Why Etsy isn’t for passive income seekers but rewards grit and endurance.

It’s never too late to start in e-commerce! Don’t miss out on this episode packed with insight for any looking to start or grow in e-commerce!

Connect with Dylan!

Dylan ’s Links:
Instagram
YouTube
Website
Free Strategy Call
16-Step Checklist Daily Actions For Etsy

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! This is my first recording of 2025, and I am so thrilled to kick off the year with the incredible Carly Ottaway founder of Web of Words. Web of Words is an award-winning agency of 9 years obsessed with building brand legacies. Carly is not just a business powerhouse, she’s also a lighthouse of wisdom and inspiration, I am so excited for our conversation on the pressures of social media and business expectations in January, how to show up authentically and with gratitude amidst personal struggles, and adjusting your routines to fit your season of life!

In this episode we also discuss:

The pressure of January goal-setting vs. embracing your own pace and season.
The transformative power of small daily habits for creativity and mental clarity.
Balancing big dreams with actionable steps to show up as the person you need to be for your goals.
Adjusting routines to fit your lifestyle, whether it’s nightly reflections or embracing authenticity in your journaling.
Using social media as a tool to connect, not compare.
Balancing growth strategies with staying authentic and building meaningful relationships.
How knowing why you're on a platform is key to using it effectively.
How to manage showing up in both your highs and lows while avoiding oversharing.
Balancing vulnerability and professionalism when sharing challenges online and with clients.
How to approach showing up in tough seasons authentically.
Building trust by staying consistent and delivering despite personal struggles.
How to discover and lean on your “authentic pillars” to guide your actions and decisions.

Tuning into your personal rhythm, building trust in small habits, and redefining success can help you create space for a thriving business and a joyful life in 2025.

Let’s go into this year refreshed together!

Connect with Carly and keep an eye out for her upcoming Substack launch!
Instagram
Web of Words
Web of Words Instagram

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School, in today’s guest episode I am joined by Megan Golightly, founder and CEO of Simplified Inc., widely recognized through her popular Instagram handle @gosimplified.

Since 2008, Megan has led her team in empowering individuals to declutter, organize, and embrace simplicity. Her work spans organizing projects of all sizes and collaborating with families for remarkable home transformations. With a background in psychology and a passion for neuroscience, Megan's books highlight the relationship between our brains and the spaces we inhabit. Her online community, inspired by her tips, tricks, guides, and transformative before-and-afters, has grown to hundreds of thousands of followers. Megan frequently organizes Canadian celebrities' homes and is a sought-after speaker at home shows and corporate events across Canada. She has been featured by Chatelaine, Global News, and the CBC!

In this episode, we dive into the importance of staying aligned with your mission, prioritizing value, and setting boundaries in business and life. Whether you're managing a team, starting a project, or organizing your home, tune in, there are nuggets of wisdom here for you!

Topics Covered:

Megan’s journey of reinvention and how she discovered her passion for organizing.
How starting an Instagram account propelled Megan’s business growth.
The importance of asking questions, seeking experts, and being curious.
Overcoming challenges in scaling a business, building a team, and managing overwhelm.
Megan’s strategic approach to collaborations and leveraging social media for success.
The significance of providing value in every interaction and avoiding "filler" content.
Recognizing personal strengths and building a team that complements your weaknesses.
Exploring the neuroscience behind procrastination and how to overcome mental blocks.
Balancing the drive for growth with the need to protect mental health and boundaries.
Lessons on mindful consumerism and curating what (or who) earns a place in your space.
Why celebrating small wins can reduce anxiety and keep you climbing the ladder of success.
How organization and decluttering can transform not only your home but your mindset as an entrepreneur.

Join us for an honest, relatable, and inspiring conversation packed with actionable advice for small business owners navigating growth and change.

Connect with Megan!

Megan’s Links:
Instagram
Website
Explore Megan's How To Guides

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to another Accounting Q&A episode of Small Business School, in this episode, we’re diving into the ins and outs of monthly bookkeeping!

Whether you’re managing your own finances or considering outsourcing, this episode is packed with tips to help you streamline your bookkeeping process and keep your finances in check. Let’s make sure your financial foundation is rock solid!

Topics Covered:

Why monthly bookkeeping is non-negotiable. Building good financial decisions starts with consistent and accurate bookkeeping.
Choosing your tools. From spreadsheets to QuickBooks, we discuss the pros, cons, and costs of various bookkeeping options.
Three key steps to great bookkeeping: Categorize transactions, reconcile accounts, and review your work for accuracy and insights.
Keeping personal and business finances separate, catching missed expenses, and asking the CFO-level questions about your spending.

Mastering monthly bookkeeping boils down to categorizing transactions, reconciling accounts, and reviewing your work to make informed financial decisions!

Reach out if you have questions!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode I am diving into an Accounting Q&A is for everyone who's puzzled by year-end adjusting entries and why accountants seem so particular about them. I'll break down why these entries matter, how they affect your business numbers, and what you need to know to handle them confidently!

Topics Covered:

The role of accountants in reviewing year-end entries to ensure accuracy and adherence to accounting standards.
Why year-end adjustments aren’t usually made in your bookkeeping software and how to update them.
Key entries like depreciation, accruals, and inventory adjustments that commonly appear at year end.
Understanding adjusting entries to improve bookkeeping accuracy and prevent recurring errors.
Practical tips on where to look and what to ask your accountant for clarity on your year-end financials.

Know your numbers! Getting clear on these entries will help you see the real story of your finances and avoid surprises when tax season rolls around!

Have questions? Reach out, I’d love to connect with you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this Accounting Q&A episode, we’re diving into a hot topic recently at Thrive Accounting: deciding whether or not to incorporate your business. Incorporating has its perks, but there are also costs and considerations you need to weigh before making the jump. This episode is all about helping you understand when incorporation makes sense, how it affects your finances, and the questions you should be asking your accountant or lawyer.

Topics Covered:

The upfront and annual fees for incorporating versus the expenses of staying a sole proprietor.
The reason why you only save on taxes if your business leaves money in the bank.
How incorporation can act like an insurance policy for risk-heavy industries.
Why a shareholder agreement is critical if you’re starting a business with a partner.

Incorporating can be a smart move for the right business, but it’s not a one-size-fits-all solution. Know the costs, assess your profits, and ask the right questions before taking the leap!

DM me if you have questions!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today, I’m challenging the idea that charging more automatically equals success in business. There’s no one-size-fits-all formula for business success, it’s all about creating a purposeful and profitable business model that works for you. Whether you’re a luxury service or an accessible option, there’s a place for your business to thrive!

Topics Covered:

Why higher prices don’t necessarily mean more success and how businesses like Walmart and Target thrive without being “luxury.”
Success isn’t just about pricing; it’s about profitability, impact, and loving the work you do.
The pros and cons of operating in high-end vs. affordable spaces, and how to make either model work for you.
Why it’s essential to match your price with the value you deliver and how to avoid the “race to the bottom.”

Success isn’t about charging the most! It's about creating a business that feels purposeful, profitable, and aligned with your goals!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School I am excited to dive into a discussion with seasoned real estate broker and entrepreneur Stephanie Soave, founder of Soave Group. Stephanie has a passion for helping others build financial freedom and make life-changing moves. With a background rooted in small businesses and over a decade of experience in real estate, Stephanie has built a reputation for her personalized approach and commitment to empowering families and business owners. Stephanie’s mission is to inspire others to achieve financial independence and build a legacy through strategic real estate and financial planning.

Together we dive into Steph’s journey growing up in a family-run restaurant, building her real estate business, empowering others through real estate and financial independence, and helping Canadians navigate the journey of expanding their lives and businesses internationally.

Topics Covered:

Stephanie’s journey in entrepreneurship, and the lessons she learned about teamwork and trust.
The importance of creating a home that serves as both a sanctuary and a workspace for entrepreneurs and how Stephanie helps clients achieve that.
How Stephanie’s “Make Your Move Method” supports families in finding homes that align with their dreams and business needs.
Why trust, service, and community are the foundations of her business, and how focusing on these has led to repeat and referral success.
How Stephanie helps Canadian families expand businesses and relocate across borders.
Why Costa Rica is a booming market for vacation properties and business investments.
Practical advice for diversifying assets and creating generational wealth.
Connect with Stephanie for insights into real estate and financial freedom!

Steph’s Links:
Instagram
Website

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Have you ever felt completely called out by a podcast episode? That’s exactly where I found myself recently, and it sparked some big reflections on business, distractions, and focus.

In this episode, I’m diving into what happens when we spread ourselves too thin and how getting clear on our goals can transform how we allocate our energy and resources.

Topics Covered:

The cost of distractions. Why spreading your efforts across too many projects slows down growth and makes success more expensive.
How focusing on one goal at a time can maximize returns and efficiency.
Letting go with intention. Strategies for shelving side projects, creating exit plans, or finding help to step back.
How not having clear goals can leave you feeling lost, and why setting them is the first step to success.

Success often comes down to focus. By clarifying your goals and shedding distractions, you can build momentum in your business and set the stage for greater opportunities later!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Starting a business while relying on it for income can be incredibly challenging and might even hold you back. In this episode, I dive into the pressure that comes with needing immediate cash flow and why a slower, more intentional start might be the key to long-term success for your small business.

Let’s get started!

Topics Covered:

The “burn it all down” mentality: Why quitting your job cold turkey isn’t always the best choice and how to assess if it’s right for you.
Understanding your financial runway to avoid running out of resources too soon, from budgeting to planning for the unexpected.
Time investment vs. quick wins, why it’s crucial to focus on sustainable growth rather than chasing short-term “hacks” for fast cash.
Building visibility over time: how consistent networking and creating visibility can ease the pressure to earn immediately.
Balancing stability and ambition: tips on leveraging a job or savings as a financial buffer while growing your business.

It’s not always better to dive in head first. How can you be putting a safety net in place?

Tune in for a real talk about setting yourself up for sustainable business growth without the stress of immediate income needs.

DM me on Instagram if you have questions!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business I get the chance to chat with Renée Warren, award-winning entrepreneur, angel investor, author, speaker, and founder of We Wild Women, a PR agency revolutionizing how female-led businesses shine in the media spotlight. Renée is not just a leader; she's a visionary, innovating how women can achieve unprecedented visibility and success. As host of the top-rated podcast "Into The Wild," she interviews successful entrepreneurs, sharing actionable authority-building advice from those who have successfully done it before. Outside the hustle, she enjoys time with her Irish Twin sons, CrossFit, drumming, and being her husband, Dan Martell's number one cheerleader!

I am so excited to dive into our conversation of the power of systems, both in business and personal life, and how they can actually enhance creativity and freedom, not stifle them. You’ll love her tips on creating structure without losing that all-important flow, let’s dive into it!

Topics Covered:

Renée’s unique approach to blending “masculine” systems with a “feminine” flow, for a balanced life.
How routines in the home and business free up mental space, making room for more important decisions.
Setting personal boundaries and delegating tasks with confidence.
Overcoming the mental hurdles of “worthiness” and letting go of menial tasks.
How Renée and Dan Martell have systematized family time, work life, and self-care.
The "Pink Skirt Project"; Renée's immersive event concept focused on empowering women to set their own definitions of success.
Daily practices that help build resilience, confidence, and gratitude.
The importance of follow-ups in PR and networking.
Practical advice on building in-person connections, creating a press page, and leveraging social media for growth.

Tune in for Renée’s take on structuring life without sacrificing spontaneity, and walk away with practical tips on creating systems that work for you!

Connect with Renée!

Renee’s Links:

Instagram
Podcast
Get Covered: PR For Small Business Book
Free Proven Email Pitch Strategies
The Pink Skirt Project

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Get Covered!: How to craft, pitch and tell your startups story to get more customers

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In this episode, I dive into a mindset shift that I believe can transform your business and lead to a lot of growth.

I often hear small business owners calling their businesses their ‘baby’ but we want our business to grow and develop beyond the stage of constant care and supervision.

My mom used to always say kids needed two things: roots to grow and develop and wings to blossom and be launched. With a balance of these two things we can find ways to nurture our business’s mission while also creating the space for it to thrive independently. Let’s explore how!

Topics Covered:

Roots vs. Wings: Understanding the foundational roots (mission, vision, and values) and giving your business the wings it needs to grow without you.
Avoiding Bottlenecking: How treating your business like a “baby” can hinder its growth and limit your impact.
The power of delegating and building a self-sustaining team to allow your business to run smoothly without your constant input.
Solo Provider Perspective: Why this might not apply to everyone – crafting a business that works uniquely for you is the ultimate goal.
Embracing roots and wings to find true freedom, both in time and in making a bigger impact.

Are you giving your business roots AND wings?

This episode is a reminder to think about your business not as a ‘baby’ but as a child that you want to nurture and launch into independence!

DM me on Instagram if you have questions!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this special in person episode, Mallory Rowan and I dive deep into our shared experiences of neurodivergence and autism. Mallory is a multi passionate entrepreneur, season founder and digital creator and coach. Together we discuss how neurodivergence shows up in our everyday lives and how it impacts our businesses.

We share the struggles, the funny moments, and the practical strategies that make life as neurodivergent entrepreneurs serve as a strength for our businesses!

Topics Covered:

The journey of self-diagnosis and the impact of social media in discovering neurodivergence.
How autism and ADHD traits influence creativity and business approaches, including the need for a balance between structure and freedom.
Challenges in talking about neurodivergence with family and friends.
Myths about autism and ADHD.
Understanding Masking.
The pressure to dress and behave a certain way, and strategies for finding comfort and authenticity in professional settings.
Managing sensory overload, respecting personal energy levels, and prioritizing self-care to show up as your best self.
The empowerment that comes from understanding how your brain works.
Reducing shame around neurodivergence by owning quirks and openly communicating needs.

We hope this episode inspires you to embrace your needs in life and business and use them to show up at your best, in your unique way!

Connect with Mallory!

Mallory’s Links:
Instagram
Mallory’s Exclusive Business Tips
1:1 Coaching with Mallory

Mentioned In Episode:
Unmasking Autism: Discovering the New Faces of Neurodiversity

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today on Small Business school we're diving deep into one of the most essential skills to develop for any small business owner: marketing.

Although often a second thought, understanding the ins and outs of marketing can transform the way your business reaches and resonates with customers. Let's talk about why learning the foundations of marketing is crucial, and how you can get started on the right path!

Topics Covered:

Why marketing skills are crucial and why it's more than just social media tactics.
When to delegate and when to learn a new skill.
Basics of branding, copywriting, and creating a compelling message.
Recommended resources to build marketing skills.
How to test, track, and measure the success of your marketing efforts.

I challenge you to invest some time in understanding marketing, and learn a new skill!

Understanding the big picture of it will make a huge difference in your business for the long run!

Episode with Alex Cattoni - Mastering Copywriting: The Key to Standing Out in a Noisy Market

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode of Small Business School, I’m thrilled to chat with Jen Kinal. Jen is the owner of a successful social media agency, helping clients elevate their marketing campaigns and achieve their goals through strategic social media. She is also the founder and creator of The Bold Founders, a thriving community for women in business to connect, learn from inspiring speakers, and support one another in growing and succeeding in their businesses. Jen’s passion for creating memorable events shines through as she shares how she transforms visions into experiences, all while balancing the creativity with the realities of budgeting. Jen also shares her journey, the value of community, and how to lead your business with intention. Tune in to the amazing conversation!

Topics Covered:

Jen's first venture into event planning, the highs and lows of the business, and the lessons learned.
The importance of curating an event experience that aligns with your brand and leaves a lasting impression.
Practical tips for balancing creativity and budget during event planning.
Intimate, high-quality events versus larger gatherings.
The power of starting events with vision boards.
Jen’s pivot, how COVID-19 impacted her events business and led her to build a new venture with recurring revenue and location freedom.
Jen’s mindset on charging for her worth, the journey to gaining confidence, and how she pitched her dream clients.
Creating intentional social media strategies.

The impact of the Bold Founders Collective and the joy of women celebrating and supporting each other.

Lead with your heart. Strategy is vital, but it's your heart and authenticity that people truly connect with, reach out and connect with Jen!

Jen’s Links:
Instagram
Bold Founders Community
Bold Founders Website
Jen Kinal Website

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today I’m recording live with some good friends and inspiring entrepreneurs. This episode features Carly Ottaway, Kim Hiebert, Janette Downie, and a little bit of Laura Sinclair, live from our spa getaway. We are talking about leveling up in our business, finding balance and self care in business, and answering the question together, is business personal?

This conversation is so much fun and filled with years of experience and wisdom, you don’t want to miss it!

Topics Covered:

Reflections from a few days away at the Spa.
The Importance of doing business in community
Leveling up your business to operate without you.
Finding balance and time to rest in entrepreneurship.
Outsourcing customer service as a founder to help with perspective and team development.
Tips and different philosophies for hiring.
Is business personal? How to separate yourself from your business.
Protecting your energy and growth.
And so much more!

Connect with my inspiring entrepreneurial friends!

Guest Links:

Carly Ottaway:
Instagram
Web of Words

Janette Downie
Cool, Calm & Rich Podcast
Instagram
LinkedIn

Kim Hiebert
Mr. & Mrs. CEO Podcast
Instagram

Laura Sinclair
This Mother Means Business Podcast
Instagram

Mentioned In Episode:
The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I’m diving into a powerful conversation inspired by Mel Robbins on the science and art of manifesting. No matter what you believe of the science or energy of manifestation, there’s something in this for you!

Let’s talk about breaking through our mental blocks in business and eliminating the stories we tell ourselves about our limitations.

Topics Covered:

The impact of believing in the possibility of your life and business.
Identifying limiting beliefs and challenging them to achieve more.
How our mindset stories influence our business and money habits.
Practical steps to shift from self-doubt to action.
Where are you holding yourself back?

The only thing standing in the way of what we want is our belief that we can't have it. Take this as a challenge!

Question the stories you tell about yourself and choose new ones that align with the life and business you truly want!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today on Small Business School I am talking with Kristy Miller, the founder and CEO of The Scented Market, a Canadian candle and wellness brand known for its eco-friendly, beautifully crafted products. From humble beginnings pouring candles on her kitchen stove, Kristy has grown her business into a multi-location success, even capturing the attention of all six dragons on CBC’s Dragons’ Den. A dedicated entrepreneur and mom of three, Kristy is passionate about inspiring others through her journey of resilience, creativity, and commitment to quality and community.

Together we discuss Kristy’s early beginnings in entrepreneurship, journey of growing a business while managing costs, and building a community on social media!

Topics Covered:

How Kristy transformed family doubts into motivation for her business journey.
The mindset shift that helped Kristy grow her business with purpose and profit.
Tips on outsourcing tasks you’re not great at to strengthen your brand.
How Kristy ensures profitability by negotiating with suppliers and maintaining local production.
The importance of negotiating with suppliers and staying lean for consistent profit margins.
Lessons learned from Dragon’s Den and keeping close track of your numbers.
Building a loyal online community and the power of transparency and authenticity in social media.
Challenges of expanding into the U.S. market as a Canadian business.

This episode is for any entrepreneur or founder looking to borrow belief that commitment to your vision, numbers and community will pay off for your business!

Check out The Scented Market!

Kristy’s Links:
Website:
Use Code: 'SBSPODCAST15' for 15% off Scented Market Products!
Instagram
Scented Market Dragon’s Den Trailer

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode, we dive deep into a mindset shift that can transform how you approach every aspect of your business. Understanding the motivations of those around you – from team members to customers – could be the secret sauce to achieving your goals and creating win-win situations. Let’s explore how this mindset can be the ultimate game-changer!

Topics Covered:

Why understanding motivation matters for employees, clients, and even yourself.
Using motivation as a tool to build stronger relationships in team onboarding, customer engagement, and negotiations.
How motivation affects all business areas, from financial planning to customer service.
Strategies for creating “win-win” scenarios by aligning your business needs with others’ motivations.
Recognizing and tapping into your motivations to stay driven through the entrepreneurial ups and downs.

What motivates the person you are dealing with? Take that information and work towards creating meaningful change for every involved. Let’s go after win-win relationships!

If you have thoughts or questions on this, send me a DM on Instagram, I’d love to chat!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome to Small Business School! In this special episode I am bringing three incredible Canadian female business owners together who are transforming the world of ethical, sustainable, and size-inclusive fashion. We dive deep into their journeys of entrepreneurship, the challenges of building a brand, and how they manage to stay true to their values in a fast-changing industry!

Topics Covered:

The evolution of each guest's fashion brand and how they balance sustainability with growth.
Managing customer expectations while staying true to the core values of ethical production.
Crowdsourcing for product development and the power of supportive community.
The importance of profitability, even in purpose-driven businesses.
Managing relationships in manufacturing and the complexities that come with it.
Shifting from a scarcity mindset to embracing collaboration.
How collaborating with other businesses in promotions and cross-promoting newsletters led to unexpected success.
The difficulties of customer acquisition without relying heavily on paid ads.

This episode is full of actionable insights and heartwarming stories about the challenges and rewards of creating and scaling a sustainable and mission driven business. You don’t want to miss it!

Guest Info/Links:

Candice Munro from Buttercream Clothing
Instagram
Website

Jess Sternberg from Free Label
Personal LinkedIn
Instagram
Website

Kristi Soomer from Encircled
Personal Instagram
Personal LinkedIn
Instagram
Website

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Financial planning for your small business should be intentional, strategic, and actionable. In this episode, I share insights from a recent client conversation that will guide your approach to setting 2025 financial goals differently. Let’s move beyond arbitrary numbers and build a plan that sets you up for success!

Topics Covered:

Why not every financial goal requires a formal strategy session and when to skip the call with your finance expert.
The importance of aligning your financial goals with your business’s growth phase and investment opportunities.
How to set tactical, actionable goals that directly support revenue growth.
The value of leveraging warm leads and existing relationships for faster conversions.
The role of a financial plan.

Don’t just throw numbers up on awol and call it a financial plan! Plan your year with purpose!

Let’s chat about your financial goals! Shoot me a DM on Instagram, and let’s connect.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today, we’re diving into why understanding financial management matters more for your business than getting caught up in the nitty-gritty of accounting. You know me—I’m all about the numbers, but I want you to know where your skills as a business owner are best spent. Let’s clear up the difference between knowing your numbers and keeping your books to help you focus on what will truly make your business thrive!

Topics Covered:

The difference between accounting (recording data) and financial management (making informed decisions).
Why your time is better invested in learning financial management rather than day-to-day bookkeeping.
Key financial metrics to understand, like cash flow, profitability, and margins.
How hiring a reliable bookkeeper can free you to focus on growth.
Tips for pushing your bookkeeper to use efficient systems and automation to cut down costs.

Understanding financial management doesn’t just protect your business—it fuels growth. Reach out with any questions, I’d love to help!

You should also listen to:
Ep. 134 - The 3 Profit Levers Episode
Ep. 153 - ‘Finding The Right Financial Advisor’

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I'm joined by Jonathan Bowers, a seasoned tech entrepreneur with experience building product teams. Jonathan’s agency has helped build amazing products for our clients in education, government, finance, and climate.

We discuss the process of building apps and software that truly bring value to businesses. From defining your product's purpose to the importance of iterating, this conversation is packed with insights for those exploring tech solutions!

Topics Covered:

How to start building software and apps, and what questions to ask before getting started.
The importance of creating a minimum viable product (MVP) and how it helps validate your ideas.
Why understanding your customers' needs and pain points is crucial for success.
Balancing user experience (UX) with feature development for long-term success.
Understanding the difference between the actual problem customers face and the perceived problem entrepreneurs think they need to solve.
The importance of getting your product in front of customers early to gather real feedback.
Tips on how to effectively observe and interact with customers to identify their pain points.
The significance of being unafraid to fail and releasing unpolished products for faster feedback.

Jonathan shares valuable insights into the tech world, emphasizing that successful software development is an evolving process. It's not about building the perfect solution overnight but refining and iterating based on customer needs. Be sure to connect with Jonathan and his team for more tech guidance!

Jonathan’s Links:
Instagram
Two Story Robot Agency Website

Check out the Small Business Club!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode, I’m diving into understanding your cash flow and staying on top of taxes as a small business owner. Whether you're just starting out, a couple of years in, or haven’t looked at your numbers in a while, this episode is all about getting clear on your taxes and financial basics that’ll keep your business moving forward!

Topics Covered:

Why managing cash flow and setting aside taxes is essential for business growth.
The tax challenges service-based businesses face versus product-based businesses.
How ignoring tax payments can lead to debt that’s harder to pay off over time.
Creative solutions for paying off tax debt if you’ve fallen behind.
Mindset shifts to help you tackle tax debt with grace and motivation .

Tune in for practical advice on handling taxes and cash flow to avoid future headaches. Give yourself grace, it’s never too late to get on top of your finances!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome to a joint episode of Small Business School with Staci Millard, and Community with Kristina Bartold, in this episode together they are diving into one of their favourite topics, building meaningful connections in business. From client referrals to new friendships, they get into how nurturing genuine relationships can have a huge impact on personal growth and business success!

Topics Covered:

The value of connecting and referring peers and clients in business.
Prioritizing nurturing authentic relationships over superficial connections.
Why focusing on peers can drive growth faster than aiming only for big names.
Approaching connection calls with a “give first” mentality instead of focusing on sales.
Knowing when to say “no” to calls or meetings to protect your time and energy.
Balancing the drive to grow your network with the need to nurture existing connections.
Hosting group networking calls to stay connected with more people at once.
How generous networking can lead your contacts to advocate and network for you.

Real growth comes from the relationships you invest in with those growing alongside you, not just those a few steps ahead of you where you are wanting to be. By being authentic and graciously serving those around you, you will grow a deep and valuable network for your business!

Connect with Kristina:

Instagram
LinkedIn
Social Snippet Instagram
Website
Join The Social Business Club

Other Communities to Check Out:

Work Wives
Entreprenista
High Vibe Women
Like Minded Collective

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I am chatting with Avery Swartz, founder of Camp Tech, best-selling author of ‘See You on the Internet’, and AI expert. Together, we dive into the real impact AI is having on small businesses today and how we can embrace it without feeling overwhelmed.

Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. In this episode Avery breaks down some of the fears and misconceptions surrounding AI, and shares actionable insights for business owners looking to get started!

Topics Covered:

The rise of AI in everyday business tasks, especially in marketing and administrative operations.
Overcoming fears and embracing AI as a tool for growth, not replacement.
Practical tips for experimenting with AI.
The importance of continual learning and how to start applying AI tools in your business.
Exploring what a GPT is and how to use it to customize AI for your specific needs.
How AI is widening the gap between those who adopt it and those who resist.
Practical uses of AI in bookkeeping and how small businesses can leverage it for efficiency.
The growing gender gap in AI adoption and how it could impact business productivity.

Tune in for a practical conversation that will help you approach AI in your life and business with peace and confidence!

Avery’s Links:
Instagram
LinkedIn
Camp Tech
Camp Tech Instagram
Avery’s Book - See You on the Internet
A.I. Meets World Podcast Series

Check out the Small Business Club!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, I’m diving into what it really takes to start and scale a business, beyond just following a passion. Whether you’re just starting out, or you’re well into the growth phase, understanding the importance of cash flow and profitability is key to long-term success. Let’s explore why racing to prove your business model is essential and how you can make sure your business is profitable right from the start!

Topics Covered:

Why starting a business with just a passion isn't enough, you also need a clear strategy.
The importance of focusing on cash flow from day one to avoid financial stress.
Common mistakes business owners make by not prioritizing bookkeeping.
Understanding the blueprint to profitability for your unique business model.
Tips on increasing revenue by truly learning your customer and mastering marketing.

Don’t forget to assess where you are today, profitable or not, and make tangible steps towards ensuring your business is sustainable for the long run!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! This episode is for any entrepreneur feeling tired and weighed down by the constant changes, uncertainty, and the grind of running a business. You're not alone, and I want to help!

In this episode I’ll go through some practical, uplifting tips to help you reconnect with your passion and keep you moving forward!

Topics Covered:

Get in community: Step away from isolation and surround yourself with people who can uplift you.
End the stress cycle: Move your body, exercise, dance, or go for a walk to shift gears.
Evaluate your tasks: Cut out what’s not working and either delegate, automate, or eliminate.
Realign with your mission: Reconnect with your original purpose and focus on what truly drives results.
Simplify your to-do list: Choose a manageable list for today and make real progress.

If you’re feeling stuck, you don’t have to do it alone. I’m always here for a chat, reach out to me on Instagram!

Mentioned In Episode:
Burnout: The Secret to Unlocking the Stress Cycle

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Burnout: The Secret to Unlocking the Stress Cycle

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Welcome back to Small Business School! In this episode I am thrilled to share this conversation with Lindsay Housman, founder and CEO of Hettas, a new Canadian performance footwear brand that researches, designs and tests shoes from the female perspective.

Together we discuss Lindsay’s journey, raising capital, social impact, and the importance of developing a brand that can grow and adapt over time. Let’s dive in!

Topics Covered:

The initial vision behind Hettas and how it started with family goal setting and vision work.
How foot health and the lack of female-focused designs in footwear spurred the creation of Hettas.
The role of trusted advisors and mentors in shaping the brand’s development.
How Hettas Focused on extensive research with Simon Fraser University to create a product that truly serves women.
Challenges of raising capital and overcoming investor setbacks.
The significance of consistent brand storytelling across all channels.
Understanding brand archetypes and challenger brands in defining your identity.
How a living brand evolves with your business, and why it’s important to revisit it.
The challenges of raising capital.
Lindsay’s vision for Hettas over the next five years, including community building and athlete sponsorship.

Lindsay offers valuable advice for business owners in the midst of scaling: be selective with advisors, avoid hiring too quickly, and take time to build a lean, committed team. Connect with Lindsay and Hettas using the links below!

Hetta’s Links:
Lindsay’s LinkedIn
Instagram
Website : Use code: ‘SBS20’ for 20% off!

Check out the Small Business Club!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today's episode, I’m diving into the powerful concept that you're not just in the business of providing a product or service, you’re in the business of marketing it. No matter what industry you're in, whether you're a dentist, accountant, consultant, or retailer, the success of your business comes down to how well you can sell and communicate your value. Even the best products won’t take off without the right marketing strategy.

That’s why I’ve put together a compilation of some of the top moments from the expert marketers we have had on Small Business School! Let’s dive in!

Timestamps:
(03:55) Mastering Copywriting: The Key to Standing Out in a Noisy Market with Alex Cattoni - Ep. 220
(08:55) Building Empowering Networks with Monica Boudreau - Ep. 205
(14:52) Building Confidence on Social Media with Andrea Jones - Ep. 148
(19:57) Understanding Your Audience with Kristina Bartold - Ep. 194
(24:53) Clarity in Business: The Key to Growing and Thriving with Andrea Reindl - Ep. 217

If you're ready to truly scale your business, this episode is for you!

Featured Guest Instagrams:
Kristina Bartold
Alex Cattoni
Andrea Jones
Monica Boudreau
Andrea Reindl

Mentioned In Episode:
4 Things You Can Do To Improve Your Instagram Story Reach
The Social Snippet Story Starter Guide

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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As small business owners, we often take pride in wearing all the hats. If we want to scale, we need to eventually relinquish a lot of these roles. Though if you're in the stage of wearing all the hats right now, this episode is for you. I'm diving into how we can manage all those key business areas while staying intentional and growing!

It starts with an understanding of what success in each role looks like!

Topics Covered:

The challenge of wearing all the hats and how to embrace delegation.
Key areas of business: sales, marketing, finance, HR, and operations, and how to manage them all effectively.
The importance of knowing what is non-negotiable vs. "nice to have" in each role.
How to assess your time and tasks to fit everything into your schedule.
Outsourcing and buying back time to focus on growth, not just daily operations.

While we are wearing all the hats we need to be reflecting on how we’re balancing all these roles and where we are missing the mark on our non-negotiables!

Where are you at? Are you managing it all, or is it time to hire help? Let’s chat!

Mentioned In Episode:
Buy Back Your Time by Dan Martell

Hear from innovative small business experts paving the way for Canadian Small Businesses at the Canadian Small Business Summit! Find all the information you need here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire

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In this episode of Small Business School, we’re joined by Peg Fitzpatrick, a seasoned social media strategist and author of ‘The Art of Small Business Social Media: A Blueprint for Marketing Success’ coming soon! She helps small businesses create impactful online strategies to grow their presence and engage with their audience. With a passion for practical tips and creative content, Peg’s work empowers entrepreneurs to turn their visions into reality!

If you’ve ever felt overwhelmed by the need to be perfect online, Peg’s insights are just what you need. Join us as we dive into practical tips for reducing the stress of social media and connecting more genuinely with your audience!

Topics Covered:

How Peg’s career evolved from hands-on experience with early social media tools to becoming a trusted consultant and author.
Why one-size-fits-all strategies don’t work and how to create a social media plan that fits your unique business needs.
Tips on optimizing your social media time and avoiding the common pitfalls that can waste valuable resources.
The importance of being authentic rather than perfect.
How to simplify your social media tasks to make them more manageable and less stressful.
Why a mix of online and offline interactions can set you apart.
How responding to comments and messages builds stronger connections.

I’m so excited for you to dive into Peg’s upcoming book—it's packed with strategies to make your social media efforts more effective and less daunting. Pre-order it now using the link below and use code: ‘SBS20’ for a discount!

Peg’s Links:
Website
Pre-order Peg’s Book Here - Discount code - SBS20
Instagram

Register for the Canadian Small Business Summit here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Sometimes life throws unexpected changes our way, and how we respond can make all the difference. In this quick episode, I share how I turned a canceled trip into an opportunity to find balance between self-care and business. In the past I’ve fallen into this "all or nothing" trap where I put too much pressure on myself and my time, it always leaves you disappointed.

In this episode I am walking you through how I’ve pivoted to balance in unexpected free time and realistic expectations that energize, not drain.

Topics Covered:

How I shifted my mindset around canceled plans.
Avoiding the "all or nothing" mentality when free time opens up.
Choosing one task each day for self-care, work, and family.
Setting realistic, energizing expectations for yourself and your team.
The importance of feeling good about what you accomplish.

Next time you have unexpected free time, give this balance approach a try!

Hear from innovative small business experts paving the way for Canadian Small Business owners at the Canadian Small Business Summit! Find all the information you need here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I’m reflecting on a family trip to visit my Grandparents that sparked a lot of thoughts about purpose and sustainability for me.

Leaving me with the question, how can we shape our businesses for long term, sustainable success, and a better future?

Topics Covered:

The significance of having purpose beyond retirement and how it keeps us engaged.
Reflections on the durability of older products versus today’s disposable culture.
The impact of consumerism post-World War II and the shift towards sustainability.
The role of women in business and the importance of giving back to communities.
Hope for a future where we prioritize sustainability and community over mere profit.

Join me as I navigate these thoughts and envision a more purposeful and sustainable future for business and life!

Hear from innovative small business experts paving the way for Canadian Small Businesses at the Canadian Small Business Summit!

Find all the information you need here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, we dive into the essential role of HR in scaling your business with Larissa Currah. Larissa is the Founder of LC People Consulting, which supports organizations with independent HR Consulting and Fractional HR Services. She has over a decade of HR experience working with organizations to support their growth and scale. Her expertise in leveraging people data to inform strategic needs enable organizations to make the right financial contributions to produce high performing and engaged teams!

Tune in to learn how to invest in HR strategically and the key indicators that it's time to bring in a HR professional to your business.

Topics Covered:

How early investment in HR helped a tech company scale rapidly.
Key indicators that signal it’s time to bring in HR support, including turnover rates and team feedback.
The pros and cons of fractional HR versus an internal HR team, and how to decide what’s right for your business.
The importance of understanding your long-term vision and how it affects your HR needs and hiring strategy.
The differences between recruiters and HR generalists, and how each plays a role in your company's growth.
Tips on how to choose a recruitment agency and avoid common pitfalls in the hiring process.

HR isn’t just about solving problems—it's about laying a strong foundation for long-term success. If you’re serious about scaling, aligning your HR strategy with your business goals is a game changer. Connect with Larissa on LinkedIn to learn more about building a thriving team!

Larissa’s Links:
LinkedIn

Register for the Canadian Small Business Summit here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today on Small Business School I’m bringing you a spontaneous recording from the car, but a super powerful chat that I am confident every single business owner needs to nail, understanding your numbers.

In this quick episode I am going to break down how knowing your financials is key to running a profitable business, while giving you some actionable steps to create your own financial roadmap!

Topics covered:

The importance of knowing your numbers and what that really means for your business.
How a one-page business plan or blueprint can simplify your path to success.
Understanding the three main profit levers: revenue, cost of sales, and overhead.
How accounting ties into your overall strategy and doesn’t operate in a silo.
The critical role of testing and tracking your actions to ensure growth.
The mission of your business relies on profit, so get clear, get strategic, and start making those numbers work for you!

The Business Blueprint
Episode 134: The Three Levers To Profit

Have you registered for the Canadian Small Business Summit yet? Find all the information you need here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today's quick episode, we're diving into how you can harness the power of your small team to drive business success. As small business owners, our close-knit teams are one of our greatest advantages, but we need to show them how they fit into the big picture. I’ll be sharing insights on how to guide your team and turn decision-making into a win for everyone involved!

Topics covered:

Why it's crucial to teach your team how small businesses work.
The two main pillars of business success: attracting customers and delivering services.
How each decision impacts the business financially, and why your team needs to know this.
The balance between over-delivering to customers and maintaining profitability.
Why educating your team on their impact leads to stronger, more engaged employees.

It's all about making your team feel empowered and aligned with your vision!

Business Made Simple by Donald Miller

Register for the Canadian Small Business Summit online October 21-25 right here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

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Welcome back to Small Business School! Today’s episode features the powerhouse Shelagh Cummins, founder The Road to Seven, empowering high-achieving women entrepreneurs through strategic financing, coaching, and training. A sought-after business growth strategist and TEDx speaker, Shelagh specializes in helping the top 12% of women who grow their businesses beyond six figures and the exceptional 2% who scale past the million-dollar mark. Through her Scale Roadmap, Shelagh equips her clients with the processes, people, and profits needed to achieve the time, money, and impact they envisioned!

If you’ve ever felt stuck or underestimated in your business journey, this episode is packed with insights you won’t want to miss!

Topics Covered:

Shelagh’s transition from being a classroom teacher to becoming a top business growth strategist, detailing her journey of learning through various ventures and how it led to The Road to Seven.
Shelagh’s experiences with investments, both the successes and the costly lessons learned.
The common pitfalls entrepreneurs face when calculating business costs.
Why investing in personal development is crucial for long-term success.
The creation of Shelagh’s own lending fund, focusing on women entrepreneurs, and how it’s transforming lives with a blend of capital and mentorship.
Advice for women entrepreneurs on believing in their vision, overcoming obstacles, and finding the right systems to succeed.

Connect with Shelagh and come to her session during The Canadian Small Business Summit!

Shelagh’s Links:
Instagram
LinkedIn
Website
Capital Access Program
Proven Scale Roadmap

Register for the Canadian Small Business Summit here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School Podcast! Today, we're getting real about a topic that's been on my mind after chatting with several entrepreneurs. Why does business feel so complicated nowadays? Whether you're running a small shop or a multi-million dollar enterprise, it can feel like you're juggling so many things beyond your core business.

Let’s explore how to shift our mindset from complexity to opportunity!

Topics covered:

The shift from simple businesses to multifaceted operations.
How to embrace the opportunities available today instead of focusing on the complications.
The importance of knowing your customer intimately to navigate decisions and opportunities.
Developing confidence in making business decisions and not letting small things shake you.
The role of technology, including AI, in simplifying operations and accelerating learning.

This episode is all about reshaping how we view the challenges of modern business. It’s not more complicated, but it’s different—filled with opportunities to make smarter choices and grow!

Have you registered for the Canadian Small Business Summit yet? Find the details here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School, in this episode, I debrief an incredible event I attended—Trailblazer Live, hosted by Selina Gray. I wanted to share my key takeaways from the inspiring speakers, some lessons learned, and my insights into hosting your own successful events. Whether you're thinking about attending or hosting an event I think these lessons can help you grow both personally and professionally!

Topics covered:

How Selena Gray built a community that rallied behind her event.
The importance of reflecting on your money stories and how they impact your business growth.
Understanding the balance between the masculine and feminine energies in business.
The power of tenacity and follow-up in marketing.
Practical strategies for hosting events on a budget while still delivering great value.

Don't miss the opportunity to connect with the incredible people I mentioned, find them with the links below!

Selina Gray
Sheetal Story
Janette Downie
Jen Kinalhttps://www.instagram.com/jenkinal/

Register for the Canadian Small Business Summit online October 21-25 right here!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School family! I’m so pumped for my guest on today’s episode, Alex Cattoni! Alex is the founder of the Copy Posse, where she is on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire. Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting. Since launching the Copy Posse in 2020, Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024!
Whether you're running an online business or a brick-and-mortar store, the ability to connect through your messaging is crucial. Let’s dive into this powerful conversation together!

Topics Covered:

The power of words in moving people to take action and why copywriting is essential for any business.
How the modern marketing landscape has shifted and the role copywriting plays in building connections.
The difference between aspirational marketing and fear-mongering, and how to use empathy to connect with your audience.
Starting niche and how it can help you gain traction quickly.
The role of AI in content creation and the importance of using it as a tool rather than a crutch.
Simplifying your business offerings for better audience understanding and impact.
An overview of PosseFest and what attendees can expect from this empowering marketing event.

To learn more about Alex and her upcoming event, PosseFest, check out https://possefest.com/!

Alex’s Links:
Instagram
Youtube
PosseFest Event October 19-21 in Vancouver, BC
Get the Copy Posse’s Cheat Sheet For Killer Social Copy
Create An Irresistible Sales Page With Alex’s Hot Offer Checklist

Register for the Canadian Small Business Summit October 21-25 Online, right here: https://the-canadian-small-business-summit.heysummit.com/coming-soon/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! In this episode, I am discussing the importance of being intentional when choosing what events to attend. I could be at an event every day of the week and never get the chance to implement any of the great stuff I am taking away.

That’s why in this solo episode I am walking you through how I choose what events to invest my time and money in and how I maximize my return on these networking and connection opportunities!

Topics Covered:

The importance of assessing events based on the value they bring, whether it's learning new skills, expanding your network, or getting inspired.
How to navigate the tricky balance of supporting friends' events while being strategic about your investments.
The significance of being in the right room, whether it's to learn from those ahead of you or to pour into others who are a few steps behind.
The pros and cons of local meetups and how to decide if they're the right fit for your business goals.
Why every decision should be intentional to ensure your business serves both your customers and your lifestyle goals.

Remember, your time, energy, and money are precious resources in business. Be intentional about where you invest them!

Want more learnings like this to scale your small business?

Register for the Canadian Small Business Summit online October 21-25 right here: https://the-canadian-small-business-summit.heysummit.com/coming-soon/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today on the podcast I want to share my insights on when and how to invest the right amount of time and resources into the
foundational elements of a mission, vision and values. These statements should genuinely serve your business growth and not be wasted words on the website. Let's get into it!

Topics Covered:

When you're just starting out, focus on your mission, but keep it simple.
Why you should never develop your mission, vision, and values in isolation.
Engage your team in the process to ensure they live by these principles.
Why as your team grows you should prioritize defining your values.
Don’t get bogged down in overthinking these elements early on. Invest the appropriate amount of time and energy based on where your business is in its journey.

I hope this episode helps you find the right balance in building a strong foundation for your business as well as a clear vision!

Until next time, share this with a friend and keep growing!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome to Small Business School! In today’s episode I am joined by Andrea Reindl! Andrea is on a mission to simplify complicated jargon that over promises and instead pave a path for people with big ideas and the teams that support them to be able to bring their visions to life. She does this by creating a plan, adding timelines and budgets, and making it real. Andrea and her team at Legacy Creative love to take chaos and tame it into common-sense business practices that are end-user-focused and rich in quality experiences!
I am so excited to dive deep into the world of brand development with Andrea and discuss how clarity can transform a brand from ordinary to extraordinary!

Topics Covered:

The importance of simplifying complex ideas for clear brand communication.
Why consistency in messaging is crucial for brand recognition.
The three pillars of great branding: clarity, making it real, and growing it.
The law of gestation in business and why giving your brand time to grow is essential.
Why networking and direct referrals are often underestimated but are a major source of business.
How clarity in your purpose and instructions leads to better performance from your team.
The power of niching down to serve your ideal client and why it attracts the right audience.

Tune in and discover how to bring your brand to life with purpose and intention! Want to learn more? Connect with Andrea and check out her free resources!

Andrea’s Links:
Instagram: https://www.instagram.com/legacycreative_/
Website: https://legacycreative.com/
Free Resources: https://legacycreative.com/resources/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, we're diving into one of the biggest hurdles I see for entrepreneurs today. It is our tendency to abandon strategies too quickly. We all want to go further, faster to achieve more, but the real secret to success lies in sticking with the problem and constantly refining our approach. Let's break it down together!

Topics Covered:

The urge for instant success and the importance of not switching strategies too quickly.
It's not just about having great ideas; it's about seeing them through and refining them along the way.
Sticking with strategies, whether it's networking, marketing, or financial planning, success requires time, effort, and consistency.
Resisting the urge to jump ship at the first sign of discomfort.
How by sticking with and refining your strategies, you set the foundation for a business that can scale and thrive beyond the initial startup phase.

Lasting success doesn’t come from constantly chasing the next big thing, it comes from the dedication to solve problems and make strategies work. Stick with it, refine it, and watch your business grow!

Share what you learned with a friend and chat soon!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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On today's episode of the Small Business School, I reflect on my own past experience of investing time and money into launching a course and one of the most costly business lessons I learned in my early entrepreneurship days. We’re keeping it real today, whether you're a service provider or a product-based business owner, this one's for you!

Topics Covered:

How the course landscape has changed, and why launching a course is a different skill set from running your current business.
Right-sizing your investment, prepare to learn through trial and error. Your first attempt might not be perfect, and that’s okay.
Before selling a course, focus on creating a strong, engaged community that values what you offer.
Show up in small groups, make connections, and genuinely care about people’s businesses to grow your network.
Ensure your course truly meets a need and provides value for people.

Take your time to launch, build your community, and when you’re ready, your course will have a solid foundation to succeed!

If you found value in this episode, share it with a friend or someone you met at a networking event. Let's build stronger businesses together!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome to Small Business School! In this incredible episode I chat with Sydney Ryker, an inspiring entrepreneur, business owner, and transformational speaker. She has been the driving force behind a health company with over 7,000 active customers and multiple 8-figure global sales organizations, speaking on dozens of stages worldwide. Sydney empowers individuals through her "Identity Deconstruction" method, guiding them to shed societal conditioning and rediscover their true selves.

Together we discuss Sydney's incredible journey and how she discovered that true fulfillment goes beyond financial success. We dive deep into her ‘Identity Deconstruction” method and how it empowers individuals to reconnect with their true selves, fostering confidence and alignment in both life and business!

Topics Covered:

Sydney’s journey from sleeping on a mattress to leading eight-figure global sales organizations.
The concept of identity deconstruction and its role in shedding societal conditioning.
How true confidence and alignment emerge when we move beyond the ego and societal expectations.
The importance of taking a step back to gain perspective and prevent burnout in business.
Embracing a feminine approach in business to align with our natural design and avoid burnout.

Sydney is so full of wisdom and offers such a fresh perspective on building a fulfilling business and life. Want to learn more from her? Connect with her below!

Sydney’s Links:
Instagram: https://www.instagram.com/sydney_ryker/
Website: https://sydneyryker.com

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today's episode on Small Business School we're diving into a hot topic that might ruffle some feathers but needs to be discussed. There are massive gaps in the support for growing businesses! While there's plenty of government support and advice for startups, there's a concerning lack of guidance as businesses progress beyond the initial stages. Let’s talk about what’s missing and how I want us to bridge the gap!

Topics Covered:

While well-intentioned, many government initiatives for businesses focus on startups but leave growing businesses struggling for guidance and support.
Lack of financial literacy is a major reason businesses fail, yet there's still little emphasis on teaching business owners how to manage their finances effectively.
Why mentorship from experienced business owners who have navigated various challenges is crucial for scaling businesses.
The misconception that more funding is the answer, but without the right financial education and strategic planning, businesses are unlikely to succeed even with additional funds.
A call for better business support with more robust education and strategic funding initiatives tailored for growth stages.

I feel like we are always prompting the start of businesses, and not the growth of healthy businesses. We need a shift in how we support small businesses, focusing on sustainability rather than just getting started!

What do you think? Reach out to me, I’d love to know what your experience with government support has been like!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today, I’m diving into a listener's question about what’s often overlooked in business and can be tough to fix. There are some key areas that came to mind and can make or break your success if not handled thoughtfully from the start. Let’s break them down!

Topics Covered:

Don’t let optimism or ego lead you into expensive lease agreements. Be realistic about what your business truly needs and consider flexible options that won’t strain your finances.
Failing to invest in yourself as a leader can lead to poor team culture, high turnover, and significant costs.
Spending too much on branding and websites early on can drain resources.
Focus instead on building relationships and gaining visibility through cost-effective means.
Setting your prices too low can be a costly mistake. Understand your costs and the value you provide to ensure your pricing supports profitability and growth.
Without a deep understanding of your expenses and pricing, you risk running a business that’s not sustainable.

Hope this episode helps you navigate these common challenges in the early stages of business. Have more questions about this? Reach out to me on Instagram, I’d love to connect!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today, we're diving into the world of wealth preservation with Daniela DeGasperis and Sarah Helmer from DDM Group. DDM is a Wealth Preservation Consultancy. By understanding the big picture of their clients’ situations, they craft tailored strategies and solutions using our innovative proprietary frameworks to help achieve client’s unique goals. Daniela is the Founder of DDM Group and Sarah is the VP of Communication, together with the rest of the DDM Group they are passionate about connecting people with the ideas, information, and introductions they need to take control of their financial futures!

Tune into our conversation to hear how they’re breaking down financial barriers and offering bespoke strategies that empower entrepreneurs and business owners to build lasting wealth!

Topics Covered:

Daniela's personal story and the inspiration behind starting DDM Group.
How DDM Group stands out by prioritizing client relationships and personalized strategies.
Sarah's transition from legal to financial services and her passion for financial literacy.
Insights on how DDM Group helps clients at various stages of their financial journey, even before they have significant assets.
The importance of open, judgment-free discussions about finances and the unique approach they bring to their clients.
DDM’s in-depth process for understanding clients' financial situations, goals, and the nuances of their portfolios to provide the best advice.
Strategies for small business owners to plan for retirement, including using innovative methods like tax-free personal pensions and effective asset management.

Want to take control of your financial future? Reach out to the DDM group!

DDM Links:
Instagram: https://www.instagram.com/ddm.group/
Website: https://www.ddmgroup.ca/
LinkedIn: https://www.linkedin.com/company/ddm-group-2020/?originalSubdomain=ca

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode of Small Business School we’re tackling a common challenge: why so many business owners shy away from their numbers. It’s time to shift our perspective and start seeing numbers not as a judgment but as a tool for growth. Let’s dive into how you can make the most out of your financial information!

Topics Covered:

Numbers Aren’t a Scorecard. Many of us view financial numbers as a pass/fail test, but they should be seen as tools to help us refine and improve.
Instead of fearing numbers, see them as a resource for making better decisions.
Approach your financial data like a scientist with a hypothesis. Test your strategies, make adjustments based on the results, and iterate to find what works best for your business.
When you stop seeing numbers as a scorecard, you empower yourself to make informed, less reactive decisions. This shift reduces stress and enhances your strategic thinking.
With the right mindset, you can use your numbers to make smart investments and drive growth.

Embrace the numbers as a tool for growth and watch how it transforms your approach to business. Here’s to making the numbers work for you, not against you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today’s episode dives into a powerful lesson: treating your business like a business. It’s not just about crunching numbers and enforcing policies—it’s about shifting your mindset to create a legacy. Let’s break down why this mindset shift is crucial and how it can transform your business!

Topics Covered:

Start viewing your business as an entity separate from yourself. This means understanding that it's not just about you but about creating a lasting legacy.
Don’t undervalue yourself or your role. Pay yourself based on the value you bring to the business, not just personal needs. This helps in maintaining financial health and setting the right standards.
When you treat the business like a business, you empower your team to make decisions and learn from mistakes.
Stepping back lets you see how different parts of your business interact and identify opportunities. This broader view helps in making informed decisions and spotting areas for improvement.
Shifting your mindset and implementing these changes might take time, but it’s worth it. Trust in the process and the benefits will follow as you see your business flourish beyond its current limits.

Your business isn’t just about you, it is about creating a lasting legacy. You can balance your passion while ensuring sustainability and growth. Here’s to making that shift and watching your business thrive!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School I’m excited to be diving deep with Ildi Arlette! IIdi helps medspa and wellness clinics become in-demand, profitable businesses with a positive "everyone sells" culture that keep the team and clinic growing. She is known for bringing business and leadership know-how to your clinic. Together we explore the key elements that make a med spa successful and how leadership and culture play a crucial role.

This episode is so valuable for any business owner looking to implement better systems and create positive change in their business!

Topics Covered:

How Ildi transitioned her passion for customer service into the wellness industry.
The impact of leadership and team dynamics on business success, and how these can be the biggest barriers or biggest catalysts.
Why creating a positive culture is essential for long-term success and how it directly influences profitability.
The importance of focusing on existing clients for growth.
The challenge of finding and using your authentic voice in a saturated market and how it can set you apart.
Creating events and offers that feel authentic and manageable, rather than overwhelming.
The power of standard operating procedures (SOPs) in maintaining consistency and empowering your team.

Success doesn’t look the same for everyone—find what works for you, and watch your business thrive! Want to learn more from IIdi? Connect with her through Instagram or on her website!

Ildi’s Links:
LinkedIn: https://www.linkedin.com/in/ildi-arlette-617b6619/?originalSubdomain=ca
Instagram: https://www.instagram.com/ildi_arlette/
Results Continuum Website: https://www.resultscontinuum.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today, we’re tackling a question that I got on Instagram, someone is hiring their first non-family staff member and they want to know what they need in place. Whether you're in Canada or elsewhere, setting up the right framework from the start is crucial. Let’s dive into what you need to make this transition smooth and successful!

Topics Covered:

Start with a solid contract and offer letter. This should include details on hours, compensation, bonuses, and any provided equipment. Consulting with an HR or labor law expert can save you from costly mistakes.
Know the Labor Laws. Each province or region has its own labor laws covering holidays, overtime, and other key aspects. Understanding these laws and including them in your contract is essential to avoid legal pitfalls.
Outline specific rules about work hours, dress code, and use of company e quipment. Providing clear guidelines helps prevent misunderstandings and maintains a positive working relationship.
Start with more structure and gradually offer flexibility as trust is built.
Regular check-ins and performance reviews are key. Make sure there are no surprises—employees should be aware of how they’re doing and what’s expected.

Starting with a strong foundation from the beginning of the onboarding process will set you and your new team member up for success!

Reach out to me on Instagram if you have questions! Good luck, and here’s to your growing team!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back! Today in Small Business School, we’re diving into a topic that’s crucial for every business owner—time budgets. Whether you’re running a product-based business or offering services, understanding where your time and your team’s time goes can make all the difference in your profitability and impact. Let’s explore how time budgets can streamline your operations and boost your bottom line!

Topics Covered:

Knowing how much time your team spends on tasks helps you assess their value and optimize efficiency, ensuring that you're getting a solid return on investment.
Service providers, especially those on monthly retainers, often overlook how long tasks actually take. Time budgets help ensure you're profitable, not just busy.
Giving your team specific time budgets and clear instructions can prevent wasted effort and align their work with your goals, leading to consistent results.
Tracking time against budgets allows you to address inefficiencies early, helping you maintain or even improve your profit margins.
If you’re new to time budgeting, start by assigning small time blocks and adjusting as you learn. It’s a flexible system designed to help you and your team succeed.

Time budgets aren’t just about saving money, they’re about creating a thriving and efficient business. If you’re unsure where to start, reach out, and I would be happy to help you implement this game-changing tool!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! I'm thrilled to chat with Monica Boudreau today, she is the founder and CEO of Posh Media and the visionary behind Work Wives. Raised in a family of business owners, movers and shakers, the entrepreneurial mindset is behind everything Monica does. Born a maritimer and established in the nation’s capital, Monica is passionate, idea-driven and focused on delivering clients deeply profitable outcomes. Monica built posh media differently from the start. Making and anticipating marketing trends, tailoring talent, and delivering unforgettably polished work have allowed posh media to grow. Monica's journey is packed with insights and inspiration. I'm excited to dive into her story and the wisdom she has to share!

Topics Covered:

Monica shares how crucial building a strong network has been for her business growth and the creation of Work Wives, a platform designed to support Canadian women entrepreneurs.
Starting Posh Media and how Monica’s perspective on community evolved over time.
The importance of fostering relationships with clients and peers, leading to the natural expansion of her business into community building.
Launching WorkWives.
Practical advice on building a social media presence, creating valuable content, and the importance of owning your digital assets.

Building a strong network can transform your business and make entrepreneurship less isolating. You get out what you put in, keep pushing forward and find your people! You weren’t meant to walk this journey alone!

Monica ’s Links:
Instagram: https://www.instagram.com/moneboudreau/
Posh Media: https://www.poshmedia.co/
Work Wives: https://www.workwives.co/
Posh Media Instagram: https://www.instagram.com/poshmediaca/
Work Wives Instagram: https://www.instagram.com/myworkwives/

Use code 'STACI' for 15% off your enrolment for Work Wives!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! It’s mid-summer at the time of recording this and if you’re anything like me, you’re balancing the hustle of business with making those all-important summer memories. But as the pace picks up for the fall, it's time to ask: Are you delegating what needs to be delegated? Let’s dive into how you can lighten your load and set your business up for success!

Topics Covered:

The trap of doing it all; we often fall into adding "just one more thing" to our plates, thinking it’ll be quicker. But this habit can cause tasks to slip through the cracks.
Weekly to-do list audit to ensure you’re delegating tasks that others could handle, freeing you up to focus on the bigger picture.
Instead of micromanaging, ask your team what they have on their plate and when they can realistically complete new tasks. This approach builds ownership and accountability.
Spend time teaching your team how to do tasks correctly. It might take more time upfront, but it pays off when they can perform tasks independently and efficiently.
With summer wrapping up and fall on the horizon, now’s the time to create systems and ensure your team is ready for the busier months ahead.

Are you delegating what you need to be delegating? Take a moment to assess your workload this week and see where you can delegate. Your team will thrive, and so will your business!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey everyone! In this special episode of Small Business School I am coming to you straight from a beautiful winery where I’m hanging out with some amazing fellow friends and podcasters Jamie Francis, Dayle Sheehan, and Kristina Bartold! Together we are diving into the incredible impact that podcasting can have on your personal brand and business. If you’ve ever been curious about starting a podcast or want to know more about why we do it, this one’s for you!

Topics Covered:

How sharing your voice can enhance your personal and business brand.
Finding the motivation to start and then keep going as podcasters.
The power of podcasting in creating meaningful connections and expanding your network.
Tips on staying consistent and finding your groove.
Unexpected benefits through podcasting.

Chasing your next step, whether it’s starting a podcast or something else doesn’t have to be overwhelming. The key is to share your journey, connect with others in a similar place, and grow together!

Guest Links:
Kristina’s Instagram: https://www.instagram.com/kristina.bartold/
Dayle’s Instagram: https://www.instagram.com/dayle_sheehan_designs/
Jamie’s Instagram: https://www.instagram.com/jamiedfrancis/
Community Podcast: https://buildyourdigitalcommunity.buzzsprout.com/
Proof It’s Possible: https://www.buzzsprout.com/2211106

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey everyone! Welcome back to Small Business School. Today, I’m thrilled to chat with my new friend, Lindsay White! Lindsay is a sought-after executive coach, people operations expert, and speaker who believes that every business deserves three things; great leadership, an impactful people strategy, and a culture that inspires! Together we've had some great conversations about business, and today’s episode is no exception. If you’re looking to inspire your team and enhance your business culture, you’re in the right place!

Topics Covered:

Lindsay discusses how great leaders create environments where employees feel valued and motivated, leading to incredible results.
The practical steps to foster a culture of kindness, respect, and inclusion, and why it starts with leadership.
Advice on maintaining a strong culture even when you’re stretched thin and how to share the responsibility with your team.
How to align your team with your values and vision from the recruitment process to everyday actions.
How to ensure your behaviour matches the values you promote, and why it’s essential for employee engagement.
Understanding what “family values” mean to each employee and how to incorporate their needs into your work environment.
The benefits of working with experts to build a clear and actionable talent strategy, and how it can transform your business.

Align your business practices with your values to foster a thriving and motivated team. Use this episode to make tangible steps towards a more engaging and effective workplace!

Lindsay’s Links:
Instagram: https://www.instagram.com/highvoltleadership/
Linkedin: https://www.linkedin.com/in/lindsay-white-high-voltage/
Website: https://www.highvoltageleadership.ca/
People Strategy Playbook: https://highvoltageleadership.ck.page/97deda134f

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today, we're diving into the hidden costs of employee turnover. If you've ever questioned those hefty price tags people put on employee turnover, you're not alone. Let's unpack why these costs are hidden and how they impact your business!

Topics Covered:

Unseen costs in profit and loss statements; employee turnover costs are often hidden in opportunity costs and employee inefficiencies, making them hard to spot directly.
Creating job ads, screening candidates, and interviewing take significant time and money that could be spent elsewhere.
Prepping workspaces, legal documents, and integrating new hires into the team are time-consuming and costly.
Without proper systems and leadership, the cost of turnover increases significantly due to inefficiencies and loss of knowledge.
Investing in leadership skills and fostering a strong company culture can reduce turnover and its associated costs.

Understanding these hidden costs behind employee turnover can help you better manage your team and resources. Let's keep improving our leadership and systems to minimize these expenses and create thriving businesses!

Have questions about what this looks like for you? Reach out to me!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today we’re celebrating 200 episodes of The Small Business School! Join me as I reflect on this podcasting journey from episode 1 to 199 with nothing short of amazing guests and transformative conversations. Engage with these impactful moments from some of our most popular episodes of all time!

Timestamps:
(04:19) Success After Starting Over with Chris Harder - Ep. 36
(07:50) Social Media and Impact with Kristina Bartold - Ep.2
(11:49) Evolving Your Business Mindset with Kim Hiebert - Ep.3
(16:05) Creating a Multi-Passionate Brand with Sigute Zitikyte - Ep. 133
(20:17) Amplifying Your Brand Visibility with Lisa Simone Richards - Ep. 157

So excited to have you along for the ride for the next chapter with The Small Business School, let's commit to learning, growing, and implementing together!

Reach out and let me know if you have a favourite episode of Small Business School! I’d love to connect!

Featured Guest Instagrams:
Chris Harder: https://www.instagram.com/chriswharder/
Kristna Bartold: https://www.instagram.com/kristina.bartold/
Kim Hiebert: https://www.instagram.com/kimberley.hiebert/
Lisa Simone Richards: https://www.instagram.com/lisasimonerichards/
Sigute Zikyte: https://www.instagram.com/sigutezitikyte/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In today's episode I have a dream guest! I'm thrilled to be chatting with Jaclyn Johnson, the powerhouse behind Create and Cultivate. She launched and sold two companies before the age of 35 and from starting a marketing firm in her 20s to founding Create and Cultivate she has so many stories and lessons learned about scaling and exiting businesses. Together we discuss highs and lows of entrepreneurship, the importance of transparency in leadership, the world of angel investing, and more!

Topics Covered:

How Jaclyn's early experiences in marketing shaped her career and led to her first business.
The challenges and lessons from growing a business in your 20s.
Understanding your numbers and how it impacts business growth.
The ups and downs of selling a business and the strategies that made Create and Cultivate a standout.
How open conversations can make or break a business relationship.
The pressures and challenges that come with leading an established company.
The key criteria Jaclyn uses to decide where to invest her money.
How Cherub is connecting angel investors and entrepreneurs in a dynamic marketplace.

Jaclyn is an icon in the angel investing and community building space. She has so much wisdom to share! I hope you tune in and take away some lessons from her experiences selling businesses and pursuing messy action!

Follow along Jaclyn’s journey using the links below!

Jaclyn’s Links:
Instagram: https://www.instagram.com/jaclynrjohnson/
Create and Cultivate: https://www.createcultivate.com/
Cherub: https://www.investwithcherub.com/
Create and Cultivate Instagram: https://www.instagram.com/createcultivate/
Cherub Instagram: https://www.instagram.com/investwithcherub/
Work Party Podcast: https://dearmedia.com/shows/work-party/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School, Today, I’m sharing some real talk about my recent decision to let go of a contractor and the valuable lessons I picked up along the way. Whether you're dealing with a fractional COO, a VA, or any subcontractor, I hope these insights will help you manage your team and expectations more effectively!

Topics Covered:

Pay attention to those early warning signs and trust your instincts about performance and fit.
Don’t just respect a contractor's process; make sure their methods align with your business needs from the start.
Set clear expectations and deadlines from day one. Don’t wait for issues to arise—demand accountability up front.
Treat subcontractors like new hires. Interview multiple candidates and check references to ensure you’re getting the best fit.
Ensure that any service provider you hire delivers value and meets your business goals. If not, be prepared to make the tough decision to let them go.

We are constantly learning in business and I hope you can take advantage of the hard lessons I had to learn in this situation so you can avoid this happening to you! If you’re not seeing the results you need in your business, don’t hesitate to take action. Your business deserves it!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School, come be a fly on the wall as I break down a conversation I had with a business owner who’s been scaling rapidly in just six months, and I’m excited to share some of the top behind the scenes insights with you!

Topics Covered:

Building a strong company culture means aligning your team with your values and expectations. It’s about making sure everyone operates like you would even when you’re not around! (Check out Ep. 202 - Coming out August 14th with Lindsay White for more on this!)
Balance is key—too many processes can bog you down, but too few can lead to chaos. Document your best practices and ensure your team knows the ropes, so you’re not constantly repeating yourself.
Budgeted vs. actual time: Keep a close eye on how your actual time spent compares to your budgeted time. Whether you're quoting hourly or fixed rates, understanding this helps you stay profitable. If things take more or less time than expected, dive into why and adjust your approach accordingly.

In order to scale a business you have to master these fundamentals. Keep refining your culture, processes, and time management, and you’ll be well on your way to success!

Reach out if you have questions!

Resources Mentioned:
Making Money’s Killing Your Business: https://www.amazon.ca/Making-Money-Killing-Your-Business/dp/0984334300
Buy Back Your Time by Dan Martel: https://www.amazon.ca/Buy-Back-Your-Time-Unstuck/dp/059342297X

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Making Money Is Killing Your Business, How to Build a Business You'll Love and Have a Life, Too

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Hey Small Business School! In today's episode, I'm thrilled to dive into a great conversation with Susan Dennison. Susan is a small business owner from Ottawa, her husband and her have been Tim Hortons owners for the last 21 years. As a diversification strategy, Susan recently purchased two retail travel agencies called Expedia Cruises. Susan has two grown sons and sits on the Board of Directors of a local Ottawa charity, called the Snowsuit fund. Susan is such an amazing entrepreneur and has so much wisdom to share on the strategic considerations for expanding businesses and choosing locations. Let’s get into it!

Topics Covered:

Susan's early experiences in sales and merchandising, emphasizing risk-taking and maximizing opportunities.
The shift from sales to leadership at Tim Horton's, highlighting the importance of training and supporting diverse teams.
Drawing parallels between operational excellence and customer satisfaction.
Strategies for evaluating business acquisitions, focusing on cash flow, payback timelines, and market potential.
Empowering and trusting teams to maintain business operations effectively.
Factors influencing franchise decisions and location quality.
The importance of understanding business economics and cost structures.

Susan helps us maximize business potential through strategic planning and team development insights from your own journey. There are so many actionable takeaways here so don’t forget to implement them in your own business!

Reach out to Susan!

Susan’s Links:
Instagram: https://www.instagram.com/sdennison1970/
LinkedIn: https://www.linkedin.com/in/susan-dennison-93476325/
Expedia Website: https://www.expediacruises.ca/en-CA/500069

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School, in today’s episode, I share some hard-earned wisdom from my years as an entrepreneur. If there's one thing that can make or break your business, it's understanding your true costs and the value of your time. Whether you're just starting out or already scaling, this insight is crucial for ensuring long-term business success. Let's get into it!

Topics Covered:

The true cost of time,the actual time investment for each product or service, including what you would pay someone else to do it.
Understand that making money isn’t just about revenue but also about the time and effort you put in.
Looking beyond the bank account balance to the deeper financial health of your business.
Recognizing that early investments in time and energy might not seem worth it immediately but are crucial for long-term gains.
Ensuring your pricing covers all costs and that customers are willing to pay for the complete value of your product or service.

We need to be honest with ourselves about the cost of doing business. It can save you time, money, and effort in the long run!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today I am coming to you from a hotel room with my best friend, Kristina Bartold! After hearing her on a recent episode of The Chris Harder Show I was inspired to ask her about the crucial step in business of understanding what your customers want. Together we dive into actionable tips to help you connect with your ideal clients and create content online that resonates with them. Let’s get started!

Topics Covered:

Talking to your ideal customers one-on-one interactions and asking the right questions.
Providing value first, how to offer something valuable in exchange for market research insights.
Effective ways to ask questions and gather useful feedback without making it feel like a sales pitch.
How retail businesses can use events and partnerships to understand customer preferences.
Leveraging social media to engage with your audience and gather feedback.

In this episode Kristina shares her expertise on how to gather valuable insights from your audience, even if it doesn’t come naturally to you! Tune in to learn how to lead with value and better understand your ideal client!

Kristina’s Links:
Instagram: https://www.instagram.com/kristina.bartold/
Linkedin: https://www.linkedin.com/in/kristinabartold/
Website: https://thesocialsnippet.com
Social Snippet Instagram: https://www.instagram.com/thesocialsnippet/
High Vibe Women: https://www.instagram.com/highvibe.women/
Community with Kristina Bartold: https://buildyourdigitalcommunity.buzzsprout.com/
Kristina’s Episode with Chris Harder: https://open.spotify.com/episode/31aLJ5c1GPdo6eAff41DRS?si=d90ba4d0d6f54110

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to the Small Business School Podcast, I’m your host Staci Millard and today I am so excited to have Janna Carlson on the show! Janna is the co-owner of Studio Rocket Web Design with her husband, Jeremy. Together they build 2-week high-converting websites on Squarespace that help small business owners book more clients and find greater ease in their marketing. Janna and Jeremy moved to Portugal in 2022 and share updates along with quick marketing tips on their ‘5-Minute Podcast’.

In this episode, we dive deep into the importance of having a purposeful website and how it can transform your business!

Topics Covered:

Jana’s journey from piano teacher to full-time web designer living in Portugal.
The role of a website and how it can support business growth, improve client onboarding, and establish expertise.
Key strategies to ensure your website is seen and effective in converting visitors.
Tips on planning your investment in a website and when to prioritize it.
Understanding your target audience and using their feedback to create compelling web content.

Want to transform your business with a purposeful website? Visit the links below to get in Janna’s world and reach out to Studio Rocket Web Design for a consultation!

Janna’s Links:
Website: https://www.studiorocketwebdesign.com/
‘5-Minute Podcast’: https://www.studiorocketwebdesign.com/podcast
Newsletter: https://www.studiorocketwebdesign.com/newsletter

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Join me on this episode of Small Business School as we get into navigating the growth stages of a scaling a business. I am going to be sharing my own experiences and struggles of scaling and exiting businesses. So let’s get into it!

Topics Covered:

The three growth phases, the transition from operational involvement to strategic leadership.
The temptation to revert to familiar tasks versus pushing boundaries.
Strategies to avoid the feast-or-famine cycle of visibility and workload.
Sustainable growth practices for long-term success.
Conducting a critical calendar audit to realign personal efforts with strategic objectives.
Assessing whether current efforts support long-term business vision and impact goals.

Business is about constant refinement, we can never have it all figured out! Self-reflection and strategic planning is necessary in navigating the complexities of business growth!

If you are struggling with the direction you want to take your business, get some outside perspective, if you're too in it, it can be hard to see what you need!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I want to break down the misunderstood relationship between social media metrics and business success, they are not the same thing! My Instagram metrics have been down the last few weeks and in this conversation I am sharing why that is totally okay with me!

Topics Covered:

Understanding social media metrics and the impact of engagement frequency on growth and visibility.
Balancing social media presence with core business strategies.
The importance of prioritizing client satisfaction and referral networks over platform metrics.
Recognizing diverse sales channels and their respective impacts.
Tailoring marketing efforts to align with specific client needs and market niches.
Strategies for maintaining business momentum independent of social media fluctuations.
Building resilience through diversified client bases and strategic client management.

We don’t get a full picture of business growth through the numbers on Instagram. My energy lately has been shifted from focusing on visibility to focusing on quality client care, and that is good!

It is important that we focus on how we can best serve current and future clients in our business to achieve sustainable growth beyond social media metrics! Reach out if you have questions about what this looks like for you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School, today on the podcast I have Selina Gray! Selina is a CPA who worked for nearly a decade as a Controller for two international public companies managing large finance teams across 12 countries. An unexpected auto-immune diagnosis created a life-altering wake-up call in 2011, and Selina founded her own Company. Now as an International Speaker & Business Mentor, Selina helps thousands of entrepreneurs transform their relationship with money, earn more, keep more & welcome more joy & peace into their businesses.

In our conversation Selina will share her remarkable story, filled with unexpected twists, personal challenges, and profound insights into money, mindset, and business. Let’s dive in!

Topics Covered:

How Selina's fascination with money started in her small hometown and led her to pursue a career in accounting.
Selina's high-flying career as a controller for international companies and the health crisis that changed everything.
How Selina turned her personal struggles into a mission to help others understand the emotional side of money and business.
The importance of combining strategy with mindset, and how to navigate the challenges of entrepreneurship with resilience and grit.
Intuition in business decisions and how to trust your inner knowing.
Maintaining passion and excitement in your business ventures.

Love Selina’s story and want to get more in her world? Check out Trailblazer Live! A 2-day conference for women in business in September 2024.

You should be there! Use the link and my discount code below to secure your spot!

Selina’s Links:
Instagram: https://www.instagram.com/selina.gray/
Website: https://selinagray.com/
TRAILBLAZER LIVE EVENT: https://selinagray.com/trailblazer-live-2024-2/
-Discount code: STACI45 (to save 45%)

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hello entrepreneur friends! Welcome to Small Business School, today we are tackling the summer slowdown head-on with practical strategies to keep your business thriving during quieter business months of the year. This takes some planning so tune in to ensure you are prepared to thrive! Here’s what you need to know:

Topics Covered:

Scheduling proactive downtime in spring to strategize for the summer slowdown.
Tips on reducing overhead costs and optimizing employee vacation time to manage cash flow effectively.
Strategies for increasing sales without heavy investments, including inventory management and customer-focused offerings.
Recommendations on enhancing business systems and skill development during slower periods.

In business good things require a runway! Join me as we navigate through some actionable steps you can take to ensure your business not only survives but thrives during the summer months. Let’s make our summer slowdown a springboard for future success!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today I am going to cover the strategic use of consultants in business growth. We are going to discuss why it matters and when you should consider making this important shift! I think this is an often overlooked decision that can make a huge difference in the development of your business, let get into it!

Topics Covered:

Initial reliance on personal time and energy versus financial investment in consultancy.
The pivotal moment when business growth demands hiring expertise for efficiency and scalability.
Tips on selecting consultants who align with your business goals and values.
Insights on the impact of not investing in expertise, with practical examples from real business experiences.
Options like grants and financing for business development through consultancy.

Eventually a shift is needed to bring in the expertise that you don’t have the skills or time to provide for your business. You need to ask yourself, is this a time where I should be investing my time in my business growth, or is this the time where I should be investing my money in consultant services?

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School family! I am so honored to be joined by the amazing Adriana Fierastrau! Adriana runs an Online Business Management company helping small businesses and entrepreneurs systematize their business for maximum efficiency and profit. Three years ago, Adriana swapped her legal hat for that of entrepreneur, striking out to negotiate her own happiness and live life on her own terms. These days, she’s wearing even more hats as a mom, CEO, and founder of Negotiating Happiness, the podcast about life + entrepreneurship, and juggling all the hats. Through engaging conversations with fellow entrepreneurs from all walks of life, she explores the intersections of business, work-life balance, travel, and lifestyle. Tune in to learn how to systematize your business for maximum efficiency and profit as you go through the summer season and navigate the busyness of business, life, and parenting!

Topics Covered:

Adriana’s transition from law to entrepreneurship.
The importance of processes and how varied experiences contribute to creating custom solutions.
Steps to audit your business processes, understand your audience, and streamline operations for better efficiency.
Tips for effective delegation.
Strategies for your business to run smoothly during vacations/ slower seasons by leveraging waitlists, automation, and efficient lead management.
Creating 'no disturb zones' and dedicating specific days solely to business development, rather than client work.
The significance of truly disconnecting during your time off.

Maintaining a healthy work-life balance is hard, especially in the summer when the schedules are packed and the kids are home from school. What can you implement from this episode to ensure your business is set up for summer success? For more insights on streamlining systems in your business connect with Adriana using the links below!

Adriana’s Links:
Instagram: https://www.instagram.com/assistant.ontario/
Website: https://ontarioassistant.com/day-reservations
Free biz audit/quiz: https://www.ontarioassistant.com/secrets-business-efficiency

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I am so excited to get to podcast with my sister! My sister, Kelsey Clevett recently quit her corporate job and embarked on her small business journey as an energy healer and life coach. Together, we explore the nuances of our upbringing, entrepreneurship, embracing intuition, and finding your path in business!

Topics Covered:

My sister Kelsey shares her leap from a traditional job to starting her energy healing and coaching business.
What it's like to pursue entrepreneurship alongside a sibling who's already established in the field.
Kelsey’s emotional journey of leaving a stable job to follow her passion for energy healing, despite initial uncertainties.
How challenges and personal growth shaped Kelsey's approach to business and decision-making.
The importance of networking, community building, and staying true to a heart-centered approach in business.

I think so many of us can relate to the ups and downs of the journey my sister is on. I loved hearing her perspective on leaning into intuition and authenticity in business, such sound advice for us all!

Connect with Kelsey with the links below!

Kelsey’s Links:
Instagram: https://www.instagram.com/yourlife_yourenergy/
Website: https://yourlifeyourenergy.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today’s episode addresses a common topic for entrepreneurs, but I strongly believe that taking action against burnout is one of the most important changes you can make in your business! Parents and entrepreneurs alike often feel the weight of endless tasks and stress cycles that don’t seem to break. During this busy time of year let’s dive into some practical strategies to break the stress cycle and find balance!

Topics Covered:

Understanding how continuous stress without closure leads to burnout, especially for busy entrepreneurs and parents.
The importance of ending each day by acknowledging both physical tasks completed and emotional/mental achievements.
Practical tips for creating clear boundaries between work and personal time to prevent stress from spilling over into the next day.
Simple ways to build moments of peace and relaxation into your daily routine to help reset and recharge.
Creating physical cues, like taking a deep breath on your porch after work, to signal the end of the workday and transition to personal time.

What physical cues can you implement in your day to day in order to ground yourself and prevent burnout? Reach out on Instagram, and let’s support each other on this journey!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I'm thrilled to have Brianna Goslin, a mortgage agent and educator based in Muskoka, Ontario, on the show. She is passionate about teaching Canadians what they don't learn in school about their home loan. Catch Brianna on YourTV Muskoka, where she hosts Let's Talk About Money (streaming on all podcast platforms). Together we’re diving into the world of money management, specifically tailored for small business owners to help you handle your finances better. Let's jump into some eye-opening money conversations that will set you up for success!

Topics Covered:

Tips for small business owners on how to qualify for a mortgage, including the importance of having a two-year work history in the industry.
The significance of having organized financial records, paying business taxes on time, and registering for a ‘CRA My Account’.
The trade-off between minimizing taxes and qualifying for a better mortgage rate, and why it's crucial to plan ahead.
How to approach mortgage renewals and the importance of consulting with a broker for the best options.
Monitoring your credit, managing debt payments, and ensuring your credit report is accurate before applying for a mortgage.

Check out Brianna’s podcasts through the link in her Instagram bio and learn more about managing your finances effectively to qualify for that dream mortgage!

Brianna’s Links:
Instagram: https://www.instagram.com/briannagoslinmortgages/
Book a call with Brianna: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ0qq0Rm76sSSbaUA1sAZPzTrnwSp--hM97P2FpZQM-IkUI7Bv6Br6Yi5V2ykNnEPnRb_7Su0IN2

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School, In today’s episode I wanted to share my fascination with a company called Yacht Water I’ve recently learned about started by Arlen Hamilton. I think their marketing and crowdfunding strategy is genius and can inspire you in your own business journey!

Topics Covered:

Learn about Arlen Hamilton's innovative venture, Yacht Water, and its unique market positioning.
The importance of aspirational branding and how Yachtwater leverages the luxury lifestyle.
Crowdfunding with a twist, how using WeFunder to gather thousands of small investors can create a loyal customer base.
The growing trend of sobriety and how it presents opportunities for new product markets.
Creative ways to get customers invested in your business's success beyond traditional equity sharing.

I think what Arlen Hamilton is doing is fascinating and worth checking out if you are trying to motivate your community to get behind your business! Have questions? Reach out to me on Instagram, I’d love to hear from you!

Learn more about Yacht Water:
Website: https://wefunder.com/yachtwater/
Instagram: https://www.instagram.com/yachtwatersparkling/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I am sitting down with the amazing founder of Buttercream Clothing, Candice Munro! After having her first child, Candice started baking cakes for friends and family as a means to contribute to family income and be able to stay home with her small children. When she couldn’t find a cute, vintage-style apron that she loved, she decided to sew a custom apron herself. It didn’t take long for clothing requests to start coming in when word got around that Candice could sew. Buttercream Clothing was born because the community asked for locally made, comfortable clothing and they are forever committed to creating just that – right alongside you. After a decade of many pivots Buttercream’s mission stays the same, to provide fashion that you feel good in and feel good about. In our conversation Candice shares her incredible journey of brand building, community, ethics, and adaptability!

Topics Covered:

The Origin Story of Buttercream Clothing.
Navigating Business Pivots and the ups and downs, including a surprising boom during COVID-19 and the challenges of adapting to economic changes.
How Candice has cultivated a loyal and engaged customer base through direct feedback and inclusivity.
The importance of customer service, delegation, problem-solving, and continuous learning in sustaining a successful business.
How prioritizing a people-first approach has set Buttercream Clothing apart and the importance of small businesses in the community.
Candice’s advice for small business owners.
The importance of vulnerability and transparency in business.

Join us as we dive deep into Candice's entrepreneurial journey, offering inspiration and practical advice for building a resilient and community-focused business!

Have a takeaway from this episode? Tag @staci.millard and @buttercreamclothing Instagram with your takeaway and the first person will get $100 to Buttercream Clothing from me!

Candice’s Links:
Buttercream Clothing Instagram: https://www.instagram.com/buttercreamclothing/
Buttercream Clothing Website: https://www.buttercreamclothing.com

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Small Business School! In this episode, I want to get home the idea that when it comes to your business processes, simple and efficient systems are best. From leveraging the power of simplicity to embracing the "lazy" approach, in this episode I’m going to explore how to work smarter, not harder, for better results in your business!

Topics Covered:

The importance of creating repeatable systems and streamlining processes for scalability and growth.
The "Lazy" Approach: Exploring why seeking the simplest, fastest solution can often lead to better outcomes than overcomplicating tasks.
How our brains can become addicted to stress hormones like cortisol, influencing our work habits and preferences.
Optimizing backend systems such as bookkeeping and customer interactions where simplification can lead to significant time and cost savings.
Encouraging leaders to train their teams to prioritize simplicity and efficiency in all aspects of their work, from customer touchpoints to internal processes.

I hope these insights inspire you to reevaluate your business processes and find ways to make them simpler and more effective. Sometimes the "lazy" way is actually the smartest way! Reach out and let me know your thoughts!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! I am pumped for the conversation I get to share with you today with my friend Janette Downie! Janette is a Co Founder of Space Creatorz, a fractional marketing team, the host of “Cool, Calm and Rich” podcast, and a huge advocate for female founder wellness.Together we are talking about life and business with all the success, and not the burnout. This is something the two of us could have talked about for hours! I think there is so much value here, so tune in to here about:

Topics Covered:

Breaking away from cookie-cutter approaches and customizing life and business fit your individual needs and preferences.
The importance of self-awareness and understanding what works best for you in managing your business and life.
The permission to be happy now and have happiness as a part of the journey and not postponed until a future achievement.
Differentiating between hard work and burnout, and how to sustain passion without sacrificing well-being.
Finding contentment and joy in work and personal life, without conforming to societal norms or external expectations.
Listening to your inner voice, setting personal boundaries, and building self-trust.

You shouldn’t sacrifice your wellness for success, we believe you can have it all! Figure out what works for you and flourish with it! Want to learn more from Janette? Check out the Cool, Calm and Rich” podcast linked below!

Janette’s Links:
Instagram: https://www.instagram.com/itsjanettedownie/
Cool, Calm, and Rich Podcast: https://coolcalmrich.buzzsprout.com/2198188
Cool, Calm, and Rich Instagram: https://www.instagram.com/coolcalmrich/
Space Creatorz Website: https://www.spacecreatorz.com/
Newsletter: https://coolcalmrich.myflodesk.com/bj3xxvhkbr

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School, In this episode, we are diving deep into the journey of entrepreneurship and why it's crucial to focus on the rise of successful business figures rather than just their current status. Drawing from my own experiences growing businesses I am going to share how to apply the right advice at the right stage of your business!

Topics Covered:

The difficulty of clearly expressing business problems and the validation of hearing similar concepts from other experts.
Reflecting on the changing landscape of business mentors and the importance of distinguishing valuable advice from unqualified opinions.
Why we should study how successful entrepreneurs grew their businesses rather than mimicking their present-day routines.
The different advice applicable at various stages of business, from startup flexibility to the necessity of stability in later stages.
Seeking actionable advice tailored to your current business stage and the significance of niche focus for breaking through the noise.

Seek mentorship for where you are in business, not just where you want to be! Reach out and let me know your thoughts on this episode and how it could apply to your business!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I am so excited to be joined by Maddie Walden! Maddie runs Madeline Walden Co., a Instagram Management business that offers Content & Mindset Coaching, and Content Creation Services to those who are mainly using Instagram as their business & Marketing platform. She is a passionate entrepreneur, dedicated mom of two, and social media expert. With a focus on organic reach and storytelling, Maddie empowers entrepreneurs to connect with their audiences genuinely and build thriving online communities. Join us as we talk about juggling being entrepreneurial moms while growing businesses and the power of authentic and networking marketing!

Topics Covered:

Maddie’s journey into entrepreneurship through network marketing, emphasizing the valuable skills gained in customer service, branding, and mindset.
The challenges of being a mompreneur and juggling business responsibilities while prioritizing family.
The power of authentic storytelling on social media, highlighting the importance of genuine messaging to connect with audiences.
Overcoming entrepreneurial struggles of self-doubt and overwhelm.
Embracing growth and adaptability with confidence.

Maddie is an inspiration with all that she juggles and she’s such an expert at what she does, if you are looking to grow your impact on instagram she has great offerings available through her website!

Maddie’s Links:
Instagram: https://www.instagram.com/madelinewaldenco/
Website: https://www.madelinewaldenco.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School, I’m your host Staci Millard and today I wanted to talk to you about feeling that you’re close to the edge of your capacity and burnout is around the corner. I feel like that’s where I’m at these days and I know that my family and my business both suffer when I’m burnt out! So in this episode I am going to share my personal insight on recognizing the signs of burnout and some practical strategies to keep your business and personal life balanced!

Topics Covered:

Asking "so what?”: How questioning the urgency of tasks can help you prioritize what really matters and prevent unnecessary stress.
The importance of scheduling downtime in your calendar to avoid overloading your day and ensure you have time to recharge.
Understanding how long tasks actually take to better manage your time and avoid feeling overwhelmed.
Techniques for smoothly transitioning between work and personal time, ensuring you stay present and effective in both areas.
Setting intentions for how you want to show up in different moments to keep your focus and energy aligned with your goals.

I hope these personal tips can be helpful to your journey balancing life and business, but also that you know yourself well enough to be able to adapt them to be practices that work for you!

How are you fighting off burnout?

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! A recent trend I have been noticing is people coming to me thinking that they need these complicated (and expensive) financial plans in order to get out of debt or achieve their goals, when in reality it can be a lot more simple than that! So in this episode I wanted to break down some of the myths and complexities of financial planning and encourage you to get back to basics, your profitability!

Topics Covered:

What a financial plan means and the common misconceptions business owners have about them.
How to identify your financial objectives, whether it's paying off a mortgage, getting out of debt, or starting to invest.
The Three Pillars of Profit: Analyzing revenue, cost of delivery, and overhead expenses to ensure positive cash flow and profitability.
Creating simple, effective cash flow plans without the need for complicated spreadsheets.
Ensuring high returns on investments and increasing your business's visibility.

I want to help you simplify your finances and operate with clarity! Have more questions about what a financial plan looks like for your business? Reach out to me, I’d love to connect!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Small Business School! So excited for today’s episode with Mel Abraham! Mel is a CPA, entrepreneur, ‘money mentor’ and bestselling author. Together we are diving into the intricacies of personal finance and the mindset shifts needed to achieve financial freedom. We are getting into building wealth, managing debt, and living a purpose-driven life, so you won’t want to miss the insight and actionable advice from this conversation, let’s dive in!

Topics Covered:

Mel’s earliest memory and how it shaped his relationship with money.
The importance of distinguishing between factual events and personal interpretations to make informed financial decisions.
Money as a tool rather than an end goal.
The role of business owners in promoting financial education and security among employees, fostering a culture of conscious financial decision-making.
The difference between destructive and productive debt and how to manage debt while focusing on wealth creation.
Defining your meaningful life and aligning your actions with your values to find fulfillment and leave a lasting impact.

Money shouldn’t be your end goal! What does a purpose-driven life look like for you with the money you have?

Want to learn more? Check out Mel’s links below and pre-order a copy of his new book, ‘Building Your Money Machine’!

Mel’s Links:
Instagram: https://www.instagram.com/melabraham9/
Connect with Mel: https://melabraham.mykajabi.com/links
Pre-order ‘Building Your Money Machine’: https://melabraham.mykajabi.com/yourmoneymachinebook

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School fam, I wasn’t sure if I was going to record this episode because it’s so personal and not as relevant to business. Though I decided to because it matters to me and it touches on the human experience that affects us all in life and in business. I was recently given the life altering diagnosis of being on the autism spectrum and it has had a profound impact on my life and business. So I wanted to share my journey with you!

Topics Covered:

How a therapy session led to a surprising and insightful diagnosis in my life.
Rethinking Autism as an Adult and breaking down old stereotypes.
How this diagnosis reshaped my relationships, self-perception, and business strategies.
Leveraging my strengths and acknowledging my weaknesses to create a more effective and authentic work environment.
The importance of connecting with others who share similar experiences for mutual support and growth.

Behind our business personas we are all unique humans. Let's embrace self-discovery and celebrate uniqueness together!

If you’re curious about my Journey with this diagnosis or you have your own diagnosis experience, reach out! I’d love to hear from you.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School fam, I wasn’t sure if I was going to record this episode because it’s so personal and not as relevant to business. Though I decided to because it matters to me and it touches on the human experience that affects us all in life and in business. I was recently given the life altering diagnosis of being on the autism spectrum and it has had a profound impact on my life and business. So I wanted to share my journey with you!

Topics Covered:

How a therapy session led to a surprising and insightful diagnosis in my life.
Rethinking Autism as an Adult and breaking down old stereotypes.
How this diagnosis reshaped my relationships, self-perception, and business strategies.
Leveraging my strengths and acknowledging my weaknesses to create a more effective and authentic work environment.
The importance of connecting with others who share similar experiences for mutual support and growth.

Behind our business personas we are all unique humans. Let's embrace self-discovery and celebrate uniqueness together!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I am so excited to be joined by fellow Accountant and CPA Jami Monte! After a 7 year career in the Advertising industry, Jami transitioned to entrepreneurship and launched Chillbooks™, a fun, approachable financial education course that offers bookkeeping and QuickBooks training, along with essential financial education for entrepreneurs. As TurboTax Canada's spokesperson for 2023 and 2024, she has been featured across multiple new outlets including CP24, CTV, and BNN Bloomberg. She is passionate about empowering entrepreneurs with financial know-how so they can navigate their business journey with confidence. I feel so aligned with Jami’s mission, so I am so excited to share our conversation with you!

Topics Covered:

Jami shares her journey of realizing the lack of financial literacy among small business owners and the pivotal moment that led her to prioritize education in her entrepreneurial endeavors.
Why Jamie recommends QuickBooks Online as the go-to system for small business owners.
The Three Phases of Financial Management: Jamie breaks down her systematic approach to financial management, guiding business owners through efficient setup, monthly processes, and advanced financial analysis.
The value of financial education in empowering entrepreneurs to take control of their finances, make strategic decisions, and achieve long-term success.
Analyzing profit and loss reports by month to comprehend the seasonal fluctuations in your business.
DIY vs. Outsourcing, when to handle your bookkeeping yourself and when it might be beneficial to outsource.
Financial management as an ongoing process! I hope this conversation removes shame from the learning curve and helps you to take a step towards taking control of your finances! Want to learn more? Connect with Jami and check out Chillbooks™️!

Jami’s Links:
Instagram: https://www.instagram.com/jami.monte/
Free GST/HST Tracker: https://pages.jamimonte.com/hstguide
Solopreneur Write Off Guide: https://pages.jamimonte.com/writeoff

Chillbooks™️ Info: https://jamimonte.com/chillbooks/?affiliate=stacimillard

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, I share some key lessons that I am pulling away from the recent forest fire in my Northern Alberta, Canada community. There have been a lot of people complaining about how things have been handled at the government level and I think that as business owners we also need to take them to heart! Let's get into it!

Topics Covered:

Under Promise, Over Deliver. Why it's crucial to manage expectations honestly and deliver more than you promise to build trust and reliability.
The importance of proactive and transparent communication with your clients to avoid misunderstandings and build strong relationships.
How showing genuine care for your community and avoiding opportunistic behaviour can foster loyalty and long-term success.
How to rebuild trust if it’s been damaged, and why maintaining it is essential for sustainable business growth.
Implement these lessons in your business operations to enhance customer satisfaction and business resilience.

I hope you find these insights valuable and can start applying them to your business today!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! In today’s episode, I want to have a conversation with you around hiring mentors in your business. I want to help you make informed decisions when choosing a business coach, ensuring you get the most value possible from your investment!

Topics Covered:

Understanding the business coaching industry. The heavy emphasis on marketing can make it difficult to discern which mentors genuinely deliver results.
The two primary reasons to hire a mentor: Skill set acquisition and mindset motivation.
Evaluating coaches by ensuring they have relevant experience in your industry and a working style that matches your needs.
Always ask for references to confirm the mentor's role in past successes.
Financial considerations mentors. Don’t expect immediate ROI and assess if your business can afford the longer term investment.

It’s so important to make sure that you are confident in the value you are getting and the investment you are making when hiring a mentor or coach. Don’t rush into it, make this decision with intention!

Have questions? I’d love to connect with you on Instagram!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today I am so honoured to get to chat with Ranae Fieck! Renae is a mom of 3, occupational therapist, breathwork facilitator, and the host of the ‘Cycle Advantage’ Podcast. She helps high achieving women unlock the power of their menstrual cycles so that they can achieve their wildest dreams. Through her method she helps women balance the demands of life, make a bigger impact, and get bigger results without adding more stress or needing more time! Together we get into how understanding our biological rhythms can revolutionize how we work and thrive. I am so excited to share our conversation with you!

Topics Covered:

Renee's personal journey from her dream job to entrepreneurship amidst life's challenges, leading to her profound realization about women's unique needs in life and business.
Understanding how estrogen and progesterone affect women's energy, creativity, and productivity throughout the menstrual cycle.
Practical strategies for aligning work tasks with menstrual cycle phases, maximizing productivity and well-being.
Tips for managing conflicting schedules and external demands while honoring your body's natural rhythms, fostering balance, resilience, and avoiding burnout.
Using a menstrual cycle calendar as a tool for scheduling and planning tasks effectively.
Embracing menstrual phases as opportunities for empowerment and personal growth.
It’s so important to track your menstrual cycle as a roadmap to honour your body's needs throughout the month! Have more questions? Connect with Ranae and access her FREE resource with the links below!

Ranae’s Links:
Instagram: https://www.instagram.com/renaefieck/
Website: www.renaefieck.com
Facebook: https://www.facebook.com/risingmoms
YouTube: https://www.youtube.com/@RenaeFieck

DISCOVER 3 KEY WAYS YOUR CYCLE IS IMPACTING YOUR LIFE & BUSINESS and how you can leverage it to balance family life while building your million-dollar business: https://renaefieck.com/cyclesyncbiz/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School, in today's episode I'm bringing a bit of tough love. I've seen too many small business owners settling for mediocre results, and it's time to change that! If you want to achieve financial security and true success, you need to demand excellence from yourself and everyone around you. Let's dive into how we can raise the standard and transform your businesses!

Topics Covered:

Understanding why financial health is crucial as the base layer for all other successes in your business.
Identifying areas where you might be settling for "just okay" and how this mindset is holding you back.
How demanding high standards from your team and service providers leads to better outcomes and growth.
Taking responsibility for hiring well, creating a performance-driven environment, and letting go of those who don’t meet your standards.
Learning from successful entrepreneurs like Chris and Lori Harder, and Sunira Mendani on the power of setting high expectations.

Is it time to raise the bar and expect greatness from your team and your business? So often this is the biggest difference between the fortune 500 companies and the small businesses that can’t get out of the rut!

What does this look like practically for you? I’d love to hear how you are taking steps towards excellence in your business!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today I want to highlight the critical role of a mission in business and how a strong mission can translate into financial success. Together we’ll uncover how missions shape company culture, and why vocalizing and visualizing them is key for business growth!

Topics Covered:

How aligning actions with the mission positively impacts productivity, decision-making, and ultimately, the bottom line.
Encouraging leaders to connect decisions and actions back to the mission, empowering team members to make informed choices.
Regularly vocalizing and visualizing the mission to reinforce its importance and guide business practices.
How a clear mission enhances brand recognition, customer satisfaction, and overall business success.

Your mission is not just a statement, it's the heartbeat of your business. Vocalize it, visualize it, and let it propel your business to new heights!

Have questions about how to leverage your mission? Reach out on Instagram, I’d love to connect with you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School I am so excited to sit down with Ashlee Livingstone. Ashlee is a personal growth coach and somatic breathwork facilitator who holds space for people who hold a lot of space for others. Ashlee helps leaders, parents and community builders regulate their nervous system, better manage their stress and relationships and learn to not only create space for themselves but move through their challenges so they can get back to supporting their clients, team and family. She knows from experience you cannot give from an empty cup and is on a mission to help her clients continue to make an impact without burning out or sacrificing their wellbeing in the process. I am so excited for our conversation together on incorporating breathwork in the everyday to better manage stress, regulate the nervous system, and cultivate emotional intelligence!

Topics Covered:

Why regulating the nervous system is crucial for managing stress and enhancing well-being.
How breathwork isn't just for profound experiences but can also be integrated into daily routines to navigate challenges with more patience and presence.
Simple breath patterns that can be done in just a few minutes, whether you need to energize or calm yourself during transitions throughout the day.
Why breathwork is a skill that requires practice and consistency, and how incorporating it into daily routines can lead to profound changes in stress management and leadership effectiveness.
Insights into how leaders can use breathwork to manage stress, enhance decision-making, and create a supportive environment for their teams.

Breathwork can feel very whoo, but it’s actually super scientific! Could breathwork be the missing piece in managing your stress and increasing your emotional intelligence for business breakthrough? Reach out to Ashlee for a 1:1 breathwork session through her website!

Ashlee’s Links:
Instagram: https://www.instagram.com/ashlee.livingstone/
Website: https://www.ourforte.ca/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I want to double down on the idea of taking radical accountability in your business. I think accountability can really hold business owners back from reaching the full potential of their business. Could this be the shift needed in your business? Let’s dive in!

Topics Covered:

The importance of embracing radical accountability and how it can be a game-changer for business growth.
How fear of taking risks can hinder business expansion.
Understanding customer desires and tailoring offerings to meet their expectations.
Effective leadership through asking the right questions and empowering teams to take ownership.

Your willingness to hold yourself and your team accountable could be what’s holding you back! Where can you lean into radical accountability today? You won’t regret it!

Reach out on Instagram and let me know what this looks like for you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In today’s episode I am joined by the amazing Wendy Muise! Wendy is a self-proclaimed entreprenerd, and loves everything related to entrepreneurship. She is an entrepreneurial strategist who has worked on AI and Machine Learning projects for over 15 years and is passionate about helping entrepreneurs reduce their stress with simple automation. Together we are talking about how to make data-driven decisions and avoid common pitfalls in business. I could talk to Wendy forever, so I am excited to jump into our conversation!

Topics Covered:

How to make informed decisions by analyzing data and evaluating the utility of tools and strategies.
Filtering through the multitude of recommendations from professionals and prioritizing investments that truly benefit your business.
The balance between marketing yourself effectively and delivering genuine value to your audience, without overspending on unnecessary expenses.
Understanding marketing trends, from social media algorithms to influencer marketing, and how to adapt your strategies accordingly.
Why 7 out of 10 products fail and how your audience can make or break your business.
The limitations of traditional advertising and the power of storytelling and personal connections in driving sales.
The importance of genuine engagement, follow-up, and providing solutions to customers' problems in building a successful business.

Making informed and data driven decisions are what separates good ideas from great businesses! Want to level up your small business strategy and streamline your processes? Connect with Wendy, she has a wealth of knowledge!

Wendy's Links:
Instagram: https://www.instagram.com/scalewithstrategy/
Website: www.scalewithstrategy.ca

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today I wanted to ask you the question, what if you started really taking radical accountability for every aspect of your business? I have seen how the shift from blame to action can drive positive change in business just from taking ownership of outcomes. Let’s get into it!

Topics Covered:

Taking responsibility for business outcomes, whether in marketing, sales, team management, or customer interactions.
Cultivating accountability and setting clear expectations for actions and results with both oneself and team members.
Shifting priorities, choices and making intentional decisions, recognizing the impact of each choice on business success.
The liberating effect of accepting responsibility and proactively addressing challenges, leading to a sense of control and empowerment.
Embracing the challenge of radical accountability, committing to continuous improvement and positive transformation in both business and personal life.

Accountability is not a punishment, it’s an opportunity to build a transformative habitat for the health of your business. There’s no right or wrong way to do business, but you have to own your choices and the outcomes of them!

What are you taking accountability for in life and business? Reach out on Instagram and let me know!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! In today’s episode I am excited to be joined by Tim Dyck. Tim is the Founder of Best Culture Solutions, a Fort McMurray company that helps with Recruiting and HR strategies that empower real business results. Together we talk about the keys to unlocking the full potential of your team and driving operational success through effective hiring and empowerment strategies. I’m so excited about the tangible takeaways from our conversation, so let’s dive in!

Topics Covered:

The importance of recruiting strategies in unlocking the potential of your team.
Empowering employees to make informed decisions.
Fostering a culture of trust and empowerment through open communication and feedback.
Defining job roles based on business needs rather than personal preferences or relationships.
Utilizing motivation-based interviewing to identify candidates who are genuinely aligned with the job requirements and organizational goals.
Creating a psychologically safe work environment where employees feel valued, supported, and encouraged to continuously improve.
Addressing the evolving expectations of employee tenure in today's workforce, focusing on two to five-year trajectories and the benefits of hiring motivated individuals.
Outsourcing options for HR functions, from recruitment to performance management, tailored to the needs of small businesses.

Leaders are all in the HR game, having effective people strategies is crucial in building a strong, motivated team for your small business. Want to learn more about recruiting and HR for your business? Connect with to unlock the full potential of your team!

Tim’s Links:
Instagram: https://www.instagram.com/best.culture.solutions/
Website: www.bestculturesolutions.ca
LinkedIn: https://www.linkedin.com/in/timdyck/
Email: Tim@bestculturesolutions.ca

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I want to get into a conversation about an honest truth in entrepreneurship. There are two necessary traits in business, charisma and a growth mindset. I believe these traits can make or break your business’ success and the ability to sell yourself and that is a hard reality. Don’t run away from this conversation if you think these aren’t skills that you have, they are a muscle that can be developed! Let’s break it down together.

Topics Covered:

The need for continuous learning and adaptation in business with a growth mindset.
How charisma can significantly impact business outcomes by enhancing sales, leadership, and team engagement.
Addressing common fears and insecurities among small business owners and encouraging them to step into their confidence and authenticity.
Actionable tips for improving sales techniques and effectively communicating the value proposition to customers.
Embracing Visibility and proactively networking for business growth, despite initial discomfort.

If you are willing, you can grow in your charisma to get further faster and make yourself and your business more visible! Have stories about how putting yourself out there has paid off? I’d love to hear from you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I am thrilled to have Jenn Walker on the podcast to dive into the world of human design. Jenn is mindset coach who has sailed the Nile, jumped out a plane twice and summited Mount Kilimanjaro and she brings that same exuberance for life to her business where she helps heart-centered entrepreneurs tap into their limitless power and potential. Jenn’s philosophy is that business is a vehicle for massive personal growth and social change. Whether it be at a workshop, an event, or 1-on-1, Jenn leaves people inspired, motivated, and armed with tangible actionable tools to take and apply right away. I’m so excited for our conversation, so let’s get into it!

Topics Covered:

Introduction to human design and its role in entrepreneurship.
Understanding manifesting generators and their multi-passionate nature.
Navigating decisions with emotional authority and the individual wave.
Exploring life purpose through incarnation cross and conscious sun archetype
The fluidity of identity and the challenge of defining oneself in a constantly evolving world.
The significance of human design profiles in guiding individuals towards fulfilling their life's purpose.
Authenticity in marketing and the role of energetics in communication.
Recognizing individual differences and honor your unique energetic signatures, rather than conforming to external expectations.
Trusting your inner guidance and embracing your innate power to shape their reality.

Your unique energetic blueprint can transform your approach to entrepreneurship! Find my human design reading interesting? Book your own reading with Jenn and unlock your full purpose and potential!

Jenn’s Links:
Instagram: https://www.instagram.com/diveheartfirst/
Website: https://www.diveheartfirst.com/
To book a Human Design Reading: https://www.diveheartfirst.com/humandesign

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! I have often talked about the importance of increasing prices to match inflation but today I want to dive into a bit of a contradictory strategy, decreasing prices as a means to enhance business profitability and attract more customers. I’ve personally seen lowering prices result in increased revenue and improved financial standing. So let’s get into how!

Topics Covered:

The frustration with stagnant pricing in industries like accounting, where technological advancements have significantly reduced time and effort required.
How lowering prices presents an opportunity for both business owners and customers to reduce costs and enhance value, ultimately fostering better client retention and satisfaction.
The importance of strategically adjusting prices based on market trends, expectations, and perceived value of products or services, rather than industry standards.
Embrace flexibility in pricing strategies, the best approach may not always be the conventional one.

Make the value you offer accessible to the market you want to provide it for! Lowering your prices could be the financial breakthrough you are looking for!

Have questions about what this looks like for you? Reach out, I'd love to connect!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Small Business School! Today I want to dive into the nuances of using debt in business with you and share some of my experience with the importance of intentional planning for repayment to ensure sustainable business growth and financial stability. It’s so important to understand the implications of taking on loans when navigating through challenging times. So let’s get into this important topic!

Topics Covered:

The benefits and drawbacks of using debt to fuel business expansion and the need for careful consideration based on risk appetite and growth goals.
Strategic planning when utilizing borrowed funds, whether for startup initiatives or scaling operations, to ensure alignment with long-term objectives.
Planning for Repayment, including understanding profitability, break-even points, and implementing strategies to generate sufficient revenue for timely repayment.
Advising against relying solely on loans as a short-term fix for cash flow challenges without addressing underlying business issues.
Taking deliberate action steps to improve business performance, even in times of financial strain, to foster sustainable growth and avoid the pitfalls of perpetual debt cycles.

Even with debt you want to be planning ahead! Take the steps to figure out what put you in your current position and what you plan to change for quick repayment and long-term success! If you have questions about this, please reach out to me!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In today’s episode I’m thrilled to be joined by Lisa Simone Richards! Lisa has spent her career working with early-stage female founders to build their brand awareness and authority through The Visibility Co. so that women-owned startups could grow faster to Series A funding by getting access to bigger platforms to share their vision. She has brand experience with companies like Virgin Mobile, Staples, Crayola, and more, her clients get access to the same PR strategies that multinational companies use to exponentially grow their businesses. I’m so excited to share Lisa’s journey with you and talk about actionable strategies you can implement to elevate your small business’ brand presence to reach new heights through strategic PR and visibility efforts!

Topics Covered:

The differences in strategy between hyper-local businesses and those aiming for national or international growth.
The ABCs of Visibility: Awareness, Buzz, and Credibility, and how they contribute to a successful PR strategy.
Understanding the distinction between creating content to engage existing audiences and gaining visibility to reach new ones.
Practical tips on preparing assets like bios, press pages, and clear call-to-action strategies to maximize PR opportunities.
Exploring visual platforms like Instagram Live, television appearances, or speaking engagements to elevate your authority and thought leadership.
Focusing on delivering value in every interaction, whether it's through content creation, media appearances, or networking efforts.

By seeking out already established communities and providing value to your audience, you can unlock new opportunities for your business and establish a strong presence in your industry. Connect with Lisa on LinkedIn to learn more about how to enhance your business’ visibility!

Lisa’s Links:
Instagram: https://www.instagram.com/lisasimonerichards/
Website: https://www.lisasimonerichards.com/
LinkedIn: https://www.linkedin.com/in/lisasimonerichards/
The Female Founders PR Kickstart Scholarship application:
https://drive.google.com/file/d/1eZhQ7qKj9OKZZCs9BcuwKb29-YFLdfmk/view

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Get ready for an eye-opening episode that I think can revolutionize the way you approach business leadership. Whether you're a seasoned entrepreneur or just starting out, understanding the importance of delegation and fostering a culture of autonomy can be a game-changer. Are you the bottleneck in your business? Let's get on the path to business freedom together!

Topics Covered:

Recognizing the common challenge of becoming the bottleneck in your business as it scales up.
Why delegating tasks, even if done at 80%, is better than hoarding responsibilities.
Leadership isn't innate and may require intentional learning and development.
Creating a work environment where employees feel empowered to make decisions without constant approval.
The cautions of running a business like a genius with 1000 helpers.
My personal experiences transitioning from being the sole decision-maker to empowering my team.

Reflect on how you’re leading your business, does everything run through you? Are you delegating the tasks that someone else could do? You might be the bottleneck that is holding you back from business freedom!

Reach out to me and share your experiences, I would love to hear how you have made steps to empower your team!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to another episode of Small Business School! In today's 12th edition of The Boardroom series I want to introduce you to a process that I use in my own business, adapted from a book called "The 12 Week Year". I'll walk you through my personalized approach to goal setting and strategic planning. I’m so excited for how this can help achieve meaningful results in your business! So let’s dive in!

Topics Covered:

The effectiveness of setting shorter-term goals, like six to twelve months, over lengthy multi-year plans.
Breaking down long-term visions into actionable steps each week, for 12 weeks.
Identifying priorities; assessing key areas of your business that require attention, whether it's foundational fixes or growth initiatives.
Strategies for allocating time and resources effectively to accomplish weekly action items and avoid overwhelm.
Evaluation and refinement; the importance of reflecting on existing strategies before pivoting to new goals, ensuring thorough effort and refinement.

Weekly Challenge: Conduct a thorough assessment of your business goals and priorities. Identify three to five key areas that require attention and set clear, measurable objectives for the next 12 weeks. Break down these goals into actionable steps and schedule dedicated time in your calendar to work on them consistently. Before jumping to new initiatives, reflect on existing strategies to ensure they've been given ample time and effort for refinement.

I am confident that this can change your business for the better! Have more questions about how you implement this 12 week strategy? Reach out to me on Instagram, I’d love to connect!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! In today’s episode I’m joined by Elaine Comeau, a sought after speaker, author, educator, mompreneur and the founder of Easy Daysies Ltd. Elaine started her career as a teacher and ended up accidentally inventing a children’s product from her kitchen table. From there she became a CEO and Founder of one of Dragons’ Den favorite pitches, Easy Daysies, which incited a bidding war among all five Dragons! She has been featured in Forbes, Macleans, CBC, FOX, CTV, Canadian Business Magazine, Parents Magazine, and the Financial Post. Elaine loves supporting women in business and motherhood through her podcast “Elaine’s Kitchen Table… the Business of Real Life”, and through her book, “Sell Your Passion”. I am so excited to dive into Elaine’s entrepreneurial journey!

Topics Covered:

Elaine's Journey. From being a stroke survivor to a mom of three, Elaine wears many hats, including founder of Easy Daisies, an educator, speaker, and author.
The Birth of Easy Daisies. Elaine's realization of the need for visual schedules in classrooms led her to create Easy Daisies, a tool that aids children's learning and independence.
The challenges and rewards of expanding Easy Daisies into retail stores like Staples and the importance of building strong relationships with buyers.
The pros and cons of selling on Amazon.
Elaine’s Dragon's Den Experience and the power of a compelling business story and product
Tradeshows, IP protection and the importance of trademarking and copyrighting.

In the end, business is about people, show them that you are all in! Check out Elaine’s podcast and book or reach out to her on Instagram, she has such a wealth of knowledge!

Elaine’s Links:
Instagram: https://www.instagram.com/elainetancomeau/
Easy Daysies Instagram: https://www.instagram.com/easydaysies/
Website: www.ElainesKitchenTable.com
Easy Daysies Website: www.EasyDaysies.com
Elaine’s Kitchen Table Podcast: https://elaineskitchentable.com/podcast/
Elaine’s Book: https://www.amazon.ca/Busy-Moms-Guide-Passion-Principles/dp/1980841993

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! As a Fractional CFO and Accountant today’s topic is close to heart, I want to dive into the disconnect between small business owners and their financial advisors. As someone deeply entrenched in the world of accounting for nearly two decades, I've seen the frustration firsthand. In this episode I want to break down the roles of bookkeepers, accountants, and CFOs, and discuss how to find the right financial partner for your business. Let’s get started!

Topics Covered:

Differentiating between the responsibilities of bookkeepers, accountants, and CFOs in managing business finances.
The role of bookkeepers in data entry and basic financial tasks, and their limitations in providing strategic advice.
The focus of accountants on tax compliance and financial statements, and their role in audits for larger companies.
The importance of CFOs with a well-rounded business experience, capable of offering strategic advice beyond financial numbers.
Challenges of investing in quality financial advice and strategies for negotiating contracts with financial advisors.

Your financial advisor should be a trusted partner in your business journey! Take some time this week to evaluate your current financial advisory setup and identify any gaps or areas for improvement!

Have questions? Reach out to me, I’d love to help you along this path!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Small Business School! Today I am excited to bring you episode eleven of the boardroom series. We're diving into a topic that might sound daunting but is essential for every entrepreneur, creating a proper business plan. But hold up, before you hit pause, I promise I am going to help you make this easy and actionable with a streamlined, one-page business plan that packs a punch without overwhelming you. So, grab your notebook and let's shape the future of your business!

Topics Covered:

The importance of keeping business plans concise and adaptable, especially for small businesses that require agility.
Breaking down key sections of the one page business plan; purpose, value pillars, ideal customers, product offerings, team dynamics, competition analysis, costs, and the X factor.
How to utilize the business plan as a strategic tool for decision-making and alignment within the team.
Revisiting and updating the business plan regularly to ensure alignment with evolving goals and strategies.

Weekly Challenge: Your challenge this week is to carve out some time to draft your own one-page business plan using my template below or creating your own simplified version. Focus on clarity, brevity, and alignment with your business goals!

Once you are done you plan, share it with me! This only takes an hour. Let's take a step closer to business success together!

Link to my one page business plan: https://stacimillard.ck.page/onepageplan

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School, in today’s episode I chat with Genevieve Weeks! Genevieve is an incredibly experienced dancer and a graduate of the School of Ballet Chicago and the San Francisco Ballet School. During school became a founding member of the Ballet Chicago Studio Company. As she began performing as a freelance artist throughout North America after school, she started to dream about opening her own ballet school for kids. So the Tutu School was born! Since its first studio, the Tutu School has grown into a collection of boutique ballet schools all over the US and Canada, and Genevieve helps other entrepreneurs launch and nurture their own Tutu Schools. Genevieve is so passionate about the importance of creativity and joy in the lives of children and she’s so knowledgeable about franchising! This is one of my favorite conversations I’ve had, so let’s get into it!

Topics Covered:

Genevieve's background in ballet and her journey from dancer to entrepreneurship.
The beginnings of Tutu School and its mission to foster creativity and joy in young children.
The decision to franchise and the challenges and rewards of scaling your business.
How to nurture a network of franchisees and maintaining brand consistency while allowing for entrepreneurial independence.
Financial considerations for franchising, from setting franchise fees to providing value to franchisees, and the importance of aligning financial models with the support and resources offered.
Staying connected to the mission of the business, especially during challenging times, and how it guides decision-making and fosters loyalty among stakeholders.

Franchising your business is not a passive income strategy, it requires lots of nurturing. Stay connected to your ‘why’ and find people who love your business as much as you do! Interested in Franchising? Genevieve is an expert, reach out to her on instagram!

Genevieve’s Links:
Instagram: https://www.instagram.com/tutugenevieve/
Website: https://www.tutuschool.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In business there are a lot of polarizing opinions on hustle culture and grinding out success vs believing in balance and boundaries. I have an opinion on this through my own experiences that I want to share with you today so you can take what fits for you back to your business! Let's unpack the realities of entrepreneurship and burnout together!

Topics Covered:

The Myth of Hustle. Reflecting on the shift from glorifying hustle to recognizing the dangers of burnout in entrepreneurship.
Understanding that building a business often involves making mistakes and adapting quickly, leading to potential burnout in the early stages.
Acknowledging that experiencing burnout can help entrepreneurs identify their limits and learn where to set boundaries.
My personal experiences of recognizing burnout signs and making proactive changes to manage workload and commitments.
The importance of finding a middle ground between hustling for success and prioritizing well-being in business growth.

Build time into your scheduling when you have breaks or are driving to reflect to yourself about how things are feeling, are you close to your edge? Listen to yourself!

Your success in business isn’t just about what you say yes to, it is also about what you say no to! Have questions or experiences with burnout you want to share? Reach out on Instagram, I’d love to connect with you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today is the tenth installment of The Boardroom series! These episodes were designed to be mini workshops for you to receive a tidbit of information and then get back and take action in your business. In this episode I want to tackle aligning our intentions with our actions. This is all about bridging the gap between what we aim to do and what we actually do and we all can grow in this. So let's dive in!

Topics Covered:

The importance of aligning what we say we'll do with what we actually do, both in business values and day-to-day operations.
Identifying Misalignments, instances where intentions and actions don't match, such as customer interactions, team commitments, or personal goals.
Embrace the process of acknowledging misalignments and course correcting to ensure actions reflect intentions.
Seek feedback from trusted sources to evaluate alignment and make necessary adjustments.
Regularly review intentions and actions to maintain alignment and drive consistent progress.

Weekly Challenge: Your challenge this week is to revisit areas of your business where you've noticed friction or inconsistencies between your intentions and actions. Whether it's promises to customers, commitments to your team, or personal goals you've set, take time to assess alignment. Ask yourself: Are my actions reflecting my intentions?

Are you showing up in the ways you said you would? Let's strive for alignment between our intentions and actions to propel our businesses forward! Reach out to me if you have questions!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! In today’s episode, I get to sit down with social media strategist Andrea Jones! She helps brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media. Andrea and I discuss building authority online and how she’s navigating social media burnout while expecting her second child and so much more so let’s get into the episode!

Topics Covered:

Andrea Jones' journey from early blogging and YouTube to becoming a sought-after thought leader in social media strategy.
Tips for small business owners on social media, including the importance of community and quality over quantity.
Navigating burnout and algorithm changes on social media.
Tips for effective social media engagement and social media networking. Spend 10 minutes a day actually commenting and engaging with others on each platform your business is on.
Strategies for repurposing content and managing time spent on social media efficiently.

Bring the ‘social’ back to your social media! Andrea is a true OG social media expert with so much wisdom on all things marketing! Reach out to her on Instagram or through her website linked below!

Andrea’s Links:
Instagram: https://www.instagram.com/onlinedrea/
Website: https://onlinedrea.com/everything

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In today's episode I want to talk about people pleasing. The fear of not being liked or disappointing others in your business is something that can really hold you back from scaling your business and finding freedom in entrepreneurs. Let’s get into a few tips to overcome this in your business!

Topics Covered:

Acknowledging that it's impossible to please everyone and accepting that disappointment will happen.
Embracing vulnerability and admitting mistakes to foster authenticity and trust within your team.
Learning to say no gracefully to clients or customers without sacrificing professionalism or kindness.
Offering alternative solutions or referrals when you're unable to meet someone's expectations.
Recognizing the importance of delegating customer service responsibilities as your business grows to maintain momentum and focus on strategic growth.

You can’t serve everyone! Stop bending your back to please everyone in your business and start scaling your impact for those that align with your business’ direction! Reach out, I’d love to hear how you’ve overcome this challenge!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today, we're diving into the ninth edition of The Boardroom series, where we roll up our sleeves and tackle actionable strategies to boost your business. Today’s topic is all about increasing your businesses revenue! It takes some time to build this muscle, so let’s jump into some steps that you can take today!

Topics Covered:

Assess current marketing strategies, track results, and understand their impact on revenue and customer visibility.
Leveraging Referrals; recognize the power of word-of-mouth marketing, and cultivate raving fans to drive business growth.
Explore methods to increase income without inflating costs, such as offering new services, maintaining customer connections, and considering price adjustments.
Reflect on ways to expand your offerings or services based on customer demand while avoiding unnecessary expenses or investments.
Embrace regular reviews of marketing efforts, seek expert guidance when needed, and step out of your routine environment to gain fresh perspectives on your business strategy.

Weekly Challenge: Take a moment to review your current marketing efforts and identify areas for improvement. Set aside time each month to track the effectiveness of your strategies.

Small adjustments can lead to significant results in boosting your businesses revenue! Let's make it happen, please reach out if you have any questions!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In today's episode, I'm joined by Erin Sisko, founder of The Elleiance Network, Canada's fastest-growing membership based mastermind network for ambitious women entrepreneurs. Erin brings 20 years of corporate experience, mainly in commercial banking, along with a passion for entrepreneurship and empowering fellow businesswomen. She is also a licensed commercial real estate agent, certified business coach, investor, financial feminist, board member and director! I’m so excited to dive into our conversation!

Topics Covered:

Erin's diverse background in corporate banking and entrepreneurship and overcoming fear and doubt.
The importance of finding one's passion and aligning business activities with personal values.
The misconception surrounding women's access to capital and the real challenges faced.
The critical role of networking and building connections in business growth.
The transformative power of community and the value of giving and receiving within a supportive network.

There is transformative power in communities of Women entrepreneurs and there is such value in giving and receiving within a supportive network! Connect with The Elleiance Network by joining the LinkedIn groups and reach out to Erin on Instagram!

Erin’s Links:
Instagram: https://www.instagram.com/elle.iance/
Website: https://www.elleiance.ca/
Join The Elleiance Network free linkedin group: https://www.linkedin.com/groups/12499797/
Get one month of a business mastermind group free with code: IAMATEN

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Welcome back to another episode. Today, we're diving into the topic of how to choose the perfect location for your business. Whether you're just starting out or thinking about expanding, finding the right space can truly make or break your success. So let's jump right in and explore some key considerations together!

Topics Covered:

Understanding what your business truly requires from a space based on your strategy and business plan. Does your business thrive on foot traffic or draw customers in through other means?
Evaluating factors like noise level, neighboring businesses, and the overall suitability of the building.
Cost Analysis. The financial aspects of a location, including rental contracts, lease agreements, and hidden costs like leasehold improvements.
Assessing growth projections, operational changes, and potential challenges in expanding your business.

It’s more than just a space! Make sure your business location aligns with your needs and goals so you can be set up for long-term success! Thinking about making a move into a new space? I would love to connect with you, reach out to me on Instagram!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School and our eighth installment of The Boardroom series! Today I want to dive into some of the most crucial questions for small business owners looking to scale and make meaningful changes. As a coach, mentor, and accountant, I'm passionate about encouraging entrepreneurs to think beyond the conventional, take action, and ultimately build businesses that are not only profitable but also sellable. These are the conversations I live for so let’s jump right in!

Topics Covered:

The importance of taking action and implementing insights gained from the places you are learning. For me this is often podcasts!
Building a business that can operate independently of the owner.
Strategies for increasing business profitability.
Evaluating the sellability of your business and reducing risk factors.

Weekly Challenge: Reflect on how you can create a business that operates effectively without your constant presence. Consider areas where you are indispensable and how you can delegate or systemize tasks to enhance scalability and sellability! How profitable/sellable is your business today?

Even if you’ve never considered selling your business, it's so important to know that your business can go on without you! You never know when that might have to happen! Have questions about building a business beyond yourself? Reach out to me on Instagram!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! I am so pumped to have Amanda Wilson-Ciocci in today’s episode! Amanda is the owner of The Monarch & Co. and founder of Monarch Momentum. She is a community builder, launch expert, 2x best selling author, cancer survivor and mama of 3. With over twenty years experience Amanda helps you to transform influence to impact, build legacy, launch with clarity, so you can confidently make your dreams take flight and create the impact you are wanting to make in this world! Together, we delve into the uniqueness of the small business journey and more!

Topics Covered:

The importance of community in business and the role of Monarch Momentum; a membership community for women in business.
Launching digital products and signature services to grow your audience and impact.
Understanding the significance of mindset in overcoming challenges and staying focused on your mission.
Exploring different avenues of investment to make your money work for you and propel your business forward.

Building thriving businesses isn’t a cookie cutter formula. Stay true to your unique path by aligning to your values and mission! Connect with Amanda on Instagram or through Monarch Momentum to transform your influence to impact!

Amanda’s Links:
Instagram: https://www.instagram.com/themonarchandco/
Monarch Momentum: https://www.themonarchandco.com/Monarch-Momentum
Bonus 1:1 Hot Seat with Amanda when you join MMM: https://hello.dubsado.com:443/public/appointment-scheduler/65317a2d8ca466be408c643b/schedule

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In today's quick episode, we're diving into a crucial aspect often overlooked by many business owners: the cost of culture in a business. I am going to explain why I believe cultivating a positive culture from the start is essential for efficiency, productivity, and the overall vibe of your business environment. Whether you're just starting out or have been in business for a while, it's never too late to intentionally shape your company culture!

Topics Covered:

The significance of prioritizing culture in a business, even from the early stages.
Beyond a mission statement. The importance of aligning actions with intentions to foster the desired culture.
Empowering your team by shifting from a culture of dependence on the owner to one of autonomy and decision-making.
Crafting and maintaining a positive culture with practical steps to assess, adjust, and reinforce the desired atmosphere within your business.

Organizational culture affects productivity, employee satisfaction, and ultimately, the bottom line. Start cultivating your thriving small business culture today!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! In this seventh episode of The Boardroom series we're diving into the C-suite world, these are top executives that drive strategic decisions in your business. This episode is all about putting on your CEO hat and exploring the key roles that make up the C-suite in order to help you gain high-level perspective to propel your business forward!

Topics Covered:

The roles within the C-suite, from the CEO to the CFO, COO, CIO, CMO, and beyond, learn how each contributes to the overall success of your business.
Why taking on the mindset of a CEO is essential for stepping back from day-to-day operations and focusing on strategic direction and improvement.
The responsibilities of key C-suite roles, such as the COO's focus on operations, the CFO's role in financial management and strategy, and the CMO's responsibilities in branding and marketing.

Weekly Challenge: Carve out time to step into each of these C-suite roles and strategically assess your business's performance in each area! Each time you go back, dig deeper and even start to delegate different tasks to yourself as if you were a fortune 500 company. Some questions you can be asking yourself in each role are:

COO - What are your systems in place, how do things work?
CFO - How is the money flowing through your business?
CMO - What is your brand known for? How do you want people to experience you?

What got you here won’t get you to the next level, you need to intentionally put on these C-suite hates to gain the executive perspective. DM with any questions you have, I'm here to help you succeed!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I'm joined by Ainsley Barreto! Ansley is a Business & Wealth Coach and the founder of The Thriving Business. With a passion for helping coaches & impact driven entrepreneurs, Ansley is dedicated to seeing others thrive in a work/life balance that aligns with their values. Her methods combine Manifestation, Mindset, and Marketing, offering a unique approach to achieving 7-figure dreams effortlessly. Join us as we discuss the ever-changing landscape of small business ownership and developing a mindset for entrepreneurial success!

Topics Covered:

Ainsley's diverse background in marketing, travel agency ownership, and coaching.
The impact of mindset and setting boundaries in entrepreneurship.
Adapting to changes in the marketing landscape and the importance of continuous learning.
Aligning business goals with personal values for sustainable success.

Feeling out of alignment with your business? Connect with Ansley on Instagram or through her free resources to see how she can help you build a thriving business!

Ansley’s Links:
Instagram: https://www.instagram.com/coachansleythrives/
Free 7-figure blueprint workshop: http://thethrivingbusiness.com/7-figure-blueprint
Free Wealth Success Call with Ansley: http://thethrivingbusiness.com/contact

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! I recently found myself frustrated by the increasing trend of products requiring subscriptions for full functionality, from fitness trackers to alarm clocks. But as annoying as it may be as a consumer, as a business, there's a whole other side to this story that's worth exploring. So let's dive in!

Topics Covered:

How annoying it is when products are initially advertised at one price, only to find out they need a subscription for full access, leading to unexpected costs.
The advantages of recurring revenue models from a business perspective, providing stability, predictability, and opportunities for reinvestment and innovation.
The importance of offering value to customers that justifies subscription fees, balancing the need for recurring revenue with customer satisfaction and loyalty.

With the rise of subscriptions it is so important to find the right balance between providing value and generating recurring revenue! Reach out and let me know how you are navigating this!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! I'm thrilled to bring you the sixth episode of The Boardroom series today. In this series we are giving you a CEO level workshop to get you out of working IN your business so you can start working ON your business. Today we are expanding on episode 5 and diving into some key CEO level numbers that will give you a deeper understanding of your business's financial performance. So let's jump right in!

Topics Covered:

How to calculate Gross Margin and why it's crucial for assessing your business's profitability.
The significance of Profit Margin as a measure of your business's overall profitability and why aiming for at least 10% profit is essential.
Understand the concept of Breakeven and why knowing this number is vital for financial planning and decision-making.
Customer acquisition cost and revenue per square foot.
Why having an ROI mindset is crucial for maximizing the impact of your investments.

Weekly Challenge: Dig into these numbers yourself! What can you learn from your Gross Margin, Profit Margin and Breakeven point?

I am here to help you! Have more questions about your numbers or what they mean for your business? Please reach out, I love helping you reach your goals!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! I am so excited for today’s episode because I am sitting down with Emily Baillie, a digital marketing strategist and AI trainer with a passion for helping Canadian businesses and nonprofits to grow. Emily provides marketing strategy advisory services and leads custom-tailored AI, social media and communications workshops. During our conversation Emily shares her expertise in leveraging AI tools to enhance your marketing strategies. This episode is about helping you stay ahead of the curve in this rapidly evolving landscape!

Topics Covered:

The role of AI in revolutionizing marketing strategies for small businesses.
Practical tips for integrating AI tools like ChatGPT, DALL·E, and Sora into marketing efforts.
The significance of refining your prompts and understanding AI capabilities to maximize effectiveness.
Considerations for data privacy, accuracy, and human oversight when utilizing AI in marketing.

AI is reshaping marketing practices for small businesses. Take over AI, don’t let AI takeover for you! Connect with Emily and dive in the transformative power of AI to harness it as a personal assistant to help your business grow!

Emily’s Links:
Instagram: https://www.instagram.com/coachansleythrives/
Compass Content Website: https://www.compasscontent.ca/
Compass Content AI Training: https://www.compasscontent.ca/ai-training

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey there Small Business School! After years of observing countless businesses, I've noticed one crucial factor that sets successful entrepreneurs apart: the ability to understand customers' needs and how your business helps meet those needs. Connecting the dots for your customers helps them understand the value you offer in words they understand. In this episode I want to offer practical advice on developing this skill set, so let's get started!

Topics Covered:

The importance of connecting with customers.
Understanding customer needs and communicating how your business can help.
Examples of businesses succeeding or struggling based on their ability to connect with customers.
Practical advice for developing the skill of connecting with customers, including understanding emotional intelligence, active listening, and gaining confidence.
The impact of effectively connecting with customers on business success and industry recognition.

How you communicate your business to customers is a cornerstone of your business, and it’s not something you can outsource! Know how to share your value and teach your team to do the same!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today's episode is another installment of our Boardrooms series, focusing on understanding the financial side of your business through the three profit levers. I'm here to guide you through building your financial muscle, and ultimately boosting your profitability. So grab your notepad and let's jump into some actionable steps you can take today!

Topics Covered:

The Three Profit Levers: revenue, cost of sales, and fixed costs as the key components influencing your profitability.
Understanding Overhead Expenses: Delve into fixed costs such as rent, utilities, administrative staff, and their impact on your business's financial health.
Cost of Sales and Revenue: Learn how expenses directly linked to selling your product or service and your pricing strategy affect your bottom line.
Learn actionable steps to increase profitability by brainstorming options within each profit lever and understanding their implications.

Weekly Challenge: Identify and breakdown each of your three profit levers. How much are you spending/making in each? Look at what different options you have to adjust each of these levers, what control to increase profitability do you have? This could be increasing pricing, cutting less profitable services, increasing sales through marketing, and more!

As always, I am here to help, send me a DM on Instagram if you have any questions and continue to tune into The Boardroom for more actionable steps to transform your small business!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this episode, I am joined by Sigute Zitikyte, a certified business coach and author of "Multi Passionate." She also writes a weekly column called “The Friday Newsletter”, which helps ambitious professionals find their voice, build a career off the beaten path, and finally embrace their multi-passionate selves. Sigute has consulted for hundreds of online business owners and helped launch and grow multiple 7-figure businesses, including Dharma Coaching Institute and Mindvalley Coach, as well as numerous creative projects for visionaries, including bestselling books and podcasts in the personal transformation space. I am so excited to dive into a conversation with her today on

Topics Covered:

Treating your career as a portfolio and being strategic about investments in different opportunities.
Branding beyond attracting clients, emphasizing the value of building relationships for future partnership opportunities.
Identifying the right platforms for engagement in your business. Could you benefit from a bigger LinkedIn presence?
Crafting authentic content aligned with personal values.
Shifting your brand identity, particularly for those interested in venturing into speaking engagements or other new projects.
The importance of clarity, mission, and presenting yourself as an easy ‘yes’ for potential opportunities.

Create your movement with strategic branding, investment in authentic marketing, and embracing your multi-passionate nature. Check out Sigute’s book ‘Multi-Passionate’ and reach out to her on Instagram!

Sigute’s Links:
Personal Instagram: https://www.instagram.com/sigutezitikyte/
Website: https://sigutezitikyte.com/
The Friday Newsletter: http://thefridaynewsletter.com
Order ‘Multi-Passionate’: https://sigutezitikyte.com/book

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome to Small Business School! I'm thrilled that you're here and investing time in your business growth journey. In today's episode, we're diving into the crucial role of financial stability for your small businesses and tackling the idea of doing less to make more. Is this strategy right for your business? Let's get into it!

Topics Covered:

The benefits and risks of a do less to make more strategy.
The importance of leveraging financial data to drive business growth.
Establishing a foundation of financial stability to support you and your team.
Overcoming common misconceptions about the cost of professional accounting services.
Tailored solutions for businesses of all sizes.

This episode was brought to you by Thrive Accounting, where we're passionate about helping entrepreneurs move from surviving to thriving!

Have questions from this episode or want to get to the next level in your business, please reach out, our mission is to help Small Business owners like you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today’s episode is a little bit different because I am joined by an extra special guest, my daughter, Madison! Together we talk about what entrepreneurship looks like to her and our family-owned business, ‘Love Powered Co.’ Get ready for a heartwarming chat with the youngest entrepreneur I know!

Topics Covered:

Madison's experience running a bracelet business.
The entrepreneurial journey, from idea generation to sales.
Our family-owned business ‘Love Powered Co.’ and its mission of spreading positivity with Affirmations, Mindfulness & Gratitude for your Littles and you!
The importance of caring for customers and making a positive impact in business

Business can seem scary and complicated but when you break it down it’s really simple, and it can be our way of changing the world, just listen to Madison!

Love Powered Co. Instagram: https://www.instagram.com/lovepoweredco/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Small Business School! Today I have a transformational conversation with Lauren Loreto to share with you! Lauren is the seasoned marketing agency owner of ‘Brand Good Time’, a podcast host, and entrepreneur who specializes in helping brands increase their revenue and share of voice through innovative and sustainable strategies. She is known for helping businesses go from "just starting" to "profitable and growing" by providing strategic thinking, creative execution, and dang good times! Join our conversation about the importance of being the face behind your brand!

Topics Covered:

How continuous market research is key to understanding your audience's needs and preferences.
Maintaining an active role in marketing as a founder, even as your business scales. Finding the balance between personal comfort and strategic visibility.
Weaving your story into your brand narrative and consistently showing up in various channels can foster deeper connections that drive long-term growth and success.
Turning sales calls into market research goldmines. Whether it's understanding your client's vision or probing into what's working and what's not.
Integrating regular check-ins into your service model. This not only fosters a stronger client experience but also provides ongoing market insights.

Marketing should be fun! As a founder, your story, your market research, and your ability to connect with your clients emotionally will help you to cut through the noise!

Connect with Lauren, she knows how to make your marketing a true Brand Good Time!

Lauren’s Links:
Personal Instagram: https://www.instagram.com/laureneloreto/
Brand Good Time Instagram: https://www.instagram.com/brandgoodtime/
Website: https://brandgoodtime.com/
Podcast: https://brandgoodtime.com/podcast-links

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today we are talking about something that too often gets overlooked amidst the excitement of bringing loved ones into our business ventures, the financial implications! I’ve had this conversation countless times with clients so I think it’s time to shed some light on it! In this episode I’ll cover:

Topics Covered:

The common tendency to approach hiring friends and family with unwavering optimism, overlooking potential pitfalls.
The significance of paying friends and family members a market wage to avoid resentment and maintain professionalism. Encourage open dialogue and clear communication regarding roles, responsibilities, and compensation to mitigate misunderstandings.
Challenges of managing personal relationships in a professional setting and the impact it can have on productivity.
Maintaining a balance between leveraging personal connections and ensuring operational efficiency to safeguard the bottom line.

Hiring friends and family can be both rewarding and challenging, but navigating the financial aspects is crucial for long-term success in your business!

Reach out and connect with me if you have any questions!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! I’m so excited to jump back into the "The Boardroom" series. I designed this series to spark reflection and actionable steps for your business growth journey. Today I want to talk to you about how we can align where we want to get in our business to the action steps we are taking day to day! What might you need to change?

Topics Covered:

Whether our actions align with our aspirations for the business's future rather than being tethered to past habits and experiences.
Recognizing habits and mindsets that may hinder progress, such as reluctance to delegate or over-reliance on bootstrap methods.
Evaluating where to invest time, money, and energy based on future goals rather than past practices, including mindset, skill development, and team building.
Taking proactive steps, seeking accountability partners, and engaging with supportive communities to foster growth and overcome blind spots.

Weekly Challenge: Identify areas or habits in your business where you have been acting out of your past and not where you want to go or who you want to be. Identify an area for change and start plotting out your first action steps towards the business you have always wanted.

I hope that you try this week’s challenge and apply the lessons from the boardroom series! As always I’m here to help and would love to chat about where you are at in business! Reach on Instagram!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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On today’s episode of Small Business School, I got to chat with Katie Dooley, the creative mind behind Paper Lime Creative, a branding and design agency based in Edmonton, Canada. Katie’s passion and talent for design have made her a first choice for so many businesses looking to amplify their branding. Her fresh perspective on life and business caught my attention when we met a few months ago so I’m so excited to get into our conversation!

Topics Covered:

How Katie has built authority with her clients by focusing on their needs and prioritizing those needs over the wants of a business .
The importance of branding as a business tool, not just for aesthetics but as a powerful means to convert prospects faster and create a cohesive user experience.
The often overlooked aspects of branding, such as the impact of greeting cards and unique packaging.
The Pitfalls of DIY Branding with Canva and AI. Katie advises against the use of tools like Canva and AI for branding due to potential trademark issues and the long-term benefits of investing in professional design.

Branding is a key tool in the long-term health of your business. Ready to take your branding to the next level? Contact Katie through her website!

Katie Dooley ’s Links:
Instagram: https://www.instagram.com/paperlimecreative/
Website: https://paperlime.ca/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today I want to dive into an often intimidating topic, cash flow in your business. Mastering cash flow is the key to a thriving business, and it doesn’t have to be scary. Let's demystify cash flow together! In this episode I’ll talk about implementing effective strategies to ensure a steady and sustainable flow of cash, so let's get into it!

Topics Covered:

The Three Pillars of Profit; revenue, variable expenses (cost of sales), and fixed expenses (overhead). Understanding your gross margin is crucial for making informed financial decisions.
Bootstrapping vs. Financing. What is bootstrapping? Getting cost-effective to run your business, though long-term reliance on it may hinder growth.
Explore alternative income sources, like renting out unused equipment or space.
The critical role invoicing and revenue collection play in healthy cash flow.
The importance of foreseeing the need to generate profits for repaying debts incurred during challenging times.

Struggling with cash flow in your business? Reach out! It’s time to get creative and in control of your finances!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I am continuing "The Boardroom" series with part three. These episodes are meant to mimic what a board of directors would help you with in your business. I am asking questions not just about the urgent but about the long term vision and viability of your business! That continues in this episode by talking about how to get good advice about problems in your business from the right sources. Let's get into it!

Topics Covered:

The importance of getting feedback from various sources, both inside and outside your business, to help you make informed decisions and avoid blind spots.
Questioning the motivation behind the feedback you receive. Understanding what drives the advice helps you filter and make decisions that align with your vision and values.
How to start building capacity for future-focused thinking. Breaking free from the hamster wheel requires uncomfortable moments, but the payoff is transformative for your business.

Weekly Challenge: Making a list of individuals who you value the feedback of and seek those people out. They could be friends, family, high-level managers, and even those customers who've decided not to buy. It's all about building a robust feedback loop.

Hint: Take advice from people who you want to live life like. Have they run a business? What are their skills?

Please apply these action steps from the boardroom series! Tell me what you are up to and what you’re changing in your business, I’m here to help and would love to hear from you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Small Business School! Today I’m excited to be joined by Ronica Cleary, an award-winning publicist and the Founder & CEO of Cleary Strategies, a full service public relations agency. Cleary Strategies provides public relations, media placements, and crisis management to leaders and corporations. Ronica and I are diving into the world of media, PR, and the art of getting your small business visible!

Topics Covered:

Why getting on TV is not impossible for small businesses. It can be a different strategy compared to larger enterprises.
The common myths around TV appearances, it's not a magical overnight transformation for your business. Instead, it's a gradual process that contributes to your overall, long term strategy.
The visual nature of your business plays a crucial role in TV placement. If your business story can be told visually and involves interaction, it increases the chances of getting featured.
The importance of preparation for TV appearances. Guests are the experts, not targets for gotcha questions.

If you've ever dreamed of seeing your small business on TV to build credibility and contribute to your long-term strategy, Ronica is your girl! Connect with her through her website to get in touch.

Ronica’s Links:
Instagram: https://www.instagram.com/ronicacleary/
Website: www.ClearyStrategies.com

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey, Small Business School community! As we hit the midpoint of February, let's talk about the resolutions and goals we set at the start of the year. Ever wondered why some changes don't stick? In today’s episode we explore why we resist change and the brain's role in seeking instant gratification in order to overcome the quick-fix mentality!

Topics Covered:

Unraveling the mystery of why change is hard, how our brains are wired for immediate satisfaction. Why the initial excitement of starting something new fades over time and how to navigate this challenge.
The common pitfall of abandoning efforts too soon and the importance of testing, tracking, and iterating to stay on the path to success.
Setting meaningful goals and the power of understanding the "why" behind them. How this clarity informs your actions, helping you stick with long-term efforts, even on tough days.
The allure of quick wins in business and shifting towards long-term, relationship-driven success.

We need to move past the quick and easy in business. Let’s tackle the psychological barriers to change together! Connect with and let me know how you are getting clear and are shifting from quick fixes to long-term, impactful strategies!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School family! Today I am bringing you installment two of "The Boardroom" series. The heart of this series is to help you better understand how to be the CEO of your business with actionable advice. Today we are walking about how to get clear on your intentions and then track them in your business! Here's the lowdown:

Topics Covered:

Unpacking the CEO advantage and the need to develop that well-rounded leadership for your team, customers, and family.
The importance of breaking down yearly goals into smaller, actionable steps, focusing on weekly testing and tracking for tangible results.
The power of documenting intentions, action steps, and results to course-correct effectively and achieve faster, targeted growth.

Weekly Challenge: Create goals; Maybe they are 3 month or 6 month goals, and then schedule dedicated time in your calendar to break them down into weekly and monthly steps that are actionable and a reflective session at the end of the week to evaluate your progress!

Adopting a CEO mindset to implementing weekly testing and tracking can get you through the stage of constantly putting out fires! DM me! I’d love to hear from you what goals you are setting, what’s working for you or what you got out of this episode!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today I'm so thrilled to share a conversation with two other amazing Canadian entrepreneurs, Jamie Francis and Dayle Sheehan, who bring two different perspectives on entrepreneurship to the table. Sisters Jamie and Dayle are both best-selling authors and podcast hosts. Jamie is the owner of six businesses and Dayle is an interior and website designer, with 20 years of experience. Together we dive into our experiences, highs, lows, and everything in between. Join us for a very real conversation about the realities of entrepreneurship filled with encouragement and laughter!

Topics Covered:

Jamie and Dayle’s entrepreneurial challenges and triumphs in industries from interior design to industrial firefighting and supporting the loved ones of addicts, including unexpected success from pivots during COVID.
Stop dreaming and start doing! The importance of investing in personal growth and having a mindset of self-belief.
Maintaining Balance and Boundaries. The challenges of juggling multiple businesses and finding joy amidst chaos.
Jamie shares her experiences in writing a book, the backlash she faced, and the importance of being a voice for those who need it.
Dayle unveils her journey of overcoming money fears, learning to say no to unaligned opportunities, and reaping rewards from being in alignment with her true self to create a life that feels authentically yours!

Jamie and Dayle are the sisters you wish you had! Connect with them on Instagram, check out their books, and follow along their entrepreneurial journey!

Jamie and Dayle’s Links: Jamie’s Instagram: https://www.instagram.com/jamiedfrancis/Dayle’s Instagram:https://www.instagram.com/dayle_sheehan_designs/Jamie’s Book:Looking For Proof: Memoir of An Addict's WifeDayle’s Book:Ya But, What If You're Happy?: From Limiting Beliefs to Unlimited Possibilities

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School enthusiasts! Staci Millard here, and today we're diving into a hot topic; burning it all down, the ultimate business pivot. Is it the right time for you to hard pivot? Do you have any other options? We dive straight into it in this episode.

Topics Covered:

The importance of thoughtful planning when considering a major pivot in your business.
Challenging the notion of burning it all down, can you even afford it? The potential drawbacks of such a drastic shift.
The Stair-Step Approach: a gradual shift rather than an abrupt overhaul. The alternatives to burning it down, such as; cutting back offerings, selling the business, or even hiring help, for a smoother transition.
Leveraging the financial resources from your existing business to enhance your new venture.

You don’t have to burn it down! Be strategic with your business pivots and leverage the old for the new! Reach out by DM if you have questions about how you can be pivoting in 2024, I’m here to help!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Small Business School! I am so excited to be bringing you a new series called "The Boardroom" series. These are short, workshop style episodes that will bring you CEO level strategy for your business. They will include thought provoking questions, weekly activities and more! Today we are diving into how to develop a CEO advantage on your business and the advantages that can come from an outside looking in perspective!

Topics Covered:

The CEO Advantage; how Fortune 500 CEOs operate differently, focusing on big-picture strategy and future thinking.
Learn how to develop the skill of looking at your business objectively, removing yourself from the day-to-day grind.
The importance of measurable data and reports in gaining a non-emotional, clear view of your business.

Weekly Challenge: Take some time to think outside your usual business setting, make a list of challenges in your business, and start developing that CEO perspective.

Looking from the outside in with your business can be transformational for leveling up your business and finding new heights. Get clear on what challenges you have that actually need solving!

Connect with me and let me know your thoughts on our first installment of the boardroom series!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! Today I'm joined by Amy Auble, a mastermind in sustainable business marketing. Amy owns Alpine Start Media, a digital agency that manages social media and email for sustainably driven brands. She also co-owns Jelt, a B Corporation that sells belts made from recycled plastic. We crossed paths at the Business Breakthrough event, and I instantly fell in love with her approach, so let’s dive into our conversation!

Topics Covered:

Amy's journey from a marketing student to a sustainable business advocate.
Navigating email marketing and social media for sustainable brands.
Tangible tips on effective content creation for social media.
The crucial role of email marketing and setting up a killer welcome flow.
Understanding the diverse facets of sustainability in business. Balancing financial sustainability with eco-friendly practices.
The significance of retelling your business story consistently.
Amy's recommendations for small business owners in 2024.

Join us as Amy shares invaluable tips on mastering email marketing, social media, and messaging for eco-conscious brands. If you’re not considering your environmental impact, you’re missing out on value you could be providing to your clients!

Connect with Amy on Instagram or through her website to learn how you can work with Alpine Start Media!

Amy's Links:
Personal Instagram: https://www.instagram.com/amyauble/
Alpine Start Media Instagram: https://www.instagram.com/alpinestartmedia/
Website: https://alpinestartmedia.com/ - Unlock 5 Email List growth tips!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today's episode of Small Business School, we dive into ‘Profit First’, a method designed to transform the way you handle your business expenses. I am breaking down the core concepts from Mike Michalowicz's phenomenal book, emphasizing the importance of setting limits and strategically managing your finances. Let's get into it!

Topics Covered:

Profit First; the method of allocating funds to specific bank accounts, including employee pay, operating expenses, owner compensation, profits, and taxes.
Why some entrepreneurs struggle with Profit First and discover ways to overcome challenges.
The non-negotiable aspects of setting aside money for taxes and strategically using profit accounts.
The importance of having a strategic mindset, seeking mentorship, and gaining a comprehensive understanding of your business to maximize Profit First's effectiveness.

A Profit First financial plan can be the right financial pressure you need to experience transformation in your small business!

Have questions about what this looks like for you or topic ideas for a future episode? Let me know! I would love to connect with you!

Links:
Profit First by Mike Michalowicz: Link to purchase book off amazon

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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Welcome back to Small Business School! Today's episode is a powerhouse of insights as we dive into the world of boosting visibility with the incredible Jessica Abo. Jessica is a sought-after media trainer, award-winning journalist, and best-selling author. She started her public speaking career when she was 15 years old and uses her 20-plus years of TV news experience to help her clients share their message with the world and become media magnets. She has appeared on The TODAY Show, Good Morning America, CBS News, CNN, FOX, Access Hollywood, KTLA, NY1, and in Forbes, Fast Company, Women’s Health, and more. She also co-hosts the popular podcast “Startups in Stilettos” on the Entreprenista Network. In this episode, Jessica shares her journey from a TV news anchor to a media trainer and PR expert, unveiling the secrets to making your presence known!

Topics Covered:

Jessica's transition from a TV news career to becoming a media trainer and PR expert.
The trend of writing books and the importance of a purposeful press tour to maximize visibility.
Understand the thoughtful approach needed in press outreach, focusing on the "why" and "what" of your press goals.
The significance of not just securing press opportunities but also maximizing exposure through strategic marketing.

Learn how to craft your story, pitch effectively, and leverage press opportunities to their full potential! Connect with Jessica to start your media training and boost your visibility!

Jessica's Links:
Instagram: https://www.instagram.com/jessicaabotv/
Website: https://www.jessicaabo.com
Book a call: https://www.jessicaabo.com/15minutes

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business Squad! Have you ever found yourself wondering why your actions in business aren't yielding the results you desire? Well, you're not alone. Today, we're diving into a game-changing skill for success: seeing things through. It's not just about making decisions; it's about understanding the ripples and consequences of those decisions. Whether it's boosting sales or optimizing business strategy, this episode is your guide to thinking beyond your initial move. Let's break it down!

Topics Covered:

The power of ‘Seeing Things Through’ and why this skill is crucial for business leaders because of how it can impact your decisions.
The pitfalls of making decisions and taking shortcuts without considering the long-term consequences.
The importance of post-decision reflections and why it's a game-changer for business success.
Tips on making great decisions from the start and increasing your success rate.

Success in business isn't just about the initial move, it's about understanding the ripples and consequences! Join us as we unravel the magic of seeing things through!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! I'm thrilled to dive into today's conversation with the incredible Courtney Spritzer, co-founder of the Entreprenista Network. Courtney shares her journey from the corporate world to co-founding SocialFly, an innovative social media marketing agency, and later launching Entreprenista, a community and media company. In this episode, we explore key insights into entrepreneurship and social media marketing.

Topics Covered:

The origin story of Entreprenista Network and its evolution, highlighting the pivotal moments and challenges.
Courtney's transition from the corporate world to entrepreneurship.
The early days of SocialFly, taking a leap of faith, quitting their jobs, utilizing networking and strategic planning.
The power of networking and the role it played in Courtney's journey.
Navigating the ever-changing landscape of social media marketing.
Insights into Entreprenista and its unique approach.

Whether you're a seasoned entrepreneur or just starting, this episode is packed with wisdom to fuel your small business journey. Stay tuned, and let's dive into the entrepreneurial adventure together! 🌟

Courtney's Links:
Instagram: https://www.instagram.com/courtspritzer/
Entreprenistas Instagram: https://www.instagram.com/entreprenistas/
SocialFly Instagram: https://www.instagram.com/socialfly/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! I am so excited for today’s conversation with Dawn Taylor. Dawn is a trauma, business, and life coach and known as an “ass kicker and hope giver”. She is also the host of the Taylor Way Talks podcast, that digs into the topics that no one is willing to talk about. In today’s episode we are discussing how our trauma affects our business and personal lives, so let’s get into it!

Topics Covered:

Breaking down the concept of trauma. It’s not just the big, dramatic incidents but the subtle, impactful moments that shape our responses.
The connection between unhealed trauma and business struggles. Dawn shares her journey of self-discovery, revealing how trauma impacts decisions, relationships, and even hiring practices.
Why boundaries are a game-changer. It's about saying 'no' and unapologetically holding space for yourself.
‘Thriving’ in chaos and its impact on personal and professional life.
Healing from past traumas and breaking the cycle of chaos.

Dawn and I are both so passionate about helping you achieve success in your business and personal lives, so please reach out for more conversations and support. Remember, you're not alone on this journey of growth and healing!

Dawn's Links:
Instagram: https://www.instagram.com/thetaylorwaynow/
Email: hello@thetaylorway.ca
Website: https://www.thetaylorway.ca/
Discount code "Welcome" for 10% off your first month of group coaching!
Taylor Way Talks Podcast: https://www.thetaylorway.ca/taylor-way-talks-podcast

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! I'm thrilled to be chatting with Kelsey Kloss today! Kelsey is the CEO of Kloss Creatives, which positions companies as lasting industry thought leaders through powerful PR, social media, and branding. Previously, she was a national magazine editor for brands like Good Housekeeping, ELLE Decor, and Reader’s Digest. Kelsey's background in journalism uniquely positions her to help business owners share their expertise and stories with the world. So let’s dive into our conversation!

Topics Covered:

In the world of small business, knowing how to bring in money and get visible is crucial. Kelsey emphasizes the importance of making sales and getting visible for sustainable growth.
The impact of integrating PR into the overall marketing strategy. When visibility becomes part of the sales funnel and customer journey, it can significantly benefit a company.
Learn the art of crafting a compelling pitch. Kelsey recommends platforms like Quoted and Help a Reporter to connect with journalists. Emphasize your expertise, credentials, and provide clear links to your bio to make a lasting impression.
Once featured, don't let it end there. Optimize your ‘about page’, provide a next step for the audience, and leverage PR across all channels to amplify its impact.

Every business owner is worthy of press coverage, believe in your story and expertise! Connect with Kelsey in order to level up your PR game!

Kelsey's Links:
Website: www.KlossCreatives.com
LinkedIn: https://www.linkedin.com/company/kloss-creatives/
Instagram: https://www.instagram.com/klosscreatives/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey there, Small Business School! I am so pumped for today's episode with the incredible Jean Luc Boissonneault, a serial entrepreneur, author, and international speaker. Starting with nothing, he built successful multi-million dollar businesses and he discovered a blueprint for helping small business owners go from putting out fires all day to building a well oiled machine, which is now the REVAMP Accelerator. Jean-Luc is here to spill the beans on how to ditch the treadmill and skyrocket your business!

Topics Covered:

Jean-Luc shares his journey from a 17-year-old personal trainer to building a multi-location luxury fitness brand. The magic ingredient being mentors and the art of scaling through structured systems.
The push and pull struggle of implementing systems and why it's a game-changer.
The challenge of resisting structure and why entrepreneurs sometimes hold themselves back. Coach Jean-Luc's solution? Commitment, vision, and embracing the notion that your business is not just about you.
What’s the secret to time management? Ditch the to-do lists and know your calendar.
The three pillars of leadership: vision, focus, and commitment.

Connect with Jean-Luc on Instagram and unlock the power of systems and level up your business with Jean-Luc's free Ebook “Time Management For Small Business” linked below!

Jean-Luc's Links:
Instagram: https://www.instagram.com/jeanlucboissonneault/
Website: https://www.coachjeanluc.com/
Free Time Management For Small Business Owners Ebook and audio: https://www.coachjeanluc.com/time-management-for-small-business-owners
The Freedompreneur Show on Spotify: https://open.spotify.com/show/5tcJdv64nExCyz1SDZ6mrr?si=3c15e1336cdf46e9&nd=1&dlsi=d3d0635dea734083

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today, I'm thrilled to be joined by Danielle Joworski. Danielle is the Creator and Host of The C-Suite on Rogers TV and a business mentor for small business programs. Danielle works to help female founders and entrepreneurs to up-level their presence from her own personal business experience. She's a disruptor sharing #visibilitytruths and normalizing the visibility journey so that CEOs stop hiding and playing small, so let's get into our conversation!

Topics Covered:

Danielle's entrepreneurial journey and the lessons learned from her first business venture.
The impact of visibility on financial success for small businesses.
Strategies for getting comfortable with visibility, whether through video, writing, or in-person interactions.
The importance of setting clear goals and intentions when participating in networking events or using various visibility strategies.
Finding the right visibility strategies that align with your comfort level is key. Danielle emphasizes the gradual progression from a starting point, encouraging everyone to embrace the growth journey.

Your impact starts with visibility! Connect with Danielle and start your visibility journey today and the financial success will follow!

Danielle's Links:
Instagram: https://www.instagram.com/danielleajoworski/
Website: https://daniellejoworski.com
Join Danielle’s ‘How to Be Visible’ newsletter and receive 50% off her online course ‘Leading in Plain Sight’!
LinkedIn: https://www.linkedin.com/in/daniellejoworski/
YouTube: https://www.youtube.com/@daniellejoworski

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business Squad! In the last solo session (Episode 106), we went deep into profit patterns in businesses, so today we're taking it up a notch and tackling the question, who should be your first hire? There’s lots of different opinions on this, so let’s get into it!

Topics Covered:

Hiring for personal help vs. business growth. It's not just about getting help; it's about ensuring it aligns with your business growth. Crunch the numbers and assess if the investment in personal support will translate into more profits.
Hiring for admin tasks sounds like an easy plan, but you need to consider how this impacts your time, business development, and ultimately, your bottom line. It's not just about saving time; it's about strategic growth.
Technicians vs. Administrators. Hire people who are directly involved in the service.
When is the right time for a manager?

Hiring decisions aren't one-size-fits-all. Looking to grow your team? Reach out on Instagram and let’s talk about what that might look like for you!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School fam! Today we are diving into the world of talent optimization with the incredible Rebecca Hogan. Rebecca is the visionary founder of MarkahVida, a master coach in Neuro-linguistic programming (NLP) and a talent optimization partner with Predictive Index. Rebekah's unique blend of scientific knowledge and hands-on experience positions her as a sought-after expert in personal transformation and leadership development. She is dedicated to helping individuals and organizations unlock their true potential and bridge the gap between science and success. I’m so excited to jump into this conversation with her!

Topics Covered:

The importance of self-mastery for leaders. Understanding your values and belief system is key to leading a team effectively.
Talent optimization; using data and analytics, you can identify the natural behavioral skill set of potential team members. The goal? Get the right people in the right seats.
Rebecca shares a strategic approach for the hiring process, starting with identifying company values, creating a job profile, and using assessments to match candidates objectively.
Firing Fast, Hiring Slow. While you should hire slow to find the perfect fit, don't hesitate to fire fast if things aren't working out. The damage to your company culture can be monumental if you tolerate misalignments.
By shifting the focus from individual goals to team performance, you can transform the dynamics and boost overall results.

Rebecca is here to help you build not just a team but a thriving, aligned community! Connect with her on Instagram and visit her linkinbio for ways to work with her!

Rebekah's Links:
Instagram: https://www.instagram.com/markahvida/
Download the MarkahVida app: https://website-47040.convertflowpages.com/MarkahVida

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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On today’s episode of Small Business School, I am joined by the remarkable Shirley Chock, known as "The Stressbender”. Shirley is a Tai Chi expert and the owner of Aiping Tai Chi. With a degree in economics, Shirley combines her financial acumen with her mastery of Tai Chi. She is the former U.S. Women’s National Champion for Tai Chi as well as the former Working Mother Magazine’s Working Mother of the Year. Shirley's career in finance flourished as she discovered that Tai Chi was her secret weapon in managing workplace stress and achieving success in senior leadership positions. Let’s get into our conversation!

Topics Covered:

Discover how Shirley seamlessly integrates her finance background into Tai Chi teaching. Her unique approach, rooted in financial training, highlights the unexpected synergies between seemingly unrelated skill sets.
The importance of continuous learning and seeking inspiration from others. Shirley’s transition from a finance career to running her own business underscores the value of adapting and learning from diverse experiences.
Shirley shares her leadership journey and highlights the significance of intention in both Tai Chi and business. She stresses the value of data-driven decisions without getting lost in unnecessary details.
How the principles of Tai Chi, such as knowing your centre and aligning intention with action, have become fundamental to her business philosophy. Learn how adopting a Tai Chi mindset can lead to sustainable success in entrepreneurship.

Connect with Shirley and Aiping Tai Chi on Instagram or Youtube and tap into your centre!

Shirely's Links:
Instagram: https://www.instagram.com/aipingtaichi/
Youtube: https://www.youtube.com/@aipingtaichi
Other Links: https://aipingtaichi.com/links/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! I'm thrilled about today's episode because we're diving deep into the heart of your business: Profit. Don’t ignore this episode because you think you know what profit is! Stay with me, it’s more than crunching numbers; it's understanding the patterns and relationships between!

Topics Covered:

Profit isn't just about revenue and expenses; it's understanding the relationships and patterns between them. It's not just the 'what,' but the 'how' and 'why.'
Expenses aren't just a lump sum. They fall into two categories: the cost of goods linked to your product/service and overhead, and the recurring expenses that happen no matter what.
The importance of strategic decision-making. Whether it's managing overhead, understanding variable expenses, or choosing high volume vs. high margin, it's important to make informed decisions for sustainable profit.
If you're in the service game, it's not just about delivering—it's about delivering at a profit.

Profit is more than a numbers game! If you have questions about navigating your business’ margins and understanding the patterns, reach out to me on Instagram, I’d love to connect!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! I am beyond excited for today’s episode because it's hands down the most fun one yet! In today’s episode I am joined by Andrea Parker and Mel Mills. Andrea is a former police detective, and Mel Mills is a former professional hockey player. They are co founders and coaches for influential leaders looking to have more fun in the day-to-day. They believe that life and business should be fun, fulfilling, and led from the heart. So let’s dive into our conversation!

Topics Covered:

Andrea and Mel's inspiring journey to co-founding a business focused on joy and lasting impact.
Challenging the conventional idea of success, emphasizing that joy and fun are integral components of a fulfilling life.
Shifting from overworking to enjoying life, starting with small steps like asking yourself, "What would make this more fun?"
Take stock of where your time goes and reflect on your beliefs about success and joy. Are you truly aligned with your values, or are you caught in a cycle of overworking?
Break free from the fear-based mentality by scheduling fun into your life. Whether it's a hike, a vacation, or simply savoring your coffee, give yourself permission to enjoy life.

Ask yourself "what would make this more fun?” and start implementing small moments of joy, it’ll impact your business for the better! Connect with Andrea and Mel on Instagram and check out their 7 Day Fun Journal!

Andrea and Mel's Links:
Andrea Instagram: https://www.instagram.com/andreaparkercoaching
Mel Instagram: https://www.instagram.com/iammelmills/
Website: https://andreaparkercoaching.com/
7 Day Fun Journal: https://andreaparkercoaching.com/journal/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Small Business School! Today we are closing out our Year In Review series with our last episode of 2023! I'm diving into my top lessons learned for 2023 and my vision for an amazing 2024. Join me in asking "Why not me?", in the new year!

Topics Covered:

The balance between too much and too little visibility is key. Navigating the world of connections. What it looks like to say 'yes' wisely, create meaningful connections, and manage the energy flow in your business.
The magic of asking, "Why not me?", in 2023 I embraced owning my desires, asking for what I want, and letting go of self-limiting narratives. It's been incredibly rewarding!
The importance of flexibility, a lesson I have learned while scaling and adapting to the dynamic nature of entrepreneurship.
My 2024 game plan and how I'm managing my calendar by saying 'no' strategically and focusing on impactful growth.

My vision for 2024 is all about impact growth and prioritizing well-being! What’s yours, connect with me on Instagram and let me know your vision for 2024!

Have a Happy New Year Small Business School!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! To wrap up 2023 we’re doing a series of solo episodes reflecting on the year and setting concrete goals heading into 2024! In this episode, going over how to plan for 2024 in order to make it your best year yet!

Topics Covered:

Reflect on Your Vision. Where do you want to be at the start of 2025? Feel it, breathe it. Is it financial freedom? Time freedom? Or a mix? Let those dreams guide your 2024 plans.
Break down those annual goals into quarterly, monthly, and weekly chunks. Plan it out, make it real. Because if it's not on the calendar, is it even happening?
How to make your dreams tangible by attaching numbers to your goals and creating measurable outcomes.
Don't just set a goal; understand every detail. How does your day look when you've achieved it? What are the steps leading up to success?

2024 is all about intentional planning and understanding the "why" behind your goals! Let’s connect on Instagram, I would love to hear how you are planning for 2024!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! To wrap up 2023 I wanted to do a series of solo episodes this week reflecting on the year and setting concrete goals heading into 2024 so we all get off on the right foot! In this episode, I'm breaking down my personal process of reflecting on the year!

Topics Covered:

Reflecting on Your Wins. Celebrating the victories, big and small. Let's acknowledge the milestones made this year!
Learning from Setbacks. It's not about dwelling on failures but instead about understanding how you can show up differently next time. Document your reflections and strategize for a better outcome in the new year!
Put numbers to your feelings! Feelings are fantastic, but let's add some substance. Break down your wins and challenges into measurable insights. Whether it's time or money, let the numbers guide you in gaining a fresh perspective.
Don't let your bank balance deceive you! Dive into financial and bank statements to get the real picture. It's about understanding where your money came from, where it went, and whether it aligned with your intentions.

Reach and connect with me on Instagram! Let’s work together to figure out what we’re leaving in 2023 and what habits we are using to launch us into 2024!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In this episode I am sitting down with two great friends and fellow Business Breakthrough Canada leaders Kristina Bartold-Sorgota and Steve Fleiszer! Our conversation surrounds reflections that we had from an event we hosted in September for business owners to come together and learn from one another!

Topics Covered:

The value of community and collaboration, and how showing up in person can have a significant impact on business growth.
The need for innovation and creating spaces for entrepreneurs in Canada.
The significance of building relationships, providing feedback, learning from different industries, and why these things are crucial for success in business.
How being likable and knowledgeable can attract clients and opportunities.
Evaluating the value of investments in rooms and relationships and looking forward to future Business Breakthrough Canada events and opportunities.

We are so pumped for our next Business Breakthrough event in January. We believe this will be a transformative time for you and your business that you won’t want to miss out on. Your dream business is just a breakthrough away!

Register for our In-person Mastermind:
https://www.thebusinessbreakthrough.ca/bb-mastermind

Steve’s Links:
Instagram: https://www.instagram.com/stephenfleiszer/
Website: https://www.spacecreatorz.com/

Kristina’s Links:
Instagram: https://www.instagram.com/kristina.bartold/
Website: https://thesocialsnippet.com/
Connect with Kristina: https://linkin.bio/thesocialsnippet?fbclid=PAAaaXQS26tFGx-KE2DVowzNJqoTWr5IhLVAPgPobw2PkrdBJKMMoq42PXmR4

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today we are celebrating 100 episodes of The School Small Business Podcast by welcoming back my first-ever podcast guest, Kristina Bartold-Sorgota. Kristina is the Co-Founder of The Social Snippet, a Social Media and Podcasting agency and she is an expert in building community online and in person! In this episode we're celebrating this milestone, diving into the power of community building and talking about podcasting magic!

Topics Covered:

The journey of The Small Business School podcast.
Finding deep connections and meaningful relationships in business. Creating a thriving community and the long game of investing in relationships.
The importance of aligning clients with your values and business goals becomes a recurring theme, highlighting the significance of strategic decision-making.
The lasting impact of reputation on a business. Building relationships, valuing community, and nurturing connections contribute to a strong foundation, especially in the unpredictable world of entrepreneurship.
Overcoming the conditioning of being a people pleaser to standing up for yourself and asking tough questions.
The profound impact of podcasting. It's not just a medium for sharing stories; it's a platform for building connections, inspiring change, and creating a community of like-minded individuals.

Join Kristina and I as we reflect on 100 episodes of The School of Small Business Podcast! Thank you for being part of this incredible community, please reach out if you want to connect! Here's to many more episodes and adventures ahead!

Kristina’s Links:
Instagram: https://www.instagram.com/kristina.bartold/
LinkedIn: https://www.linkedin.com/in/kristinabartold/
The Social Snippet Website: https://thesocialsnippet.com/
The Social Snippet Instagram: https://www.instagram.com/thesocialsnippet/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! I am thrilled to be joined by Emily Paulsen today. Emily is the creative mind behind Electric Collab, a one-stop brand & website shop for small business owners craving a cohesive, high-converting brand you feel wildly proud of. With 14+ years of brand development experience, Emily helps modern leaders build authentic brands that are rooted in who you are, designed to attract the clients you want. In our conversation, Emily sheds light on the magic of uncovering the "it factor" in your brand and understanding your ideal client's desires and pain points. Let’s get into it!

Topics Covered:

How to reveal the essence of your brand and articulate your expertise, creating a brand that stands out and resonates with your audience.
The significance of understanding your ideal client's emotional landscape, frustrations, aspirations, and desires to forge a strong emotional bond through your brand.
Common pitfalls in branding, such as overemphasizing internal business processes in communication and the importance of focusing on what truly interests and benefits potential customers.
Branding is not a one-time event but a strategic, evolving process. Emily encourages small business owners to consider investing in professional branding once their business has a clearer direction and vision.

Connect with Emily by booking a call on her website or following her on Instagram and tune in to discover how to elevate your brand and establish a meaningful connection with your audience!

Emily’s Links:
Instagram: https://www.instagram.com/heyemilypaulsen/
LinkedIn: https://www.linkedin.com/in/emily-paulsen-b2a03255/
Electric Collab Website: https://www.electriccollab.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today's episode is for all product-based businesses! Joining us is the incredible Christina Vanacore, also known as the Product Doula. Christina shares her wealth of knowledge as a certified launch and business strategist with over 20 years of experience. Together we explore the challenges and strategies for product-based businesses, especially during the holiday season!

Topics Covered:

Navigating the challenges of 2023 for product-based businesses in a recessionary environment.
Deciding on the right strategy for the holiday season: to make a discounted offer or ride the wave through the end of the year?
The impact of lower sales and recalibrating goals for the coming year.
Insights into the dynamics of Black Friday and Cyber Monday sales for small businesses.

Make sure to check out the second part of this conversation on Christina’s podcast “The Product Doula Presents” and connect with Christina on Instagram!

Christina’s Links:
Instagram: https://www.instagram.com/theproductdoula/
The Product Doula Presents Podcast: https://podcasts.apple.com/ca/podcast/the-product-doula-presents/id1685729252
Book a coffee chat: https://calendly.com/agape-professional/coffeechat?month=2023-11

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business Squad! I'm full of excitement after our incredible Business Breakthrough event with my pals, Steve and Kristina. Today's episode is like a backstage pass to all the goodness that went down. 10 passionate entrepreneurs, huddled together, sharing stories, struggles, and “aha” moments. Here's a sneak peek of the golden nuggets we uncovered.

Topics Covered:

Visibility is the Name of the Game. Everyone in the room had a burning question about getting eyes on their business, the hunger for visibility is real. But guess what? It's not a problem to solve—it's the essence of business. Measure your progress, find your power partners, and embrace the business journey.
Knowing your customers inside out. It's not just about what they want but understanding what they don't want. Dive deep, ask the right questions, and watch your success unfold.
Sometimes, it's not about doing more in business, it's about giving it time and trusting the process.
One standout moment was advising a business on expanding its offerings. Instead of charging full speed ahead, we realized they were leaving untapped opportunities on the table. Adding more products led to brand clarity and a revelation of how to make the journey smoother.

The breakthroughs were massive in this room and it's proof that one day can redefine your business trajectory. Now, I want to hear from you! Did any of these breakthroughs hit home? DM me your thoughts and stay tuned to The Business Breakthrough Instagram for info on your next event!

The Business Breakthrough Instagram: https://www.instagram.com/thebusinessbreakthrough/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! I'm thrilled about today's episode featuring the incredible Lindsay Smith, a copywriter and marketing expert. Lindsay's refreshing take on marketing caught my attention and I can't wait to dive into her insights on obtaining confidence in your content creation.

Topics Covered:

The Power of Confidence Over Consistency. Instead of overwhelming yourself with endless posts, discover how confidence can be a game-changer in making your message stand out.
Lindsay shares her process of unlearning and encouraging clients to trust their instincts. By personalizing your approach to content creation and avoiding the "shoulds," you can uncover the true power of your authentic voice.
The pressure surrounding social media and how to redefine success beyond platforms like Instagram. Lindsay advocates for exploring alternative avenues and strategies tailored to your business, ultimately focusing on impact over numbers.
Simplifying your message for maximum impact. Cut through the noise by crafting compelling copy that resonates with your audience.

Connect with Lindsay on Instagram and join her free community call for women entrepreneurs every Tuesday at 12 PM Eastern. Visit Lindsay's website for more details and to access valuable resources!

Lindsay’s Links:
Website: https://www.lindsaysmithcreative.ca/
Instagram : https://www.instagram.com/lindsaysmithcreative/
Content and Coffee Weekly Calls: https://www.lindsaysmithcreative.ca/content-and-coffee

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to The Small Business School! I'm thrilled to have Inbal back on the show. After our first episode, it was clear that she's changing lives one person at a time, so today we're diving deeper into the value of community building. Inbal has built an incredible community for small business women, and we're eager to share insights on why community matters and how it goes beyond just an online Facebook group!

Topics Covered:

Community is about making every person feel valued, extending beyond online groups to in-person connections and genuine care.
In building a community start with “the why” and understanding the purpose behind it, then focusing on defining the who and the what.
The challenge of sustainable community, practical tips on hosting events, workshops, or co-working sessions that align with your capacity and business goals.
The power of collaboration, we explore how businesses, regardless of their nature, can work together to create meaningful events and experiences.

Inbal and I unpack the essence of community beyond mere numbers and the importance of cultivating a genuine connection, starting with a clear purpose! Connect with Inbal on Instagram to learn more about her in-person events and coaching!

Inbal’s Links:
Instagram: https://www.instagram.com/inbalclaudio/
Like Minded Collective Instagram: https://www.instagram.com/like.minded.collective/
Like Minded Collective Website: https://likemindedcollective.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey there Small Business School, on today’s solo episode I'm super excited to answer a question I get a lot; "Staci, what kind of business would you start right now?" Well, today we are getting into it!

Topics Covered:

Product-based business challenges and opportunities, what it takes to thrive.
The power of creating community and why it's crucial for long-term success.
The importance of establishing a system for consistent monthly sales. Subscription boxes, apps, etc!
Why I believe service-based businesses are the goldmine right now. Uncover the secrets to scaling and standing out, especially in your local market.

Reach out and share your business ideas with me through a DM or a voice note. Let's chat!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business School! In today's episode I have the fantastic Nicole Pearl on the show, to discuss everything PR for your small business. Nicole spills the beans on how to make PR affordable and achievable for everyone, without blowing up your budget. She's a long-time magazine editor turned small business PR and media consultant, and her insights are gold!

Topics Covered:

Nicole shares her killer "Five W's Pitch Formula" that will make your pitch stand out in a sea of emails. It's not just about knowing how to pitch but also understanding the mindset and confidence needed to get it out there.
Nicole's advice is to begin building buzz even before your product is live. Get that waitlist going!
Getting featured is just the beginning. Nicole emphasizes the importance of leveraging your press features to build credibility, no matter what you sell!
Nicole encourages you to understand the foundational steps of PR, even if you decide to outsource it later. Building your relationships with the media can be priceless and pave the way for long-term success.

Check out Nicole’s brand new "Get Featured Fast Guide" filled with insider tips and free resources to help you stand out and snag those press opportunities below!

Nicole’s Link’s:
Website: https://nicolepearl.com/
Instagram: https://www.instagram.com/nicolepearlbeautygirl/
Get Featured Fast Guide: https://nicolepearl.com/featured

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome to another episode of Small Business School! In today’s episode I welcome Shula Ber Levtov onto the podcast. Shula is not just a therapist; but a therapist specifically for entrepreneur's, specializing in supporting women business owners in navigating the relentless stressors of entrepreneurship. In this episode, we dive into Shula's background, the mental health challenges faced by entrepreneurs, and the isolation that comes with leadership!

Topics Covered:

Mental Health in Entrepreneurship. Addressing the epidemic of suicide and depression among business owners.
Coaches vs. Therapists. Understanding the differences and how each plays a unique role in personal and business development.
Unpacking the multi-layered isolation experienced by entrepreneurs and the importance of seeking the right support.
Taking a moment during stress to regroup and express intentions can prevent reactive responses.
Emotional intelligence and therapy can be powerful tools for entrepreneurs, enhancing leadership and decision-making skills.
Mental Health Plans. Integrating mental health into business planning ensures ongoing self-care and prevents burnout.

Join us as we navigate the complex terrain of entrepreneurship and mental health, and don’t forget to connect with Shula via her website and check out the articles she referenced below!

Shula’s Link’s:
Website: https://www.shula.ca/
Instagram: https://www.instagram.com/the_entrepreneurs_therapist/
Mentioned Articles:

Coach vs Therapist Article
7 Entrepreneurship Challenges Article
Hustle Culture Article
"What To Do When You Feel Like You Can’t Handle The Entrepreneurial Life Anymore" Article

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey, Small Business School, today I’m thrilled to dive into a crucial topic; financial clarity. Ever feel stuck, telling yourself, "I'll get a handle on it after this next sale." or "Once I make more revenue, it'll be easier"? I get it! In this episode, I unravel the myth that financial ease comes after a revenue boost and explore the real cost of delaying financial expertise!

Topics Covered:

Defining "Easier": We often set vague goals, expecting things to magically get "easier." But feelings adjust, and waiting for ease might be a never-ending journey. Let's redefine what "easier" means and set clear, tangible goals.
Fractional CFOs for Real Results: Hiring a fractional CFO isn't a luxury for later; it's your strategic move now! Get a fresh perspective on your business finances, cut the non-essentials, and uncover the next right steps. Don't wait until it's "easy"; make it easier now.
Tailored Financial Clarity: Whether you're a solo service provider or running a product-based business, a fractional CFO brings clarity. Discover the profitability of your services or products, optimize your time, and gain insight into where your money should go.
Embrace Clarity Early: Small businesses thrive with every member playing a crucial role. A fractional CFO's impact is profound in the early stages, offering guidance, perspective, and results.

Your financial success isn't a distant dream; it's a tangible step away. Embrace the power of financial clarity, work with a fractional CFO sooner rather than later, and witness the transformative impact on your small business!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! In today's episode, we’re getting into the world of personal branding with the incredible Marina Middleton! A dynamic entrepreneur, mom, and co-founder of the Blueprint Mastermind, Marina is all about helping individuals share their stories and monetize their impact. Join us as we explore her journey, the secrets behind her success, and the transformative power of personal branding.

Topics Covered:

Marina shares her journey and emphasizes the importance of resilience in facing challenges. Learn how her immigrant upbringing and personal experiences shaped her ability to bounce back and stay focused.
Discover the inspiration behind the creation of the Blueprint Mastermind, a unique six-month program that bridges consulting, coaching, and mastermind collaboration.
Marina unpacks the essence of personal branding and its role in business success. Understand how your story, impact, and offerings are key components of a powerful personal brand that resonates with your audience.
Getting in the room isn't just about being physically present; it's about strategic positioning. Marina emphasizes the importance of clarity in self-introduction. Be intentional about what you want people to know you for, and tailor your approach to each room.
Marina leaves us with a powerful mantra - the energy you bring into any situation shapes its outcome. Consider what energy aligns with your desired outcome, whether it's a conversation or a business move.

Get ready to unleash the potential of your personal brand in this episode and don't forget to check out Marina's Blueprint Mastermind for an in-depth journey into personal brand mastery.

Marina’s Link’s:
Instagram: https://www.instagram.com/marinaamiddleton/
Empowered Confidence Instagram: https://www.instagram.com/empoweredconfidence_/
Blueprint Mastermind Instagram: https://www.instagram.com/theblueprintmastermind/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to Small Business School! Today, we have an exciting guest, Jeffrey Boyle, founder of Bemodo. Jeffrey shares his journey from running an e-commerce business to diving into the world of AI. Jeffery’s focus on making AI accessible, he discusses how Bemodo can simplify the use of OpenAI, especially for those who may find it challenging to create effective prompts. Together delve into the unexpected pivots in business, overcoming imposter syndrome, and the power of taking massive and immediate action. Join us as we explore the future of AI and its transformative potential for businesses!

Topics Covered:

Jeffrey's journey from e-commerce to AI and overcoming imposter syndrome in business.
Navigating unexpected pivots in business by surrounding yourself with skilled individuals.
Simplifying AI with Bemodo for entrepreneurs, making AI accessible for a diverse range of businesses.
Addressing challenges in the implementation of AI and bridging the gap between AI enthusiasts and general users.
The role of AI in enhancing creativity, productivity, and profitability.
Empowering blue-collar businesses with AI and tailoring AI for both service and product-based businesses.

AI tools can be overwhelming at first but with an open mind and services like Bemodo, AI can transform any business. Whether you're in a service or product-based business, the time to embrace AI is now!

Jeffery’s Link’s:
Bemodo Website: https://bemodo.com/
Jeffery Instagram: https://www.instagram.com/jefferyboyle/
Bemodo Instagram: https://www.instagram.com/bemodo.co/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome back to another episode where we're diving into a topic close to my heart today; course creation. Whether you're running a product-based business or offering services, if you've hit that point where you're thinking, "Okay, what's next?” A course could be the game-changer for you! So settle in, and let's talk about why courses can be a game-changer and how to avoid the oh so common pitfalls.

Topics Covered:

Benefits of Courses: Courses offer a way to reach a broader audience at a lower price point. They cater to different learning styles, providing nuggets for those just dipping their toes, and they are ideal for sharing specialized knowledge without the high cost associated with one-on-one services.
Biggest Mistakes to Avoid:
- Building a course without knowing if your audience actually wants it can lead to crickets when it comes time to sell. Audience input is key!
- Don't break the bank on creating the perfect course initially.
- Even the best course won't sell itself. Marketing efforts are crucial to sustaining sales beyond the initial enthusiastic buyers.
Realistic Expectations:
- Courses aren't a one-and-done cash cow. Building a community and consistently attracting new eyes is vital for sustained success.
- Tailor your approach based on your expectations. Whether you're aiming for a massive launch or just serving your existing clients, align your efforts accordingly.

Course creation can be a game-changer for your business. However, success lies in understanding your audience, investing wisely, and managing expectations, so your efforts align with the outcomes you truly desire! 🚀

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Hey Small Business Squad! In today’s episode of Small Business School we are joined by Dr. Noor Ali, MD, MPH. I met Dr. Noor through the Small Business Club, and let me tell you, she's a force to be reckoned with. In this episode, we dive into her incredible journey; from growing up in Bangladesh with dreams of becoming a doctor to facing unexpected challenges that led her to a career in health insurance. Noor shares her story of resilience, perseverance, and the unexpected turns that brought her to where she is today. We also explore her passion project, Think Like a Woman, where she creates intimate and curated networking events for female founders. So, get ready for a dose of inspiration and practical insights!

Topics Covered:

Dr. Noor's journey from aspiring doctor in Bangladesh to a career in health insurance. Overcoming setbacks and finding a new path in a foreign country.
Creating a community for female founders through curated networking events with ‘Think Like a Woman’. The importance of connecting over shared values in business relationships.
The role of perseverance and authenticity in Noor's success.
Sales tactics and personal branding: Noor's journey into a new arena.
Balancing multiple businesses and the importance of self-care and intentional breaks.
The impact of physical changes in environment and solo vacations on creativity and problem-solving.

Connect Dr. Noor Ali to turn your health care insurance confusion into confidence!

Dr. Noor’s Link’s:
Instagram: https://www.instagram.com/dr.noorhealth/
Think Like a Woman Instagram: https://www.instagram.com/think.likeawoman/
DIY-your own Health insurance -Free Demo Tutorial for 2024: https://drnoorhealth.ck.page/b2229e5ff7

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Welcome to another episode of Small Business School. In today’s episode guest Jumana Alder, joins us to discuss how she helps entrepreneurs tap into their genius, align with their purpose, and unlock the flow of freedom in their businesses. She does this through an accelerated business transformation. Her experience includes both entrepreneurship and working in the corporate world. With her natural ability to spot opportunities to do things better, she supports business leaders who want to thrive amid the significant market shifts we are experiencing as a collective. If you're ready to shake up your perspective on business and unlock its true potential, this episode is a must-listen.

Topics Covered:

Challenging the idea that a business is just a reflection of its owner. Instead it is seen as a separate structure, with its own energy and consciousness. This unique perspective can revolutionize the way we approach our businesses.
The importance of aligning with the energy of your business. Jumana shared how this alignment can be the key to avoiding the hustle and finding a place of magnetism where opportunities flow effortlessly.
The concept of our unique gifts as a golden thread of alchemy. She emphasized the power of collaboration and staying true to our individual lanes, which not only helps others but expands our own reach.
Jumana doesn't see herself as a long-term coach. Instead, she offers an accelerated business transformation. In just a few sessions, she guides entrepreneurs to clarity on their purpose, vision, mission, and market, setting them on a path of aligned and impactful business.

Jumana is offering a special discount for our listeners, so don't forget to check out her website!

Jumana’s Link’s:
Email: jumana@jumanainc.com
LinkedIn: https://www.linkedin.com/in/jumanaadler/
Instagram: https://www.instagram.com/jumanainc/
Website: https://www.jumanainc.com

Use code STACI10 and receive a 10% discount off the Entrepreneur Accelerated Business Transformation Session, link to purchase is on home page under the Entrepreneur track.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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On today’s episode of Small Business School we're diving deep into the world of small business finance. The key to financial freedom isn't just about managing money; it's about managing time and setting boundaries. We’ll cover two crucial strategies: building capacity and establishing clear boundaries. Trust me, this isn't your typical financial advice. It's a fresh perspective that might just transform the way you run your business.

Topics Covered:

The first step to financial success is building the capacity to step back, assess, and address the root causes instead of being stuck in firefighting mode.
Why establishing clear boundaries around your availability is not just a kindness to yourself but also a game-changer for your team and clients.
How the way you present yourself and your availability trains your clients on how to treat you. Setting expectations and clear boundaries can lead to a healthier work-life balance and a thriving business.
Building capacity and setting boundaries is a gradual process. Take those small steps, test the waters, and watch your business transform.

Share your stories, connect with me on social media, and let's keep this conversation going!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode of Small Business School, we are unlocking the power of LinkedIn with Janice Porter, a relationship marketing specialist who knows LinkedIn like the back of her hand. Janice has a passion for teaching people who want to build their businesses through relationship marketing and networking using online and offline strategies. Janice believes that LinkedIn is THE platform for attracting new clients, strategic partners and referrals.

Topics Covered:

The importance of choosing platforms where your audience hangs out. For businesses, especially service providers, LinkedIn stands out as a direct and effective business platform.
Janice's approach of genuine, no-frills connection-building on LinkedIn. It's not just about self-promotion; it's about helping others and leaving them better off.
The essentials of a winning LinkedIn profile—Header, Headshot, Headline, and Hook.
The importance of recommendations on LinkedIn. Current and genuine recommendations serve as social proof, giving credibility and trust to your profile.
The need for value-driven, educational, and engaging content on LinkedIn. Understanding the algorithm's focus on connections helps tailor content for maximum impact.
Whether you aim to be an authority in your field or focus on networking, consistency is crucial.

Connect with Janice and explore more about relationship marketing on her website and don't miss her podcast ‘Relationships Rule’!

Janice’s Link’s:
LinkedIn: https://www.linkedin.com/in/janiceporter/
Facebook: https://www.facebook.com/janiceporter1
Website: https://www.janiceporter.com/
Podcast: https://www.janiceporter.com/podcast.html
Email: janice@janiceporter.com
Free Training- 7 Steps To Build Solid Business Relationship That Last (& GrowYour Business): https://www.janiceporter.com/#7Steps

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today at Small Business School, we are unpacking the secrets of Etsy with Monica Little. Monica shares how it can be better utilized to get sales results for new or existing businesses. After leaving her corporate job to build a multiple 6-figure organic skincare business, Monica created Etsy Algorithm Secrets to guide other handmade small business owners along the path of turning their hobby into a successful and profitable business!

Topics Covered:

Making your product stand out on the first page of search results. It's all about nailing the title, keywords, and tags.
Why Etsy is Monica’s go-to platform because it brings customers who are ready to buy.
The importance of niching down. Etsy customers are on the hunt for something unique and specific. Be as descriptive as possible in your listings.
The secrets of merchandising—putting your website and Instagram on the label, creating a five-star unboxing experience, and turning Etsy buyers into lifelong fans.

Ready to level up your Etsy game? Etsy might just be the secret sauce you've been searching for! Connect with Monica on Instagram at and snag her free training!

Monica’s Link’s:
Instagram: www.instagram.com/monicalittlecoaching
Free Etsy Training: www.monicalittlecoaching.com/etsywebinar

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode of The Small Business School we are talking about the flexibility of being a small business owner. We all love the freedom to craft our dreams, set our schedules, and dance to the beat of our own business drum. But let's be real, sometimes it's like walking a tightrope without a safety net.

Topics Covered:

Flexibility is the heartbeat of entrepreneurship. From shaping our dream projects to taking impromptu breaks for family moments, it's a beautiful chaos we willingly signed up for.
The flip side hits hard when decisions fall squarely on our shoulders. Family, team, customers—it's a juggling act.
Clarity breeds confidence. Taking a beat to weigh options, considering opportunity costs, and looking at the bigger picture transforms decisions from guesswork to strategic moves. It's not about overthinking; it's about making informed choices.
Beyond dollars and cents, leadership shines when decisions are communicated with thoughtfulness. People respect a leader who has a clear thought process, one that involves consideration for the impact on everyone involved.

Embrace the flexibility, but remember, clarity is your superpower. Share your stories, connect with me on social media and let's keep this conversation going!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School we are getting into the real nitty-gritty details of scaling a business, the highs, the lows, and everything in between with guest Emily McDonald. Emily started her first company in 2009 and scaled the company to seven figures, ran a team of 15, raised over a million dollars in venture capital, opening retail stores in Los Angeles and San Francisco. In 2021 Emily started coaching female founders and co-founded ‘My Founder Circle’, a community and membership where female founders can have access to coaches at a lower investment.

Topics Covered:

Emily shares her journey from founding a successful fashion company, The Stylist LA, to becoming a coach for female founders. It's a story of growth, burnout, and transformation.
The mindset of building a business brick by brick. Emily reveals the importance of connecting with customers one-on-one, doing things that don't scale initially, and building a loyal following.
Emily opens up about her experience with burnout and how it wasn't necessarily about doing things that don't scale but rather not prioritizing self-care and well-being.
Emily shares insights into her fundraising journey, the challenges of raising capital in Silicon Valley, and the dynamics of having investors on board. Discover the highs and lows of seeking financial support for your business.

Emily’s Link’s:
Instagram: www.instagram.com/founderemily

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, we're getting deep into the world of money mindset with Hannah Bier. Hanna works with ambitious women all over the world to recreate their relationship with money in a life-affirming, positive and loving way. As an energy healer, family-constellation expert and certified life coach, she has woven her diverse skill set into a proven, and innovative capacity to allow her clients to transform their relationship with money from the inside out. Join us as we explore the power of understanding your money story, setting healthy boundaries, and finding your unique path to financial freedom.

Topics Covered:

The profound connection between the way love was expressed in your childhood and your current relationship with money. Understanding this link is crucial for reshaping your money mindset.
How to establish boundaries in your life and work that align with your values and desires. Discover your sweet spot where work, income, and profit feel balanced and right for you.
The concept of financial freedom beyond monetary milestones. Finding the joy in managing money to create a life filled with abundance, choice, and happiness.
Tuning into your body's signals to discern which money messages resonate with you. Follow what feels light and aligns with your truth while disregarding anything that feels heavy or limiting.

Connect with Hanna Bier and learn more about her insights on money mindset.

Hanna’s Link’s:
Website: https://www.hannabier.com/
Instagram: https://www.instagram.com/hannamoneybliss/
My book Wealth From Within: https://www.hannabier.com/book
Free Gift The Money Bliss Subliminal: https://www.hannabier.com/subliminal

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of The Small Business School, we tackle the question: how should you determine your own salary as a business owner? You need to pay yourself fairly while considering your roles in the business.

Topics Covered:

The importance of paying yourself for the work you do in your business and a step-by-step approach to determine your worth based on market standards.
How to differentiate between paying yourself as an employee and compensating yourself as a shareholder.
Why it's crucial to look at your business as an outsider and assess its health objectively.

For more questions or assistance, connect with Staci on social media or become part of the Small Business Club for valuable insights and networking opportunities.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School, we dive into actionable advice for small business owners on marketing with Maggie Glenski, Founder and CEO of Wrinkles Content Studio. Wrinkle's Content Studio collaborates with ambitious female founders every step of the way, bringing big agency experience to content strategy and development for social media, email and blogs. Maggie shares her journey from the corporate world to entrepreneurship, highlighting the importance of aligning with your passion and connecting with your audience.

Topics Covered:

Maggie specializes in social media, blogs, and email newsletters for lifestyle brands and female founders. These modalities offer different ways to connect with your audience and enhance your online presence.
Developing a solid content strategy involves understanding your audience, choosing the right platforms, diversifying your content buckets, defining your brand's tone and look, and creating a content calendar for consistency.
Analyzing your content's performance through engagement metrics, such as likes, comments, shares, and saves, is crucial for refining your content strategy. Engaging with your audience by responding to comments and actively participating in social platforms is equally important.
Be consistent with your content posting, but start with a realistic schedule that you can maintain. Above all, have fun with your content creation and explore new ideas and trends in your industry.

Maggie recommends the book "Big Magic" by Elizabeth Gilbert for inspiration and fostering creativity in both personal and business pursuits.

Connect with Maggie if you want to learn more content marketing strategies!

Maggie’s Link’s:

Website: https://wrinklesstudio.com/

Instagram: https://www.instagram.com/wrinklesmedia/

Email newsletter: https://view.flodesk.com/pages/64d683d94e6d7765ad52a59f

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode of Small Business School we dive headfirst into the world of SEO with Jade Pruitt, founder of Hello SEO. Get ready to take some notes because we're demystifying this three-letter word and making it approachable for everyone. Don't wait to start, dive into SEO now and watch your online presence soar!

Topics Covered:

Which businesses can't afford to neglect SEO. It's not just about online stores; local service providers like plumbers, cosmetic surgeons, and locksmiths can benefit immensely.
The three pillars of SEO: content, technical SEO, and backlinks.
Why connecting Google Search Console to your website is crucial for ensuring that Google's robots can index your site properly.
The importance of using the right keywords and creating content that answers your audience's questions effectively.
How backlinks from authoritative websites can boost your SEO ranking and how to go about acquiring them.
How SEO can serve as a powerful tool for understanding what your potential customers are looking for and what questions they have.

Connect with Jade by following her on Instagram and visit her website for valuable insights and tips.

Jade’s Link’s:
Instagram: https://www.instagram.com/jadefromhelloseo/
Website: https://helloseo.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today’s episode we're diving into finances. As a fractional CFO and mentor to small businesses, I've seen firsthand how the financial side of things is the lifeblood of any business. It's not just about making money; it's about keeping it and using it wisely. In this episode, we'll uncover the fears and narratives that hold us back in our finances. Don't let fear hold you back; embrace the numbers and take intentional action to achieve the results you want and watch your business thrive!

Topics Covered:

The common fears and anxieties that prevent small business owners from addressing their financial situation.
How ignoring financial problems can lead to the accumulation of negative narratives and hypothetical worst-case scenarios.
How gaining clarity about your financial situation can empower you to make intentional actions and changes.
The importance of not getting stuck in self-blame when facing financial challenges and how to use financial information as a tool for progress and growth.

If you enjoyed this episode, feel free to reach out on social media. I'd love to connect and chat about all things business. Until next time, keep pushing forward!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, marketing expert Lindsay Breitwieser, founder of the CMO Lab joins to discuss the art of making money through strategic marketing Lindsay challenges the conventional approach to marketing by encouraging business owners to invest in a solid marketing plan. Lindsay is an ex-creative agency girl, Fractional CMO, and marketing educator. She is on a mission to democratize brilliant marketing and help more business owners learn how to use their data and insights to drive revenue. If you're looking to transform your marketing strategy, this episode is a must-listen!

Topics Covered:

The common mistake of using marketing tactics without considering the bigger vision for your business.
The importance of asking yourself, "What makes you money?" Many business owners struggle to answer this question, which can be a significant obstacle to effective marketing.
The dilemma of hiring marketing specialists vs. generalists as your business scales and the need for a well-structured marketing plan before diving into tactics.
The benefits of a top-down approach to marketing; where you start with your financial goals, delve into data analysis, and then select the appropriate tactics.
Marketing plans are not one-size-fits-all; they must evolve with your business.

Connect with Lindsay and the CMO Lab!

Lindsay’s Link’s:
Instagram: www.instagram.com/thecmolab
Website: www.thecmolab.co
Free Masterclass- The 3 Rules for Marketing That Sells: www.thecmolab.co/masterclass

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode join Mallory Rowan, a serial entrepreneur, real estate investor and content creator, as she brings us into her journey of entrepreneurship. Mallory emphasizes the importance of understanding the psychology behind human behaviour for business in 2023. You’ll learn how psychology influences social media engagement and the importance of staying authentic to your brand.

Topics Covered:

How creators can scale their influencer business with authenticity and build a personal brand that aligns with your values.
How creators need to choose platforms that align with their strengths and resonate with their audience.
Evolving strategies in the ever-changing world of social media marketing, the importance of staying adaptable and focusing on what works best for you and your audience.
How understanding human psychology can transform your social media strategy.
The benefits of building boredom into your business model.

By diversifying your offerings and keeping things fresh, you can maintain passion for your work and adapt to changing market trends.

Mallory’s Link’s:
Instagram: https://www.instagram.com/malloryrowan/
Website: https://malloryrowan.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, we get into the realities of business expenses and marketing strategies. The financial aspects of your business isn't just about dollars and cents; it's about seizing opportunities, optimizing your business model, and serving your customers better.

Topics Covered:

The misconception that gifting products to influencers is free. Breaking down the hidden costs from product costs to shipping fees.
The two major currencies in marketing: cash and time. What is the best investment for your business?
Assign dollar values to their time. By doing so, they make more informed decisions about how to allocate their time and prioritize tasks efficiently.
The importance of evaluating and adapting your business model in response to changing industry dynamics, high shipping costs, and other challenges.
Proactively seek opportunities for disruption within their industries, as disruption can lead to growth and sustainability.

Share this episode with fellow entrepreneurs to help them navigate the complex world of small business. Thank you for joining us on this journey, and stay tuned for more episodes of "Small Business School." Your success is our passion!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today expert in leadership development, Alyssa Krupp joins the podcast to dive into essential skills for new leaders in small businesses. Alyssa has been in sales for 15 years, sales leadership for over a decade and has sold for and led teams at Viacom, The Knot & small startups. In November 2022, she launched the Casslo Group with a mission of putting people first in the workplace and developing leaders employees are inspired to work for. Leadership is an ongoing journey, and continuous improvement is key to building a successful and harmonious team in your small business.

Topics Covered:

Leadership is a skill that must be learned, irrespective of how great you are at your core business.
We explore signs that indicate you might need help with leadership.
The four common internal blocks that can hold you back as a leader: assumptions, interpretations, limiting beliefs, and gremlins.
Leaders need to regularly ask, "What's it like to be on the other side of me?"
The only limitations you have are the ones you create for yourself.

If you're looking to improve your leadership skills, Alyssa's insights are invaluable. Follow her on social media for daily leadership inspiration and actionable tips.

Alyssa’s Link’s:
Instagram: https://www.instagram.com/casslogroup/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In this episode, we dive deep into the world of HR and effective hiring practices with Jackie Koch. Jackie has over 15 years of experience hiring teams and leading HR for Fortune 500 companies, startups and digital entrepreneurs. Jackie has spoken to entrepreneurs at various stages of growth teaching them about how to hire, compliance and legal considerations, and how to build a great team culture. We discuss the importance of tracking time, categorizing tasks, and using tools like Toggle to gain insights into how you're spending your work hours.

Topics Covered:

The importance of hiring classification, compliance, and the pitfalls of misclassification and potential lawsuits.
The hiring environment in Canada versus the litigious nature of the United States.
Establishing workflows and time tracking systems before making your first hire.
The importance of tracking your time to evaluate your business's efficiency, understand your tasks, and make informed hiring decisions.
How time tracking can help you assess your pricing and identify areas for automation.
The strategic aspects of hiring, emphasizing the need to hire revenue-producing roles and the value of outsourcing key tasks to experts.
Treating employees well, even if they move on to new opportunities. Building an alumni mentality can lead to positive referrals and long-term relationships.

Are you ready to take your business to the next level? Before making that first hire, ensure you've laid the groundwork with efficient workflows and time tracking systems.

Jackie’s Link’s:
Website: https://www.peopleprinciples.co/
Compliance Checklist: https://view.flodesk.com/pages/647e7946dfd04634e99766e8
Instagram: https://www.instagram.com/jackie.koch_/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today, we're diving into a topic that might just change the way you look at your business! Success in business is not just about crunching numbers; it's about following where those numbers lead and optimizing your business systems for better efficiency and customer satisfaction!

Topics Covered:

Why business systems are the unsung heroes of success. They're not just about cost-cutting but improving how you deliver your products or services.
How to challenge traditional approaches and identify areas in your business that could benefit from a fresh perspective. Is there a better way to do things?
The importance of considering the full spectrum of costs and savings when implementing changes in your business. It's not just about the immediate financials; it's about long-term growth.
How to choose the right learning path for your business journey. Find out what suits your needs best.

See your business through a new lens, making it more efficient, customer-centric, and adaptable to change. Get ready to unlock the secrets to business success!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today's episode I'm thrilled to have podcasting expert, and owner of Smart Podcast Solutions, Jess Melanes. Jess is the creator of a proprietary system to launch your podcast in a day and she has helped successfully launch over 20 podcasts. She joins us for an exciting conversation on the world of podcasting and its potential as a game-changing tool for businesses growth. By aligning your podcast's purpose with your business goals, understanding your audience, and making strategic choices, you can unlock the true value of this dynamic platform.

Topics Covered:

Why podcasting has become a hot topic for both budding entrepreneurs and seasoned business owners for brand awareness and community building.
What is a marketing funnel and why podcasting is an ideal top-of-funnel strategy.
The importance of aligning your podcast's mission statement with your goals.
Practical tips on launching your podcast for as little as $100.
Strategies for achieving the best return on investment when working with podcast providers.
Whether you should repurpose your podcast episodes on YouTube or not.

Don't forget to follow Jess on Instagram to stay updated on her latest podcasting adventures and valuable resources. Also, check out the Small Business Club for more opportunities to connect with Jess and level up your business game!

Jess’ Links:
Instagram: https://www.instagram.com/jessmilanes/
LinkedIn: https://www.linkedin.com/in/jessica-milanes-4947b3186/
Facebook: https://www.facebook.com/jessmilanes
Website: www.smartpodcastsolutions.com
Free Podcast Launch Checklist: https://www.smartpodcastsolutions.com/podcastlaunchchecklist/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In today's episode, I sit down with relationship coach and host of Your Breakthrough Blueprint Podcast, Becky Aste. Becky is the CEO, creator and executive coach of I Do Breakthrough, a company dedicated to saving marriages and reversing generational trauma. Join us as we explore the transformative power of somatic work and how it can impact not just your marriage, but also your business.

Topics Covered:

Understanding how our bodies store trauma and emotional experiences through Somatic work.
Bodies hold onto the trauma we've experienced, often manifesting as physical symptoms like anxiety, panic attacks, and chronic illnesses. Somatic work helps address the deeper emotional wounds stored within.
Personal development and healing in your marriage can have a direct impact on your business success.
Simple grounding techniques can help reconnect you with your bodies and break the cycle of survival mode.
Intimacy restoration is not limited to romantic relationships, but extends to our relationship with business and money.

By understanding how our bodies store trauma and stress, we can unlock breakthroughs in various areas of our lives. Somatic work offers a holistic approach to healing and thriving.

Becky’s Links:
Instagram: https://www.instagram.com/becky_aste/
Website + Free training “3 Secrets to Thriving Intimacy”: www.idobreakthrough.com
Podcast: https://podcasts.apple.com/us/podcast/your-breakthrough-blueprint-with-becky-aste-for-the/id1676348200

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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I've got a quick and powerful tip for you in today's episode! We're diving into a concept that can make a big impact on your brick and mortar business in just 10 minutes! So, carve out some time because this is worth implementing right away.

Topics Covered:

Why knowing how much money you generate per square foot is crucial for brick and mortar businesses.
How to make the most of your physical space without compromising quality and tips on reimagining layouts and assessing demand for services.
Explore strategies for diversifying your offerings, increasing revenue sustainably, extending hours, and selling complementary products or services.
Learn how selling, when done right, is a win-win for your business and customers.
How a customer-focused approach can boost profits and create a secure future.

By optimizing your space, responding to demand, expanding thoughtfully, and embracing selling as a form of customer service, you can boost profitability and adapt to changing times. So, if you're a brick and mortar business owner, it's time to ask yourself, "How can I make more per square foot?" Let’s chat about it over DM’s!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Marketing is a necessary part in every brand or business. From the biggest movies to your small business, marketing is an important strategy for growing recognition and profit. Even though each of these brands and companies differ, marketing strategies are the same for everything. What we need to learn as business owners is what tactics we can use to successfully market our business.

Suzy Crawford is a marketer through and through who has been in the marketing industry for 15 years. She spent 7 years at Google where she led marketing and ads teams and worked with the largest movie studios and TV networks to help them launch and market their programs. Suzy now owns her marketing agency where she runs ads and creates marketing strategies for businesses. While she works with marketing on big businesses, small businesses can use these tricks too.

Topics we cover:

4:41 - Marketing at its foundation is universal..

9:52 - We need to be asking the right questions in marketing. While there are basic strategies, the tactics we use need to be unique for our brand.

14:07 - What ultimately matters is not what your business wants, but rather what your target audience wants.

22:18 - Some specific marketing advice for small businesses is to not shy away from ads, but to be careful of who you hire for ads.

As a small business owner, you need a strategy behind your marketing. A business needs to be marketed so that it can get eyes on it and get buyers. Ask the right questions and have a strategy behind your business, and you will see the growth!

Suzy’s Links:

Instagram: https://www.instagram.com/itssuzycrawford/

Website: suzycrawford.com

Grab Suzy’s freebies here:

https://launch.suzycrawford.com/enroll

https://launch.suzycrawford.com/bundle

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In running our businesses, we have a lot to think about and do. These thoughts are some of the biggest contributors to our businesses and they also build up our mindset. We’ve all heard quite a few times that we need to have a good mindset, but how exactly do we do that? The answer is in our subconscious thoughts.

As an expert in connecting the subconscious and conscious mind, Danya Douglas Hunt is here to share with us how we can improve our mindset and our businesses. Danya is former Olympic Athletic Therapist turned mindset expert to 6-8 figure entrepreneurs, visionaries and thought leaders helping them get out of their own way, bust through income and impact plateaus and become unf*ckwithable with ease and fulfillment.

Topics we cover:

3:55 - Results are the effect and there is a cause that makes the effect. To get the results we want, we need to be in a good state and take action.

10:55 - You will do better when your subconscious mind and conscious mind are thinking the same thing. However, getting them on the same page is not always easy, so how do we do this?

13:29 - You need to be aware and discover what your desires are and then challenge them. There’s nothing wrong or right with what you desire, but you need to question if that is what you actually want.

19:34 - What is subconscious reprogramming?

24:08 - There are things that you can do on your own to shift your mindset with these self-coaching tools.

Whatever problems you are facing, remember that there is nothing wrong with you. Becoming aware of what triggers you and what your current beliefs are is necessary in solving your problems. It all starts with awareness.

Danya’s Links

Instagram: https://www.instagram.com/danyadouglashunt/

Tik Tok: https://www.tiktok.com/@danyadouglashunt?lang=en

Grab your freebie here: https://www.danyadouglashunt.com/morning-mindset-prime

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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We all know that we need to be marketing our businesses, and a part of marketing that we may be overlooking is our brand merchandise. Be careful though because brands that hand out pens, pencils and other junk items that just pile up without any meaningful use are not really representing themselves as desirable.

Amanda Hofman is here to help us understand the importance of and how to have meaningful merchandise. Amanda is the Co-Founder and CEO of Go To Market, a branded merchandise studio that focuses on sustainable, beautiful design and custom print-on-demand swag shops for companies of all sizes. Amanda focuses on sustainability and beautiful design in all her work, to ensure that your brand is getting the best merch out there!

Topics we cover:

2:58 - It’s so much better to give high quality gifts to a few people than to give something like pencils to everyone. You’re just giving a bad feeling and it costs your business money.

6:40 - The benefits of using print-on-demand in your merchandising

8:18 - The process of finding what is unique about the brand and using it to make merchandise, as well as how to sell it

13:06 - When sponsoring an event use this two-prong strategy. First, have your staff wearing your goods and then give potential customers a gift card to your shop.

17:02 - Other good examples of effective and creative ideas for merchandising

If you are giving someone something they don’t want then you’re actually giving them a burden. Gift cards are the perfect solution for this. It allows them to have what they want, or opt out of it without costing you anything. My DMs are open for any questions about how to use branded merchandise in your business.

Amanda’s Links:

http://www.gotomarket.studio

http://www.instagram.com/gotomarketstudio

https://www.linkedin.com/company/go-to-market-custom-branded-merchandise/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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The one thing that is guaranteed in our business is change. Whether the change is positive or negative, there will always be something new in our businesses. Change can be a very scary thing and oftentimes, as business owners, we try to fight against it. Fighting against this change is not what our business needs, in fact, it will likely hurt it.

Today we are going to be discussing how we look at change within our businesses, as well as how we internally and externally process and react to it. Change can mean a lot of different things, but it doesn't have to mean something bad for our business. How we view change and then react to it will affect how our business builds.

Topics I cover:

2:07 - It often feels like change disrupts business and so businesses attempt to fight the change. Fighting the change is counterproductive.

4:21 - Here are some things that are really important: we are wasting time trying to fight change, we need to decipher what changes to hop on, and understand where the opportunity is in that change.

10:44 - We need to stop relying on other people for help. We waste so much energy on this.

Change is the one thing that is guaranteed in life, so we need to be flexible. Once we start embracing new things and adapting we will do so much better and will enjoy the process so much more!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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We are so excited to have Tina Codinah with us on the podcast today! Tina is the founder of Codinha Chocolate, an award-winning chocolatier, host of the “I Heart Chocolate” podcast, and mentor to chocolatiers worldwide. She understands the importance of listening to her inner voice, taking risks, and working hard to pursue her true happiness.

One of the biggest things that made Tina successful was her ability to treat her business like a business. She discusses how learning business completely changed the game and allowed her business to become successful. Tina shares with us tips on the most important aspects of running a business as well as finding a way to enjoy the entire journey.

Topics we cover:

4:27 - Building your business step by step helps lessen the stress and allows you to enjoy the entire journey.

7:30 - It’s not just a matter of being presented with different opportunities, it’s a matter of deciding what you want your business to look like.

15:24 - You need to know your numbers, as well as knowing who your audience is and how to engage them.

Running your business is going to be a heck of a journey, and you’re most likely not going to be able to do it alone. There’s no pride in saying that you accomplished it by yourself and it will likely only lead to burn out. You can do this, but you need to find the right people to help you out.

Tina’s Links:

Instagram: https://www.instagram.com/codinhachocolate

Website: www.codinhachocolatementorship.com/links

Podcast: https://podcasts.apple.com/us/podcast/i-heart-chocolate-podcast/id1567809251

Chocolatier Tips to Increase Sales: https://www.codinhachocolatementorship.com/offers/ACMvZzbj

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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With it now being September, we are beginning to approach the holiday season. This is a big season for our businesses and there are a lot of things that we need to start preparing. Now is the perfect time to get ahead of the chaos. As this season approaches, we shouldn’t be caught by surprise, we should be ready for it.

Today we are joined by planning expert Carlyn Bushman! Carlyn is an entrepreneur expert in strategy and execution who specializes in women-owned small-to-medium-sized enterprises. She is going to share with us a few of her exercises and insights so that we will be prepared for this upcoming holiday season.

Topics we cover:

3:35 - You need to go narrow and deep with the audience that you serve. You need to show up and be authentic in your community.

9:37 - Getting grounded in your business is the first step in creating a plan.

14:06 - Dealing with the fear surrounding money can make it hard to plan for your business. A good tip to help you with this is to actually listen to your customers and what they are buying.

18:13 - If you are struggling with time scarcity, then you need to show up as yourself and be okay with saying “no” to things.

It’s important that you take some time in your calendar to plan. It will change everything for you. All of the work ahead of you isn’t just going to get done, so you need to be honest with yourself and plan it out. It’s never too late to plan ahead!

Carlyn’s Links

Website: https://carlynbushmanconsulting.com/

LinkedIn: https://www.linkedin.com/in/carlynbushman/

Instagram: https://www.instagram.com/carlynbushmanconsulting/

Apply to our Fall Gift Guide! https://pop-holidays.com/fall-gift-guide-early-access-list/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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As a health coach who specializes in female hormones, Bria Gadd helps educate and relieve women from symptoms that come from the menstrual cycle. She helps women understand what is really going on, busts old myths about how to have a healthy, thriving body and helps them shift into the most productive, inspired, healthy versions of themselves.

Bria shares with us not only how to live with these symptoms, but also how to run your business while living with the symptoms that come from the menstrual cycle, specifically in perimenopause. Many women run their business just enduring these pains, but learning about how our cycles and phases work allows us to have more energy and accomplish exceptional feats.

Topics we cover:

4:36 - How your cycle and energy use can lead to issues like brain fog.

10:00 - There are things that you can do to maximize your energy for daily tasks, as well as situations where you don’t have complete control.

16:02 - The four phases of our cycle (follicular, ovulatory, luteal, and menstrual) and how we can use them to our advantage in our lives and in our businesses.

23:52 - If you're trying to do exceptional things, you need to make sure that each of the pillars of your health are being met.

Having hormonal shifts are very real and things will change. Our bodies do not operate the same as men’s, so choosing to do their same methods consistently will not help us. We need to educate ourselves about our bodies so that we can find the schedule that works best for us. If we can understand our hormone rhythm and nail those foundations, then you will never waste time being consumed by your health.

Bria’s Links:

https://www.instagram.com/bria_period_whisperer/

Website: https://www.briatheperiodwhisperer.com/

FREE QUIZ: Is Your Weight Gain Because Of Perimenopause? https://www.briatheperiodwhisperer.com/quiz-perimenopause-weight-gain

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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After visiting clients the other day and sitting in on some of their meetings, I noticed a lot of the problems they were facing were problems that also applied to other businesses. Even though each of our businesses are unique, our problems tend to arise from the same necessities in business. Due to these similarities, I decided to compile a list of suggestions to share with you of how to fix a few of these issues.

Running a business can be tough and there are a lot of difficult decisions that you have to make. Yes I see you and yes it’s hard, but I want to challenge you to take this advice to improve your business. These potent pieces of business advice will help you care for your people, your foundations, and your customers to strategically grow your business.

Topics I cover:

1:29 - It doesn’t matter what size your business is, we all face similar issues. Our foundation never changes; there are just bigger problems as your business grows.

4:52 - There are different things that you do, leadership wise, when the business is in war time versus peace time.

9:12 - You need to be strategic about your business growth.

Invest in leadership, invest in relationships with customers, and know your finances, so that whatever your goal is, you are a lot more sure that you’re going to hit it than just hoping that you get there. You have what it takes to lead your business in the right direction. Reach out to me on social media if anything stuck out to you. I’d love to hear all your great thoughts!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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As entrepreneurs, we have so many great skills that are necessary to building and running our businesses. We tend to excel at coming up with a vision for the company as well as wanting to do as much as we can in our businesses. To support us in accomplishing our visions, we need a strong team behind us to properly run our business.

When wanting to build your team, Lia Garvin is the right person to help you! Lia is a Team Operations consultant with a decade of experience driving team operations in big tech (Google, Microsoft, and Apple); bestselling author of Unstuck, TEDx speaker, and podcast host. Lia helps in building a high performing team which leads to better business results overall.

Topics we cover:

3:49 - A lot of business owners are visionaries and they have a big picture in mind, however, they need to know how to communicate it to their teams.

8:45 - When it comes to hiring or building up people in your business, you need to know what roles you have and how those roles align with the company's priorities.

13:54 - What Lia’s Ops Playbook looks like and how it is integrated into businesses.

21:26 - As an entrepreneur you need to have a strong handle on how your time is being spent.

You don’t have to "do" your business alone. Running a small business is hard and you will always have to do more with less. You need to make it easier and faster to get work done. Having a strong team behind you is the most important step in making running your business easier.

Lia’s Links:

Website: https://www.liagarvin.com

Instagram: https://www.instagram.com/lia.garvin

LinkedIn: https://www.linkedin.com/in/liagarvin/

Learn more about Lia’s playbook: https://www.liagarvin.com/playbook

Grab Lia’s freebie: liagarvin.com/scorecard

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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We’ve all been told that we need to market ourselves and have a strong brand to build our business. Many of us are working long hours and marketing on every social media platform thinking that this is the key to success. While these practices may lead to some results, there are better ways to grow, scale, implement, delegate and work smarter in your business.

To teach us about these smarter business practices, we welcome Scott and Nancy Aaron to the podcast! Scott is a business coach, author, speaker and podcaster, who focuses on using LinkedIn and other social media strategies to build your business. Nancy is the founder of BYOB Social Media Agency (Build Your Online Brand) and helps entrepreneurs conquer social media while being their authentic self. Together they share with us tips on how to intentionally and authentically grow your business.

Topics we cover:

11:11 - Resiliency is the most important part to growing a business. There are ebbs and flows, but the constant learning will help strengthen your business.

18:39 - One of the reasons people are working harder, not smarter, is that they are not focusing on one main thing.

28:47 - LinkedIn is very important in business and using it is a great way to connect and network.

38:09 - Being able to find your voice through your personal brand and making an impact.

It’s important to remember that everyone starts from somewhere. Sometimes that’s even zero, so don’t be afraid to move into LinkedIn. If you are intentional with your posting and being authentically you, then your business will grow.

Scott and Nancy’s Links:

www.thetimetogrow.com

Learn more about LinkedIn: scottaaron.net

Free Business Assessment: https://quiz.tryinteract.com/#/642afdcc627e94001491e916

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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When running a business, one of the best things that you can do is get a coach. It doesn’t matter how long you’ve been running your business or how well off you might be, it’s always helpful to have someone to guide you in your business journey. If we want to achieve our highest amount of success, a coach is the right person to get us there.

As a high performance coach, Amanda Walker is the perfect person to bring the magic out in coaching. Amanda works to help people increase both their income and their impact. Today, she shares with us how to realize where we are at and how we can grow our businesses from there.

Topics we cover:

3:50 - We need to believe that success is one hundred percent possible for the people that we serve. This allows the magic to come out when coaching.

8:47 - There are more types of people who guide others than just business coaches.

14:18 - One of the general themes that emerges when starting to coach people is a lack of self awareness. Self awareness is all about looking into a person’s thoughts and perceptions.

18:59 - One of the biggest sabotages of coaching is the gap between expectations of what the journey looks like versus the reality of it.

Our business journeys are not going to be exactly how we expect them to be, so we shouldn’t focus on expectations. Be aware of where you are and look at your data to find where your business should grow. You’re on the right track, just stay on course!

Amanda’s Links:

Podcast: The Best Damn Coach https://amanda-walker.com/best-damn-coach/

Instagram: https://www.instagram.com/awalkmyway/?hl=en

Grab Amanda’s free masterclass at amanda-walker.com/masterclass

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Bringing you a SUPER special episode today and sharing something that's been brewing for a while...maybe you've already heard or signed up!

I'm excited to be joined by friends and fellow entrepreneurs, Kristina Bartold (of The Social Snippet) and Steve Fleiszer (of Space Creatorz) to talk all about our upcoming event, The Business Breakthrough: A Collaborative Workshop for Entrepreneurs!

The Business Breakthrough one day workshop is something you do NOT want to miss, and in today's episode we discuss all the details of what the event is, what you'll get out of it and why you have to be there!

The emphasis on community, relationships and chances to pour into each other will surely be something that goes beyond the room! This one day collaborative workshop is guaranteed to leave you with clarity you didn't even know you needed, and a new business bestie (or 2!). We're pouring into this and into our community because we know something special is going to take place.

SO, don't wait to sign up! The Business Breakthrough is running September 8th, 2023 in Toronto - for one day only! See you there ;)

Links For You:• Sign up for the Workshop now!
• Checkout Kristina's Instagram
• Checkout Steve on Instagram

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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We are back today for part two to our last solo episode where we talked about my favorite books in business. These books are extremely helpful in building a successful business where we also feel great about what we are doing. By the end of this podcast, you’ll have twelve amazing books to read and implement!

Last time, we talked about the two main keys of having a successful business. Today we’ll be looking into books about the numbers in our business and leadership. Each of these books are a great read and have plenty of good tips and tricks to use in your business.

Books we cover:

1:19 - My two favorite books on the numbers in your business are: Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree and Profit First by Mike Michalowicz.

6:58 - The three books that changed how I do leadership are: The New One Minute Manager by Ken Blanchard and Spencer Johnson, Great Mondays by Josh Levine, and The Coaching Habit by Michael Bungay Stanier.

If you read and implement each of these 12 books from both episodes, then you could go into next year as a whole new business. You could be making tons of money, have a team that supports you, and feel confident and in control while running your business. As you read and implement, just know that I’m cheering you on!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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We are so excited to welcome Zach Fagerberg on the podcast today! Zach is a wellness coach and mindset mentor who is here to share with us all about wellness. After growing up with a “my body is my hobby” mindset, Zach was able to flip a switch and focus on more well rounded health.

While we tend to just think of nutrients and exercise as the main parts of our physical wellness, there are other areas with the same amount of impact. This thought led Zach to discovering the 4 Pillars of Wellness. These 4 pillars are: physical activity, nutrients, rest, and mindset. Each of these areas are equally important in our overall health and wellbeing.

Topics we cover:

6:07 - The 4 Pillars of Wellness and how to set yourself up for longevity in wellness.

13:25 - While nutrients and physical activity are the most popular pillars, they are not the only necessary ones.

18:28 - Wellness becomes powerful when you have the confidence that comes from working on yourself first.

19:54 - Zach gives amazing pep talks, so he shares with us a quick preview of a Zach pep talk!

It’s important to remember that wellness is a process not an end goal. We will be working on our wellness forever so we shouldn’t make it a short term game. If you play the game infinitely then you’ll win.

Zach’s Links:

Instagram: https://www.instagram.com/zachfagerberg/?hl=en

Linkedin: https://www.linkedin.com/in/zachary-fagerberg-3a107680/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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One of the tools I used to help build my business was reading books. Books changed how I did business and I implemented so many of the lessons I learned from them. So today, I’m going to share with you a few of my favorites to help you grow your business as well!

The books I will be sharing with you today are books that affected my overarching idea of how business worked for me and changed how I did things. These are books that defined my work structure to make it what it is now. They’ll help you improve your business skills and have a clear business plan.

Books I cover:

2:13 - These three books really help you get clear on what your business looks like, where you’re going and what your goals are. These books are: The One Thing by Gary Keller, The 12 Week Year by Brian P. Moran and Michael Lennington, and The Vivid Vision by Cameron Herold.

5:35 - If you want to know how to build a business or what the thing to do next is, then there are two books for you to read: Making Money is Killing Your Business by Chuck Blakeman, and Buy Back Your Time by Dan Martell.

9:29 - If you are in early business or you feel like your skills are rusty, you should read Business Made Simple by Donald Miller.

11:01 - The two most important parts of business are how to bring in the money and how to keep the money. The one book that changed how I did this is Copywriting Secrets by Jim Edwards.

These 7 books are great reads and will improve how you do business. They will help you get clear on what your business is, what your next steps should be, and how to understand your target client. Happy reading!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Running a business as a mom can be a very challenging task. There are many ups and downs throughout the process and sometimes it is just too much. Despite all of the challenges that come with being a mom and running a business, it is not an impossible task.

Today we are joined by Amy Traugh. Amy is the CEO of Moms on a Mission where her main goal is to change the narrative around moms and business. She believes that you do not have to pick one over the other and that these two jobs can coexist. Amy shares with us how to successfully plan days that are efficient for both tasks and how to make it as easy as possible.

Topics we cover:

5:22 - All sorts of moms come to work with Amy. Some of them are already working and overwhelmed, and others want to start their business. However, as a mom running a business, you need to understand and respect the season of motherhood that you are in.

7:20 - Mindset is 100% the key. If you don’t have self-awareness then you are going to hold yourself back.

9:00 - You need to have an individualized daily strategy that works for your season of life. Having a plan of what you want your day to look like will help it become a reality.

12:56 - It’s important to give yourself freedom and flexibility when planning out your day. There are going to be a lot of ups and downs, but that’s just part of life.

15:31 - You need to learn how to detach from the outcome and use the outcome and numbers as a tool to improve your business.

19:06 - When developing your family plan, you need to start by having a core mission and looking at what is at the top of your priorities. Also don’t be afraid to give roles and responsibilities to all the members of your family so that you can work together.

You’re never going to find the time; you have to make the time. This also includes time for fun, which is just as important as any other time. Life is meant to be lived, and being a business owner gives us that control. You can build your business around your life and have what you are dreaming of.

Amy’s Links

Podcast- Moms on a Mission https://www.themomsonamission.com/podcast

Instagram- https://www.instagram.com/amytraugh/

Grab your freebie here- https://www.themomsonamission.com/quick-links

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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We are back in the closet with another solo episode today! I was so struck with inspiration that I just knew I needed to let you all in on this tip. There are only two things that you need to know how to do in business, and they aren’t what you think they are.

These two things are necessary for you to run your business properly, so what are they? The first one is being able to bring in money. The second one is being able to keep the money. Each of these concepts play a big part in keeping your business afloat and thriving.

Topics I cover:

1:27 - We think that because we do our skill well, then we are guaranteed to run our business well. This is a myth. There are two conditions that actually lead to a successful business.

4:35 - You knowing your industry does not define your business, it might differentiate us, but it will not drive a successful business. Using marketing and successful business strategies is what will lead to success.

7:23 - Understanding strategically how to keep money in the business is very important.

8:46 - In marketing, the focus is much more on different tactics and less on key elements that are necessary for your business to be marketed. We do not always understand what our marketing plan is.

9:57 - We need to spend more time defining what our brand is about and really understanding where our customers are.

These two things are absolutely necessary to running and sustaining a successful business. Go to my website to download my free resource that helps you understand how to run your business and if you’re still unsure, reach out to a business expert. Having a clear business strategy is important for us to have and to keep top of mind to avoid getting distracted in a world full of distractions.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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I'm so excited to bring you this episode today. I want to sincerely thank you for joining me for my first 49 amazing episodes. My goal with this podcast has been to lead you on a journey to help your business grow. I want to give you the support, tools and community to expand your impact on this world!

Hit play to hear some of my favorite highlights of conversations with amazing business leaders!

5:05 - What is the Secret Sauce to Small Business Growth?

9:40 - How even introverts can make the most of masterminds.

16:58 - Where people go wrong as business leaders.

18:00 - Everything needs to come back to the customer.

22:46 - Where did this idea come from that we should be able to do it all?

27:28 - Success comes from little wins, daily and consistent effort.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In our society, there is a view of how quickly you should grow your business and hit certain milestones in order to be deemed a success. Many of us feel if we work hard enough we can achieve this, but this pervasive hustle culture actually just puts us into survival mode where we are unable to flourish. When in survival mode, many of us feel burnt out.

In my years of running my business I’ve felt two types of burnout. I’ve felt the traditional type where I had simply put in too many hours, but I also felt myself losing enthusiasm for the business. I was eventually able to switch my mindset and implement tools to help prevent burnout to bring back my joy in working!

Topics I cover:

1:37 - The most common type of burn out is just simply putting in too many hours.

5:03 - When working with and hiring our teams, it’s important to have perspective. We often expect to hand off work very quickly, but it will take time for our teams to integrate into this new environment and work.

7:32 - One of the best changes I made for my business was switching out of a hustle culture by myself and building a team where everyone has responsibilities.

12:53 - You need to have non-negotiable time off. When you work too hard, you enter survival mode and constantly feel the need to be productive in the business. This is not healthy!

14:45 - The second type of burnout is when you start losing enthusiasm for the business, because you are no longer aligned with the work you are doing.

While delegating your work is not something that you can always do, you can always find joy in your business. Finding that joy in your work is the most important thing you can do. When you are doing what you love, then it makes doing the stuff you don’t love tolerable. Running a business is only possible when you are doing what you love.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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When we are building successful businesses, there are many times when we are just going, going, going. It often feels like it is all on us to achieve our goals and keep the business financially viable. We find ourselves surrounded by what we supposedly should do and our imaginary what-ifs instead of finding the system that works for us.

Here’s the secret, running your business does not need to be done by you alone. In today’s episode we are joined by Becky Mollenkamp, an accountability coach, who is here to share with us how to run a business that prioritizes you and your team over profit. We will discuss how to find your worth outside of your system to not only be a better you, but run a better business!

Topics we cover:

2:39 - It’s important to speak to what the clients think their problem is rather than what you know the solution to the problem is. Clients have set goals in their heads that they think will solve everything, but when they achieve the goal things are not better. That’s where Becky comes in to help.

6:03 - Don’t let your values get lost in the weeds, because they aren’t directly tied to revenue. Be really clear about what actually matters to you.

12:36 - It can be hard to deal with the emotions of your business not needing you anymore. Delegating is often challenging, especially for women, so when you start your business with just you, it can be hard to step back.

17:16 - You should have a commitment to people over profits and prioritizing yourself over profit as well. This mindset leads to the most successful clients.

20:16 - When stepping away from your business, you’ll need to delegate the work out to your team. This division of work should improve everyone’s life and not put too much work on anyone.

Figuring out what works for you and your team is not a one size fits all situation. Not every tool will work for every person or business so it’s important to find what works for you. Let’s figure you out so you can show up as the best version of yourself!

Becky’s Links:

Sign up for your freebie at Becky’s website: https://beckymollenkamp.com/

Instagram: https://www.instagram.com/beckymollenkamp/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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After losing myself and my presence when starting my new business, I took some time to surround myself with other entrepreneurs and people involved in business. Being in these rooms again and sharing my ideas brought back my confidence and authority that I had once lost. Helping others in their business and sharing my knowledge really allowed me to gain the presence that I once had.

Because of this love of helping and guiding people along in their businesses, today I will be sharing some of the biggest pieces of advice that came up in these conversations. This advice will hep you grow and strengthen your business in a very doable way.

Topics I cover:

3:05 - Every single person struggles or has a struggle, but the decided factor is whether or not you are defeated by the struggle.

4:32 - It’s important to talk to people and learn from people in person.

8:07 - You need to understand marketing and what will work best for your business.

15:17 - Understanding your business’ financials is very important.

17:30 - Don’t be scared to ask for the sale.

19:31 - Really understand what your capacity is and don’t take on too much.

The advice that I’m sharing today is the same advice I give to other entrepreneurs, clients, and anyone working in business. Take advantage of this advice and let us know what your big take-aways were on social media.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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In the world we live in, money has always been a point of interest and greatly impacts all of our lives. We grow up surrounded by money and the way we interact with it continues to affect us as we grow into adults. This can cause money to be an uncomfortable topic for many even we fear.

To combat this fear around money, Niki Ferguson joins us today to discuss money and our relationship with it. Niki is a Money Mentor, Breathwork Facilitator, and host of the Wildly Worthy podcast from East Tennessee. Using money management, mindset, and somatic practices, she teaches you how to reach your money goals with a regulated nervous system so you can live your vision board life.

Topics we cover:

2:22 - One of the beginning steps to healing your relationship with money is getting acquainted with your money. It’s important to expose yourself to your money and not be afraid to look at it. With the proper amount of work, money may actually become something enjoyable!

5:42 - Why is nervous system regulation important when it comes to money?

14:02 - The impacts that money problems as a child have on you as an adult.

16:19 - Sharing tools in breath work that you can use to help improve your situation with money.

Getting over the fear of money can be a very hard and daunting task, but it is not impossible. As you are healing your past trauma, make sure that you are giving yourself the grace and compassion that you would give to another person in this situation.

Niki’s Links:

Money Mindset Archetype Quiz with a guide at the end for your specific type: thewildlyworthy.com

Website: nikiferguson.com

Instagram: https://www.instagram.com/wildly_worthy/

Podcast: Wildly Worthy https://podcasts.apple.com/us/podcast/wildly-worthy/id1678686998

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Reflecting on your business during the slower times in your life and really using that in-between space is very important in allowing your business to run as smoothly as possible. Recently while doing some of my own reflection, I thought about how I have been sharing my journey with all of you over the last year and a half.

The process of growing a small business requires a lot of learning from the people and experiences around you, and this is the part of my business that I shared the most. During my growth, I would point out role models I had around me. While it’s important to share this part of the journey, I was ultimately diverting people away from my knowledge and advice and pointing them at my role models to learn from instead. Even as a growing business, I still had good advice and knowledge to share, but I needed to change my approach and show up as an authority.

Topics I cover:

1:46 - Using your slower time to allow ideas and reflections to come to you will greatly improve your business.

2:31 - I have been sharing my journey over the last year and a half.

8:07 - In the way that I was presenting my journey, I made a mistake. I forgot to show up as the authority.

9:40 - How are you showing up as an authority?

While it’s easier to share your journey as a learner, we need to present ourselves as authorities. You have the skill set and knowledge required, so there is no need for imposter syndrome or self doubt. Show up and be the leader that you are!

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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We are so excited to be joined by the multi-talented Sheley Brien.

Sheley Brien is a powerhouse entrepreneur, wellness expert, and devoted wife and mother of two. With 18+ years of experience in the medical industry and a successful climb up the corporate ladder, she's now a construction business owner and media mogul.

As the host of the Business of Being Healthy podcast, Sheley shares personal experiences and those of her guests to help others accelerate their career and health while saving time, money, and heartache. Her entrepreneurial spirit kicked off with a side hustle in 2012, which has since morphed into a thriving media company that reached over 3.2 million in 2022. Sheley's expertise and experience make her the ultimate authority on mindset, career acceleration, and health.

With the busyness of running a small business on top of all of our other responsibilities, our health can often be an afterthought. This should not be the case. When we utilize our nutrition and exercise, we can improve our energy and overall well being. These small improvements will reflect in our business and not only will we feel better, but our businesses will run smoother.

Topics we cover:

2:35 - Sheley shares her beliefs about the importance of health and taking care of ourselves.

7:32 - There are three main starting blocks to improving your health. These are acknowledging that you are worth the time to invest in your health, starting small, and eating.

18:24 - It’s important to know when to step away from a business and to do what you want to do, even if it means taking a pay cut. You should not need to negotiate your core values.

23:59 - What is it like to work with your spouse and how can you make it work?

Watching our health and making sure that our core values are met in our work are very important. Quite a few health problems that we may encounter in the future are preventable, but we need to be keeping an active watch on our bodies to insure that we are the healthiest that we can be. You will be happier and more productive when you put your health first in your life.

Sheley’s Links:

Her Instagram- https://www.instagram.com/sheleybrien/

Brien Contracting’s Instagram- https://www.instagram.com/briencontracting/

Linkedin- https://www.linkedin.com/in/sheley-brien/

YouTube-https://www.youtube.com/@thesheleybrien/featured

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Does Your Business Have Legs?

I know that on the good days you feel so fulfilled that you swear you’d do this work for free. You’re having fun, you’re serving, and you feel appreciated! But, how do you feel on the hard days? On the hard days do you feel like throwing in the towel?

I want to talk to you about the financial aspects of being a founder. We know going in that as a small business owner we need to “pay our dues.” In fact, we might not be paying ourselves very much at all while the business is starting out, but we need a strategy for moving info profitability.

Topics we cover:

4:18 - It can be discouraging to endure the hard days in our business when we don’t even feel like we are paying ourselves enough.
7:21 - There’s a problem when founders’ main marketing success comes from word of mouth, but they are spending most of their allocated marketing time selling on social media. We need to make sure our hours are spent on tasks that add value.
8:58 - Let’s run through this paying exercise with a product-based business.
14:43 - What does the business need to make each month to sustain itself?

It’s important you understand how valuable your duties are in your business and that you pay yourself accordingly so that we can feel an equal energy exchange. It’s the only way to really make it through the ups and downs of business.

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today we are speaking to the woman who is ready to invest in her own health so she can feel great and so that her business can really take off! Is that you?

Meet registered dietician and thriving online entrepreneur, Bridgitte Mallinson!

Your are at the intersection of your health and your wealth. If you don’t feel good in your body you can’t crush it in your business. Does it feel like the right time to invest in your foundation and in your health? We hope this conversation inspires you today to make little micro-adjustments in your business and in your health care. Get a health or functional medicine mentor, take Bridgitte’s quiz, nourish yourself with supplements and start feeling better!

Topics we cover:

4:55 - High achieving women struggle with their health and getting answers to their questions. This is why Bridgitte has committed her purpose and passion to helping women on their health journeys.
7:02 - Bridgitte’s free health assessment quiz.
25:44 - Moving from a service-based business to product-based business.
29:20 - Getting funding and collaborating with investors in your small business. Bridgette’s tip: work with investors who trust your gut.
15:53 - Fine-tuning your marketing voice your business means your not for everybody. Listen in to find out why Bridgitte focuses her marketing on women, even though her product works for men too.

Thanks for turning in to learn how to have an advantage in your business, access your intuition and scale your business, all thanks to a healthy body!

Bridgitte’s Links:

Check out Bridgitte’s free health quiz: https://www.gutpersonal.com/pages/gutpersonal-partner

Use promo code STACI for 10% off

Instagram Accounts:

@gut.personal

@bridgittemalli

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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Today I’m teaching you how to determine your pricing model in your business. Whether you’re a service provider or you sell products you can use the formulas I give you in this episode to calculate what your hourly rate would need to be to make sure your time and hard work are energetically returned to you.

First of all, I encourage you to not work more than 40 hours per week, unless it’s truly temporary.

Next, we want to identify the yearly salary you want to pay yourself. Then, we factor in the two types of ways you work in your business. The work you do is highly specialized. Some of your time is spent on client work; and some is spent on administrative work. I always look at market comparisons and help my clients design a pricing model that compensates them for the value they’re providing their clients. We don’t announce their hourly rate, but we use it to price their packages.

1:49 - Why it’s important energetically to make sure you’re charging enough for how hard you’re working.
3:04 - My formula to determine what your hourly rate should be
6:42 - We go one step further, looking at the market to see what other service providers are charging.
10:46 - Don’t make this same mistake with a pricing model where you’re offering a service that detracts from your focus and doesn’t benefit the client as much as it’s costing them and you.

Thanks for listening! Is there a topic you feel not enough people are talking about in the small business scope or one I haven’t discussed? Send me a DM because I would love to know and possibly cover it in a future episode! Let’s keep this conversation going!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast! Today let’s welcome Ashley Carlson! She’s here to help us get the clarity we need to transform our business, save ourselves from burn out and maximize our hours.

Ashley runs a VA Agency called Elevate where she uses her experience in the travel industry, corporate sales and as a 3rd generation entrepreneur to save business owners from burn out. With the ability to look through both lenses, Ashley knows what business owners are looking for in operational support and how both parties can be set up for success. Being a business owner can be stressful and delegating can feel scary, but Ashley has built a company that successfully solves that problem! In under two years, Elevate has become one of the most highly sought-after Operations Support teams, having provided support to over 50 clients & their businesses.

We started our businesses because we have tactical skills to contribute in our industry, but let’s take a timeout today to get business development help. We need to think of our business like a business owner..

Topics we discuss:

7:47 - Where did this idea come from that you can do it all? Leaders in big businesses don’t do it all. In fact those who delegate, make it further and start seeing profit faster.
12:55 - Delegate the tasks that don’t need to be done by you. This allows you to spend more time on the things that bring in money, like networking events and client calls. Make space for financial growth for your business. We love to think about delegation in terms of the return on your investment. What is the best use of your time?
18:38 - Marketing is nothing more than sharing how you can help. Thinking about it this way takes the pressure off of sales. We just want to help.
20:09 - Delegation doesn’t just take tasks off your plate, it takes them off your mind. But, in order for this to really work, you need to completely pass ownership off to someone else.

Thanks for listening! Is there a topic you feel not enough people are talking about in the small business scope or one I haven’t discussed? Send me a DM at @staci.millard because I would love to know and possibly cover it in a future episode! Let’s keep this conversation going!

Ashley’s Links:

Website https://elevatevbsolutions.com/

IG https://www.instagram.com/elevatevbsolutions/

LinkedIn https://www.linkedin.com/in/ashleymcarlson/

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast!

I have been making some big changes in my life and business recently, and in this solo episode I thought it would be valuable to share with you how I think and work through this process when it comes to making hard decisions!

Whether you’re looking at a specific area of your business, or are considering giving up a weighty credential like myself, tune in to hear more about:

• 1:20 - Coming to the decision to return a lengthy and costly CPA designation.
• 2:55 - Objective and strategic questions to consider when faced with “what if” or “just in case!”
• 8:30 - How to overcome doubt once the decision is made.

These decisions won’t be easy, but they should empower you to move forward and I hope this episode gave you some new insight! Have you given up something big recently or are considering it? Shoot me an email or DM about it and let’s chat!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

Our next guest on the podcast is Jessica Mowforth! Jessica is a femininity and relationship coach who is focused on helping women live within their natural rhythm that have got caught up in hustle culture and who crave connection to their soft feminine energy, while still going after their desires and dreams!

In the episode, we get real with comforting difficult emotions, discovering yourself and more! We all know that when you truly become in-tune with your inner self, it cannot only change how you show up and react in your business, but your entire life! Tune in to hear more about:

• 6:26 - Understanding your unique and personal blueprint.
• 9:15 - Self shaming vs curiosity: where to start with self alignment.
• 17:20 - Exploring and embracing healthy anger and discomfort.

A lot of deep, but amazing things to unpack in this episode! If you found this episode inspiring, I would love it if you could share this with a fellow entrepreneur friend so we can continue to grow this powerful small business community together!

Jessica’s Links:
Instagram
Website

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast!

So excited to share this joint episode with my friends over at the Build Your Digital Community Podcast hosted by Kristina Bartold and a guest appearance from her business partner Maria Tassi! Kristina has been on the podcast before, and along with Maria they are the business owners of the Social Snippet, a social media agency with the focus on helping businesses build their online digital communities!

Today we are talking about all the best investments each of us has made in our businesses, what has been helpful to us and what you can think about before making your own. Listen in to hear more about:

• 4:14 - Minor investments and implementations that have made the biggest impact.
• 9:30 - What you can learn about yourself and your business from investment regrets.
• 15:40 - The different reasons and knowing why you're investing in the first place.

There are a wide variety of investments that can change the way you do business, whether it be an online course, a subscription community group, masterminds and more, but only you can decide what you really need and if it's the right fit for you at this time.

If you listen to this episode, share it and tag us because we want to know! What’s the best investment you’ve made or are thinking about making for your business?

Kristina and Maria’s Links:
Building Your Digital Community Podcast
There Business, The Social Snippet Instagram
Kristina's Instagram
Maria's Instagram
Join our Business Breakthrough Collaborative Workshop for Entrepreneurs

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

Our next guest on the podcast is one of my favourite business mentors, Chris Harder. As a successful entrepreneur, investor, philanthropist and host of The Chris Harder Show podcast, in 2020 Chris and his wife Lori launched the Fast Foundations Mastermind, a program educating entrepreneurs on how to grow their business in its early stages, as well as multiple other amazing courses and coaching resources. Chris is committed to teaching ambitious people the strategies needed to discover their own limitless financial potential, so they can create meaningful wealth to share with the people and causes that matter most to them.

It was a pleasure to have Chris on the podcast to talk about his many wise experiences and lessons in the business world, so dive in with us as we discuss:

• 1:35 - How mastering the basics of sales and leadership can get you anywhere in your business.
• 9:00 - The positive of starting over at the bottom and choosing where to invest yourself in.
• 23:17 - Hiring mistakes and how to give value and structure to your employees.
• 32:30 - The magic of roundtable strategy sessions and the 4 must-haves of what Chris looks for in a business before investing.

So many great, powerful points in this episode, I would love to know what jumped out at you most over in my instagram DM’s!

Inspired to get yourself in a room of other excited small business owners? Join my Business Breakthrough Collaborative Workshop for Entrepreneurs September 8th 2023 in Toronto, Ontario! Find out more information and secure your spot here!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast!

In this episode I’m so inspired to share with you my recent experience at a recent Chris Harder Roundtable Strategy Session and discuss some pivotal points and thought provoking takeaways about all things being a business owner and leader. A few things I touch on:

• 4:29 - Setting the tone of how to be happy while still facing the struggles in front of you.
• 9:18 - Reframing how you think about your branding vision, marketing, memberships, hiring financial professionals and more.
• 18:29 - Creating the capacity for strategic implementation of what you learned after a session or event.
• 23:31 - Having “big brand energy” even when you are starting out in your business.

Getting yourself in a room with high level thinkers and people who are where you want to be, who also hold solutions, can lead to amazing transformation!

Is this something you’d be interested in doing yourself? Join us for our Business Breakthrough Collaborative Workshop for Entrepreneurs September 8th 2023 in Toronto, Ontario! Find more information and secure your spot here!

Let’s turn this into a conversation! What is something from my notes that resonated with you? Send me a message so we can dive into it!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

Our next guest on the podcast is Stephanie Cartin! The cofounder of many successful businesses, Stephanie walked away from her corporate career in 2012 to launch Socialfly, a leading social-first digital and influencer marketing agency based in New York City. Additionally she is also the co-founder of Entreprenista, a media and membership community that’s committed to serving women founders and leaders with the tools they need to connect and thrive! As well as Pearl Influential Capital, a platform which allows influential investors to invest in the companies they are helping build and Markid, a platform that helps parents buy and sell kids products.

Stephanie is such a inspiration as a multifaceted high-level entrepreneur that I couldn’t wait to dive into several topics, so join us as we discuss:

• 4:35 - The transition of not being in every aspect of your business and hiring senior level employees.

• 14:10 - Setting the tone of contributing, giving back and connection in her Entreprenista network.

• 31:40 - Biggest themes in successful founders and her best advice!

There were so many amazing tidbits of knowledge and stories from Stephanie in this episode, I would love to know what inspired you most over in my instagram DM’s! I would also appreciate it if you shared this episode with other business owners in your entrepreneur community too so we can get connected!

Stephanie’s Links:
Join the Entreprenista Community using this referral link! (They are currently offering a lifetime membership discount rate until June 30th 2023!)
Stephanie’s Instagram
Stephanie’s LinkedIn
Entreprenista Instagram
Podcast - Entreprenista
Podcast - Startups in Stilettos

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast!

In this episode I’ll be talking about my experience with thoughts of comparison, imposter syndrome and most importantly, how to get out of it when it comes up! I know this is something we all struggle with, but especially small business owners when you are just trying to focus on every other area of your biz! Listen to hear about:

• 3:30 - How to reflect and challenge your beliefs when comparing yourself to others in your industry.
• 6:55 - The benefits of checking in with your nervous system and state of mind when making decisions.
• 13:40 - My personal favourite mindset technique in order to come back to yourself.

You have the ability to pull yourself out of imposter syndrome when you're reminded of the unique magic and ideas that you bring to the table in your business! I want to see small businesses succeed and rise! So take a second to share this episode on your favourite social media so we can make those successes a reality!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

Our next guest on the podcast is Izzy Waite! The owner of Izzy Waite Design, a branding and website design company, Izzy's core has always been to amplify the voices of values-based entrepreneurs and businesses, while creating positive impact through creative design. She loves people and working with her clients one on one to really make their personality shine through their website!

Tune into this episode to learn more about:
• 4:30 - A different approach to the client and designer relationship experience when designing a website.
• 12:00 - First steps you can do before reaching out to a designer.
• 15:43 - Learning to utilize your personalized strengths within your business.

Has this made you think about launching or rebranding your own business’ website? If you found this encouraging I would appreciate it if you sent this episode to a fellow small business owner who might be in need of it too!

Izzy’s Links:
Website
Instagram
Book a Free Brand or Website Audit with Izzy!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast!

In this episode I’m going to be sharing a topic from a listener request, and that’s talking about what’s it’s like to have a spouse who is not entrepreneurial. How can we have a fulfilling relationship, but also have the ability to expand our business mind?

A few truths and tips I discuss are:
• 2:20 - How to get through the disconnect when you are thriving on personal development.
• 7:00 - The positives of not working together and seeking every role in your life to be filled.
• 11:15 - Different ways you can support each other, set boundaries and good questions to reflect on.

Is there a topic you feel not enough people are talking about in the small business scope or one I haven’t discussed? Send me a DM because I would love to know and possibly cover it in a future episode! Let’s keep this conversation going!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

Our next guest on the podcast is Corene Phelps! Corene is a hypnotherapist and breathwork coach, who loves combining the power of peak performance and intuition to harness untapped potential in individuals, entrepreneurs, corporations and beyond! After hitting her own burnout in her previous industry of real estate, her goal became to transform mindsets to align with a higher purpose and tap into the power of the subconscious to unlock new levels of wealth, success and freedom!

I am a big believer that work on the nervous system and subconscious beliefs absolutely played a role in changing my business for success and hope this episode inspires you to consider incorporating it too! Tune in to hear us discuss:

• 6:05 - Where to start with this kind of work before approaching real burnout.
• 13:24 - The different states of your nervous system and how to shift through them.
• 22:00 - Your desires vs. beliefs: why we get stuck in the same habits.

There are some amazing skills we can learn to make our business successful, but if we are not coupling that with the mindset and subconscious work that can lead to true action, it might never have the impact we are capable of making!

There was so much good stuff to digest in this episode, so thank you for listening! If you found this helpful, I would appreciate it if you took a moment to share it with a friend who would find it valuable too!

Corene’s Links:
Free Breathwork Resource
Instagram
Website

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast!

In this episode I wanted to share with you a few recent transformations that some of my new clients have experienced after learning more about their business numbers and how you can go about leveling up your financial knowledge in your own small business! Listen in to hear about:

• 2:00 - Different sales and finance examples you might be experiencing yourself.
• 5:55 - Overcoming doubt and making better decisions confidently as a business owner.
• 10:10 - The key factors in making that positive transition happen.

Educating yourself on your personal business finances can actually be a lot easier than you think when you finally take the plunge to start! You’ll be surprised at how much better and in control you’ll feel afterwards! If you need some more convincing, I would love to hear about you and your small business over DMs! Let’s chat!

I also mentioned my course Profit On Purpose, which you can find here!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

On this episode we invite guest Jackie Dragone to the podcast! Jackie has been in the business and entrepreneur space for 13 years now! Having begun her journey certified in fitness as a business manager, since then she has gone full time into entrepreneurship in the online fitness space as well as personal business coaching! She is passionate about guiding her clients to find confidence and success in their businesses!

Join us as we discuss a little about Jackie’s background and tune in to hear more about:
• 6:15 - Transitioning from brick and mortar to an online business.
• 10:05 - How to fully engage in your business with success.
• 15:50 - Getting into a positive mindset and proper business belief.

When you stay true to your original vision and what you want to build, while allowing others to enhance it but not change it, you will stay passionate about your business!

What nugget did you take away from this episode? I would love it if you could share this with a fellow business owner or friend so we can continue to grow this community of strong and amazing small businesses!

Jackie’s Links:
Instagram
Podcast - Pink Business Club

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast!

I am thrilled to bring you this episode with a concept I’ve had in mind since the start of this podcast! Today we are going to be talking about the different stages of business as an owner and how to grow and move through them. If you’ve received advice that didn’t quite work for you from another successful business owner in the past, it’s likely because you are both at different stages!

Without giving too much away, here are the main points I’ll be covering:

• 3:27 - Identifying the 4 stages of business and their traits.
• 12:41 - 3 things to focus on at each stage so you can get to the next level!

I hope you enjoyed this episode, were able to identify yourself and use these tips to propel you forward!

I would also love to hear: what stage of business are you at and what are you focusing on currently? Shoot me a message on socials and let’s chat! I’m delighted that you are putting in the work to grow your business and are always cheering you on!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

Our next guest on the podcast is Danielle Stead! Danielle is an attorney and operations strategist, working with early-stage businesses to provide the legal, operational, and financial strategies, systems, and resources to grow and scale your thriving business. Using her past experience as a corporate attorney at a top international law firm, Danielle has worked with thousands of business owners across the globe to scale the business of their dreams, on their terms.

We hit so many awesome topics in this episode from how to serve your clients better and what you can gain from them, to new perspectives on where you should be really focusing your time and energy as a business owner! Tune in to hear more about:

• 3:19 - Evolving your business and client experience into something sellable.
• 10:42 - What to focus on when starting from scratch in your business and using your experience.
• 19:00 - Recognizing the significance of putting foundations, systems and backend work in place.

Friends with an entrepreneur who needs a fresh perspective on flourishing their small business? I would be so thrilled if you passed this episode along to them so we can grow this learning community together!

Danielle’s Links:
Instagram
Website

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast!

If trying to understand or even talking about the numbers behind your business scares you, then this is the episode for you! Today I cover the 3 biggest reasons that hold people back when looking at business finances and how to take that next step!

After working with thousands of business owners, I know that sometimes what can seem like a numbers monster in the closet is actually just a mouse! So listen if you resonate with:

• 1:52 - Saying numbers is just something you “aren’t good at” but never taking the time to learn or invest.
• 5:55 - If you’ve been avoidant from the start, knowing the problem is likely getting bigger.
• 7:54 - Thinking you simply “don’t need to know or look at” the finance side of your business.

Knowing even a little more about your finances as a business owner is one of the biggest critical success factors and I want you to feel empowered and confident in doing so! If you’ve been blocked by one of these reasons, send me a DM and let’s talk about how to get over that fear!

Interested in going a step further? Check out my Profit on Purpose Course here!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

Let’s welcome guest Martina Morton to the podcast! Having spent many years in traditional accounting roles, Martina noticed that business owners needed more than just their annual filings, but guidance, education and coaching too. Now Martina is the co-founder of Grow CPA, a digital accounting firm with a mission to empower Canadian business owners with the financial knowledge and expertise they need to understand their numbers and make better business decisions!

Always thrilled to chat with a fellow CPA about the true value of numbers with small business owners! So dive in to hear more about:

• 4:40 - The tools, risks and benefits to think about before incorporating your business.
• 10:30 - Why you should focus on profit over revenue.
• 16:29 - How to successfully determine pricing in product and service based businesses.

Taking small steps to improve your financial literacy can lead to huge transformation overtime! Did you take away anything new from this episode? Let me know and share this podcast with a friend who needs some money confidence in their business!

Martina’s Link:
Martina’s LinkedIn
Grow CPA Website
Grow CPA Instagram

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on this next episode of the School For Small Business podcast!

I’m back from a holiday trip and pumped to share with you today all about a helpful concept I’ve used when it comes to scaling my business! I think if more business owners considered this it would make growing and expanding successfully a lot smoother!

So join me as I discuss:
• 5:04 - Picking function over fashion/ flashy when it comes to your next investment.
• 7:30 - What a projected sense of success means vs knowing your own business model.
• 10:50 - Being comfortable with self confrontation and asking good questions.

Building a business is hard work, but I am so proud of you for taking the leap and conquering your fears!

I hope this episode has given you insight into something you can apply and I would love to know in my dms, “What’s a decision you’ve made in your business objectively?” Let’s build community together!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

On this episode we invite guest Helen Thacker to the podcast! Helen has been a solo entrepreneur for 19 years, building award-winning, six-figure businesses from scratch both inside and outside of the corporate world. Her successful career has included financial recruitment and network marketing and now she is fulfilling her passion as a sought-after Sales and Strategy Mentor to coaches and entrepreneurs across all industries.

Helen loves to inspire, encourage and uncover the unique purpose and joy within each business that we all possess! So join us to hear more about:
• 6:00 - The main pillars to focus on when translating your brand to marketing and sales.
• 10:00 - What’s holding you back from getting your message across.
• 17:00 - Strategies to help build confidence.

At the end of the day it really is about sharing your authentic self and connecting with your clients! I love partnering with the small businesses that I believe are the backbone to our communities and I’m dedicated to helping them come alive! So share this with a friend you know would find it encouraging and valuable to their business!

Helen’s Links:
Instagram
Facebook Community - Purpose Potential & Power

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on the next episode of the School For Small Business podcast!

In this solo episode I am going to be sharing all about how to make an income in your business while maintaining your impact, heart and customer connections!

Sometimes as business owners we can fall into the trap of thinking we can only make money if we give up the soul of our business or we’ll only succeed financially when we stop caring about our customers! I believe this is incorrect and that you can do both! Join me as I discuss:

• 4:30 - Why you need to know the math and numbers behind your business!
• 7:14 - The biggest thing owners miss after looking at numbers and what questions you should ask yourself.
• 9:49 - A different perspective on looking for your return on investment when it comes to your customers.

It’s time to stop believing that looking at numbers means you are giving up the heart of your business and be intentional with how you show up!

By listening to this episode, I am so grateful that you are taking these steps to make sure your small business is here for the long run! I’d love to chat with you on socials about your own business journey and if this podcast has captivated you in any way!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

On the podcast today, we welcome guest Regina Lawrence! Regina is a retired lawyer turned soulful business coach, social media marketer, breathworker, sound medicine practitioner and so much more!

She owns 3 businesses and has made it her mission to empower others to learn how to tap into the success and greatness that they already possess within!

Regina created the life she thought she wanted, but found so much freedom from anxiety when she chose to step away and structure her life differently to create true room to flourish. Tune in to hear more about:

• 6:17 - How to nourish and honor yourself during a busy season in your business.
• 9:16 - Understanding different task energies and discovering your unique routine.
• 21:30 - Taking positive perspectives and lessons from past work experiences.

If you found anything from this episode helpful or inspiring, I would love it if you shared this with a small business friend and invite them to listen next week for more tips, tricks, strategy and business mindset building!

Regina’s Links:
Instagram
Website
TikTok

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on the next episode of the School For Small Business podcast!

After recently coming back from an incredible Mastermind and sitting in a room with a small group of amazing high level entrepreneurs, I’m going to be sharing with you the most significant highlights of things I learned and how I think it will change my business positively!

In this episode I dive into a variety of different topics and thoughtful ideas we covered, but a few areas to highlight would be:

• 2:52 - Giving yourself intentional time to dream, while also time to analyzing your goals and progress as a business owner.
• 8:30 - Asking for and creating your own opportunities to be seen and recognised
• 15:00 - Using the resources and content you already have available to you before creating new things.

I personally get filled by pouring into community and others, so do me a favor and send me a DM with your favourite takeaways, struggles and what you are working on in your business right now! Let’s continue to help each other!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

Let’s welcome guest Lex Roman to the podcast! A former Silicon Valley growth designer turned small biz growth marketer, Lex has been crafting winning conversion strategies for major companies since 2010. She popularized the term “growth design” and built a community of over 1400 practitioners that’s still growing called Growth Designers. Now, she’s on a mission to help solopreneurs get seen and get sales without being beholden to big tech. With her company Super Easy Digital, Lex supports small business owners with one on one services and group programs.

Lex gives us an inside look on how she approaches small business development in a sustainable and enjoyable way! Join us in the rest of the episode to hear about:

• 2:33 - How to be efficient and utilize the customers, connections and relationships you already have by using the right asks.
• 12:46 - Strategic marketing from the inside out vs. starting from zero on social media platforms.
• 18:00 - Lex’s top advice: What you need to start and stop doing in your business!

When we start to look within the amazing resources and client base that we currently have and expand from that to increase sales, you might find you already have everything you need to grow in the way you desire!

There were so many great topics in this chat! If you found this helpful, I would love for you to share it with a fellow small business owner so we can continue to connect and support one another!

Lex’s Links:
Seven Steps To Getting More Leads - use code SCHOOLFORSMALLBIZ for 10% off
Free Referral Toolkit
Website
Instagram

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on the next episode of the School For Small Business Podcast!

Our next guest on the podcast is Anita Parker! Anita is a multi-passionate entrepreneur, restaurant owner, social seller and Host of Wine, Women & Well-Being Fort Mcmurray. She believes in community empowerment, advocacy and helping others to create choice and freedom in their lives by leading with love!

Join us on this episode as we discuss:

• 9:05 - Transferring leadership development training skills from one industry to another.
• 17:50 - Passion behind creating safe spaces of belonging, community and connection for women.
• 26:40 - Maintaining authenticity and integrity in your small business.

Finding the value in truly pouring into your team, community and leaders can be so empowering within our businesses!

So grateful that you are taking the steps to make sure your business is here for the long run by listening to this episode! I would love to know what you took away from it and hear from you directly on socials! Let’s connect!

Anita’s Links:
• Anita's Personal Instagram
• Wine, Women & Well-Being Instagram
• Restaurants: The Smokin Butcher and Blk Box

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

On the podcast today, we welcome guest Haley Dagan! Haley is the founder and CEO of The Written World, a copywriting and content creation agency, serving small businesses and creative services agencies across the U.S. and Canada. After losing her corporate job during the pandemic in hospitality marketing, instead of looking at other corporate marketing positions, she looked within and dove head-first into entrepreneurship. Now leading a team of 6, she brings her love of the written word to help others do what they love while getting more visible online.

Her agency focuses on strategic SEO content creation, website copywriting, and social media caption writing and management that ties business goals with audience needs in each client's unique tone of voice. So tune in to hear more about:

• 3:00 - Focusing on the niche of your business and scaling in new ways to serve others.
• 12:45 - Best tips and practices if you can’t hire a copywriter right now.
• 22:45 - When you can outsource, what area you should focus on first.

Reevaluating your website, looking at analytics, touch points and researching from the perspective of your audience can really help you know exactly the type of content you need to be making to build connections and sales!

What piece of information did you find most helpful from this episode? Shoot me a DM on instagram and let me know! If you did enjoy this episode, share this episode with a fellow small business owner so we can keep this community growing!

Haley’s Links:
The Written World: Website • Instagram • LinkedIn
Haley Dagen: Instagram • LinkedIn

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining me on the next episode of the School For Small Business Podcast!

Today we are going to be talking all about franchising. Buying a franchise, being a part of one or franchising your own business. With my 15 years of experience in accounting, I’ve been asked questions on this topic numerous times and wanted to share how my thoughts on franchising can be implemented into mindshift changes within your own business.

It is a great skill as a small business owner to be able to look at what works in one industry and then personally apply it to yours, so I encourage you to listen in while I talk about:

• 2:39 - The best questions to ask if your interested in purchasing a franchise.
• 9:24 - The biggest problem with franchising: small vs established businesses.
• 12:25 -Doing the math and looking at the true value or “secret sauce” when buying and selling.

Franchises can be amazing when they work the way they are supposed to and serve a purpose to create something greater beyond only benefiting the franchise seller financially.

If you liked today’s episode, tell me what you think! Have you bought a franchise or ever considered buying one? Send me a message and let me know about your experience!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

On this episode we invite guest Inbal Claudio to the podcast! Inbal is a successful entrepreneur, passionate about helping women looking to grow their business! She is the business owner of Goldwick Candles and the founder of Like Minded Collective, a free social networking platform for women entrepreneurs to build relationships, amplify their business and learn together!

She believes in connecting and teaching small business owners how to successfully promote, engage and have an online presence! So listen to this episode to hear more about:

• 6:18 - Finding what works, referral mentality and pouring into your community.
• 10:40 - Navigating influencer marketing partnerships as a product based company.
• 19:05 - Return on investment and market research techniques.

Trust your gut when it comes to making decisions for your business, but also be open to adapting as you figure it all out! We know connection building can be intimidating, so start now by tagging us on socials or chat with us in DMs! We would love to cheer you on and celebrate you today!

Inbal’s Links:
Use STACI50 to get 50% off your first month of the Like Minded Collective membership!
Like Minded Collective Platform Website
Like Minded Collective Instagram
Goldwick Candles

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining us on the next episode of the School For Small Business Podcast!

In this solo episode, I’ll discuss how concepts I’ve learned from my experience with sitting on a board for an organization, agency or Fortune 500 company can be valuable to your small business! At first glance you might not think this will apply to you, but I’ve kept this episode short, sweet and to the point so you can see how it does and its great impact!

Tune in to hear about:
• 4:55 - What a board typically analyzes, such as the risks, financial health and longevity of the business.
• 7:33 - The benefits of having accountability and someone to report to.
• 11:20 - Major takeaway overall and how to have a critical perspective on your business plan.

The organizations that have these boards might be steps ahead of your own small business, but these lessons are great to keep in mind as you grow and expand! It doesn’t eliminate the heart behind your business or community, but only leaves more room for creativity and innovation!

If you found anything from this episode useful, I would love it if you shared this with a small business friend and invite them to listen next week for more tips, tricks, strategy and mindset building!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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**Welcome back small business owners!

Today on this episode we invite Jessica Burgio to the podcast! After 22 years as a hair stylist and eventually salon owner, Jessica is passionate about building up creative small businesses, beauty professionals and accidental entrepreneurs in helping them understand what it looks like to embrace their roles and goals! An author and podcaster, Jessica loves diving into authentic stories so we can inspire each other in the middle of the hard stuff!

Finding your niche, where you shine the most and what feels the best in your business can be difficult, especially if you’ve been doing the same thing for a long time. It’s easy to only see the outcome of someone’s success online and not get the full picture when each of us are in the middle of our own story! Listen to the episode to hear more about:

• 3:30 - What worked and what didn’t; the journey of going from an employee to business owner.
• 18:00 - Stepping into your authentic online personal brand.
• 24:51 - Imposter syndrome and taking time to reflect on what’s important.

Remember, no one else can do what you can, and you are completely capable of getting where you want to be!

I would love to chat with you over on socials about your own unique business journey, so send me a message! And if you found this helpful, share this with a fellow small business owner so we can keep this community growing!

Jessica’s Links*Instagram* Website**Podcast Course

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining us on this next episode of the School For Small Business Podcast!

I’m excited to bring you this solo episode where I discuss what it’s like to leave behind a successful business, to be on the other side of it and the lessons I’ve learned along the way!

The foundation of my business mindset has always been to ultimately do more and better for people, so it has certainly been a journey of self discovery! Tune in to hear more about:

• 4:10 - Grasping and evolving in the different stages of having a business.
• 11:55 - The grief period of parting with that business.
• 15:48 - The major lessons involving the significance of community, marketing and identity.

If you’re going through a change as a business owner, don’t be afraid to ask for help! It is possible to have an easier transition than you think. If you resonated with any part of my story, don’t hesitate to send me a message because I would love to hear any of your takeaways!

I am dedicated to partnering with the small businesses that I believe are the backbone of our communities! So share this with a friend you know would find it encouraging!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

Our next guest on the podcast is Jackie Serviss! Jackie is a seasoned Human Resources Executive and Certified Executive Coach (CEC), with over a decade of assisting leaders in aligning people strategies and talent acquisition best practices to scale their organization. With a passion for driving sustainable business growth through the power of people, Jackie is focused on strategic partnerships with businesses to drive results, build teams and create sustainable impact!

There are so many simple lessons I wish I learned in the early stages of hiring and delegating, so join us as we discuss tips and common problems business owners face when expanding! Listen to the episode to hear more about:

• 12:31 - Stages and preparation to consider when you feel ready to hire your first employees.

• 23:00 - Letting go of control in your business and finding your unique gift.

• 32:00 - How to strategically and proactively plan to hire before you hit burnout.

The more you deeply understand yourself as a leader, the more you are going to be able to lead and direct a business inclusive of those that you hire!

You can find Jackie on instagram @jackieserviss & @servrecruitmentagency her website https://www.jackieserviss.com/home and check out her podcast The Jackie Serviss Show here!

If you’ve learned something from today's episode, we appreciate and rely on you guys to continue to pass it along to friends and tag us as we raise the level of success for small businesses, so everyone can benefit!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining us on this second weekly episode of the School For Small Business Podcast!

I’m excited to introduce our next guest, Lisa Webb! A CEO, author and traveler just to name a few, Lisa has spent a decade of her adult life rebuilding her community, networking, and finding sisterhood all over the world, chronicling her journey through books and blogging. Lisa’s global experiences were the driving force behind founding the Wine, Women & Well-Being organization for women to become empowered and inspired, while finding a sense of community and connection, no matter where they’re living. Lisa helps women find the clarity to step into the best version of their lives with confidence.

We get into Lisa’s career journey of accidental entrepreneurship and stepping out into her vision! Tune into the rest of the episode to hear about:

• 5:35 - How to overcome imposter syndrome in the early stages.
• 10:50 - Getting out of your comfort zone in order to propel yourself forward.
• 16:22 - Managing a business from afar and finding your personal rhythm.

Finding what works for you, while also learning how to take care of yourself and mindset will always be trial and error, but I hope the guidance from this episode will help make that process a little easier!

You can find Lisa on instagram @lisawebbofficial and join her Wine, Women & Well Being community at @winewomenwellbeing and www.winewomenwellbeing.com.

I hope this episode inspires you today, and I would love it if you shared this with another small business owner you think would appreciate it too!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

On this week’s episode we invite guest Sarah Jansel! Sarah is the CEO of Jansel & Co, where she and her team build, brand, and grow awesome websites on Shopify and Kajabi. Combined with having worked 20 years in business operations and as a Shopify store owner, Sarah took these passions to a new level by using that knowledge to help clients get products and services online through coaching, client services, community building and many other amazing resources!

Valuing Sarah’s ability to bring a deep understanding of business to the table, I wanted to have her on to share all that strategy and wisdom, especially when it comes to utilizing an online storefront!

So join us as we discuss:
• 4:05 - 3 Places to begin when starting out with a Shopify business.
• 12:19 - How to sell a product to compliment and diversify your service based business.
• 22:10 - Combating a negative self-belief mindset.

If you’re transitioning from one career into a small business, don’t feel like you need to have it all together at once! The process of success takes time! I would love to hear what you took away from this episode, so definitely reach out on socials!

You can find Sarah on instagram here, and her business Jansel & Co here! As well, grab her free customer strategy guide we mentioned here!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining us on this second weekly episode of the School For Small Business Podcast!

Today I am thrilled to bring you this solo episode on 2 things that are so near to my heart; being a parent and a business owner! Over the years I have discovered 5 major lessons I want to share with you that can be applicable to both areas. I believe these can have a great impact on having a better business AND a better family life!

Tune in to hear what I’ve learned in:
• 1:55 - Self care and personal awareness.
• 8:25 - Communication and positive acknowledgement.
• 11:35 - Adaptability, discovery and growth mindset.

While you navigate both your business and parenting, enjoy the journey! Don’t learn these lessons the hard way if you don’t have too!

Tell me what you loved about this episode and share this with another small business owner so we can see them succeed!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back small business owners!

On this week’s episode of the podcast, we invite guest Matthew Allyn! With a background in engineering and a love of fitness and creative marketing, Matthew helps business owners step into their power as leaders online. He coaches others to uncover their values, what they stand for and how to turn it into clear content on social media for their ideal clients!

So that’s exactly what we discuss on today’s episode, as we start to hear about Matthew’s personal journey of how he came across this passion of personal entrepreneurial leadership and storytelling.

Tune into the rest to hear about:
• 6:30 - The next steps after you pay for a brand photoshoot.
• 10:28 - Keeping it simple and real when you start posting on socials.
• 24:22 - The secret to effective marketing and asking the right questions.

Truly knowing yourself, your unique story, what your business brings and changing your language in how you present it to the world are all key factors in transforming your business. It is totally possible to do this well!

Get more inspiration from Matthew over on instagram @Matthew.Allyn and join his upcoming Content Club Challenge!

Is there a specific moment that sticks out to you in your business brand story? Don’t hesitate to send me a direct message because I would love to hear about it!

Also...we are adding a second episode weekly! So tune in again this Thursday for another amazing episode!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining us on the 5th episode of The School For Small Business Podcast!

Today, we welcome to the podcast our guest, Laura Sinclair! Laura is a business mentor, social media coach and the owner of a social media marketing agency - The LJ Social Agency. Combining her experience in the corporate marketing world and her time as a small business gym owner, Laura loves helping Moms successfully grow their small business, while living a fulfilled life!

Throughout her vast career experience from choosing to close her own business due to the pandemic and then eventually opening her current one, she believes that self knowledge is key to doing whatever you set your mind to.

In the rest of the episode we discuss:
• 5:20 - Powerful decision making surrounding your business and life.
• 12:25 - Taking calculated risks and a willingness to make mistakes.
• 18:00 - Common “chaos” mindset within small businesses and what they could benefit from most

Understanding your own strengths, how you work and can be supported are all great factors in making positive and impactful choices for your business!

Enjoying the episodes so far? I would love to hear how these are resonating with you and your small business over in DM’s!

Laura's Links:• Laura's Website
• Laura's Instagram

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back business owners and thank you for joining us on the next episode of The School For Small Business Podcast!

Have you stopped to ask yourself, what does my business really need? What do I need as a leader in my business, or where should I invest my energy?

In my 15 years of experience in working with entrepreneurs, I’ve been able to see the ins, the outs and the behind the scenes of running a business. There is so much out there in terms of what to invest in, so in this episode I thought I would break down both sides of mindset and tactic investments:

• 3:40 - Mindset investments surrounding mental, money and leadership.
• 11:40 - Tactic investments and your approach in becoming an expert in certain areas.
• 16:20 - Where I prefer to invest and what I would focus on.

It really is all about asking yourself the right questions, looking at your biggest challenges and taking a look at the skill sets you want to develop as a business owner!

I hope this episode was helpful and I would love to hear feedback from you! What is the best investment you have ever made in your business? Shoot me a message on social media and let me know! It would mean the world to me if you could share this episode with another small business too!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome back to the next episode of the School For Small Business Podcast!

My guest today is Kimberley Valerie! Kimberley is an ambitious and energetic “serial entrepreneur”. She has started and sold many successful businesses, and currently operates 3 with her husband! Being in the corporate world as a social worker for over 12 years, Kimberley has taken her passion for human behavior and crisis management and combined it with the ability to see opportunities and build.

Coming from little experience and being self taught in the business world, I wanted to ask Kimberley what her major takeaways have been throughout her career thus far. So tune in to hear us cover:

• 3:37 - You don’t need a background in business or entrepreneurial family to start
• 9:35 - Changing your mindset depending on the stage of your business
• 18:57 - The importance of understanding your body and nervous system when making business decisions

Check out Kimberley on instagram @kimberley.valerie and her newest business @doorgurus.ca!

Have you ever contributed your body’s basic need for daily security and certainty in life directly to how you run your business? Or maybe you have multiple businesses on the go as well? I would love to hear your thoughts on this episode, so shoot me a message!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Thank you for joining us on the second episode of the School For Small Business Podcast!

Today my guest is the amazing Kristina Bartold! Kristina is the CEO of the Social Snippet, a social media agency with the focus on helping businesses build their online digital communities! She is passionate about helping people market their dreams and goals!

As small business owners, we can’t avoid social media and how to use it impactfully. So I wanted to have Kristina on the podcast so we could cover all things social strategy and how to utilize it in your business with powerful intention to find a way that works for you. You’ll want to tune in to hear all about:

• 2:25 - The “secret sauce” to Kristina’s success.
• 5:22 - Where you should be investing your time and money on social media.
• 10:22 - All aspects of how to approach using instagram.

You can find Kristina on instagram @Kristina.bartold and @TheSocialSnippet

We would both love to hear if this episode impacted you in any way, so feel free to send a message in DM’s!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

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Welcome to the first episode of the School For Small Business Podcast!
This is a place where small business owners can come to learn the keys to business on their own terms, especially if you’ve ever called yourself an accidental entrepreneur!

I’m your host Staci Millard, a CPA by trade with over 15 years of experience building my business to 7 figures.

Understanding the highs and lows of entrepreneurship, I believe it doesn’t have to be hard! I’m so excited to pour into this podcast, talk about what it really takes to be successful and bring in industry expert guests!
In this first episode, we talk about:

• 2:30 - A little introduction about me and my entrepreneur experience
• 4:49 - How I defined success for myself
• 8:51 - 4 Major lessons I have learned on this journey of building my business

If you related to my 4 lessons in any way, send me a message on social media! My goal is to truly see small businesses succeed and help them hit their own goals, so I would absolutely love it if you shared this with another small business owner!

Tune in for episode #2 next week!

Staci's Links:
Instagram . Website

The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

School for Small Business: Recent Episodes

Staci Millard