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Today we're talking to Lucy Jeffrey, founder of Bare Kind. Lucy's love of animals and her desire to help the world led her to create planet-saving socks. Each pair of socks is made from bamboo and features a cute animal design. With each sale, 10% of the profits goes to protect the animal featured on the socks. They are also B Corp certified and carbon neutral.

In this episode, we explore how Lucy transitioned from a corporate job to building a purpose-driven brand, why bamboo is a game-changer for sustainable socks, and how businesses can maintain ethical practices while scaling.

Topics covered include:

• The transition from a stable, corporate job to a purpose-driven business
• Why bamboo makes better socks (for people and the planet)
• Navigating ethical sourcing and sustainability challenges
• Building consumer trust in an era of greenwashing
• The future of ethical consumerism
• Staying hopeful and driving real change

Music by Stock_Studio from Pixabay.