Are you working on small business SEO and wondering if Substack might also be a good marketing channel for your business? If so, you're not alone. A lot of my students and clients are finding they love Substack. I wanted to take a bit to explain what you want to think through strategically if you're looking at building out a Substack. It can help or hurt your business depending on how you set it up and what you do with your website and blog content.

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