Wes Spencer, Co-Founder of Perch Security, joins Damien for this episode to talk about the following:° Understanding the impact of knowing your WHY and the risks of not understanding° Common obstacles faced when trying to discover your WHY° How having a clear WHY impacts your business decisions° Building a brand that embodies your WHY° Communicating your WHY to customersConnect with Wes: LinkedIn: https://www.linkedin.com/in/wesspencer/YT Channel: https://www.youtube.com/wesspencer