Michael Thomas, CEO of the Victory 360 Agency, talks about the evolution of his direct mail marketing agency, how he focuses on continuous improvement and being a partner with the client. He discusses the importance of measurable results and helping clients achieve their goals in the most effective way, regardless of whether it involves his agency or another resource. Michael shares his excitement about automating consumer behavior data analysis using machine learning, which will allow his agency to provide even more effective marketing solutions to their clients in the home services industry.