031 | Time Under Tension

Time under tension is a concept that refers to the amount of time that a muscle is kept under stress during a workout. However, it can also be applied to the world of business. Many people hesitate to start their own business, preferring to work for someone else as the second in command. But those willing to take the risk and stand their ground for an extended period can eventually become the primary business in their area. This requires consistency and persistence over five to ten years, during which time the business must adapt and grow to meet the changing needs of its customers. By staying committed and putting time under tension, entrepreneurs can succeed and build a lasting legacy in their communities.

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