041 | Going Rate

How frequently do we compare our rates with those charged by other competition in our local area? Do other companies know their financials, including whether they are making a profit or not? Unlike them, I am aware of my numbers and unwilling to work at a loss. I'd rather stay at home than make negative dollars. Focusing on marketing and communication skills renders price irrelevant. Therefore, instead of worrying about the rates charged by others, we should concentrate on determining our project costs and the value it has for us.

For more information about Contractors Boardroom

Music by Coma-Media from Pixabay