Create value.

Add value.

Extract value.

Value proposition.

The word "value" is tossed around by everyone. It's so ubiquitous that everyone pretends to know what it is. I did, too until I realized I didn't know as much about value as I should.

So I sought out mentors and learned more. As I was educating myself, I realized what the absence of a true understanding of value did to my consulting business. Specifically:

💵 🚫 I left loads of money on the table - money I could've used to reinvest or take home.

👻 I got ghosted by dream prospects because I couldn't articulate what I brought to the table.

⌛ My sales cycle was longer than necessary because I found myself having to "convince" buying committees about whey they should hire my firm.

A better understanding of why people buy and how they assess a thing's worth (a.k.a value) can not only help sidestep the above issues in your business, it can also help you build a cash-rich consulting business you can enjoy, grow and/or sell someday.

Ultimately, you started a consulting business for a reason. When you apply the principles of value to your business, you're only going to accelerate your progress.

To follow along with visuals, check out the episode on YouTube: https://youtu.be/olfRp8p7FT8

To join us LIVE, sign up to be a part of the Consulting Growth Hour community: https://www.consultingleap.com/join-consulting-growth-hour-and-thrive/

Interested in adding $100k to $500k in new consulting revenue in 12 months? Check out our website to learn how we can help: https://www.consultingleap.com

Follow or connect with Faheem Moosa (let me know you listened to the podcast): https://www.linkedin.com/in/faheemmoosa/